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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Timeless concentrated 98.86% of May 2026 sales in Vapor Pens, where year-over-year sales rose 39.17% even as month-over-month slipped 7.72%, while Pre-Roll held 1.05% share with 9.80% YoY growth and a 33.13% MoM decline. A tiny 0.09% from Concentrates surged 205.45% YoY and 70.15% MoM off a low base, and the brand’s average price fell 8.43% YoY to $36.20 as its Vapor Pens rank in Arizona sat at position 5; the pattern implies a volume-first push in Vapor Pens anchored by price elasticity, with peripheral categories not yet material to mix.
The mix and rank imply Timeless is competing on depth within Vapor Pens rather than breadth, using an 8.43% YoY price reduction alongside 39.17% YoY category growth to maintain a top-5 footprint while accepting a 7.72% MoM pullback typical of post-promotion or seasonal normalization. With Pre-Roll shrinking 33.13% MoM at just 1.05% share and Concentrates growing 70.15% MoM but still only 0.09% share, the brand’s positioning favors defending Vapor Pens share and rank over diversifying, suggesting near-term gains hinge more on stabilizing month-to-month volatility within the core than on scaling the adjacencies.
Competitive Landscape
Timeless sits at rank #5 in AZ Vapor Pens in May 2026, a 2-position improvement from rank #7 year over year, but a 1-position slip from rank #4 in February 2026 to #5 in May 2026 indicates recent pressure. While Timeless peaked at rank #4 in March 2026, Abstrakt climbed from #5 to #2 year over year and Select fell from #2 to #4 with a -21.93% YoY sales change, suggesting Timeless gained ground relative to Select but lost relative velocity to Abstrakt; additionally, category leader Mfused held #1 despite a -21.85% YoY sales change, and Dime Industries stayed at #3 with +3.68% YoY sales, framing a top tier that is shifting unevenly. The pattern implies Timeless’s upward YoY rank change is outpaced by faster risers directly above it, so maintaining a top-5 position likely requires capturing share from Select or matching Abstrakt’s trajectory rather than relying on leader softness.
Notable Products
Chill - Pineapple Express Distillate Cartridge (1g) posted the steepest decline in May 2026 at -29.2% MoM while sliding to rank 5, contrasting with Rest - Alien Technology Distillate Cartridge (1g) up 19.1% MoM at rank 4, a divergence that signals shifting flavor or effect preferences within the same Vapor Pens lane. The top three ranks are held by Energy - Maui Wowie Distillate Cartridge (1g) at rank 1 with -5.5% MoM, Chill - Blue Dream Distillate Cartridge (1g) at rank 2 with -4.6% MoM, and Rest - Blackberry Kush Distillate Cartridge (1g) at rank 3 with -2.0% MoM, while four of the top five saw negative MoM changes and the category as a whole remains concentrated entirely in Vapor Pens. With nine of the top ten as 1g cartridges and only one disposable in the mix at rank 6 with +2.7% MoM and $129,044 in sales, the assortment still leans toward classic cartridge formats despite volatility at the SKU level. The pattern implies Timeless is anchored by evergreen cartridge leaders but needs newness or format variety to counter softening in several flagship SKUs and to capture pockets of growth like Alien Technology and the 2g disposable.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
