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Sep-2025
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Overview
Market Insights Snapshot
Timeless has shown a mixed performance across various states in the Vapor Pens category. In Arizona, the brand maintained a stable presence, consistently ranking 8th from June to September 2025, despite a noticeable decline in sales from $1,266,403 in June to $1,115,364 in September. This suggests a strong brand loyalty even as the market dynamics shift. Meanwhile, in California, Timeless struggled to break into the top 30, ranking around the 50th position, indicating potential challenges in gaining traction in this competitive market. The sales figures in California showed slight fluctuations, with a peak in August, but overall, the brand remains a minor player in this state.
In contrast, Timeless experienced upward momentum in Illinois, where the brand improved its ranking from 37th in June to 29th by September, reflecting a positive reception and growing market share. This is further supported by the increase in sales, which reached $374,257 in September. However, in Missouri and New Jersey, the brand faced challenges, with rankings fluctuating around the 20th position and sales declining over the months. In Ohio, the brand held steady at the 17th position by September, indicating a stable but not dominant presence. These trends highlight the varied performance of Timeless across different regions, suggesting strategic opportunities and challenges that the brand may need to address in its market approach.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Timeless has maintained a consistent presence, ranking 8th in June, August, and September 2025, with a brief rise to 7th in July. This stability in rank, however, contrasts with a noticeable decline in sales from July to September, indicating potential challenges in maintaining market share. Timeless faces stiff competition from brands like Jeeter, which consistently ranks close and even surpasses Timeless in August with a higher sales figure. Meanwhile, WTF Extracts continues to dominate the category, holding a steady 6th position with robust sales figures that outpace Timeless. Despite these challenges, Timeless remains ahead of iLava and Canamo, both of which maintain lower rankings and sales, suggesting that while Timeless is facing pressure from the top competitors, it still holds a competitive edge over others in the market.
Notable Products
In September 2025, the top-performing product for Timeless was Chill - Blue Dream Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank from the previous two months with sales of 4099 units. Rest - Blackberry Kush Distillate Cartridge (1g) held steady in second place, showing consistency in its ranking since July. Alaskan Thunder Fuck Distillate Cartridge (1g) also maintained its third-place position, continuing its stable performance over the months. Chill - Cactus Chiller Distillate Disposable (0.5g) remained in fourth place, though its sales slightly decreased compared to August. Notably, Energy - Maui Wowie Distillate Cartridge (1g) entered the rankings for the first time in September, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
