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Aug-2025
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Overview
Market Insights Snapshot
In the state of Maryland, DNU - Tall has shown a consistent performance in the Beverage category, maintaining a strong presence in the top ranks. From May to August 2025, the brand held steady at the 5th position for May and June, before dropping slightly to the 6th position in July and August. This slight decline in rank, while notable, still keeps the brand within the upper echelon of the category, indicating strong consumer interest and market presence. The sales figures reflect this stability, with a notable peak in July, suggesting a possible seasonal trend or successful promotional efforts during that period.
Despite the slight drop in ranking during the summer months, DNU - Tall's performance in Maryland remains robust, particularly when considering the competitive nature of the Beverage category. The absence of any other state or category rankings for this period suggests that DNU - Tall's focus may be heavily centered on Maryland, or that they have yet to break into the top 30 in other regions. This could be seen as a strategic approach to dominate a specific market before expanding further, or it could indicate areas for potential growth if the brand seeks to increase its footprint beyond its current stronghold.
Competitive Landscape
In the Maryland beverage category, DNU - Tall has experienced a slight decline in its competitive standing from May to August 2025, dropping from 5th to 6th place. This shift is notable as it coincides with a period where Tall, a closely competing brand, has improved its rank from 6th to 5th, indicating a potential shift in consumer preference or market strategy. Despite this, DNU - Tall's sales have shown a positive trend, peaking in July before a slight dip in August, suggesting that while its rank has decreased, its market presence remains robust. Meanwhile, Dixie Elixirs consistently holds a strong position, maintaining a top 3 rank throughout the period, although it experienced a slight drop to 4th place in August. This competitive landscape highlights the dynamic nature of the Maryland beverage market and underscores the importance for DNU - Tall to strategize effectively to regain its competitive edge.
Notable Products
In August 2025, DNU - Tall's top-performing product was the Dragon Fruit Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its number one ranking for four consecutive months with sales reaching 4,285 units. Following closely, the Yuzu Blood Orange Seltzer (5mg THC, 12oz) also retained its second-place position since May 2025, with sales increasing to 1,739 units. These consistent rankings indicate a strong consumer preference for these beverages over the months. Notably, both products have shown an upward trend in sales figures since May 2025, highlighting their growing popularity. The stability in rankings suggests a well-established market position for these top sellers in the DNU - Tall lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
