.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
DNU - Tall has shown consistent performance in the Beverage category across Maryland from June to September 2025. The brand maintained a steady ranking, remaining in the sixth position from July to September after a slight drop from fifth in June. This stability indicates a solid foothold in the Maryland beverage market, although the slight decline in sales from July to September suggests a need for strategic adjustments to regain the momentum seen earlier in the summer. Despite this minor dip, DNU - Tall's ability to remain in the top 10 highlights its resilience and potential for growth in this competitive category.
Interestingly, the absence of DNU - Tall from the top 30 rankings in other states or provinces during this period points to a localized success concentrated within Maryland. This could be seen as both a challenge and an opportunity for the brand. The challenge lies in expanding its market presence beyond Maryland, where it is currently not capturing significant attention. Conversely, this situation presents an opportunity for DNU - Tall to explore untapped markets and diversify its geographical footprint, potentially replicating the strategies that have worked well in Maryland to other regions.
Competitive Landscape
In the Maryland beverage category, DNU - Tall has experienced a consistent ranking at 6th place from July to September 2025, following a slight drop from 5th place in June 2025. This stability in rank, despite a fluctuation in sales, highlights a competitive positioning amidst notable players. For instance, Dixie Elixirs has maintained a strong presence, holding the 3rd and 4th positions over the same period, indicating a robust market influence. Meanwhile, Tall, a closely related competitor, has consistently outperformed DNU - Tall by securing the 5th rank from July to September 2025, after swapping places with DNU - Tall in June. This competitive landscape suggests that while DNU - Tall remains a significant player, there is room for strategic initiatives to regain and potentially improve its standing in the market.
Notable Products
In September 2025, the top-performing product for DNU - Tall was the Dragon Fruit Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its consistent number one ranking from June through September, with sales reaching 4004 units. The Yuzu Blood Orange Seltzer (5mg THC, 12oz), also in the Beverage category, held steady at the second position across these months, with sales figures of 1062 units in September. Notably, both products have shown consistent performance, with no change in their rankings throughout the summer months. The Dragon Fruit Seltzer continues to outperform other products significantly, maintaining its lead even with a slight dip in sales compared to the previous month. Overall, the consistency in rankings suggests strong brand loyalty and product preference among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
