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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Sunnies by SunMed’s June 2026 mix is bifurcated between Vapor Pens at 29.89% share and Edible at 29.67% share, yet their trajectories diverge: Vapor Pens grew 31.94% year over year while slipping 1.97% month over month, and Edible rose 26.93% year over year but fell 14.72% month over month. Mid-portfolio categories split the difference, with Concentrates at 21.15% share up 15.48% year over year but down 18.94% month over month, while Beverage at 12.01% share advanced 44.74% year over year and 1.98% month over month. The outlier is Pre-Roll, which holds 7.25% share after a 726.41% year-over-year surge and a 35.62% month-over-month jump; Flower collapsed to 0.03% share with a 94.45% month-over-month decline. The pattern implies a rotation away from inhalables’ short-term momentum toward value-accessible formats and a new Pre-Roll entry pushing incremental volume despite drag from larger inhalable segments.
Positioning-wise, Sunnies by SunMed is straddling two lanes: premium-adjacent inhalables that anchor nearly 51.03% of mix but are contracting month over month by 1.97% to 18.94%, and value-led ingestibles where Beverage is comping up 1.98% month over month and Pre-Roll is compounding with a 35.62% month-over-month lift. With average price down 10.66% year over year alongside 36.02% total sales growth year over year, the brand is leaning into price elasticity to widen baskets, using Pre-Roll and Beverage as acquisition on-ramps while Vapor Pens and Edible remain scale pillars. In Maryland Vapor Pens, a rank of 16 combined with a 31.94% year-over-year gain but 1.97% month-over-month decline suggests headroom for share capture if month-over-month softness is countered by sustaining Pre-Roll spillover and Beverage cross-sell; the thesis is that short-term share lifts will come from value formats while maintaining rank relevance in Vapor Pens safeguards long-term mix stability.
Competitive Landscape
Sunnies by SunMed sits at rank #16 in MD Vapor Pens in June 2026, improving 7 positions year over year from #23 and inching up 1 spot from March 2026’s #17, after peaking at #15 in April 2026. Against the leaders, Select held #1 with 14.97% YoY sales growth while RYTHM advanced from #4 to #2 on 35.93% YoY growth; meanwhile, &Shine slipped from #2 to #3 with a -19.80% YoY decline and Hellavated eased from #3 to #4 with -12.96%, indicating the top tier is in flux even as Rove vaulted from #47 to #5 on a 5,061.66% YoY surge. This mix of incremental upward movement for Sunnies by SunMed and dramatic rank reshuffling among competitors implies a mid-pack foothold that can convert into sustained gains only if the brand accelerates beyond single-rank quarterly changes amid accelerating leaders and sharp decliners.
Notable Products
Socials - Mango Infused Sparkling Water (10mg) posted the steepest decline at -24.7% and slid to rank 6, while Socials - Black Cherry Infused Sparkling Water (10mg) fell -11.4% at rank 3; in contrast, Socials - Peach Infused Sparkling Water 4-Pack (40mg) gained 8.2% to hold rank 1 with $21,600, maintaining a gap over rank 2. With four of the top ten in the Beverage family sitting at ranks 1–4 but three of those showing declines between -11.4% and -16.9%, the category’s leadership is concentrated yet softening at the flavored single-can level. Pre-Roll entries such as Sunshine #4 Diamond Duster Infused Pre-Roll (1g) dipped -5.9% at rank 9, while the new Snoop Dogg OG Diamond Duster Infused Pre-Roll (0.5g) debuted at rank 8, indicating early traction relative to several sliding beverages. The mix implies Sunnies by SunMed is pivoting from breadth in flavored beverages toward higher-dose packs and infused pre-rolls to stabilize rank while replacing underperforming single-can SKUs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
