Market Insights Snapshot
In the Tincture & Sublingual category, Synr.g has shown a consistent performance in Alberta, maintaining a steady rank of 2 throughout the months of August to November 2023. However, a noteworthy trend is the gradual decrease in sales from August's 2039 units to November's 865 units. In contrast, the brand's performance in the Capsules category in Ontario is not as strong, with the brand not making it to the top 20 brands in the state for the months mentioned. The ranking fluctuates between 30 and 28, indicating a need for improvement in this category.
Despite the struggle in the Capsules category, Synr.g has shown a commendable performance in the Tincture & Sublingual category in Ontario. The brand has consistently held the 3rd rank from August to November 2023. In terms of sales, there is a positive trend with sales increasing from 924 units in September to 1433 units in November. This suggests that while there are areas for improvement, Synr.g is performing well in certain categories and states, and has potential for growth and expansion in the future.
In the Tincture & Sublingual category within Ontario, Synr.g has maintained a steady rank at third place from August to November 2023. However, its sales have been significantly lower than its competitors. The brand Kin Slips has consistently held the top rank during this period, with sales figures substantially higher than Synr.g. Similarly, the second-ranking brand Being also outperformed Synr.g in terms of sales. While Synr.g's sales have shown a slight upward trend from September to November, the gap between it and its competitors remains substantial. This indicates a need for Synr.g to strategize on improving its market position and sales performance in the Tincture & Sublingual category within Ontario.
In November 2023, Synr.g's top-performing product was the 'Fades - CBD:THC 1:1 Splash of Peach Sublingual Strips 10-Pack (50mg CBD, 50mg THC)', maintaining its number one rank from previous months with sales reaching 84 units. The 'CBD:THC 1:1 Low Dose Capsule 15-Pack (37.5mg CBD, 37.5mg THC)' climbed to the second spot from the third position in October, indicating a growing preference for capsules. However, the 'Fades - CBD Zest of Orange Sublingual Strips 10-Pack (200mg CBD)' slipped from the second to the third rank. The 'Fades - Swirl of Raspberry Sublingual Strips 5-Pack (50mg)' remained in the fourth position, while 'Tropical Breeze (3.5g)' made its entry into the top five. The rankings indicate a consistent preference for Tincture & Sublingual products among Synr.g's offerings.