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Dec-2025
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Overview
Market Insights Snapshot
In the state of Missouri, TANK has shown a consistent upward trend in the Vapor Pens category over the last few months of 2025. Starting from a rank of 10 in September, TANK improved its position to 8th in October and further climbed to 6th in November, before slightly dropping to 7th in December. This movement indicates a strong performance in Missouri, with TANK consistently maintaining its presence within the top 10 brands. The progression in rankings is also reflected in their sales numbers, which have shown a steady increase from September through December, highlighting the brand's growing popularity in the Vapor Pens market within the state.
However, TANK's performance across other states and categories is less clear. The absence of ranking information in any other states or categories suggests that TANK did not make it into the top 30 brands elsewhere, which could be a point of concern or an area for potential growth. This lack of visibility outside of Missouri in the Vapor Pens category might indicate a strategic focus on this particular market or potential challenges in expanding their footprint. Understanding the dynamics of TANK's performance in Missouri could provide insights into their successful strategies, which might be leveraged to improve their presence in other regions and categories.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, TANK has shown a notable upward trend in its ranking over the last few months of 2025. Starting from a rank of 10 in September, TANK climbed to the 6th position by November, before slightly dipping to 7th in December. This upward movement correlates with a consistent increase in sales, indicating a strengthening market presence. In comparison, Rove maintained a stable position within the top 5, although it experienced a slight dip in November. Meanwhile, Pinpoint consistently held its ground in the top 5, showcasing robust sales growth. Elevate and Indi Vapes also demonstrated stable rankings, though they did not exhibit the same upward momentum as TANK. This competitive environment suggests that while TANK is gaining traction, it faces strong competition from established brands like Rove and Pinpoint, which continue to lead in sales and market positioning.
Notable Products
In December 2025, the top-performing product from TANK was the Blueberry Underground BDT Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its top position from September and October with a notable sales figure of 5899. The Paradise Petrol BDT Distillate Cartridge (1g) followed closely in second place, maintaining a strong presence since its peak in November. Lemon Whip Kush Distillate Cartridge (1g) secured the third spot, showing consistent improvement over the past months. Berry Bloomz BDT Distillate Cartridge (1g) rose to fourth place, showcasing steady growth from its debut in October. Meanwhile, Strawberry Brew BDT Distillate Cartridge (1g) dropped to fifth place, marking a significant decline from its higher rankings earlier in the year.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
