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Oct-2025
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Overview
Market Insights Snapshot
DNU - Tall has shown consistent performance in the Beverage category within Maryland, maintaining a steady 6th place ranking from July through October 2025. Despite the consistent ranking, the brand has experienced a decline in sales over these months, which could indicate a need for strategic adjustments to maintain its market position. This consistency in ranking suggests a strong foothold in the market, though the decrease in sales might be a point of concern if the trend continues.
Interestingly, DNU - Tall's absence from the top 30 brands in other states and categories could be seen as a missed opportunity for expansion. The brand's focus appears to be concentrated in Maryland, which may be a strategic choice or a reflection of challenges in penetrating other markets. The lack of presence in additional states and categories might suggest room for growth and diversification, potentially opening new avenues for increasing their market share and sales volume.
Competitive Landscape
In the competitive landscape of the Maryland beverage category, DNU - Tall has maintained a consistent rank of 6th place from July to October 2025. Despite this stability in ranking, the brand has experienced a downward trend in sales, indicating potential challenges in maintaining market share. Notably, Tall, a direct competitor, consistently ranks just above DNU - Tall in 5th place, with sales figures that are higher, although they too have seen a decrease in October. Meanwhile, Dixie Elixirs holds a strong position in the top 4, with a notable sales lead over both DNU - Tall and Tall, despite a slight decline in sales over the months. This competitive pressure from both higher-ranking brands and the downward sales trend suggests that DNU - Tall may need to innovate or adjust strategies to improve its market position and sales performance.
Notable Products
In October 2025, the top-performing product for DNU - Tall was Dragon Fruit Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its first-place rank consistently from July through October. Notably, its sales in October were 3013 units, showing a decline from previous months. Yuzu Blood Orange Seltzer (5mg THC, 12oz) also maintained its rank at second place throughout the same period, demonstrating stable demand despite fluctuating sales figures. The rankings have remained unchanged from previous months, indicating a steady preference for these top products. This consistency suggests strong brand loyalty and product satisfaction among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
