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Apr-2025
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Overview
Market Insights Snapshot
Sunnies by SunMed has demonstrated noteworthy performance in the Maryland market, particularly in the Beverage category. The brand maintained a steady presence, ranking 4th in both January and February 2025, and then moving up to 3rd position in March and April 2025. This upward trend is indicative of a strong foothold and growing consumer preference within this category. In contrast, the brand's performance in the Edible category remained stable, hovering around the 18th and 19th ranks, suggesting a consistent but less dominant presence. The Pre-Roll category, however, did not see Sunnies by SunMed break into the top 30 until April, where they ranked 44th, highlighting an area with potential for growth or requiring strategic adjustments.
In the Concentrates category, Sunnies by SunMed showed a positive trajectory by climbing from 25th position in January to 16th by April, reflecting significant gains in market share and consumer interest. This category's performance is particularly noteworthy given the substantial increase in sales over the same period. Meanwhile, the Vapor Pens category saw a substantial leap from 42nd position in January to 27th in February, though it slightly dipped to 29th in March and April. This fluctuation suggests a competitive landscape where maintaining momentum is challenging but not impossible. Overall, the brand's varied performance across different categories in Maryland provides insights into both its current strengths and potential areas for strategic focus.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Sunnies by SunMed has shown a notable upward trajectory in its rankings from January to April 2025. Starting at rank 42 in January, Sunnies by SunMed climbed to rank 27 by February, maintaining a steady position around rank 29 through March and April. This improvement in rank is indicative of a positive reception and growing market presence, contrasting with brands like Organic Remedies and Black Label Brand, which have consistently ranked outside the top 20. Meanwhile, Grass has maintained a slightly higher rank, fluctuating between 25 and 30, while Blink experienced a significant drop from rank 20 to 30 in April. Despite these fluctuations, Sunnies by SunMed's consistent climb suggests a strengthening brand presence and potential for increased sales momentum in the Maryland vapor pen market.
Notable Products
In April 2025, the top-performing product from Sunnies by SunMed was Socials - Mango Infused Sparkling Water (10mg THC, 12oz), reclaiming its number one spot with sales reaching 2209 units. Following closely, Socials - Watermelon Infused Sparkling Water (10mg THC, 355ml) ranked second, maintaining its strong performance from previous months. Socials - Black Cherry Infused Sparkling Water (10mg THC, 355ml) climbed to third place, showing a consistent upward trend in sales. Socials - Lemon Lime Infused Sparkling Water (10mg THC, 355ml) improved its position to fourth place, while Socials - Pineapple Infused Sparkling Water (10mg THC, 355ml) dropped to fifth, despite a slight decline in sales. This indicates a dynamic shift in consumer preferences within the beverage category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
