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Jun-2024
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Overview
Market Insights Snapshot
Timeless has shown consistent performance in the Vapor Pens category across various states, with notable rankings in Arizona and Missouri. In Arizona, Timeless maintained a solid position, ranking 6th from April to June 2024, indicating stability in its market presence despite slight fluctuations in sales. Missouri saw a bit more movement, with Timeless ranking 5th in April 2024 but dropping to 9th by June 2024. This decline in ranking might suggest increased competition or market saturation in Missouri, although the brand still remains within the top 10, a commendable achievement.
In contrast, Timeless experienced challenges in California and Ohio. In California, the brand hovered around the 30th position, slipping out of the top 30 in March 2024 but making a brief comeback in April before declining again. This inconsistency points to a highly competitive market where maintaining a top position is challenging. Ohio also presented challenges, with Timeless ranking between 17th and 20th from March to June 2024. Although the brand did not fall out of the top 30, the lower rankings highlight the need for strategic adjustments to improve market share in these states.
Competitive Landscape
In the Arizona Vapor Pens category, Timeless has shown consistent performance, maintaining its 6th rank from April to June 2024. This stability is notable given the fluctuations observed in other brands. For instance, Mfused dropped from 2nd to 4th place over the same period, indicating a potential decline in consumer preference or market share. Meanwhile, iLava and Jeeter have seen minor rank changes, with iLava improving slightly from 8th to 7th and Jeeter dropping from 5th to 8th. Abstrakt has consistently held the 5th position, just ahead of Timeless. These shifts suggest that while Timeless is holding steady, there is potential for upward movement if it can capitalize on the declining trends of competitors like Mfused and Jeeter. Overall, the competitive landscape in Arizona's Vapor Pens market is dynamic, and Timeless's consistent ranking positions it well for potential growth.
Notable Products
In June 2024, Lake Water Trim Pre-Roll (1g) maintained its position as the top-performing product for Timeless, with sales reaching 6802 units. Maui Wowie Distillate Cartridge (1g) improved its ranking to second place, up from third in May, with notable sales of 3521 units. Chill - Blue Dream Distillate Cartridge (1g) dropped one spot to third place, while Rest - Blackberry Kush Distillate Cartridge (1g) climbed to fourth place from fifth in May. Chill - Cactus Chiller Distillate Cartridge (1g) re-entered the top five, securing the fifth position. These shifts indicate dynamic changes in consumer preferences for Timeless products over recent months.
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