Market Insights Snapshot
Looking at the performance of Sunnies Gummies in the edible category within the state of Maryland, there is a significant upward trend. In August 2023, the brand was not in the top 20, ranking 35th in the state. However, by September 2023, Sunnies Gummies had moved up to the 25th spot. More impressively, by October 2023, the brand had broken into the top 20, securing the 16th spot, and by November 2023, they had climbed even higher to the 14th position. This consistent upward movement in the rankings indicates a strong growth trajectory for the brand in this market.
Examining the sales data, there is a clear correlation between Sunnies Gummies' increasing rank and its sales performance. Without revealing too much, the sales figures from August to November 2023 show a substantial increase. This is a positive indicator of the brand's popularity and acceptance among consumers in Maryland. Notably, the most significant leap in sales coincided with the brand's entry into the top 20 in October 2023. This could suggest that Sunnies Gummies is becoming a more dominant player in the edibles category within the state.
In the edible category within Maryland, Sunnies Gummies has shown a significant upward trend in rank from August to November 2023, moving from outside the top 20 to the 14th position. This indicates a substantial increase in market share and sales, outperforming several competitors. For instance, Beboe showed a similar upward trend but remained below Sunnies Gummies in November. Strane, while consistently within the top 20, did not show as much improvement in rank. Bubby's Baked and Sweet Talk maintained higher ranks throughout the period but did not show the same level of growth as Sunnies Gummies. This data suggests that Sunnies Gummies is a rising brand within the Maryland edible cannabis market, outpacing several established competitors.
In November 2023, the best-selling product from Sunnies Gummies was the 'Golden Pineapple Gummies 10-Pack (100mg)', a product in the Edible category, with a total of 1943 units sold. Following closely in second place was the 'Blue Raspberry Gummies 10-Pack (100mg)', which climbed from third place in October. The 'Key Lime Gummies 10-Pack (100mg)' dropped two spots to third place in November, despite having been the top product in October. The 'Watermelon Gummies 10-Pack (100mg)' made its first appearance in the rankings at fourth place. Meanwhile, the 'Grape Gummies 10-Pack (100mg)', which had topped the charts in September, dropped to fifth place in November.