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Jun-2024
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Overview
Market Insights Snapshot
Safe Bet has shown a consistent performance in the Vapor Pens category in Missouri. Over the four-month period from March to June 2024, the brand maintained its position at 12th place after a slight drop from 11th in March. This stability in ranking suggests a steady demand for their vapor pen products despite fluctuations in monthly sales figures. Notably, Safe Bet's sales peaked in May 2024, indicating a potential seasonal trend or successful promotional efforts during that month. However, the brand's absence from the top 30 in the Concentrates category in Missouri highlights a challenge, as they were unable to break into the competitive market during this period.
The performance of Safe Bet in Missouri's Vapor Pens category contrasts sharply with its standing in Concentrates, where it failed to rank within the top 30. This disparity underscores the brand's stronger foothold and consumer preference in vapor pens over concentrates. The consistent ranking in Vapor Pens, coupled with fluctuating sales, suggests that while Safe Bet has a loyal customer base, there may be opportunities for growth through targeted marketing or product innovation. The lack of presence in the Concentrates category could be seen as a potential area for improvement or strategic reevaluation to enhance their market penetration and diversify their product success.
Competitive Landscape
In the Missouri Vapor Pens category, Safe Bet has experienced notable fluctuations in its market position over recent months. Despite maintaining a consistent rank of 12th from April to June 2024, Safe Bet's sales have shown variability, peaking in May 2024. This stability in rank contrasts with competitors such as AiroPro, which saw a decline from 7th to 11th place, and Elevate (Elevate Missouri), which dropped from 5th to 10th place in April but stabilized thereafter. Additionally, Galactic (fka Galactic Meds) re-entered the top 20 in May at 23rd and quickly climbed to 13th by June, indicating a strong upward trend. Meanwhile, Wavelength Extracts showed improvement from 21st to 14th place over the same period. These shifts suggest that while Safe Bet has managed to hold its ground, the competitive landscape is dynamic, with several brands either improving their market positions or experiencing significant rank changes, which could impact Safe Bet's future sales and ranking.
Notable Products
In June 2024, the top-performing product for Safe Bet was Granddaddy Purple Distillate Cartridge (1g) in the Vapor Pens category, which moved up from third place in May to first place with notable sales of 3005 units. Green Crack Distillate Cartridge (1g) held the second position, a drop from its consistent first place in April and May, with sales at 2686 units. AK-47 Distillate Cartridge (1g) ranked third, maintaining its position from the previous month. Strawberry Cough Distillate Cartridge (1g) fell to fourth place from its second position in May. Blue Dream Distillate Cartridge (1g) re-entered the rankings at fifth place after being unranked in May.
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