Market Insights Snapshot
The cannabis brand Tasty's (OR) has shown an interesting performance in the Oregon market, specifically in the Edible category. Over a four-month period from July to October 2023, the brand has consistently ranked among the top 20 brands in the state, showing a slight improvement in its rank in September 2023, moving up from 15th to 14th place. However, it's worth noting that the brand has not been able to significantly improve or maintain its ranking, falling back to 15th place in October 2023.
When looking at sales, there is a noticeable downward trend for Tasty's (OR) in the same time period. In July 2023, the brand recorded sales of approximately 92,425. However, the following months saw a consistent decrease in sales, with October 2023 recording the lowest sales of around 79,473. This downward trend in sales, coupled with the stagnation in rankings, indicates that while Tasty's (OR) is a strong contender in the Edible category in Oregon, there is room for improvement in terms of maintaining and boosting sales numbers.
In the Oregon edible cannabis market, Tasty's (OR) has maintained a steady rank in the middle of the top 20 brands, consistently ranking 14th to 15th from July to October 2023. This is in contrast to competitors like Hellavated and Mellow Vibes (formerly Head Trip), which have seen more fluctuation in their ranks. Hellavated, for instance, dropped from 12th to 15th place, then climbed back up to 13th, while Mellow Vibes fell from 8th to 14th place. Meanwhile, Junk and Fire Dept. Cannabis have been steadily climbing the ranks, with Junk breaking into the top 20 in September and Fire Dept. Cannabis moving up from 20th to 16th place. In terms of sales, Tasty's (OR) has seen a slight downward trend, while Junk and Fire Dept. Cannabis have seen their sales increase.
In October 2023, the top-performing product from Tasty's (OR) was the CBD/CBN/THC 1:1:1 Blackberry Gummies with a notable sales figure of 1331 units. This product maintained its position from the previous month, demonstrating consistent high demand. The second-ranking product was the CBD/CBN/THC 1:1:1 Blackberry Gummies 10-Pack, which slipped from the first position in September 2023. The Sweet Lime Gummy climbed to third place from the fifth position in the previous month. New entrants to the top five were the CBD:THC 2:1 Double Berry Gummies 10-Pack and the CBD/THC 1:1 Hybrid Strawberry Gummies 10-Pack, ranking fourth and fifth respectively.