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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Sunnies by SunMed concentrated 31.13% of sales in Edible with year-over-year growth of 62.06% and month-over-month growth of 20.90%, while Vapor Pens held 28.83% share but declined 16.52% MoM despite a 40.78% YoY rise. Concentrates accounted for 24.47% share with 67.18% YoY and 14.66% MoM growth, as Beverage reached 11.22% share with 68.14% YoY and 15.87% MoM increases; Pre-Roll remained a small 4.35% share with 342.71% YoY growth but a 12.04% MoM drop. The mix shows expansion concentrated in Edible and Concentrates as near-term momentum shifts away from Vapor Pens, implying the brand’s growth engine is tilting toward ingestibles and extracts rather than inhalables.
With a No. 12 rank in Edible in Maryland and an average price down 6.97% YoY to $16.81, Sunnies by SunMed is trading price for share where Edible’s 20.90% MoM and Beverage’s 15.87% MoM gains counterbalance the Vapor Pens’ 16.52% MoM pullback. The 24-month brand expansion of 540.42% alongside May 2026’s 61.34% YoY growth suggests the brand’s positioning is increasingly tethered to categories with faster velocity and accessible price points, indicating a strategy that elevates Edible and Concentrates to anchor visibility while Vapor Pens becomes a volatility source rather than a primary driver.
Competitive Landscape
Sunnies by SunMed sits at rank #12 in MD Edible in May 2026, improving 5 positions from #17 year over year, while edging up 1 spot from #13 in February 2026; this matches a peak rank of #12 also set in May 2026. Competitive shifts amplify the opening: Incredibles moved up from #2 to #1 with 38.2% YoY sales growth as Betty's Eddies slid from #1 to #2 with a 19.4% YoY decline, and In House climbed from #6 to #4 with 32.0% YoY growth; in contrast, Curio Wellness held rank #5 with a 19.7% YoY sales drop. The pattern—Sunnies by SunMed’s upward rank change of +5 YoY alongside competitors trading places at the top—implies a pathway to break into the top 10 if the brand converts recent share gains into sustained velocity as leadership concentrates among a few brands.
Notable Products
Golden Pineapple Live Resin Gummies 10-Pack (100mg) posted the standout movement in May 2026 with a 55.15% MoM surge that lifted it into rank 9 while Sunshine #4 Diamond Duster Infused Pre-Roll (1g) climbed 32.45% to rank 7, implying a pivot where edibles and infused pre-rolls are gaining traction alongside drinks. Meanwhile, the Beverage core remained dominant with ranks 1 through 6 all held by Socials sparkling water SKUs, including Watermelon up 15.71% at rank 1 and Black Cherry up 15.41% at rank 3, while Mango’s 49.53% MoM jump at rank 4 shows the flavor set still scaling. With four of the top ten SKUs in May 2026 belonging to Socials sparkling water, the mix suggests Sunnies by SunMed is broadening demand beyond beverages into higher-THC treat formats, using drinks as the traffic engine and edibles/pre-rolls as margin and basket expanders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
