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Jul-2025
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Overview
Market Insights Snapshot
Safe Bet has demonstrated varied performance across different product categories in Missouri. In the Concentrates category, the brand has shown a slight improvement from April to July 2025, with a modest rise in ranking from 26th to 21st in May, although it slipped back to 26th by July. This indicates a need for strategic adjustments to maintain competitiveness in this segment. In contrast, Safe Bet's performance in the Pre-Roll category has been more promising, with a significant leap from 25th place in April to 15th in June, before slightly declining to 19th in July. This suggests a strong market presence and consumer interest, although maintaining this momentum will be crucial for sustained growth.
In the Vapor Pens category, Safe Bet has experienced fluctuations in its ranking, moving from 21st in April to a peak at 14th in June, before reverting to 21st in July. This variability highlights potential challenges in sustaining a consistent market position. Despite these fluctuations, the brand's sales figures reveal a robust upward trajectory, peaking in June, which suggests underlying consumer demand. However, the lack of top 30 rankings in any other states or categories could indicate areas for potential expansion or improvement. Understanding the dynamics behind these movements and leveraging successful strategies from the Pre-Roll category could help Safe Bet enhance its overall market standing.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has demonstrated notable fluctuations in its ranking and sales performance from April to July 2025. Initially ranked 21st in April, Safe Bet climbed to 14th in June before dropping back to 21st in July. This volatility is contrasted by the more stable performance of competitors like TANK, which maintained a consistent top 20 presence, ranking between 17th and 19th throughout the same period. Despite the rank fluctuations, Safe Bet's sales peaked in June, surpassing both Pinchy's and Proper Cannabis, indicating a strong market presence when ranked higher. However, the decline in rank by July suggests that maintaining consistent sales growth is crucial for sustaining higher rankings amidst fierce competition from brands like CODES, which improved their rank to 20th by July. This analysis underscores the dynamic nature of the Missouri vapor pen market and the importance for Safe Bet to strategize effectively to stabilize and improve its market position.
Notable Products
In July 2025, the top-performing product for Safe Bet was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place rank consistently since April. Following closely, the Granddaddy Purple Distillate Cartridge (1g) also in Vapor Pens, held steady at the second position, with sales reaching 1618 units. The Indica CBN FECO Syringe (1g) in the Concentrates category remained in third place, showing a slight decline in sales figures compared to previous months. Blue Dream Distillate Cartridge (1g) entered the rankings in June and maintained the fourth position in July. Notably, Blackberry Cough Distillate Cartridge (1g) debuted in the rankings at fifth place in July, indicating a positive reception in the market.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
