.svg){kind=small}
Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Vibe Cannabis (MO) is stocked at 102 licensed dispensaries across Missouri, with the deepest coverage in St. Louis, KCMO, Kansas City, St Peters, and Florissant. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Vibe Cannabis (MO) leaned on a rebalanced category mix in Missouri: Flower still led at 36.27% share but contracted with a -12.57% year-over-year and -10.54% month-over-month drop, while Vapor Pens held 20.92% share with +27.41% YoY but -3.81% MoM, and Concentrates climbed to 19.48% share on +39.53% YoY and +5.73% MoM. Pre-Roll at 14.11% share advanced +48.53% YoY but slipped -4.73% MoM, and Edible at 9.22% share rose +66.38% YoY and +3.73% MoM. The mix shift away from a declining Flower base toward faster-growing Concentrates and Edibles indicates the brand is trading into higher-growth pockets even as headline average price fell -20.61% YoY.
The concurrent -10.54% MoM drag in Flower and +5.73% MoM lift in Concentrates, alongside a +3.73% MoM gain in Edibles and a -3.81% MoM dip in Vapor Pens, suggests Vibe Cannabis (MO) is tilting toward formats with momentum while managing volatility in inhalable segments; holding rank 9 in Flower in Missouri while the category declines YoY implies a need to de-emphasize price-driven Flower and reinforce differentiation in Concentrates and Edibles. With brand sales up +15.07% YoY and a 44.03% two-year increase against a falling Flower core, the pattern implies positioning should center on non-Flower growth engines to buffer category cyclicality and reduce sensitivity to further price compression.
Competitive Landscape
Vibe Cannabis (MO) sits at rank #9 in MO Flower for July 2026, down 1 position year over year from #8 and slipping 2 spots since April 2026 from #7, while still trailing its historical peak of #5 from March 2025; in contrast, Local Cannabis Co. advanced from #10 to #5 alongside a 41.8% YoY sales increase and Amaze Cannabis moved from #6 to #4 with 20.6% YoY growth, even as category leaders like Illicit / Illicit Gardens held at #3 despite a 12.8% YoY sales decline and Flora Farms stayed #1 with a 1.3% YoY dip; the mix of upward mobility among mid-tier rivals and stalled or declining sales at incumbents implies Vibe Cannabis (MO)’s downward rank drift is more about losing share to faster-growing peers than broad market contraction.
Notable Products
Blue Raspberry Live Rosin Gummies 10-Pack (250mg) posted the steepest decline at -6.8% month over month, slipping to rank 4 while Watermelon Solventless Live Rosin Gummies 10-Pack (250mg) also fell -5.4% at rank 5, indicating softness within the lower half of the gummy lineup. In contrast, Cherry Solventless Live Rosin Gummies 10-Pack (250mg) inched up +2.9% to hold rank 1 and Berry Vegan Live Rosin Gummies 10-Pack (250mg) grew +4.3% at rank 2, reinforcing a split where winners consolidate at the top as laggards recede. With five of the top five SKUs in July 2026 concentrated in Edibles and Flower only entering at ranks 9 and 10, the mix points to an edibles-led strategy crowding out inhalable formats. The thesis is that Vibe Cannabis (MO) is leaning into live rosin gummies as its commercial anchor while de-emphasizing early-stage Flower and Pre-Roll positions, a choice that prioritizes depth in a single category over breadth across formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
