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Nov-2025
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Overview
Market Insights Snapshot
In the state of Oregon, Canna Crispy has experienced a noticeable decline in its ranking within the Edible category. Starting in August 2025, the brand was positioned at 22nd, maintaining this spot through September. However, by October, Canna Crispy slipped to 23rd, and by November, it further dropped to 26th. This downward trend in ranking is mirrored by a decrease in sales, with a significant drop observed from September to November. The sales figures, which started at a relatively strong position in August, have seen a consistent decline, indicating potential challenges in maintaining market share in Oregon's competitive edible segment.
While Canna Crispy's performance in Oregon highlights some areas of concern, it is essential to consider how the brand is performing across different states and categories. Unfortunately, the absence of ranking data for other states suggests that Canna Crispy did not make it into the top 30 brands in those regions and categories for the months analyzed. This lack of presence could be seen as a limitation in market penetration or a strategic focus primarily on Oregon. The brand's trajectory in Oregon, coupled with its apparent absence from other states' top rankings, suggests a need for strategic adjustments to bolster its competitive positioning and explore opportunities beyond its current market.
Competitive Landscape
In the competitive landscape of the Edible category in Oregon, Canna Crispy has demonstrated a dynamic performance from August to November 2025. Initially ranked at 22nd in August and maintaining this position in September, Canna Crispy experienced a slight dip to 23rd in October and further to 26th in November. Despite these fluctuations, Canna Crispy consistently outperformed competitors such as Junk, which fluctuated between ranks 23 and 36, and She Don't Know, which hovered around the mid-20s. Notably, Pacific Wave showed a positive trend, improving from 31st in August to 24th in November, indicating a potential threat to Canna Crispy's market position. While Canna Crispy's sales peaked in September, they saw a decline in the following months, suggesting a need for strategic adjustments to regain momentum and counteract the rising competition from brands like Tasty's (OR), which showed resilience with a rank improvement in November.
Notable Products
In November 2025, the top-performing product from Canna Crispy was the Sativa Fruity Crispy Treat (100mg), reclaiming its number one position from August and September after slipping to third in October, with sales reaching 992 units. The Indica Peanut Butter Chocolate Crispy Treats (100mg) maintained a strong performance, ranked second, despite a notable decrease in sales compared to previous months. The Indica Chocolate Crispy Treat (100mg) climbed back into the rankings, securing the third spot. New entries in the rankings include the Sativa Strawberry Crispy Treats (100mg) at fourth and the Hybrid Chocolate Crispy Treat (100mg) at fifth. This month’s rankings indicate a resurgence in popularity for Sativa varieties, as evidenced by their strong presence in the top five.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
