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Sep-2025
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Overview
Market Insights Snapshot
In the state of Maryland, the cannabis brand Tall has demonstrated consistent performance in the Beverage category. Over the months from June to September 2025, Tall maintained a stable ranking, holding the 5th position from July through September, after a slight improvement from 6th place in June. This steady ranking indicates a robust market presence and possibly a loyal customer base in Maryland. Notably, Tall's sales saw a significant increase from June to July, with sales jumping from $21,289 to $38,911, suggesting a successful strategy or product launch during that period. However, despite this growth, the brand did not break into the top four, which could imply strong competition in the category.
While Tall's performance in Maryland's Beverage category is commendable, the absence of rankings for other states or categories suggests that the brand has not yet managed to secure a top 30 position elsewhere. This lack of presence can be seen as a limitation or an opportunity for expansion, depending on the strategic goals of the brand. The consistent ranking within Maryland highlights a potential stronghold that Tall could leverage as a foundation for growth into other markets. Understanding the dynamics that led to their success in Maryland could be key to replicating this performance in other states or categories, should they choose to pursue broader market penetration.
Competitive Landscape
In the Maryland beverage category, Tall has shown resilience and adaptability in a competitive landscape. Over the months from June to September 2025, Tall improved its rank from 6th to 5th, indicating a positive trend in market positioning. This improvement is notable given the consistent performance of competitors like Dixie Elixirs, which maintained a steady rank of 3rd, and Vibations, which oscillated between 3rd and 4th place. Despite Vibations' significant sales surge in August and September, Tall managed to hold its ground, suggesting a loyal customer base and effective marketing strategies. The data suggests that while Tall's sales figures are lower than its top competitors, its upward movement in rank reflects a strategic focus on growth and market penetration in Maryland's beverage segment.
Notable Products
In September 2025, the top-performing product for Tall was the Juicy Peach Seltzer (10mg THC, 12oz), maintaining its first-place rank from previous months with a notable sales figure of 4016 units. The CBD/THC 1:1 Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) held steady in second place, showing consistent popularity since July. The CBD/THC 1:1 - Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) remained in third place, indicating stable consumer interest. Dark Berry Elevated Seltzer (5mg THC, 12oz, 355ml) maintained its fourth position, despite a decline in sales figures. Finally, the Elevated- Yuzu Blood Orange Seltzer (5mg THC, 12oz) stayed in fifth place, showing no change in ranking since August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
