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Apr-2025
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Overview
Market Insights Snapshot
Safe Bet's performance in the Missouri market has shown some interesting movements across different product categories. In the Concentrates category, the brand has seen fluctuations, with rankings moving from 28th in January 2025 to 24th in April 2025. Despite a drop in sales from March to April, Safe Bet managed to maintain its presence within the top 30, which indicates a resilient market position. Meanwhile, in the Pre-Roll category, Safe Bet has been relatively stable, maintaining a strong hold between the 20th and 27th positions over the four-month period. Notably, sales peaked in March, suggesting a potential seasonal trend or successful promotional efforts during that month.
The Vapor Pens category tells a slightly different story for Safe Bet in Missouri. The brand experienced a downward trend in rankings, from 13th in January to 21st in April, which could be a cause for concern. This decline was accompanied by a significant drop in sales from January to March, although there was a slight recovery in April. The brand's ability to remain in the top 30 during this period indicates some level of customer loyalty or market penetration, but the downward trajectory suggests that competition in the Vapor Pens category is intensifying. This could be a critical area for Safe Bet to focus on to regain its earlier ranking positions and sales momentum.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has experienced notable fluctuations in its market standing from January to April 2025. Initially ranked 13th in January, Safe Bet saw a decline to 16th and then 22nd in the subsequent months, before slightly recovering to 21st in April. This downward trend in rank corresponds with a decrease in sales, suggesting potential challenges in maintaining market share. In contrast, competitors like Batch Extracts have shown a positive trajectory, climbing from 35th to 22nd place, indicating a significant increase in consumer preference. Similarly, Pinchy's improved its rank from 24th to 19th, while Greenlight maintained a relatively stable position, ending at 20th. These shifts highlight the competitive pressures Safe Bet faces, emphasizing the need for strategic adjustments to regain and enhance its market position in the Missouri vapor pen category.
Notable Products
In April 2025, the top-performing product for Safe Bet was the Green Crack Distillate Cartridge (1g) from the Vapor Pens category, reclaiming its number one spot with sales of 1566 units. Following closely was the Indica CBN FECO Syringe (1g) in the Concentrates category, which fell to second place after leading in March. The Granddaddy Purple Distillate Cartridge (1g) climbed to third place, showing a strong performance despite not being ranked in March. Lilly Haze Distillate Cartridge (1g) maintained a consistent presence, securing fourth place. The Trainwreck Distillate Cartridge (1g) made its debut in the rankings, entering at fifth place, indicating growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
