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Jan-2026
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Overview
Market Insights Snapshot
Safe Bet's performance across various cannabis categories in Missouri presents an interesting case of fluctuating market presence. In the Concentrates category, Safe Bet has shown some volatility, with rankings oscillating between 30th and 33rd over the four-month period from October 2025 to January 2026. Notably, the brand briefly fell out of the top 30 in November and December, a signal of potential challenges in maintaining consistent market share. However, a return to the 30th position in January indicates a slight recovery, suggesting possible strategic adjustments or market conditions that favored their return. This pattern of dipping in and out of the top 30 highlights areas for potential improvement or increased competition in this category.
In contrast, Safe Bet's performance in the Pre-Roll and Vapor Pens categories shows a more stable presence, albeit with some room for growth. For Pre-Rolls, the brand maintained a rank within the top 24, with a slight dip to 24th position in November and December, before improving to 23rd in January. This consistency, despite minor fluctuations, suggests a steady consumer base or effective brand loyalty strategies. Meanwhile, in the Vapor Pens category, Safe Bet held a relatively strong position, maintaining a rank of 20th in both December and January, after a brief dip in November. This indicates a solid foothold in the Vapor Pens market, with potential for upward movement if current trends continue. These rankings reflect Safe Bet's varying degrees of success and challenges across different product categories within Missouri.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Safe Bet has shown a notable trajectory in its rankings and sales performance. Over the period from October 2025 to January 2026, Safe Bet consistently ranked within the top 25, peaking at 20th place in December 2025 and January 2026. This upward movement is significant, especially when compared to competitors like AiroPro and Pinchy's, which maintained slightly higher but stable ranks. Despite not being in the top 20 initially, Safe Bet's sales figures indicate a strong recovery and growth, surpassing Flora Farms and closing the gap with Clouds Vapes, which fluctuated in its rankings. This suggests that Safe Bet is gaining traction and could potentially climb higher in the rankings if the current trend continues, making it a brand to watch in the Missouri Vapor Pens market.
Notable Products
In January 2026, Safe Bet's Green Crack Distillate Cartridge (1g) maintained its top position in the Vapor Pens category, despite a slight dip in sales to 1048 units. The Green Crack Distillate Disposable (1g) emerged as a strong contender, securing the second rank with a notable sales figure of 989 units. Granddaddy Purple Distillate Cartridge (1g) improved from a fifth rank in November 2025 to third in January 2026, showing consistent sales growth. Bubblegum Distillate Cartridge (1g) and Kush Stadium Distillate Cartridge (1g) entered the rankings for the first time, achieving fourth and fifth positions, respectively. This reshuffling indicates a dynamic shift in consumer preferences within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
