Market Insights Snapshot
In the Vapor Pens category, Timeless has shown a consistent performance in Arizona, maintaining the 3rd position for three consecutive months from July to September 2023. However, there was a slight dip in October 2023, where it fell to the 6th position. This might indicate an increase in competition or a shift in consumer preference in this state. It's also worth noting that the sales in October 2023 were lower than the previous months, which might have contributed to the drop in ranking.
In contrast, Timeless's performance in the Vapor Pens category in California and Missouri varied. In California, the brand didn't make it to the top 20, hovering around the mid-40s throughout the four months. This could indicate that the brand has more room to grow and establish its presence in this market. On the other hand, in Missouri, Timeless has been performing well, ranking 2nd and 3rd from July to October 2023. This suggests that Timeless has a strong foothold in the Missouri market. The sales trend also seems to be relatively stable in this state, indicating consistent demand for the brand's Vapor Pens.
In the Vapor Pens category within Missouri, Timeless has been maintaining a strong position, consistently ranking in the top three brands over the past four months. However, it's been facing stiff competition from brands like Rove and Platinum Vape. Rove has consistently held the top spot, indicating a strong consumer preference. Meanwhile, Platinum Vape has been showing a positive trend, climbing from the 4th rank in July to the 2nd rank in September, although it slipped to 3rd place in October. Another competitor, AiroPro (formerly IndigoPro), has also shown significant improvement, moving up from the 9th rank in July to the 4th rank in October. While Timeless has managed to maintain its position, the upward movement of these competitors suggests a dynamic and highly competitive market.
In October 2023, the top-performing product from Timeless was the 'Rest - Blackberry Kush Distillate Cartridge (1g)', maintaining its first place ranking from previous months with a total of 2998 units sold. Following closely was the 'Rest - Granddaddy Purple Distillate Cartridge (1g)', which climbed from its fifth place position in July to second place in October. The 'Chill - Cactus Chiller Distillate Cartridge (1g)' fell slightly in ranking from second to third place over the course of these months. The 'Rest - Watermelonz Distillate Cartridge (1g)' also experienced a drop, moving from first place in July to fourth place in October. Finally, the 'Energy - Alaskan Thunder Fuck Distillate Cartridge (1g)' made its first appearance in the rankings in October, coming in at fifth place.