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Apr-2025
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Overview
Market Insights Snapshot
Pacific Wave has shown a notable trajectory in the Oregon edible market over the first few months of 2025. Starting the year outside the top 30, the brand made significant strides by February, securing the 26th position. This upward trend continued into March, where they climbed to 22nd, before experiencing a slight dip to 24th in April. Despite this minor setback, the brand's sales figures have consistently grown, peaking in March and maintaining a strong performance in April. This indicates a positive reception and increasing consumer interest in their products within the state.
While the rise in rankings in Oregon is commendable, it is important to note that Pacific Wave has not yet broken into the top 30 in any other states or provinces for the edible category. This absence suggests potential areas for growth and expansion, as they have yet to establish a significant presence outside of Oregon. The brand's ability to penetrate and perform in other markets could be crucial for its long-term success. Observing how they leverage their growing popularity in Oregon to expand into new territories will be an important development to watch.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Pacific Wave has demonstrated a notable upward trajectory in its rankings, moving from 32nd place in January 2025 to 22nd place by March 2025, before slightly declining to 24th in April 2025. This positive trend indicates a growing consumer preference or effective marketing strategies that have bolstered its market presence. In comparison, Fire Dept. Cannabis maintained a stable position within the top 20 until April, when it dropped to 22nd, suggesting a potential opportunity for Pacific Wave to capture more market share. Meanwhile, Tasty's (OR) and Canna Crispy have fluctuated around the mid-20s, with Canna Crispy slightly outperforming Pacific Wave in April. Joyibles has shown a consistent ranking close to Pacific Wave, suggesting a closely matched competition. These dynamics highlight Pacific Wave's potential to further climb the ranks, especially if it capitalizes on the slight declines and fluctuations of its competitors.
Notable Products
In April 2025, Pacific Wave's top-performing product was Strawberry Galactic Gummies 10-Pack (100mg) in the Edible category, securing the number 1 rank with sales of 761 units. Following closely, Fruit Punch Taffy 10-Pack (100mg) ranked second. Grape Giggly Gummy (100mg) and Pineapple Giggly Gummy (50mg) shared the third spot, showing strong performance in the Edible category. Blue Raspberry Galactic Gummies 10-Pack (100mg) maintained its position at rank 4 from February to April, despite a slight decrease in sales. Compared to previous months, the top three products made significant gains in rank, indicating a growing preference for these specific edibles.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
