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Jul-2025
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown a dynamic performance across various product categories in Missouri. In the Concentrates category, the brand has maintained a strong presence, peaking at the second position in May 2025, although it saw a slight decline to the sixth position by July. This fluctuation in rankings is indicative of a competitive market, yet Vibe Cannabis has managed to stay within the top ten consistently. In the Flower category, the brand has shown stability, maintaining a position within the top eight throughout the months from April to July 2025. This consistency suggests a strong consumer base and effective market strategies in this category.
Meanwhile, in other categories such as Edibles and Pre-Rolls, Vibe Cannabis (MO) has experienced varied success. The brand improved its ranking in the Edibles category from 24th in April to 18th in May and June, before slipping back to 22nd in July, showing room for growth and potential market opportunities. In contrast, the Pre-Roll category saw a steady climb from 17th in April to 12th by June and July, reflecting a positive trend and potential for further advancement. Vapor Pens remained relatively stable, with only minor fluctuations in ranking, suggesting a steady but competitive market. However, the absence from the top 30 in any category would indicate significant competition and challenges in those segments.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vibe Cannabis (MO) has experienced some fluctuations in its ranking, moving from 6th place in April and May 2025 to 8th place in June and July 2025. This shift indicates a competitive pressure from brands like Amaze Cannabis and Daybreak Cannabis, both of which have shown strong performances with Amaze Cannabis climbing to 6th place by July 2025. Despite these changes, Vibe Cannabis (MO) remains a significant player, maintaining a consistent sales volume close to its competitors. Notably, Local Cannabis Co. and Good Day Farm have maintained their positions at 10th and 9th respectively, suggesting that while Vibe Cannabis (MO) faces challenges from higher-ranked brands, it remains ahead of several key competitors. This dynamic environment underscores the importance for Vibe Cannabis (MO) to innovate and adapt to maintain its market position.
Notable Products
In July 2025, Vibe Cannabis (MO) maintained its top-performing product, Blueberry Lemonade Live Rosin Gummies 10-Pack (250mg), which has consistently held the number one rank since April 2025, with sales reaching 2826 units. Mississippi Nights Budlets (7g), a new entry, secured the second spot in July. Pomegranate Plum Live Rosin Gummies 10-Pack (250mg) improved its position to third place, up from fourth in June. Bomb Pop Live Rosin Gummies 10-Pack (250mg) dropped to fourth place, having previously held the second rank for two consecutive months. Cotton Candy Green Apple Live Rosin Gummies 10-Pack (250mg) remained steady at the fifth position, showing consistent performance over the past three months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
