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Jan-2025
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Overview
Market Insights Snapshot
In the state of Maryland, the cannabis brand Tall has shown a significant upward trajectory in the Beverage category. After not ranking in the top 30 brands in October and November of 2024, Tall made a notable entrance by securing the 7th position in both December 2024 and January 2025. This impressive jump into the top 10 suggests a strong increase in consumer interest and market penetration within this category. The consistent ranking in December and January indicates that Tall has managed to maintain its momentum, likely benefiting from strategic marketing or product innovation.
Despite the positive developments in Maryland, it's important to note that Tall's absence from the top 30 rankings in October and November may indicate challenges in other states or categories. This absence could be attributed to either a lack of presence or lower competitive performance during those months. However, the brand's ability to break into the top 10 by December suggests a potential for growth and adaptability in the market. As Tall continues to establish itself, it will be interesting to see if this trend carries over to other states and categories in the coming months.
Competitive Landscape
In the Maryland beverage category, Tall has shown a consistent presence in the market, although it faces stiff competition from established brands. Notably, Dixie Elixirs has maintained a stronghold with a steady rank of 3, indicating a robust market position despite a gradual decline in sales over the months. Meanwhile, Sunnies by SunMed has demonstrated impressive growth, climbing from a rank of 5 in November to 4 by December, with a corresponding increase in sales. Tall, on the other hand, entered the top 20 in December and has maintained a rank of 7 through January, suggesting a stable foothold but highlighting the need for strategic initiatives to improve its competitive standing. The brand's other variant, Tall-1, has performed slightly better, securing a rank of 6 consistently in December and January, which could indicate potential for growth if leveraged effectively. Overall, while Tall is holding its ground, the competitive landscape underscores the importance of strategic marketing and product differentiation to enhance its market position.
Notable Products
In January 2025, Tall's top-performing product was Dragon Fruit Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its number one rank from the previous months. This product achieved notable sales of 2,080 units, highlighting its consistent popularity. Other products in the lineup saw shifts in rankings, with some climbing higher due to seasonal demand, while others saw a decrease. Despite these changes, Dragon Fruit Seltzer remained a customer favorite, demonstrating strong brand loyalty. The Beverage category overall showed a robust performance, with Tall's products leading the way in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
