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Sep-2025
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Overview
Market Insights Snapshot
Sunnies by SunMed has shown a consistent performance in the Maryland market, particularly in the Beverage category where it has maintained a steady rank of 2nd place from June through September 2025. This stability indicates a strong consumer preference and a solid market presence in this category. In the Concentrates category, Sunnies by SunMed has experienced some fluctuations, moving from 10th place in June to 8th place by September, showing a positive trend and increased competitiveness. However, the brand did not make it into the top 30 for Pre-Rolls until August, where it debuted at 41st place, climbing slightly to 37th in September, suggesting room for growth in this segment.
In the Edible category, Sunnies by SunMed has been gradually improving its ranking, moving from 18th place in June to 16th place by August, where it then stabilized. This incremental improvement reflects a growing consumer interest in their edible products. The Vapor Pens category also shows a positive trend, as the brand improved its ranking from 25th in June to 21st in both July and September, despite a slight dip in August. This indicates a strengthening position in a competitive market. Overall, while Sunnies by SunMed has shown strong performance in certain categories, there remain opportunities for growth and expansion, particularly in Pre-Rolls and further solidifying its position in other categories.
Competitive Landscape
In the Maryland vapor pens category, Sunnies by SunMed has shown a dynamic shift in rankings from June to September 2025, indicating a competitive landscape. Initially ranked 25th in June, Sunnies by SunMed improved its position to 21st in July, although it slipped slightly to 23rd in August before regaining the 21st spot in September. This fluctuation suggests a responsive market strategy amidst a competitive field. Notably, Verano consistently maintained a presence in the top 20, albeit with a downward trend from 16th to 20th, reflecting a potential opportunity for Sunnies by SunMed to capitalize on. Meanwhile, CULTA showed a notable rebound in September, climbing back to 19th, which could indicate a resurgence that Sunnies by SunMed should monitor closely. The overall sales trajectory for Sunnies by SunMed, with a peak in July, suggests a potential for growth if the brand can leverage its mid-year momentum against competitors like Roll One / R.O., which has seen a consistent decline in rankings and sales.
Notable Products
In September 2025, the top-performing product for Sunnies by SunMed was Socials - Watermelon Infused Sparkling Water (10mg THC, 355ml), maintaining its first place rank with sales figures reaching 3343 units. Socials - Black Cherry Infused Sparkling Water (10mg THC, 355ml) followed closely in second place, having slipped from the top spot it held in August. Socials - Pineapple Infused Sparkling Water (10mg THC, 355ml) remained steady in third place, showing consistent performance over the months. Socials - Peach Infused Sparkling Water (10mg THC, 355ml) reappeared in fourth place after not being ranked in July and August, while Socials - Mango Infused Sparkling Water (10mg THC, 12oz) consistently held the fifth position. Overall, the Beverage category products showed strong performance for Sunnies by SunMed, with minor shifts in rankings among the top contenders.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
