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Jun-2024
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Overview
Market Insights Snapshot
Vibe Cannabis (MO) has shown varying performance across different categories in Missouri. In the Concentrates category, the brand has seen a gradual decline in rankings from 7th place in March 2024 to 13th place by June 2024. This downward trend is accompanied by a decrease in sales, from $298,404 in March to $177,543 in June. In the Flower category, Vibe Cannabis (MO) maintained a relatively stable position, ranking 9th in March and holding the 11th spot consistently from April through June. Despite this stability, sales figures have also shown a downward trend, dropping from $2,406,168 in March to $1,649,965 in June.
The performance in the Pre-Roll category has been more promising, with the brand improving its rank from 22nd in March to 18th in May, although it slightly dropped back to 19th in June. Sales in this category have fluctuated but showed an overall positive trend, peaking at $210,228 in May. On the other hand, the Vapor Pens category has been challenging for Vibe Cannabis (MO), as the brand did not make it into the top 30 rankings in April and June, with a notable drop in sales from $90,716 in March to $55,257 in May. This inconsistent performance across categories highlights areas of strength and potential opportunities for improvement.
Competitive Landscape
In the highly competitive Missouri flower category, Vibe Cannabis (MO) has experienced notable fluctuations in its ranking and sales over recent months. Starting at rank 9 in March 2024, Vibe Cannabis (MO) saw a dip to rank 11 in April and maintained this position through May and June. This decline is significant when compared to competitors like Proper Cannabis, which consistently held higher ranks (8th or 9th) during the same period, indicating stronger market stability. Meanwhile, Elevate (Elevate Missouri) showed a more dynamic performance, moving from 11th to 10th, then back to 10th, suggesting a competitive edge over Vibe Cannabis (MO). Additionally, Local Cannabis Co. and Buoyant Bob have both shown varying degrees of competition, with Local Cannabis Co. peaking at 10th in April before dropping, and Buoyant Bob consistently trailing behind. These trends highlight the competitive pressures Vibe Cannabis (MO) faces and underscore the importance of strategic adjustments to regain and sustain higher market positions in Missouri's flower category.
Notable Products
In June 2024, the top-performing product for Vibe Cannabis (MO) was Tropical Runtz Budlets (7g) in the Flower category, maintaining its number one rank from the previous two months with sales of 3516. The Red Velvet Cake Bubble Hash Infused Pre-Roll (1g) debuted strongly in the Pre-Roll category, securing the second spot. Tropical Runtz (3.5g) in the Flower category ranked third, dropping one position from May 2024. Cake Mix Popcorn (7g) also in the Flower category ranked fourth, showing a consistent presence after reappearing in May. Baker's Dozen Popcorn (7g) fell to fifth place from its previous higher ranks, indicating a decline in sales momentum.
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