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Apr-2025
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Overview
Market Insights Snapshot
In the state of Maryland, Tall has shown commendable consistency and growth in the Beverage category. Starting the year 2025 ranked at number 6, Tall maintained this position through February and March before climbing to the 5th spot in April. This upward movement indicates a positive trend in consumer preference and brand strength. The steady increase in sales from January to April supports this notion, with a notable jump in April, suggesting successful marketing strategies or product innovations that resonated well with consumers.
While Tall's performance in Maryland is noteworthy, it's important to recognize that the brand has not appeared in the top 30 rankings in other states or categories during this period. This absence could be seen as a missed opportunity for expansion or a focus on a niche market. The brand's ability to maintain and improve its position in Maryland's Beverage category suggests potential for growth if similar strategies are applied elsewhere. However, the lack of visibility in other markets may require a strategic reassessment to leverage their strengths and explore untapped regions or categories.
Competitive Landscape
In the Maryland beverage category, Tall has experienced some fluctuations in its market positioning from January to April 2025. Notably, Tall started the year with a consistent rank of 5th place but slipped to 6th in April, indicating a slight decline in its competitive standing. Meanwhile, Sunnies by SunMed showed a positive trajectory, climbing from 4th to 3rd place, which suggests increasing consumer preference or effective marketing strategies. Dixie Elixirs maintained a strong presence, holding steady at 3rd and 4th positions, which could be a challenge for Tall as it seeks to regain its footing. Interestingly, Bubby's Baked emerged in the rankings in April, securing the 7th spot, which could indicate new competition in the lower ranks. These dynamics highlight the competitive pressures Tall faces and the need for strategic adjustments to enhance its market share and rank in Maryland's beverage sector.
Notable Products
In April 2025, Tall's top-performing product was Juicy Peach Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its number one rank for four consecutive months with sales reaching 3600 units. The Dark Berry Elevated Seltzer (5mg THC, 12oz, 355ml) also held its consistent second place in the Beverage category, showing a steady increase in sales from January through April. Notably, Juicy Peach Seltzer's sales have grown significantly each month, highlighting its increasing popularity. Both products have shown remarkable stability in their rankings since the start of the year. This consistent performance suggests strong brand loyalty and effective marketing strategies by Tall.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
