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Nov-2025
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Overview
Market Insights Snapshot
DNU - Tall has consistently maintained its position in the Beverage category in Maryland, holding steady at rank 6 from August through November 2025. This stability suggests a strong foothold in the market, even amidst a slight decline in sales over the months. The brand's ability to remain in the top 10 despite these fluctuations indicates a solid consumer base and potentially effective brand loyalty strategies. Such consistency in ranking, despite not climbing higher, highlights the competitive nature of the Beverage category in Maryland.
Interestingly, the data does not show DNU - Tall's presence in the top 30 brands in any other state or category for the given months, which could be interpreted in multiple ways. On the one hand, their absence from other markets might suggest a focused strategy on Maryland, potentially allowing them to channel resources and marketing efforts effectively. On the other hand, this could also indicate missed opportunities for expansion or challenges in penetrating other markets. The lack of presence outside Maryland might be a strategic decision or a reflection of regional market dynamics, both of which warrant further exploration for a comprehensive understanding of DNU - Tall's overall market strategy.
Competitive Landscape
In the Maryland beverage category, DNU - Tall consistently held the 6th rank from August to November 2025, indicating a stable position among its competitors. However, its sales have shown a declining trend over these months, which could be a concern for maintaining its market position. Notably, Tall, a direct competitor, maintained a steady 5th rank with higher sales figures, suggesting stronger market traction. Meanwhile, Dixie Elixirs consistently ranked 4th, with sales figures significantly higher than DNU - Tall, although they experienced a sales dip in November. This competitive landscape highlights the need for DNU - Tall to strategize effectively to boost sales and potentially improve its rank in the coming months.
Notable Products
In November 2025, the top-performing product for DNU - Tall was Dragon Fruit Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its number one rank consistently since August 2025 with sales of 3,032 units. Yuzu Blood Orange Seltzer (5mg THC, 12oz), also in the Beverage category, held its position at rank two, showing a slight increase in sales to 1,448 units from the previous month. Both products have shown remarkable consistency in their rankings over the past months, indicating strong consumer preference and stable demand. Notably, Dragon Fruit Seltzer has seen a gradual decline in sales figures over the months, while Yuzu Blood Orange Seltzer experienced a small rebound in November. These trends suggest a steady market presence for DNU - Tall's beverage offerings, with potential opportunities for growth in other product categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
