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Dec-2025
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Overview
Market Insights Snapshot
In the state of Maryland, DNU - Tall has maintained a consistent presence in the Beverage category, holding steady at the 6th position from September through December 2025. This stability in ranking, despite a gradual decrease in sales from $25,587 in September to $20,358 in December, suggests that DNU - Tall has a solid foothold in this market. The brand's ability to sustain its position in the top 10 indicates a loyal customer base or effective market strategies that counterbalance the declining sales figures. However, the decrease in sales could be a point of concern if the trend continues, as it might affect future rankings.
Unfortunately, DNU - Tall's performance in other states and categories is not as prominent, as they did not make it into the top 30 brands in any other state or category during the same period. This absence from the rankings could imply a need for strategic adjustments or market expansion efforts to enhance their footprint beyond Maryland. While the brand's consistent ranking in Maryland is commendable, exploring growth opportunities in other regions and categories could be crucial for long-term success and diversification. Understanding the factors contributing to their strong performance in Maryland might offer insights into potential strategies for broader market penetration.
Competitive Landscape
In the Maryland beverage category, DNU - Tall has consistently held the 6th rank from September to December 2025, indicating a stable position but also highlighting a potential area for growth as it trails behind competitors like Tall and Dixie Elixirs, which have maintained their 5th and 4th ranks, respectively, during the same period. Despite a steady ranking, DNU - Tall's sales have shown a downward trend, decreasing from September to December, which suggests a need for strategic initiatives to boost sales and close the gap with higher-ranked competitors. Notably, Tall experienced a fluctuation in sales but managed to sustain its rank, indicating a resilient market presence that DNU - Tall could learn from to enhance its competitive edge.
Notable Products
In December 2025, the top-performing product for DNU - Tall was Dragon Fruit Seltzer (10mg THC, 12oz) within the Beverage category, maintaining its position at rank 1 consistently since September 2025, with sales of 2722 units. Following closely, Yuzu Blood Orange Seltzer (5mg THC, 12oz) also retained its rank 2 position from previous months, with notable sales figures that slightly decreased to 1162 units in December. Both products have shown remarkable consistency in their rankings over the last four months, indicating strong consumer preference and stable demand. Dragon Fruit Seltzer has seen a gradual decline in sales figures since September, yet it remains the top choice. Similarly, Yuzu Blood Orange Seltzer has experienced fluctuations in sales but has managed to maintain its rank effectively.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
