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Apr-2024
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Timeless has shown a notable presence, particularly in the Vapor Pens category across multiple states. In Arizona, Timeless maintained a strong position in the top 10, with a slight improvement from a rank of 7 in March 2024 to 6 in April 2024, paralleled by an increase in sales from 1,218,237 in March to 1,401,264 in April. This upward trajectory indicates a growing consumer preference in Arizona. Conversely, in California, while still showing progress, Timeless faced a more challenging climb within the Vapor Pens category, moving from rank 36 in March to 32 in April. Despite being outside the top 30 in the early months of 2024, the brand managed to improve its standing, suggesting a potential for growth in a highly competitive market.
Looking at other states, Timeless demonstrated resilience and adaptability. In Missouri, the brand was consistently within the top 8, indicating a strong foothold in the market despite slight fluctuations in ranking. This stability is a good sign of consumer loyalty and brand strength within Missouri's cannabis market. However, in Ohio, Timeless experienced a slight decline, staying within the 15th to 17th rank range from January to April 2024. This pattern suggests that while Timeless has a presence in Ohio, there may be room for improvement or increased marketing efforts to climb higher in the rankings. Notably, Timeless's venture into the Pre-Roll category in Arizona marks its expansion beyond vapor pens, though it did not break into the top 30 by April 2024, indicating a challenging entry into this new category.
Competitive Landscape
In the competitive landscape of vapor pens in Arizona, Timeless has demonstrated a consistent performance, maintaining its position within the top 7 brands from January to April 2024. Notably, Timeless has seen a fluctuation in rank, moving from 6th in January to 7th in February and March, before climbing back to 6th in April. This is indicative of a fiercely competitive market, especially with Jeeter and Dime Industries showing significant movements in both rank and sales. Jeeter, for instance, outperformed Timeless in February and March in terms of rank, but saw a decrease to 7th place in April, possibly due to a decrease in sales. Dime Industries, on the other hand, has consistently ranked higher than Timeless, except in February, showcasing its strong market presence with higher sales figures in March and April. Abstrakt also poses a notable challenge, improving its rank over the months and surpassing Timeless in April with the highest sales figures among the competitors mentioned. Meanwhile, Canamo, despite starting at a lower rank, has shown impressive growth, moving up in the rankings and increasing its sales, indicating a potential rising competitor. This dynamic ranking and sales performance among brands highlight the competitive intensity within the Arizona vapor pen market, with Timeless facing stiff competition from both established and emerging brands.
Notable Products
In April 2024, Timeless saw its Lake Water Trim Pre-Roll (1g) from the Pre-Roll category maintain its top position with a notable sales figure of 7845 units, showcasing consistent consumer preference over the months. The Energy Maui Wowie Distillate Cartridge (1g) in the Vapor Pens category secured the second rank, ascending from its previous third and fifth positions in March and February respectively, indicating a growing interest in this product. Jurassic Haze Distillate Cartridge (1g) also from Vapor Pens, made a significant leap to the third rank in April from its fourth position in March, highlighting a steady increase in its popularity. New entries in the rankings include Rest - Blackberry Kush Distillate Cartridge (1g) and Chill - Cactus Chiller Distillate Cartridge (1g), which debuted directly into the fourth and fifth positions respectively, suggesting a strong market introduction. These shifts and entries highlight dynamic consumer preferences and the competitive nature of the Vapor Pens category within Timeless offerings.
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