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Apr-2025
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown varied performance across different product categories within the state of Missouri. In the Concentrates category, the brand maintained a steady position, consistently ranking seventh from February to April 2025, after a slight dip from sixth in January. This stability in ranking is supported by a notable increase in sales, with April sales reaching $400,653. The Flower category also demonstrated a strong presence, with Vibe Cannabis (MO) holding onto a top ten position, although there was a slight drop from sixth in February and March to seventh in April. This drop coincided with a decrease in sales from March to April, suggesting potential market challenges or shifts in consumer preferences.
In contrast, the Edible category saw a positive trajectory for Vibe Cannabis (MO) in Missouri. The brand improved its ranking from 27th in February to 23rd by April, indicating a growing consumer interest in their edible products. This upward movement in rankings was accompanied by an increase in sales from $127,275 in February to $175,279 in April. However, the Pre-Roll category presented a more challenging scenario, with the brand's ranking falling from ninth in January to 17th by April, reflecting a potential decline in market competitiveness or consumer demand in this segment. Meanwhile, the Vapor Pens category showed signs of stability with a slight improvement in rankings from 20th in January to 17th by March and maintaining that position in April, suggesting a steady demand for their vapor pen offerings.
Competitive Landscape
In the Missouri flower category, Vibe Cannabis (MO) has experienced a slight fluctuation in its ranking over the first four months of 2025, starting at 7th place in January, rising to 6th in February and March, and then dropping back to 7th in April. This indicates a relatively stable position in the market, though it faces stiff competition from brands like Sinse Cannabis, which improved its rank from 8th to 6th over the same period, and Daybreak Cannabis, which consistently ranked just below Vibe Cannabis (MO) but showed a steady upward trend. Meanwhile, Illicit / Illicit Gardens maintained a strong lead, consistently ranking in the top 5, though its sales showed a downward trend. This competitive landscape suggests that while Vibe Cannabis (MO) remains a key player, it must strategize to enhance its market position against both established leaders and emerging contenders.
Notable Products
In April 2025, the top-performing product for Vibe Cannabis (MO) was the Blueberry Lemonade Live Rosin Gummies 10-Pack in the Edible category, which rose to the number one rank with sales of 2111 units. The Gastro Pop Pre-Roll in the Pre-Roll category secured the second position, marking its first appearance in the rankings. Mississippi Mud Pie Infused Pre-Roll, also in the Pre-Roll category, dropped to the third position from its peak at number one in March. RKO in the Flower category made its debut at the fourth rank in April, while Bomb Pop Live Rosin Gummies 10-Pack in the Edible category entered the rankings at fifth place. These shifts indicate a significant interest in edibles and pre-rolls, with notable new entries and changes in consumer preferences from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
