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Aug-2024
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Overview
Market Insights Snapshot
Safe Bet's performance in Missouri has shown notable fluctuations across different product categories over the summer of 2024. In the Concentrates category, Safe Bet made a significant upward movement, breaking into the top 30 in June and continuing to climb to rank 25 by August. This upward trend indicates a growing acceptance and popularity of their concentrates among consumers. Conversely, their presence in the Pre-Roll category remained inconsistent, as they were ranked 55 in June but failed to make it into the top 30 in subsequent months, suggesting a potential area for improvement or a shift in consumer preference away from their pre-roll offerings.
The Vapor Pens category has been a stronghold for Safe Bet in Missouri, although recent months have seen some volatility. Initially ranked 12th in May, they experienced a slight dip to 13th place in June and July, before dropping to 25th in August. Despite these fluctuations, the brand maintained a significant presence in the top 30 throughout the period, highlighting the sustained demand for their vapor pen products. However, the drop in August could indicate emerging competition or a shift in market dynamics that Safe Bet may need to address to maintain their market position.
Competitive Landscape
In the competitive landscape of Vapor Pens in Missouri, Safe Bet has experienced notable fluctuations in rank and sales over the past few months. In May 2024, Safe Bet held a strong position at rank 12, but by August 2024, it had dropped significantly to rank 25. This decline in rank is mirrored by a substantial decrease in sales, from a high of $939,597 in May to $382,311 in August. In contrast, competitors like Proper Cannabis and COCO Labs have shown more stable or improving trends. For instance, COCO Labs improved its rank from 35 in May to 23 in August, with a corresponding increase in sales. Similarly, Indi Vapes also saw an upward trend in rank and sales, peaking at rank 23 in July before a slight dip in August. These trends suggest that while Safe Bet was initially a strong contender, it faces increasing competition and may need to reassess its strategies to regain its market position.
Notable Products
In August 2024, the top-performing product for Safe Bet was Lilly Haze Distillate Cartridge (1g) in the Vapor Pens category, securing the first rank with sales of 1615 units. Blue Dream Distillate Cartridge (1g), also in the Vapor Pens category, moved up to the second rank from fifth in the previous two months, indicating a consistent rise in popularity. Indica CBN FECO Syringe (1g) from the Concentrates category held the third rank, dropping from fourth in July. UK Cheese Distillate Cartridge (1g) and Casino OG Distillate Cartridge (1g), both in the Vapor Pens category, occupied the fourth and fifth positions, respectively, marking their debut in the top five. The rankings reveal a strong preference for Vapor Pens among consumers, with notable shifts in product popularity over the past few months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
