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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Safe Bet’s category mix concentrated further in Vapor Pens at 80.29% share while ranking 20th in Vapor Pens in Missouri, with Vapor Pens down 28.49% YoY and 4.07% MoM, and Pre-Roll contracting to 14.56% share with a 74.23% YoY drop and a 37.20% MoM decline. Concentrates rose to 5.14% share on a 20.49% MoM increase despite a 25.33% YoY decline, and the brand’s average price ticked up 2.77% YoY alongside a brand-wide sales decline of 43.08% YoY; together, these shifts imply the portfolio is over-indexed to a category with negative momentum while the smaller Concentrates line is the only near-term volume stabilizer.
The pattern points to a strategic re-balance: with Vapor Pens’ 80.29% share and a 4.07% MoM slide coinciding with Pre-Roll’s 37.20% MoM contraction, the 20.49% MoM growth in Concentrates suggests incremental gains are coming from a 5.14% base that cannot offset a double-digit category decline and a rank of 20 in Missouri. Given a 2.77% YoY price increase against a 43.08% YoY brand sales drop, elasticity risk appears concentrated in Vapor Pens and Pre-Roll, implying that reallocating mix toward Concentrates and reducing price-driven friction in Vapor Pens could improve conversion without relying on broad discounting.
Competitive Landscape
Safe Bet ranks #20 in MO Vapor Pens in June 2026, sliding 5 positions year over year from #15, while improving 1 spot versus March 2026’s #21; the brand’s trajectory contrasts with Good Day Farm moving from #10 to #2 and posting a 78.8% YoY sales increase, and Galactic advancing from #5 to #3 with a 51.7% YoY lift. The current #20 sits seven places below the January 2025 peak of #13, and Pinpoint rose from #7 to #4 with 72.0% YoY growth while Illicit / Illicit Gardens held #1 with a 27.6% YoY increase; this pattern implies Safe Bet’s relative share is being diluted by faster-climbing leaders, and that a mild quarter-on-quarter uptick is insufficient to reverse a year-long rank erosion without a step-change in velocity.
Notable Products
AK-47 Distillate Cartridge (1g) posted the steepest decline at -18.0% month over month while slipping to rank 5, and Pineapple Express Distillate Cartridge (1g) fell -9.4% at rank 7, whereas Green Crack Distillate Cartridge (1g) still held rank 1 despite a -11.9% drop. Bubba Kush Distillate Cartridge (1g) rose 45.0% to rank 2 alongside double‑digit gains for Granddaddy Purple Distillate Cartridge (1g) at +15.2% in rank 3 and Blue Dream Distillate Cartridge (1g) at +16.2% in rank 4. All top‑10 SKUs are in Vapor Pens, indicating a concentrated bet on cartridges that is tilting toward classic strain names with momentum in the middle ranks and vulnerability at the top from volatility on Green Crack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
