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Dec-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Sunnies by SunMed has shown consistent performance in the Beverage category, maintaining a steady third-place ranking from September through December 2025. This stability is indicative of a strong foothold in the market, complemented by a notable increase in sales from September to October. In contrast, the Concentrates category saw more fluctuation, with the brand dropping from sixth to thirteenth place in October but recovering slightly to ninth by November and December. This suggests a volatile market presence that could benefit from strategic adjustments to regain higher rankings.
The Edible category in Maryland presents a positive trajectory for Sunnies by SunMed, as the brand improved its ranking from eighteenth to fifteenth between October and December. This upward movement aligns with a steady increase in sales, indicating growing consumer preference. However, the Pre-Roll category remains a challenge, with the brand failing to break into the top 30, highlighting potential areas for growth or reevaluation. Meanwhile, in the Vapor Pens category, the brand's climb from twenty-first to fourteenth place by December suggests successful strategies or product offerings that resonate well with consumers, evidenced by a significant jump in sales during this period.
Competitive Landscape
In the Maryland vapor pen market, Sunnies by SunMed has shown a notable upward trajectory in its rankings from September to December 2025. Initially outside the top 20 in September and October, Sunnies by SunMed climbed to 18th place in November and further improved to 14th in December. This positive trend suggests a growing consumer interest and potentially effective marketing strategies. In contrast, competitors like Beezle Extracts experienced a slight decline in rank, moving from 11th in September to 12th in December, while Curio Wellness improved from 18th to 13th over the same period. Meanwhile, Evermore Cannabis Company and CULTA maintained relatively stable positions, with minor fluctuations. Sunnies by SunMed's recent surge in rank, coupled with a significant increase in sales from November to December, positions it as a rising contender in the competitive landscape of Maryland's vapor pen category.
Notable Products
In December 2025, the top-performing product for Sunnies by SunMed was Socials - Watermelon Infused Sparkling Water, maintaining its first-place rank from October and November with a sales figure of 3439 units. Socials - Mango Infused Sparkling Water consistently held the second position since October, with December sales closely trailing at 3437 units. Socials - Black Cherry Infused Sparkling Water secured the third rank, showing steady performance since November. Socials - Lemon Lime Infused Sparkling Water remained in fourth place, while Socials - Peach Infused Sparkling Water consistently ranked fifth throughout the last four months. These rankings highlight a stable market performance for the top four products, with only minor fluctuations in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
