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Oct-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
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Vibe Cannabis (MO) is stocked at 90 licensed dispensaries across Missouri, with the deepest coverage in Kansas City, St. Louis, O'Fallon, Belton, and Columbia. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Vibe Cannabis (MO) concentrated 41.49% of sales in Flower with year-over-year growth of 21.51% and month-over-month growth of 3.80%, while Vapor Pens held 21.13% share with 9.09% YoY and 2.62% MoM gains. Momentum skewed toward faster-expanding adjacencies: Concentrates rose 23.70% YoY and 14.39% MoM to 15.10% share, and Pre-Roll climbed 35.50% YoY and 8.02% MoM to 13.53% share. Edible posted the sharpest acceleration at 55.23% YoY and 26.31% MoM to 8.75% share, coinciding with a -4.09% YoY drop in the brand’s overall average price to $29.35 and a Flower rank of 7 in Missouri. The pattern implies a deliberate tilt from a Flower-led base toward quicker-growing, lower-price-per-unit formats to broaden basket reach while maintaining a top-10 Flower presence.
The mix shift—faster MoM gains in Edible (+26.31%) and Concentrates (+14.39%) versus Flower (+3.80%)—positions Vibe Cannabis (MO) to hedge against category volatility and reduce reliance on a single high-ticket segment. With Pre-Roll up 35.50% YoY and Vapor Pens advancing 9.09% YoY, the portfolio now spans both value-access (Pre-Roll, Edible) and potency-oriented (Concentrates) entry points, aligning with the -4.09% YoY pricing move to compete on attainable price tiers without ceding the #7 Flower rank in Missouri. The implication is a barbell strategy that aims to sustain Flower share (41.49%) while capturing incremental trips and trade-down flows through subsegments growing 8.02%–26.31% MoM.
Competitive Landscape
Vibe Cannabis (MO) sits at rank #7 in MO Flower in October 2026, a 1-place improvement from rank #8 year over year and a 2-position rise from #9 in July 2026, while its peak at #5 in September 2026 indicates recent upward mobility; by comparison, Vivid (MO) advanced from #6 to #4 with a 6.5% year-over-year sales change and Sinse Cannabis moved from #3 to #2 despite a -10.8% sales decline, suggesting Vibe’s share gains stem more from consistent rank momentum than category-wide growth. With Flora Farms holding #1 while posting -7.6% year-over-year sales and Illicit / Illicit Gardens improving rank from #4 to #3 alongside a -10.0% sales change, the pattern implies Vibe Cannabis (MO) is climbing primarily through stability and timing—its September 2026 peak at #5 and subsequent #7 position signal a path toward sustained top-5 contention if it converts recent rank volatility into month-over-month share capture.
Notable Products
Vibe Cannabis (MO) ran a very broad lineup in October 2026, with the top 10 items contributing just 11.2% of sales and the leading product, Rainbow Marker Budlet (7g), at 1.4%. Sales are spread thin across many SKUs, so most of its sales come from a long tail rather than a few blockbusters.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
