Market Insights Snapshot
In the realm of Concentrates and Pre-Rolls, the Safe Bet brand has experienced some fluctuations in their performance within the Missouri market. For Concentrates, Safe Bet moved from a rank of 45 in August 2023 to 31 in September, showing an impressive leap. However, the subsequent months saw a decline, with ranks of 39 and 47 in October and November respectively. Similarly, in the Pre-Roll category, Safe Bet's ranking slipped from 41 in August to 60 by November. This suggests that while the brand had a promising start, it struggled to maintain its position in the top 20 brands in these categories.
Conversely, in the Vapor Pens category, Safe Bet has shown a strong and consistent performance in Missouri. Starting with a rank of 22 in August 2023, the brand quickly climbed the ranks to secure a spot in the top 20 by September. It continued this upward trend, reaching rank 10 in October, and maintaining a close rank of 11 in November. This positive trajectory in the Vapor Pens category indicates a growing consumer preference for Safe Bet's offerings in this segment, highlighting a potential area of focus for the brand's future growth strategies.
In the Vapor Pens category in Missouri, Safe Bet has shown a notable upward trend in rank from August to October 2023, moving from outside the top 20 to the 10th position. However, it slightly dropped to the 11th position in November 2023. This trend indicates a significant increase in sales, surpassing some of its competitors. On the other hand, Select has maintained a steady position within the top 10, while Atta has shown a similar trend to Safe Bet, but managed to rank higher in November. Show Me has made a remarkable leap from being outside the top 20 in August to the 13th position in November. Lastly, Clouds Vapes has also improved its rank significantly, but still ranks slightly higher than Safe Bet in November. These shifts in ranking and sales indicate a highly competitive market, with Safe Bet showing potential for further growth.
In November 2023, Safe Bet's top-performing product was the Alien Rock Candy Distillate Cartridge (1g), maintaining its number one rank from previous months and generating 2332 units in sales. Following closely, the Green Crack Distillate Cartridge (1g) held the second position, the same as in October. The Granddaddy Purple Distillate Cartridge (1g) showed significant improvement, moving up from the fifth rank in October to third in November. The AK-47 Distillate Cartridge (1g), which was not in the top five in October, made a strong comeback to secure the fourth position. On the other hand, the Kush Stadium Distillate Cartridge (1g) experienced a slight drop, moving from the third position in October to fifth in November.