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Nov-2025
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Overview
Market Insights Snapshot
Safe Bet's performance across various categories in Missouri reveals a mixed bag of outcomes. In the Concentrates category, the brand consistently maintained its position at the lower end of the top 30 rankings, holding steady at 30th place from August through November 2025. This stability suggests a steady, albeit modest, presence in the market. On the other hand, the Pre-Roll category showed more volatility, with Safe Bet peaking at 17th place in September before descending to 23rd place by November. This decline is mirrored by a drop in sales figures, indicating potential challenges in maintaining consumer interest or facing increased competition.
The Vapor Pens category presents another area of concern for Safe Bet, as it experienced a downward trend in rankings from 19th place in both August and September to 23rd by November. This decline in rankings corresponds with a significant decrease in sales, suggesting that the brand is losing ground to competitors in this segment. The absence of Safe Bet from the top 30 rankings in other states or categories indicates that the brand's market presence may be limited or struggling outside of these areas. The overall performance of Safe Bet in Missouri highlights the need for strategic adjustments to regain market share and improve brand positioning across these key categories.
Competitive Landscape
In the Missouri Vapor Pens category, Safe Bet has experienced a notable decline in both rank and sales from August to November 2025. Initially ranked 19th in August and September, Safe Bet slipped to 22nd in October and further to 23rd in November, indicating a downward trend. This decline in rank is accompanied by a decrease in sales, with November figures significantly lower than those in August. In contrast, competitors like Platinum Vape and AiroPro also experienced drops in rank, with Platinum Vape falling from 15th to 20th and AiroPro dropping out of the top 20 by November. However, Flora Farms and Clouds Vapes showed resilience, with Flora Farms maintaining its 24th position from October to November and Clouds Vapes improving its rank from 27th in August to 25th in November. These shifts suggest that while Safe Bet faces challenges in maintaining its market position, some competitors are capitalizing on the changing dynamics to stabilize or improve their standings.
Notable Products
In November 2025, the top-performing product from Safe Bet was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, maintaining its leading position since September, with sales reaching 1569 units. The Blue Dream Distillate Cartridge (1g) climbed to the second position, showing a resurgence after a drop in October. The Blackberry Cough Distillate Cartridge (1g) remained steady in third place, despite a consistent decline in sales over the months. Notably, the Bubba Kush Distillate Cartridge (1g) made its debut in the rankings at fourth place, indicating a strong market entry. The Granddaddy Purple Distillate Cartridge (1g) slipped to fifth place, reflecting a significant decrease in sales compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
