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Jun-2024
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Overview
Market Insights Snapshot
Canna Crispy has shown consistent performance in the Oregon market within the Edible category. Over the span from March to June 2024, the brand maintained a steady ranking of 25th place, except for a slight improvement in March when it was ranked 26th. This stability indicates a solid foothold in the market, although there is room for growth. Despite a dip in sales in April, where it recorded $20,966, Canna Crispy rebounded in the subsequent months, reaching $25,537 in June. This suggests a resilient brand that can recover from short-term fluctuations.
It is noteworthy that Canna Crispy has not broken into the top 30 brands in any other state or category during this period, highlighting potential areas for expansion and improvement. The absence from top rankings in other states could be seen as a limitation but also represents an opportunity for the brand to explore new markets and strategies. The consistent performance in Oregon serves as a strong foundation upon which Canna Crispy can build and potentially replicate in other regions.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Canna Crispy has shown a consistent but modest performance, maintaining its rank at 25th place from April to June 2024. This stability contrasts with the more fluctuating ranks of competitors like Willamette Valley Alchemy, which experienced a notable rise from 27th to 22nd place in June, and Chompd Edibles, which saw a significant drop from 18th to 26th place in the same period. Meanwhile, Pacific Wave consistently outperformed Canna Crispy, holding a higher rank and achieving a peak in May 2024. The sales trends indicate that while Canna Crispy's sales have been relatively stable, competitors like She Don't Know have seen more volatility, which could signal opportunities for Canna Crispy to capitalize on market shifts and improve its standing.
Notable Products
In June 2024, the top-performing product from Canna Crispy was Indica Fruity Crispy Treat (100mg), regaining its number one rank with notable sales of 778 units. Sativa Fruity Crispy Treat (100mg) followed closely, maintaining a strong second place after previously holding the top spot in April 2024. Indica Cookies and Cream Crispy Treats (100mg) debuted impressively in third place. Indica Chocolate Crispy Treat (100mg) secured the fourth position, while Indica Peanut Butter Chocolate Crispy Treats (100mg) dropped to fifth place from its consistent fourth position in previous months. This shift indicates a dynamic market where product rankings fluctuate based on consumer preferences.
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