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Dec-2025
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Overview
Market Insights Snapshot
Vibe Cannabis has maintained a strong presence in the Missouri cannabis market, particularly in the Concentrates category, where they have consistently held the top spot from September to December 2025. This indicates a robust demand and consumer loyalty for their concentrate products. In contrast, their performance in the Edible category shows some challenges, as they slipped from a rank of 16 in October and November to 23 in December. This decline could suggest increasing competition or shifting consumer preferences in the Missouri edible market. Despite this, their overall sales figures in Concentrates reveal a steady upward trend, demonstrating their strength in this particular segment.
In the Flower category, Vibe Cannabis experienced fluctuations in their rankings, moving from 8th in September to 10th in December. This suggests some volatility in their market share, possibly due to varying consumer tastes or competitive pressures. Their performance in Pre-Rolls shows a more stable trajectory, with a slight improvement from 10th in September to 9th in December. Meanwhile, their Vapor Pens category saw a marginal decline, moving from 11th in September to 13th in December. This could indicate a need for strategic adjustments to regain ground in this segment. The data highlights Vibe Cannabis's dominance in certain categories while also pointing to areas where they might focus on enhancing their market position.
Competitive Landscape
In the competitive landscape of the Flower category in Missouri, Vibe Cannabis (MO) has experienced notable fluctuations in its ranking over the last few months of 2025. While it started strong in September with a rank of 8th, it slipped to 9th in October, climbed back to 7th in November, and then fell to 10th in December. This volatility suggests a dynamic market environment where competitors like Local Cannabis Co. and Daybreak Cannabis have maintained more stable positions, with Local Cannabis Co. consistently ranking higher. Despite these challenges, Vibe Cannabis (MO) demonstrated strong sales in November, although it experienced a significant drop in December. Meanwhile, Curio Wellness and Nugz (MO) have shown varying performance, with Curio Wellness improving its rank over the months, indicating a potential threat to Vibe Cannabis (MO)'s market share. These insights highlight the importance for Vibe Cannabis (MO) to strategize effectively to regain and sustain a higher rank in this competitive market.
Notable Products
For December 2025, Vibe Cannabis (MO) saw Blueberry Lemonade Live Rosin Gummies 10-Pack (250mg) maintain its position as the top-performing product in the Edible category, despite a sales dip to 2390 units. Bomb Pop Live Rosin Gummies 10-Pack (250mg) consistently held the second rank since November, showcasing strong demand in the Edible category. Jack Distillate Cartridge (1g) debuted impressively at third place in the Vapor Pens category. Peanut Butter Parfait (3.5g) entered the rankings at fourth in the Flower category, indicating growing popularity. OG Kush Distillate Cartridge (1g) secured the fifth spot in Vapor Pens, rounding out the list of top performers for the month.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
