.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Vibe Cannabis (MO) has demonstrated a strong performance in the Missouri market, particularly in the Concentrates category where they have consistently held the number one rank from July through October 2025. This sustained top position indicates a dominant presence in this category, with sales peaking in August before stabilizing. The Flower category, however, saw a slight dip in October, moving from the eighth to the ninth position, suggesting increased competition or shifting consumer preferences. Despite this minor drop, Vibe Cannabis remains a significant player in the Flower category, maintaining a top ten presence throughout the observed months.
In terms of Edibles, Vibe Cannabis (MO) has shown an upward trend, climbing from the 19th position in July to the 16th by October, reflecting a growing consumer interest in their edible products. This positive movement is indicative of strategic improvements or innovations in their product line. The Pre-Roll category also experienced fluctuations, with Vibe Cannabis moving from the 12th to the 11th position by October, showing a slight improvement. Vapor Pens saw a notable rise, advancing from the 17th to the 12th position, marking a significant gain in market share. These movements across categories highlight Vibe Cannabis's dynamic strategy in adapting to market demands and capturing consumer interest in Missouri.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vibe Cannabis (MO) has experienced a slight decline in its ranking, moving from 8th place in July through September 2025 to 9th place in October 2025. This shift is notable, especially as Local Cannabis Co. improved its position from 10th to 8th over the same period, indicating a potential challenge for Vibe Cannabis (MO) in maintaining its market share. Meanwhile, Good Day Farm consistently held the 7th position, suggesting a stable performance that Vibe Cannabis (MO) might need to strategize against to climb the ranks. Additionally, Curio Wellness showed a significant upward trend, moving from 19th to 11th, which could further intensify competition. Despite these challenges, Vibe Cannabis (MO) remains a key player, but the recent dip in sales from September to October highlights the importance of strategic adjustments to regain momentum and improve its competitive standing.
Notable Products
In October 2025, the top-performing product from Vibe Cannabis (MO) was the Blueberry Lemonade Live Rosin Gummies 10-Pack (250mg) in the Edible category, maintaining its number one rank with sales reaching 4105 units. The Cotton Candy Green Apple Live Rosin Gummies 10-Pack (250mg) climbed to the second position, reflecting a significant increase in demand compared to previous months. Pomegranate Plum Live Rosin Gummies 10-Pack (250mg) held steady in third place, showing consistent popularity despite a slight drop from its top position in August. Pineapple Orange Guava Live Rosin Gummies 10-Pack (250mg) slipped to fourth place from its previous second rank in September, indicating a slight decrease in sales momentum. Finally, Bomb Pop Live Rosin Gummies 10-Pack (250mg) rounded out the top five, maintaining a stable presence despite minor fluctuations in its monthly ranking.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
