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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In June 2026, Vibe Cannabis (MO) concentrated 39.93% of sales in Flower with a year-over-year decline of 6.64% and a month-over-month drop of 22.69%, while Vapor Pens held 21.22% share with +21.82% YoY but -25.10% MoM, and Concentrates captured 17.15% share with +20.96% YoY and -22.48% MoM; Pre-Roll at 12.55% grew +29.06% YoY but fell -25.13% MoM, and Edible at 9.14% rose +40.72% YoY and +6.39% MoM. Despite brand-level sales up 10.38% YoY and average price down 16.50% YoY to $31.65, category-level MoM pullbacks in four of five segments suggest a short-term reset even as the longer YoY gains in Vapor Pens, Concentrates, Pre-Roll, and Edible point to a shift away from Flower’s historical weight; the implication is a portfolio tilting toward faster-growing non-Flower formats while absorbing near-term monthly volatility.
With Flower still the largest share at 39.93% but ranked 9 in Missouri Flower, the brand’s mix indicates reliance on a middle-of-pack core while momentum migrates to Edible (+40.72% YoY and +6.39% MoM) and other inhalables that posted double-digit YoY growth alongside steep MoM pullbacks of 22–25%. The pattern implies Vibe Cannabis (MO) is trading average price for volume across formats—evidenced by the 16.50% YoY price decline—using non-Flower growth to offset Flower’s -6.64% YoY contraction, positioning the brand to defend share in Flower while leaning into Edible and higher-price-point Concentrates (average price $49.97) to diversify revenue and reduce dependence on a single category.
Competitive Landscape
Vibe Cannabis (MO) sits at #9 in MO Flower in June 2026 with a 0-position YoY rank change from #9, and it remains flat versus three months ago at #9 while still trailing its peak of #5 from March 2025; meanwhile, Flora Farms holds #1 despite a -5.1% YoY sales change, and Sinse Cannabis climbed from #5 to #2 with +33.2% YoY sales growth. Compared with Amaze Cannabis rising from #6 to #4 on +43.8% YoY and Local Cannabis Co. jumping from #10 to #5 with +28.3% YoY, Vibe Cannabis (MO)’s unchanged rank suggests that share is being ceded to faster movers even as the top spot experiences contraction; the trajectory implies that maintaining #9 without upward pressure risks further relative erosion if entrant momentum persists.
Notable Products
Berry Vegan Live Rosin Gummies 10-Pack (250mg) posted the standout move in June 2026 with a +103.4% month-over-month surge and climbed to rank 2, while Cherry Solventless Live Rosin Gummies 10-Pack (250mg) fell -36.9% month-over-month yet held rank 1. Blue Raspberry Live Rosin Gummies 10-Pack (250mg) added +531.9% month-over-month and reached rank 4, widening the gap between the top-four Edibles and the rest of the lineup ranked 6-10. With four of the top five SKUs in Edibles and only one Flower SKU in the top five, the mix points to Vibe Cannabis (MO) concentrating demand into solventless and vegan gummy formats rather than inhalables.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
