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Nov-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, TANK's performance in the Vapor Pens category has not made a significant impact, as they did not rank within the top 30 brands from August to November 2025. This absence from the rankings suggests that TANK has struggled to establish a strong market presence in Massachusetts, which could be due to various factors such as competition or consumer preferences. The lack of a ranking indicates a potential area for growth or a need for strategic adjustments to gain traction in this market.
Conversely, TANK has demonstrated a positive trajectory in the state of Missouri. The brand improved its ranking in the Vapor Pens category from 12th place in August to 6th place by November 2025. This upward movement is indicative of a strengthening market position, supported by a notable increase in sales from September to November 2025. Such performance suggests that TANK's strategies in Missouri are resonating well with consumers, allowing them to climb the ranks steadily. This contrast between states highlights how TANK's market performance can vary significantly depending on regional factors and consumer behavior.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, TANK has demonstrated a notable upward trajectory in recent months. Starting from a rank of 12th in August 2025, TANK has climbed to 6th place by November 2025, indicating a significant improvement in market positioning. This ascent is particularly impressive given the competitive pressure from established brands such as Rove, which started as the market leader in August but slipped to 7th by November, and Pinpoint, which maintained a strong presence in the top 5 throughout the period. Meanwhile, Sinse Cannabis and Indi Vapes have shown fluctuating ranks, with Sinse Cannabis stabilizing at 5th and Indi Vapes dropping to 8th in November. TANK's rise in rank is complemented by a consistent increase in sales, suggesting a growing consumer preference and effective market strategies. This positive trend positions TANK as a formidable competitor in the Missouri vapor pen market, poised to challenge higher-ranked brands in the coming months.
Notable Products
In November 2025, the top-performing product from TANK was Paradise Petrol BDT Distillate Cartridge (1g) in the Vapor Pens category, which ascended to the number one rank with sales of 5084 units. Following closely was Strawberry Brew BDT Distillate Cartridge (1g), maintaining a consistent presence in the top three by securing the second spot. Blueberry Underground BDT Distillate Cartridge (1g) experienced a slight drop, moving from the top position in previous months to third place. Lemon Whip Kush Distillate Cartridge (1g) remained stable, finishing in fourth, while Berry Bloomz BDT Distillate Cartridge (1g) entered the rankings at fifth place. Notably, Paradise Petrol showed a significant upward trajectory from its previous month's position, indicating a strong surge in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
