.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In the state of Massachusetts, TANK's performance in the Vapor Pens category has shown some fluctuations over the months leading up to October 2025. Notably, TANK was not ranked in the top 30 for August and October, which indicates a challenge in maintaining a consistent presence in this competitive market. However, the brand did make a return to the rankings in September, coming in at 91st place, suggesting a potential area for improvement or a temporary market strategy adjustment. Despite these fluctuations, there was a noticeable increase in sales from July to September, which might indicate underlying consumer interest that is yet to fully translate into a stable ranking.
Meanwhile, in Missouri, TANK has demonstrated a strong upward trajectory in the Vapor Pens category. Starting from a 19th rank in July, TANK ascended to the 8th position by October, showcasing a significant improvement in market presence and consumer acceptance. This consistent climb in rankings is complemented by a substantial increase in sales, which peaked at over 1.4 million in October. Such performance highlights TANK's growing influence and potential dominance in the Missouri market, contrasting sharply with its more volatile presence in Massachusetts. The data suggests that while TANK is gaining momentum in some regions, it faces challenges in others, offering insights into regional market dynamics and brand strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, TANK has shown a promising upward trajectory in recent months. Starting from a rank of 19 in July 2025, TANK has climbed to the 8th position by October 2025, indicating a significant improvement in market presence and consumer preference. This upward movement is particularly notable when compared to competitors like Elevate (Elevate Missouri), which has seen a decline from 2nd to 7th place over the same period, and Indi Vapes, which fluctuated but ended slightly ahead in 6th place. Meanwhile, Good Day Farm and Ostara Cannabis have experienced more volatility, with Good Day Farm dropping to 9th place and Ostara Cannabis making a notable jump to 10th place. TANK's consistent sales growth, culminating in a strong performance in October, suggests a robust strategy that is resonating well with consumers, positioning it as a rising contender in the Missouri vapor pen market.
Notable Products
In October 2025, the top-performing product from TANK was the Blueberry Underground BDT Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from September with a notable sales figure of 5578 units. Paradise Petrol BDT Distillate Cartridge (1g) climbed to the second position from fourth in September, indicating a significant increase in sales momentum. Strawberry Brew BDT Distillate Cartridge (1g) experienced a slight drop, moving from second to third place. Berry Bloomz BDT Distillate Cartridge (1g) re-entered the rankings at fourth place after being absent in August and September. Lemon Whip Kush Distillate Cartridge (1g) consistently performed, holding its ground in the top five, albeit dropping from third to fifth place since July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
