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Nov-2025
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has demonstrated a strong performance in the Missouri market, particularly in the Concentrates category, where it consistently held the number one spot from August to November 2025. This sustained leadership suggests a robust consumer preference and effective market strategies in this category. However, in the Flower category, Vibe Cannabis (MO) experienced a slight decline, moving from the 8th position in August and September to the 9th position in October and November. Despite this minor drop, the brand maintains a solid presence within the top ten, indicating stable demand and brand recognition in this segment.
In the Edible category, Vibe Cannabis (MO) has shown a positive trend, climbing from the 20th position in August to the 16th position by October and maintaining this rank in November. This upward movement reflects an increasing consumer interest in their edible products, which could be attributed to product innovation or effective marketing efforts. Meanwhile, in the Vapor Pens category, the brand exhibited some fluctuations, peaking at the 11th position in September before settling at the 13th position in November. The Pre-Roll category saw a favorable shift as well, with the brand improving its rank from 11th in August to 9th in November, highlighting a growing preference for their pre-roll offerings. These dynamics across categories suggest that while Vibe Cannabis (MO) excels in certain areas, there are opportunities for growth and increased market penetration in others.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vibe Cannabis (MO) has experienced a slight decline in its ranking from 8th in August and September 2025 to 9th in October and November 2025. This shift is notable as it reflects the brand's challenges in maintaining its position amidst strong competition. Brands like Local Cannabis Co. have consistently held the 8th position, showcasing stable performance with sales figures surpassing Vibe Cannabis (MO) during this period. Meanwhile, Good Day Farm has maintained its 7th rank, indicating a robust market presence. Additionally, Curio Wellness and Nugz (MO) have shown dynamic movements in rankings, with Curio Wellness advancing from 14th to 10th place by November 2025, while Nugz (MO) fluctuated slightly but remained competitive. These shifts highlight the dynamic nature of the Missouri flower market and the need for Vibe Cannabis (MO) to strategize effectively to regain and enhance its market position.
Notable Products
In November 2025, Vibe Cannabis (MO) saw Blueberry Lemonade Live Rosin Gummies 10-Pack (250mg) maintaining its top position as the best-selling product, with sales reaching 4275 units. Bomb Pop Live Rosin Gummies 10-Pack (250mg) climbed significantly from fifth place in October to secure the second spot, with a notable increase in sales to 3402 units. Cotton Candy Green Apple Live Rosin Gummies 10-Pack (250mg) slightly dropped to third place, maintaining strong sales figures. New entries in the top rankings include Liquid Sunshine (3.5g) and Cutiez (3.5g) in fourth and fifth places, respectively, highlighting a growing interest in the Flower category. This shift in rankings demonstrates a dynamic change in consumer preferences towards both Edible and Flower categories within the Vibe Cannabis (MO) product lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
