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Sep-2025
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown notable performance in the Missouri market, particularly in the Concentrates category. The brand impressively climbed from a third place ranking in July 2025 to securing the top spot in both August and September 2025. This upward movement in the Concentrates category suggests a strong consumer preference and effective market strategy. In contrast, their presence in the Edible category has been less dominant, maintaining a position outside the top 15 for the last few months, which could indicate areas for potential improvement or strategic realignment.
In the Flower category, Vibe Cannabis (MO) has consistently held the eighth position from July through September 2025, signaling a stable performance in this highly competitive sector. The Pre-Roll category also saw an encouraging trend, with the brand improving its ranking from 12th in July to 10th by September. Meanwhile, their Vapor Pens category witnessed a significant rise, moving from 17th in July to 11th in September, reflecting a growing consumer interest in their products. However, the absence of a top 30 ranking in any other states or categories suggests a concentrated focus on the Missouri market, which could either be a strategic choice or a potential area for expansion.
Competitive Landscape
In the Missouri flower category, Vibe Cannabis (MO) maintained a consistent rank of 8th place from July to September 2025, following a slight improvement from 9th place in June. This stability in ranking suggests a steady performance in a competitive market. Notably, Good Day Farm showed a strong performance, ranking 7th in both August and September, indicating a competitive edge over Vibe Cannabis (MO) in terms of sales momentum. Meanwhile, Vivid (MO) experienced a decline from 4th place in June to 6th in September, which might present an opportunity for Vibe Cannabis (MO) to capture market share if Vivid's downward trend continues. Additionally, Local Cannabis Co. improved its position from 10th in June to 9th in September, showcasing potential upward mobility that could challenge Vibe Cannabis (MO)'s current standing. Overall, while Vibe Cannabis (MO) has maintained its position, the dynamic shifts among competitors highlight the importance of strategic marketing and product differentiation to enhance its market presence.
Notable Products
In September 2025, Vibe Cannabis (MO) saw Blueberry Lemonade Live Rosin Gummies 10-Pack (250mg) reclaim the top position in sales, maintaining its number one rank from June and July, with a sales figure of 3,151 units. Pineapple Orange Guava Live Rosin Gummies 10-Pack (250mg) improved its standing to second place, up from fifth in August, with notable sales growth to 2,760 units. Pomegranate Plum Live Rosin Gummies 10-Pack (250mg) slipped from the top spot in August to third, with sales reaching 2,733 units. Bomb Pop Live Rosin Gummies 10-Pack (250mg) experienced a slight drop to fourth place from second in August, while Mississippi Nights (3.5g) made its debut in the rankings at fifth place. The Edible category continues to dominate Vibe Cannabis (MO)'s top performers, with minor shifts in rankings reflecting dynamic consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
