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Dec-2024
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Overview
Market Insights Snapshot
Safe Bet has shown varied performance across different product categories in Missouri over the last few months of 2024. In the Concentrates category, the brand maintained a presence in the top 30, with a slight improvement in ranking from 25th in September to 23rd in December. This suggests a stable demand, although not a leading position. Conversely, the Pre-Roll category saw a more concerning trend, with Safe Bet dropping from 14th place in September to 27th by December, indicating a significant decline in market competitiveness or consumer preference in this segment.
On a more positive note, Safe Bet's performance in the Vapor Pens category in Missouri has been notably strong. The brand improved its ranking from 24th in September to 17th by December, reflecting a consistent upward trajectory and growing consumer interest. This category not only showed an improvement in rank but also a significant increase in sales, highlighting it as a potential growth area for Safe Bet. Despite the challenges faced in other categories, the Vapor Pens segment could represent a strategic focus for the brand moving forward.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has demonstrated a notable upward trajectory in its rankings over the last few months of 2024. Starting from a rank of 24 in September, Safe Bet improved to 17 by December, indicating a positive trend in market presence. This rise in rank correlates with a consistent increase in sales, suggesting growing consumer preference. In comparison, Select experienced fluctuating ranks, ending December at 19, while Timeless maintained a relatively strong position despite a slight drop to rank 15. Meanwhile, Illicit / Illicit Gardens saw a significant drop from rank 3 in September to 14 in December, potentially opening opportunities for Safe Bet to capture more market share. Pinpoint also showed stable performance, hovering around ranks 17 to 18. Safe Bet's consistent climb in rankings and sales suggests a strengthening brand presence, making it a key player to watch in the Missouri vapor pen market.
Notable Products
In December 2024, the top-performing product for Safe Bet was the Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, reclaiming its number one spot from September with sales reaching 2549 units. The Blue Dream Distillate Cartridge (1g) rose to second place, showing a significant increase from third place in November. The Green Crack Distillate Cartridge (1g) made a notable return to the rankings, securing third place after not being ranked in November. The Indica CBN FECO Syringe (1g) dropped to fourth place despite consistently high rankings in previous months. Finally, the AK-47 Distillate Cartridge (1g) entered the top five for the first time in December, highlighting its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
