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Sep-2025
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Overview
Market Insights Snapshot
The performance of TANK in the vapor pen category has shown significant variation across different states, with notable movements that highlight both challenges and opportunities. In Massachusetts, TANK did not make it into the top 30 rankings for June, July, or August, but saw a modest improvement by September, rising to 82nd place. This indicates a positive trend in the latter part of the period, suggesting potential growth or increased market acceptance. However, the absence from the top 30 for most of the summer months could signal a need for strategic adjustments to gain a stronger foothold in the Massachusetts market.
Conversely, TANK's performance in Missouri has been more robust and consistent. Starting from 19th place in June, TANK steadily climbed the rankings, reaching 9th place by September. This upward trajectory is accompanied by a notable increase in sales from July to August, indicating a growing consumer base and market penetration. The consistent presence in the top 20 throughout the observed months suggests that TANK has established a strong brand presence in Missouri, which could serve as a model for their strategy in other states. Such performance highlights the importance of understanding regional market dynamics to replicate success across different territories.
Competitive Landscape
In the Missouri Vapor Pens category, TANK has demonstrated a notable upward trajectory in recent months, climbing from 19th place in June 2025 to 9th place by September 2025. This ascent is particularly significant when compared to competitors like Kushy Punch, which has seen a decline from 4th to 8th place over the same period. Meanwhile, Good Day Farm has maintained a steady position around 7th place, indicating a stable performance. CODES and Vibe Cannabis (MO) have also shown upward momentum, with CODES moving from 20th to 10th place and Vibe Cannabis (MO) from 17th to 11th place. TANK's rise in rank suggests a strong market response, possibly driven by strategic marketing or product innovation, positioning it as a formidable contender in the competitive landscape of Missouri's Vapor Pens market.
Notable Products
In September 2025, Blueberry Underground BDT Distillate Cartridge 1g maintained its top position in the Vapor Pens category for TANK, with sales reaching 4,542 units. Strawberry Brew BDT Distillate Cartridge 1g held steady at the second rank, despite a decrease in sales to 3,401 units from the previous month. Lemon Whip Kush Distillate Cartridge 1g moved up to third place, showing a slight decline in sales compared to August. Paradise Petrol BDT Distillate Cartridge 1g dropped to fourth place, experiencing a notable decrease in sales figures. A new entry, Lemon Whip Kush Distillate Disposable 1g, debuted at the fifth position, indicating a successful launch in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
