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Feb-2026
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown a consistent performance in the Missouri market, particularly in the Concentrates category where it has maintained the top rank from November 2025 through February 2026. This stability at the number one position indicates a strong foothold in this segment, with sales figures showing a slight increase over the months. In contrast, their performance in the Edible category has been less stable, with rankings fluctuating between 16th and 21st position. This variability suggests potential challenges in maintaining a competitive edge in the Edibles market, though there is a slight upward movement from December 2025 to February 2026.
In the Flower category, Vibe Cannabis (MO) has experienced a minor dip in its rankings from 7th in November 2025 to 10th in December 2025 and January 2026, before climbing back to 8th in February 2026. This indicates a recovery trend, which could be promising for future performance. Meanwhile, the Pre-Roll category shows a similar pattern of fluctuation, with rankings moving from 7th to 12th before settling at 10th in February 2026. The Vapor Pens category, while showing a downward trend in sales, has maintained a relatively stable ranking, hovering around the 11th to 13th positions. This suggests that while there might be a decrease in sales volume, the brand's position relative to competitors remains steady.
Competitive Landscape
In the competitive landscape of the Missouri flower category, Vibe Cannabis (MO) has experienced fluctuations in its market positioning, with a notable dip in rank from 7th in November 2025 to 10th in December 2025 and January 2026, before recovering to 8th in February 2026. This period of volatility highlights the intense competition in the market, particularly from brands like Amaze Cannabis, which consistently held a strong position, albeit with a slight decline from 5th to 6th place by February 2026. Meanwhile, Vivid (MO) maintained a stable rank, closely trailing Vibe Cannabis (MO) in sales performance. The competitive pressure is further intensified by Local Cannabis Co. and Daybreak Cannabis, both of which demonstrated resilience and slight upward trends in their rankings. For Vibe Cannabis (MO), these dynamics underscore the need for strategic initiatives to bolster brand loyalty and sales growth amidst a fiercely competitive environment.
Notable Products
In February 2026, Vibe Cannabis (MO) saw RKO (3.5g) from the Flower category rise to the top position, achieving the highest sales among their products with $1721. The French Quarter Funk Pre-Roll (1g) made a notable entry at the second spot, indicating strong demand for pre-rolls. Blue Raspberry Live Rosin Gummies 10-Pack (250mg) secured the third rank, showcasing the popularity of edibles. Lemon Guava Haze (7g), which was ranked first in January, slipped to fourth place, suggesting a shift in consumer preferences. Head Over Heels Pre-Roll (1g) entered the rankings at fifth, reflecting an increasing trend in pre-roll sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
