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Nov-2025
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Overview
Market Insights Snapshot
In the state of Maryland, the cannabis brand Tall has shown consistent performance in the Beverage category, maintaining a solid 5th place ranking from August through November 2025. Despite fluctuations in sales figures, with a notable dip in October before recovering in November, the brand has managed to hold its ground within the top tier of the market. This consistency in ranking, even amidst varying sales numbers, suggests a strong and stable presence in the Maryland beverage market. Such stability is crucial for maintaining consumer confidence and brand reputation in a competitive landscape.
While Tall's performance in Maryland is commendable, the absence of rankings in other states or categories might indicate areas for potential growth or concern. The fact that Tall does not appear in the top 30 brands in other states or categories could be a strategic decision to focus efforts in a specific market, or it may highlight opportunities for expansion and increased market penetration. Understanding the reasons behind this absence could provide valuable insights into the brand's overall strategy and potential avenues for future growth. Such insights are essential for stakeholders looking to assess the brand's long-term viability and market strategy.
Competitive Landscape
In the Maryland beverage category, Tall has consistently maintained its position at rank 5 from August to November 2025, showcasing a stable presence in the market. Despite this consistency, Tall faces stiff competition from brands like Sunnies by SunMed, which holds a higher rank at 3 and has shown a robust sales performance with increasing sales figures from September to November. Meanwhile, Dixie Elixirs remains steady at rank 4, although its sales dipped in November. This competitive landscape highlights the challenges Tall faces in climbing the ranks, especially against brands with stronger sales trajectories. For Tall to improve its rank and sales, it might consider strategies that address the competitive advantages held by higher-ranked brands.
Notable Products
In November 2025, Juicy Peach Seltzer (10mg THC, 12oz) retained its position as the top-performing product for Tall, leading the Beverage category with consistent sales of 3,234 units. The CBD/THC 1:1 Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) also maintained its second-place rank, although its sales have decreased steadily over the past few months. Hibiscus Cherry Lime Seltzer (10mg THC, 12oz) remained at the third position, showing a significant increase in sales compared to previous months, indicating growing consumer interest. Dark Berry Elevated Seltzer (5mg THC, 12oz, 355ml) held steady at fourth place, with a slight improvement in sales figures. The CBD/THC 1:1 - Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) re-entered the rankings at fifth, suggesting a recovery in popularity after a brief absence from the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
