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Aug-2025
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Overview
Market Insights Snapshot
In the state of Massachusetts, TANK's performance in the Vapor Pens category has been notably absent from the top rankings for several months. Specifically, TANK did not appear in the top 30 brands from May through August 2025, indicating a significant challenge in gaining traction in this market. This absence suggests that TANK may need to reconsider its strategy or competitive positioning within Massachusetts to improve its visibility and market share in the Vapor Pens category.
Conversely, in Missouri, TANK has shown a more promising trajectory in the Vapor Pens category. Starting from the 17th position in May 2025, TANK experienced slight fluctuations in June and July, ranking 19th and 18th, respectively. However, by August 2025, TANK surged to the 12th position, marking a significant improvement and indicating a positive reception among consumers. This upward movement in Missouri underscores a growing acceptance and potentially increased brand loyalty, as evidenced by the notable increase in sales from July to August.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, TANK has shown a remarkable upward trajectory in recent months. Despite not being in the top 20 in May, TANK climbed from the 19th rank in June to an impressive 12th rank by August 2025. This significant jump in rank indicates a strong increase in market presence and consumer preference. In contrast, Platinum Vape experienced a decline, dropping from the 9th rank in July to 13th in August, which may suggest a shift in consumer loyalty or market dynamics. Meanwhile, Ostara Cannabis maintained a steady 11th rank throughout the period, indicating stable sales performance. Buoyant Bob saw fluctuations, peaking at 8th in July before falling to 10th in August, while Vibe Cannabis (MO) improved slightly from 16th to 14th. TANK's rise in rank and sales, particularly in August, suggests a positive reception in the Missouri market, positioning it as a brand to watch in the vapor pen category.
Notable Products
In August 2025, the top-performing product from TANK was the Blueberry Underground BDT Distillate Cartridge (1g) in the Vapor Pens category, which climbed to the number one spot with impressive sales of 4298 units. Following closely was the Strawberry Brew BDT Distillate Cartridge (1g), which secured the second position, showcasing a significant jump from its consistent fifth place in the previous two months. Paradise Petrol BDT Distillate Cartridge (1g) ranked third, experiencing a decline from its peak position in July 2025. Lemon Whip Kush Distillate Cartridge (1g) slipped to fourth place, continuing its downward trajectory from second place in May and June. The introduction of the Strawberry Brew BDT Distillate Cartridge (0.5g) at fifth place highlights a new contender in the rankings for August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
