.svg){kind=small}
Dec-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Safe Bet's performance in the Missouri cannabis market shows a mixed bag of results across different product categories over the last few months of 2025. In the Concentrates category, Safe Bet hovered around the lower end of the top 30, slipping out of this range in November but managing to climb back to the 30th spot by December. This indicates a slight recovery, although maintaining a stronghold in this category remains a challenge. Meanwhile, the Vapor Pens category saw Safe Bet experiencing a decline in rankings from 19th in September to 21st in December, despite a noticeable dip in sales during October and November. However, the brand saw a modest comeback in December, suggesting potential for improvement if the upward trend continues.
The Pre-Roll category in Missouri presents a different story for Safe Bet. Starting at 17th place in September, the brand experienced a downward trajectory, reaching the 24th spot by November, before slightly improving to 23rd in December. This fluctuation in ranking reflects the volatility in consumer preferences and competition within this category. Notably, there was a significant drop in sales from September to November, which might have contributed to the decline in rankings. However, the uptick in sales in December suggests that Safe Bet might be adjusting its strategies to regain market share. Overall, while there are challenges, the brand's ability to bounce back in some categories hints at potential opportunities for growth if strategic adjustments are made.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has experienced fluctuations in its market position, which could be attributed to the dynamic shifts among its competitors. Notably, Safe Bet's rank dropped from 19th in September 2025 to 22nd in October and further to 23rd in November, before slightly recovering to 21st in December. This downward trend in rankings coincides with a decrease in sales during this period. Meanwhile, Platinum Vape maintained a relatively stable presence, ranking between 15th and 20th, albeit with a consistent decline in sales. On the other hand, Timeless improved its position significantly from 22nd in September to 17th in November, reflecting a positive sales trajectory. Additionally, Pyro made a remarkable leap from 61st in October to 18th in November, indicating a surge in popularity and sales. These shifts suggest that Safe Bet faces stiff competition and may need to innovate or adjust its strategies to regain a stronger foothold in the Missouri vapor pen market.
Notable Products
In December 2025, Safe Bet's top-performing product was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, maintaining its number one rank from previous months with a notable sales figure of 2164 units. The Granddaddy Purple Distillate Cartridge (1g) made a significant comeback, climbing to the second position from fifth in November. AK-47 Distillate Cartridge (1g) rose to third place despite not being ranked in November, showing a strong increase in sales. Strawberry Cough Distillate Cartridge (1g) also re-entered the rankings, securing the fourth spot. The Blue Dream Distillate Cartridge (1g), which was second in November, dropped to fifth, indicating a decline in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
