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Oct-2026
Sales
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6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Safe Bet is stocked at 135 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, Columbia, Springfield, and Cape Girardeau. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Safe Bet concentrated 79.49% of sales in Vapor Pens, where year-over-year decline reached 22.56% and month-over-month fell 8.10%, while Pre-Roll at 15.40% share contracted 72.29% YoY and 10.16% MoM; Concentrates at 5.11% share slipped 27.36% YoY and 3.12% MoM. The average price dropped 8.56% YoY alongside a Vapor Pens average price of $34.96, indicating mix pressure as the highest-share category also carries steeper YoY contraction than the brand’s overall 39.49% YoY sales decline; the pattern implies Safe Bet’s volume is overexposed to Vapor Pens cyclicality, with Pre-Roll underperformance accelerating the overall slide rather than offsetting it.
With Vapor Pens anchoring nearly four-fifths of revenue and ranking 29th in Missouri Vapor Pens, the 8.10% MoM drop in that category combined with a 10.16% MoM dip in Pre-Roll signals share vulnerability if these trends persist into November 2026. Given Concentrates’ smaller 5.11% share and a comparatively lighter 3.12% MoM decline, the shift implies Safe Bet’s positioning would stabilize by reallocating emphasis toward categories with shallower month-to-month erosion while tightening price architecture in Vapor Pens where the 22.56% YoY contraction and 8.56% YoY brand-wide price decrease suggest limited pricing power at current mix.
Competitive Landscape
Safe Bet is currently ranked #29 in MO Vapor Pens in October 2026, down 7 positions year over year from #22, and 8 positions below its three-month mark of #21, while its historical peak of #12 in January 2025 underscores the distance from prior placement; in contrast, Good Day Farm climbed from #9 to #3 and Galactic held near the top at #2 with positive year-over-year sales growth of 31.96% and 3.53%, respectively, whereas Illicit / Illicit Gardens stayed at #1 despite a 1.24% sales decline and Rove eased from #3 to #5 alongside a 0.27% sales dip; the pattern implies Safe Bet’s downward rank trajectory amid upward or steady competitors indicates share is being ceded to faster-moving incumbents and climbers unless a reversal returns it toward the January 2025 peak.
Notable Products
Safe Bet sells mainly through vapor pens in October 2026, with 59.1% of sales from cartridges and another 20.4% from all-in-one disposables, while pre-rolls and concentrates make up smaller shares. This concentration in two pen formats means most of its sales come from vape hardware rather than flower or dabs.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
