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Oct-2025
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Overview
Market Insights Snapshot
In the state of Maryland, the cannabis brand Tall has consistently maintained a strong presence in the Beverage category, holding a steady rank of 5th place from July through October 2025. This consistency in ranking suggests a stable market position and possibly a loyal customer base in this category. However, despite holding onto the same rank, there has been a noticeable decline in sales from August to October, with sales dropping from $42,883 in August to $32,002 in October. This downward trend in sales, despite a stable rank, could indicate increasing competition or a shift in consumer preferences within the Beverage category.
It's important to note that Tall's performance in other states or categories is not detailed here, which could suggest that the brand is either not present or not performing in the top 30 in those areas. This absence from the rankings in additional states or categories might be a point of concern or an opportunity for the brand to expand its reach and improve its market share. The focus on Maryland, where Tall has maintained its rank, highlights a potential stronghold for the brand, but also underscores the need for strategic growth to sustain and enhance its market presence across other regions and categories.
Competitive Landscape
In the competitive landscape of the Maryland beverage category, Tall has consistently maintained its position at rank 5 from July to October 2025. Despite a stable ranking, Tall's sales have experienced a downward trend, decreasing from July's figures to October's. This contrasts with Sunnies by SunMed, which, although dropping from rank 2 to 3 in September, saw a rebound in sales by October. Meanwhile, Dixie Elixirs has remained steady at rank 4, yet its sales have shown a slight decline over the months. The consistent rank of Tall amidst fluctuating sales highlights a potential area for strategic marketing efforts to boost consumer engagement and sales performance in the coming months.
Notable Products
In October 2025, Tall's top-performing product was the Juicy Peach Seltzer (10mg THC, 12oz) in the Beverage category, maintaining its first-place position for four consecutive months with a sales figure of 3113 units. The CBD/THC 1:1 Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) also retained its second-place rank, showing consistent popularity. The Dark Berry Elevated Seltzer (5mg THC, 12oz, 355ml) rose to third place from fourth in the previous two months, indicating a positive shift in consumer preference. The CBD/THC 1:1 - Fuji Apple Pear Seltzer (10mg CBD, 10mg THC, 12oz) maintained its third-place rank from September, although it was previously unranked in July. Lastly, the Elevated- Yuzu Blood Orange Seltzer (5mg THC, 12oz) remained stable in fifth place, suggesting steady demand within its category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
