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Oct-2025
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Overview
Market Insights Snapshot
Sunnies by SunMed has shown varied performance across different product categories in Maryland. In the Beverage category, the brand maintained a strong position, consistently ranking third in both September and October of 2025, showing resilience despite slight fluctuations in sales figures. On the other hand, the Concentrates category experienced a notable decline in October, dropping from the sixth position in September to thirteenth, indicating potential challenges or increased competition in that segment. Meanwhile, the Edible category saw a slight dip in October, moving from the sixteenth to the eighteenth position, which could be attributed to changing consumer preferences or seasonal trends.
In other categories, Sunnies by SunMed's performance was mixed. The brand did not appear in the top 30 for Pre-Roll in July, but by August, it had climbed to the forty-first position and maintained a presence through October, albeit at a fluctuating rank. This suggests an emerging presence in the Pre-Roll market, although still not strong enough to break into the top 30 consistently. For Vapor Pens, the brand saw a slight improvement in October, moving from the twenty-second to the twenty-first position, which might hint at a gradual recovery or strategic adjustments. These movements across categories highlight the dynamic nature of the cannabis market in Maryland and the need for brands to continuously adapt to maintain their competitive edge.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Sunnies by SunMed has experienced fluctuations in its market position, ranking 19th in July 2025 but dropping to 21st by October 2025. This decline in rank coincides with a decrease in sales, reflecting a broader trend of diminishing market share. Notably, Fuzed, despite a downward trajectory in sales, maintained a position within the top 20, albeit slipping from 14th to 20th place over the same period. Meanwhile, CULTA showed resilience, improving its rank from 25th in July to 19th by October, with a corresponding increase in sales, suggesting a growing consumer preference. Grass and Cheetah also demonstrated competitive movements, with Grass maintaining a relatively stable position and Cheetah making a notable leap from 27th to 22nd. These dynamics indicate that while Sunnies by SunMed faces challenges in maintaining its competitive edge, there are opportunities to strategize for growth amidst shifting consumer preferences and competitive advancements.
Notable Products
In October 2025, the top-performing product from Sunnies by SunMed was Socials - Watermelon Infused Sparkling Water (10mg THC, 355ml), maintaining its number one rank from September with sales of $3,779. Socials - Mango Infused Sparkling Water (10mg THC, 12oz) saw a significant rise, moving up to the second position from its consistent fifth rank in the previous months. Socials - Pineapple Infused Sparkling Water (10mg THC, 355ml) held steady in third place, showing consistent performance. Socials - Lemon Lime Infused Sparkling Water (10mg THC, 355ml) experienced a drop from its top position in July to fourth place in October. Socials - Peach Infused Sparkling Water (10mg THC, 355ml) entered the rankings in September and settled in fifth place by October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
