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Sep-2025
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Overview
Market Insights Snapshot
Safe Bet's performance in the Missouri market reveals interesting trends across various product categories. In the Concentrates category, Safe Bet consistently maintained a position within the top 30, with minor fluctuations between the 27th and 29th ranks from June to September 2025. Although the sales figures for Concentrates showed a downward trend, this consistent ranking indicates a stable presence in the market. Meanwhile, in the Pre-Roll category, Safe Bet experienced a notable decline, dropping from 14th in June to 22nd in August, before recovering slightly to 19th in September. This fluctuation suggests some volatility in consumer preference or market competition that Safe Bet might need to address.
In contrast, the Vapor Pens category presents a more stable trajectory for Safe Bet in Missouri. Despite a dip in July, where the brand's rank fell to 20th, Safe Bet managed to climb back to the 18th position by September. This indicates a resilient demand for their Vapor Pens, even as sales figures showed some variability. The ability to stay within the top 20 in this competitive category could be a positive indicator of brand loyalty or effective product differentiation. However, the absence of Safe Bet in the top 30 brands in other states or provinces might suggest areas for potential growth or market entry strategies that the brand might want to explore further.
Competitive Landscape
In the Missouri vapor pens category, Safe Bet has experienced a fluctuating performance over the past few months, with its rank oscillating between 14th in June 2025 and 18th by September 2025. This movement indicates a competitive landscape where brands like Buoyant Bob and Batch Extracts have maintained stronger positions, with Buoyant Bob even reaching as high as 9th in July. Despite a dip in sales from June to July, Safe Bet managed to recover slightly by September, although it still trails behind these competitors in terms of sales volume. Notably, AiroPro and Pinchy's have shown varied performances, with AiroPro dropping to 19th place by September and Pinchy's consistently remaining outside the top 20 until a slight improvement to 20th in September. These dynamics suggest that while Safe Bet is holding its ground, there is significant competition from brands that are either stabilizing or improving their market positions, highlighting the need for strategic adjustments to enhance its competitive edge.
Notable Products
In September 2025, Green Crack Distillate Cartridge (1g) reclaimed its top position among Safe Bet's products, achieving sales of 2076 units. Granddaddy Purple Distillate Cartridge (1g) maintained its steady second place, showing a notable increase from the previous month. Blue Dream Distillate Cartridge (1g) slipped to third position after leading in August but remains a strong performer. Blackberry Cough Distillate Cartridge (1g) improved its rank to fourth, showing consistent growth since its entry in July. Pineapple Express Distillate Cartridge (1g) rounded out the top five, despite a slight decline in sales compared to August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
