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Jul-2025
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Overview
Market Insights Snapshot
In the beverage category, Tall has shown a consistent performance in the state of Maryland. Over the months from April to July 2025, the brand has maintained a strong presence, fluctuating slightly between the 5th and 6th positions. This stability is indicative of a solid consumer base and effective market strategies. Notably, Tall's sales saw a significant increase in July, jumping to $37,679, which could suggest a successful promotional campaign or a seasonal boost in demand. However, it's worth noting that despite the upward trend in sales, the brand did not climb higher than the 5th rank, indicating stiff competition in the Maryland beverage category.
Across other states and categories, Tall's performance is less pronounced as it does not appear in the top 30 rankings outside of Maryland for the months under review. This absence from the rankings could be seen as a missed opportunity or a potential area for growth, depending on the brand's strategic goals. The lack of presence in other markets might suggest that Tall is either focusing its efforts heavily in Maryland or is facing challenges in expanding its footprint. Understanding the dynamics in these other states and categories could provide insights into potential market entry strategies or necessary adjustments to their current approach.
Competitive Landscape
In the competitive landscape of the Maryland beverage category, Tall has experienced notable fluctuations in its ranking and sales performance from April to July 2025. Despite a dip in rank from 5th to 6th place in May and June, Tall rebounded to 5th place in July, reflecting a positive trend in its market position. This rebound is underscored by a significant increase in sales, which surged from $21,400 in June to $37,679 in July. In contrast, Dixie Elixirs consistently maintained a strong presence, holding the 3rd rank from May to July with a steady increase in sales, peaking at $74,396 in July. Meanwhile, Vibations experienced a decline in sales from April to July, despite holding the 4th rank consistently after May. The absence of Bubby's Baked from the top 20 in June and July suggests a significant drop in its market presence, which could present an opportunity for Tall to capture a larger share of the market. Overall, Tall's ability to recover its rank and increase sales indicates resilience and potential for growth in the competitive Maryland beverage market.
Notable Products
In July 2025, Tall's Juicy Peach Seltzer (10mg THC, 12oz) maintained its position as the top-performing product in the Beverage category, with sales reaching 5189 units, marking a significant increase from previous months. The newly introduced CBD/THC 1:1 Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) debuted strongly, securing the second rank. Dark Berry Elevated Seltzer (5mg THC, 12oz, 355ml) slipped to third place, despite a slight increase in sales to 169 units. Juicy Peach Seltzer has consistently held the number one spot since April 2025, showcasing its steady consumer demand. The introduction of the Fuji Apple Pear Seltzer has shaken up the rankings, indicating a growing interest in balanced CBD/THC beverages.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
