Dec-2024
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Overview
Market Insights Snapshot
Timeless has shown varied performance across different states and categories, with notable strengths and areas for improvement. In Arizona, Timeless maintained a consistent presence in the top 10 for the Vapor Pens category, ranking 7th for most of the observed months, except for a brief rise to 6th in October. This stability in ranking is underpinned by relatively steady sales figures, although there was a notable dip in December. In contrast, Timeless struggled to secure a top 30 position in California, with rankings slipping from 38th to 59th over the months, indicating a competitive challenge in this market. This decline is reflected in decreasing sales, suggesting that the brand may need to reassess its strategy in California to improve its market positioning.
In the Midwest, Timeless displayed a mixed performance. In Illinois, the brand hovered around the 30th position in Vapor Pens, with a gradual decline from 27th to 35th, which may indicate a need for stronger market penetration or differentiation strategies. Meanwhile, in Missouri, Timeless showed significant progress in the Vapor Pens category, peaking at 11th place in November before settling at 15th in December, suggesting a positive reception and growth potential in this state. Interestingly, Timeless entered the Pre-Roll category in Missouri, debuting at 37th in November and climbing to 33rd by December, marking a promising start in this new category. In Ohio, the brand demonstrated resilience, improving its Vapor Pens ranking from 19th to 14th in November before a slight drop to 15th in December, indicating a competitive but potentially lucrative market.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Timeless has shown resilience and consistency in its market positioning. Over the last few months, Timeless maintained a stable rank, fluctuating slightly between 6th and 7th place from September to December 2024. This stability is noteworthy, especially when compared to competitors like iLava, which consistently held the 8th position, and Jeeter, which was absent from the top 20 in November. Despite the competitive pressure from brands like Dime Industries, which saw a decline from 4th to 6th place, and Abstrakt, which improved its rank to 5th by December, Timeless's sales trajectory remained robust, peaking in November. This indicates a strong brand loyalty and effective market strategies that have allowed Timeless to sustain its sales momentum amidst a dynamic competitive environment.
Notable Products
In December 2024, the top-performing product for Timeless was Lake Water Trim Pre-Roll (1g) in the Pre-Roll category, maintaining its first-place ranking consistently from September through December, with sales reaching 14,047 units. Rest - Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category climbed to second place from its previous third and fourth positions in October and November, respectively. Alaskan Thunder Fuck Distillate Cartridge (1g) saw a slight dip to third place in December, after holding the second position in November. Energy - Maui Wowie Distillate Cartridge (1g) remained steady in fourth place from November to December. Chill - Blue Dream Distillate Cartridge (1g) experienced a drop to fifth place in December, declining from its second place in September and October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.