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Jul-2025
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Overview
Market Insights Snapshot
TANK has demonstrated varied performance across different states and categories, with its presence notably strong in the Vapor Pens category. In Missouri, TANK consistently maintained a top 20 position from April to July 2025, with rankings fluctuating slightly between 17th and 19th. This consistent performance in Missouri highlights a stable market presence and a steady consumer base, with sales peaking in June before experiencing a slight dip in July. Conversely, in Massachusetts, TANK did not rank in the top 30 for the Vapor Pens category from April to July 2025, suggesting either a less competitive stance or different market dynamics in this state.
The absence of TANK in the top 30 rankings in Massachusetts could indicate potential areas for growth or a need for strategic adjustments to capture more market share. The steady ranking in Missouri, however, suggests a solid foothold in this state, with the potential for expansion or increased brand loyalty. Despite the lack of specific ranking data in Massachusetts, the sales figures in Missouri provide a glimpse into the brand's performance, with a noticeable peak in June. This indicates that while TANK has a strong presence in Missouri, there might be untapped potential or different challenges in Massachusetts that the brand could explore further.
Competitive Landscape
In the Missouri Vapor Pens category, TANK has experienced a relatively stable performance in terms of rank, hovering around the 17th to 19th positions from April to July 2025. This steadiness is notable when compared to competitors like Timeless, which saw a significant drop from 5th in April to 20th in June, before slightly recovering to 17th in July. Meanwhile, Safe Bet showed more volatility, peaking at 14th in June but falling out of the top 20 by July. Vibe Cannabis (MO) maintained a consistent rank around 15th to 17th, indicating a stable market presence slightly above TANK. Despite these fluctuations among competitors, TANK's consistent ranking suggests a solid customer base, although there is room for growth to reach the higher echelons of the market. The sales trends indicate that while TANK's sales have been relatively steady, competitors have experienced more pronounced fluctuations, which could be leveraged by TANK to strategize for market share expansion.
Notable Products
In July 2025, the top-performing product from TANK was Paradise Petrol BDT Distillate Cartridge (1g), which rose to the first position in the Vapor Pens category with sales of 1848 units. Berry Bloomz BDT Distillate Cartridge (1g) followed closely in second place, experiencing a decline from its consistent first-place ranking in the previous months. Lemon Whip Kush Distillate Cartridge (1g) maintained its position in the top three, securing the third spot. Blueberry Underground Distillate Cartridge (1g) re-entered the rankings at fourth place after not being ranked in June. Strawberry Brew BDT Distillate Cartridge (1g) held steady in fifth place, showing consistent performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
