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Market Insights Snapshot
In May 2026, Tasty's (OR) concentrated 100.0% of sales in Edible, with year-over-year sales down 46.63% and month-over-month down 20.17%. Average price rose 13.79% year-over-year while overall brand sales fell 46.63%, and the brand sat at rank 26 within Edible in Oregon. The pattern implies an undiversified mix amplifying volume sensitivity, where a double-digit price lift alongside a 20.17% monthly contraction points to elasticity pressure concentrated in a single category.
The shift toward a single-category footprint, combined with a 13.79% price increase and a rank position of 26, implies Tasty's (OR) is trading margin for velocity within Edible and ceding share to lower-priced or differently positioned peers. With May 2026 Edible sales down 20.17% month-over-month and 46.63% year-over-year, the brand’s current positioning suggests price-led headwinds outweigh any premiumization gains, indicating that recovering rank will likely require mix expansion or calibrated pricing within Oregon's Edible set.
Competitive Landscape
Tasty's (OR) sits at rank #26 in OR Edible for May 2026, down 3 positions year over year from #23, while improving 1 spot versus February 2026 when it was #27; this contrasts with Good Tide rising from #5 to #4 and with Mule Extracts sliding from #4 to #5. Category leaders are steady but mixed: Wyld held #1 with a -3.17% YoY sales change and Gron / Grön stayed #2 with a -0.67% YoY shift, while Drops remained #3 amid a -12.87% YoY decline; in this context, Tasty's (OR) retreat from its peak rank of #15 in May 2024 to #26 in May 2026 indicates share is concentrated among incumbents, and the modest quarter-over-quarter uptick implies stabilization rather than a return to top-15 without a change in trajectory.
Notable Products
Sour Peach Greenlit High Dose Gummy 10-Pack (100mg) posted the steepest movement in May 2026 with a -63.6% month-over-month drop and fell to rank 8, while Sour Apple Greenlight Gummy (100mg) declined even further at -73.5% MoM and sits at a tied rank 9; together these declines contrast with Grape Gummy (100mg) rising 38.4% MoM to rank 1 and adding $3,278 in sales. Across the top ten, nine of ten SKUs are gummies or hard candies within the Edible category, and Sativa Pineapple Gummy (100mg) slipped -9.0% MoM to rank 2 while CBD/THC 1:1 Tangerine Dream Hard Candies 10-Pack (100mg CBD, 100mg THC) advanced 32.1% MoM to rank 3; this pattern implies a pivot toward balanced and flavor-led core gummies while de-emphasizing high-dose line extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
