.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Safe Bet's performance in the cannabis market across various categories has shown some notable fluctuations, particularly in the state of Missouri. In the Concentrates category, Safe Bet has seen a decline in its rankings, dropping from 21st in May 2025 to 29th by August 2025. This downward trend is accompanied by a decrease in sales, which fell from $68,007 in May to $53,480 in August. Such a movement suggests challenges in maintaining a competitive edge in this category, possibly due to increased competition or shifts in consumer preferences. Conversely, the Vapor Pens category shows more resilience, with Safe Bet managing to climb back to the 20th position in August after a dip to 21st in July, indicating a potential recovery or stabilization in this segment.
In the Pre-Roll category, Safe Bet's ranking experienced a significant drop from 15th place in June to 26th in August, reflecting a sharp decline in market presence. The corresponding sales figures mirror this trend, with a decrease from $328,333 in June to $189,068 in August. This decline might be indicative of market saturation or shifting consumer tastes within the state of Missouri. Notably, Safe Bet's absence from the top 30 brands in any category would be a critical point of concern, highlighting areas where strategic adjustments may be necessary. Overall, while Safe Bet has maintained a presence in the top 30 across these categories, the varying rankings and sales suggest a need for focused strategies to bolster performance, particularly in the more volatile segments.
Competitive Landscape
In the competitive landscape of vapor pens in Missouri, Safe Bet has experienced notable fluctuations in its market position from May to August 2025. Initially ranked 18th in May, Safe Bet improved to 14th in June, signaling a positive shift in consumer preference or marketing efficacy. However, the brand faced a setback in July, dropping to 21st, before recovering slightly to 20th in August. This volatility contrasts with competitors like Batch Extracts, which demonstrated a more consistent upward trend, peaking at 13th in July. Meanwhile, Wavelength Extracts maintained a strong presence, consistently ranking higher than Safe Bet throughout the period. Despite these challenges, Safe Bet's sales figures suggest resilience, with a rebound in August, indicating potential for regaining market share with strategic adjustments.
Notable Products
In August 2025, Blue Dream Distillate Cartridge (1g) emerged as the top-performing product for Safe Bet, climbing from the fourth position in June and July to first place with sales of 1849 units. Green Crack Distillate Cartridge (1g), which had consistently held the top rank from May through July, dropped to the second position with a notable decrease in sales to 1694 units. Indica CBN FECO Syringe (1g) maintained its third-place ranking throughout the summer months, showing a steady decline in sales figures. Pineapple Express Distillate Cartridge (1g) entered the rankings for the first time in August, securing the fourth spot. Blackberry Cough Distillate Cartridge (1g) remained in fifth place as it did in July, indicating stable but modest sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
