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Jun-2024
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Overview
Market Insights Snapshot
Tasty's (OR) has shown variable performance across different categories and states in recent months. In the Edible category in Oregon, the brand's ranking fluctuated, peaking at 14th place in May 2024 before dropping to 19th place in June 2024. This decline in ranking suggests a need for strategic adjustments to regain market share. Interestingly, despite the ranking variations, the brand experienced a notable increase in sales from April to May, indicating that while their market position may be volatile, consumer demand remains relatively strong.
For the months where Tasty's (OR) did not appear in the top 30 brands, it is crucial to analyze the factors contributing to these gaps. In some states and categories, the absence of a ranking could signify missed opportunities or competitive pressures that the brand needs to address. For instance, if Tasty's (OR) were not ranked in other significant markets, it would be vital to explore competitive dynamics and consumer preferences in those regions. This information could help the brand identify areas for growth and potential market entry strategies.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Tasty's (OR) has experienced notable fluctuations in its ranking and sales over the past few months. While Tasty's (OR) held a strong position at rank 15 in March 2024, it saw a decline to rank 19 by June 2024, indicating increased competition and potential market challenges. Competitors such as Junk and Concrete Jungle have shown more stability, with Junk maintaining a relatively higher rank, peaking at 13 in April 2024, and Concrete Jungle consistently staying within the top 20. Meanwhile, Mellow Vibes (formerly Head Trip) and Retreats have struggled to break into the top 20, with Mellow Vibes dropping out of the top 20 in May 2024. These dynamics suggest that while Tasty's (OR) remains a significant player, it faces stiff competition from brands like Junk, which could impact its market share and necessitate strategic adjustments to regain its footing.
Notable Products
In June 2024, the top-performing product from Tasty's (OR) was the Sour Peach Greenlit High Dose Gummy (100mg), which ranked first with impressive sales of 1814 units. The CBD/CBN/THC 1:1:1 Blackberry Gummies (100mg CBD, 100mg CBN, 100mg THC) came in second, experiencing a significant drop from their previous top positions. The Pineapple Gummy (100mg) maintained a steady performance, ranking third. Indica Grape Gummies 10-Pack (100mg) reappeared in the rankings, securing the fourth spot after being absent in the previous months. A new entry, the Sour Apple Greenlight Gummy (100mg), debuted in fifth place.
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