.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vibe Cannabis (MO) concentrated 43.94% of sales in Flower, where sales fell 14.33% year over year but rose 6.22% month over month, while Vapor Pens held 22.87% share with a 33.77% year-over-year gain yet a 4.08% month-over-month dip. Pre-Roll expanded to 13.13% share with 62.99% year-over-year growth and a 2.51% month-over-month increase, as Concentrates at 13.23% grew 6.58% year over year but contracted 15.46% month over month. Edible remained smaller at 6.83% share with 22.42% year-over-year growth and a 1.12% month-over-month lift, coinciding with a 24.97% year-over-year drop in the brand’s overall average price to $30.39. The mix implies the brand is mitigating Flower’s year-over-year decline via gains in Vapor Pens and Pre-Roll, while month-over-month volatility in Vapor Pens and Concentrates signals a pivot toward formats with steadier sequential momentum.
With a 6 rank position in Flower in MO, the brand’s largest category remains competitively placed even as its year-over-year decline of 14.33% contrasts with Pre-Roll’s 62.99% and Vapor Pens’ 33.77% expansions. The month-over-month rise in Flower of 6.22% alongside Pre-Roll’s 2.51% increase, versus a 4.08% dip in Vapor Pens and a 15.46% pullback in Concentrates, indicates near-term elasticity favoring inhalable formats with lower price points, consistent with the 24.97% year-over-year reduction in average price. The pattern implies Vibe Cannabis (MO) is repositioning around value-oriented inhalables to protect share while using Pre-Roll and Vapor Pens growth to offset Flower softness, with the Flower rank anchoring visibility as portfolio elasticity absorbs month-to-month swings.
Competitive Landscape
Vibe Cannabis (MO) sits at rank #6 in Missouri Flower for May 2026, unchanged YoY from rank #6, but up 2 positions from #8 in February 2026; against a category where Flora Farms held #1 both YoY and currently while declining 17.8% in sales, and Illicit / Illicit Gardens advanced from #3 to #2 with a 5.8% YoY sales gain. Additional moves reinforce a reshuffle around the top five: CODES slipped from #2 to #3 with a 30.6% YoY decline, while Sinse Cannabis climbed from #5 to #4 with 27.5% growth and Good Day Farm jumped from #9 to #5 with a 1.1% increase, whereas Vibe Cannabis (MO) remains below its peak #5 from March 2025; the pattern implies Vibe’s flat YoY rank and recent 2-position improvement signal share stability amid competitor churn, but without a move back to #5 or better, upside depends on converting category volatility into rank gains.
Notable Products
Watermelon Z Distillate Cartridge (1g) posted the steepest move in May 2026 with a -17.5% month-over-month decline and fell to rank 10, while Cherry Vegan Live Rosin Gummies 10-Pack (250mg) rose 21.1% to rank 1. Berry Vegan Solventless Live Rosin Gummies 10-Pack (250mg) added 9.6% at rank 2, and Blue Raspberry Live Rosin Gummies 10-Pack (250mg) edged up 2.7% at rank 4. Four of the top ten are Edible SKUs clustered in ranks 1–5 with Peach Vegan Live Rosin Gummies 10-Pack (250mg) up 16.0% at rank 5, implying the brand is pivoting assortment strength toward solventless gummies while deprioritizing distillate vape momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
