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Oct-2025
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Overview
Market Insights Snapshot
Safe Bet's performance in the Missouri cannabis market has shown some interesting trends across different product categories. In the Concentrates category, Safe Bet maintained a position within the top 30, albeit at the lower end, consistently ranking between 27th and 30th from July to October 2025. This suggests a stable but modest presence in the category. Conversely, their performance in the Vapor Pens category saw a slight decline, dropping from 20th in July to 22nd by October. This downward trend might indicate increasing competition or shifting consumer preferences in Missouri. Despite these challenges, Safe Bet seems to be holding its ground across these categories, though the decrease in sales figures could be a point of concern.
In the Pre-Roll category, Safe Bet's rankings fluctuated, starting at 16th in July, dropping to 20th in August, and then slightly recovering to 17th in September before slipping again to 21st in October. This volatility could reflect changing market dynamics or consumer behavior in Missouri. Notably, Safe Bet's sales in this category decreased from July to October, which might suggest an area for strategic improvement. The absence of Safe Bet in the top 30 brands for some categories might indicate potential growth opportunities or areas where the brand could enhance its market strategy. Overall, while Safe Bet maintains a presence in multiple categories, the brand may benefit from a closer analysis of market trends to bolster its position.
Competitive Landscape
In the Missouri vapor pens market, Safe Bet experienced fluctuations in its ranking over the past few months, indicating a dynamic competitive landscape. Safe Bet improved its position from 20th in July 2025 to 18th in September, showcasing a positive trend in the middle of the quarter. However, by October, it slipped to 22nd, suggesting increased competition. Notably, Pinchy's showed a consistent upward trajectory, moving from 22nd to 19th, potentially capturing market share that might have impacted Safe Bet's sales. Meanwhile, Timeless maintained a relatively stable presence, hovering around the 21st position, which could indicate a steady customer base. Safe Bet's sales peaked in August but saw a decline by October, which aligns with its drop in rank, highlighting the importance of strategic adjustments to regain momentum in this competitive market.
Notable Products
In October 2025, the top-performing product for Safe Bet was the Green Crack Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from September with sales of 1224 units. The Strawberry Cough Distillate Cartridge (1g) emerged as a new contender, securing the second spot. Blackberry Cough Distillate Cartridge (1g) improved its position to third, up from fourth in September. The AK-47 Distillate Cartridge (1g) entered the rankings at fourth place. Maui Waui Distillate Cartridge (1g) reappeared in the rankings, securing the fifth position, after not being ranked in August and September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
