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Aug-2025
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Overview
Market Insights Snapshot
Sunnies by SunMed has shown a consistent performance in the Maryland cannabis market, particularly in the Beverage category where it maintained a steady rank of 2nd place from May to August 2025. This stability indicates a strong foothold and consumer loyalty in this category, with sales peaking in July before a slight dip in August. In the Concentrates category, Sunnies by SunMed demonstrated an upward trend, improving its position from 14th in May to 10th by June, with consistent performance through August. This suggests a growing preference for their concentrates among consumers, potentially driven by product innovation or increased distribution reach.
In contrast, the brand's performance in the Edible category in Maryland remained relatively stable, hovering around the 17th and 18th positions. This stability suggests a steady demand, though it may also indicate a saturated market with strong competition. Meanwhile, the Pre-Roll category saw Sunnies by SunMed unable to crack the top 30 until July, when it entered at 43rd place, slightly improving to 40th in August. This late entry into the rankings could highlight challenges in gaining traction within this segment. In the Vapor Pens category, the brand showed significant progress, climbing from 28th in May to 21st in July, before a slight drop to 22nd in August, reflecting a dynamic market with fluctuating consumer preferences.
Competitive Landscape
In the competitive landscape of vapor pens in Maryland, Sunnies by SunMed has shown a promising upward trajectory in rankings, moving from 28th place in May 2025 to 21st by July 2025, before slightly declining to 22nd in August 2025. This improvement in rank is indicative of a strong performance, especially when compared to brands like DomPen, which only entered the top 20 in August 2025, and Roll One / R.O., which experienced a consistent decline from 15th to 21st over the same period. Although CULTA and Hi*AF maintained a presence in the top 20, their sales figures showed a downward trend, contrasting with Sunnies by SunMed's peak in July. This suggests that while competitors are struggling to maintain their market positions, Sunnies by SunMed is gaining momentum, potentially capturing market share and setting the stage for further growth in the Maryland vapor pen category.
Notable Products
In August 2025, the top-performing product for Sunnies by SunMed was Socials - Black Cherry Infused Sparkling Water, which climbed to the number one rank, achieving sales of 3888 units. Socials - Watermelon Infused Sparkling Water maintained a strong position in second place, despite a slight decrease in sales compared to June. Socials - Pineapple Infused Sparkling Water held steady at third place, showing consistent popularity. Socials - Lemon Lime Infused Sparkling Water dropped from its peak position in July to fourth place. Socials - Mango Infused Sparkling Water consistently ranked fifth throughout the summer months, indicating stable customer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
