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Jul-2025
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Overview
Market Insights Snapshot
Pacific Wave's performance in the Edible category across different states has shown some interesting fluctuations over the past few months. In Oregon, the brand experienced a dip in rankings from April to June 2025, dropping from 27th to 32nd place. This downward trend was accompanied by a decrease in sales, indicating potential challenges in maintaining market share. However, by July 2025, Pacific Wave managed to climb back to 25th place, suggesting a recovery and possible strategic adjustments. The brand's ability to rebound in Oregon could be indicative of effective marketing or product innovation strategies that resonated well with consumers.
Notably, Pacific Wave's absence from the top 30 rankings in June 2025 highlights the competitive nature of the Edible category in Oregon. This absence might be seen as a setback, yet the subsequent improvement in July suggests resilience and adaptability. The brand's performance trajectory in the Oregon market could serve as a valuable case study for understanding consumer preferences and the impact of competitive pressures on brand positioning. While specific sales figures remain largely undisclosed, the directional movement in rankings provides a glimpse into Pacific Wave's market dynamics and potential areas for growth.
Competitive Landscape
In the competitive landscape of the Oregon edible cannabis market, Pacific Wave has experienced a dynamic shift in its rankings over the past few months. While it started at rank 27 in April 2025, it faced a dip to 32 in June, before recovering to 25 by July. This fluctuation indicates a volatile market presence, potentially influenced by the competitive pressure from brands like Canna Crispy, which consistently maintained a rank around 24-25, and Junk, which, despite a slight drop, remained ahead of Pacific Wave. Notably, Tasty's (OR) also showed a stable performance, hovering around the mid-20s rank. The sales trends reflect these rankings, with Pacific Wave's sales peaking in April but witnessing a decline in May and June, before a slight recovery in July. This suggests that while Pacific Wave is capable of competing with established brands, it faces challenges in maintaining a consistent upward trajectory in both rank and sales.
Notable Products
In July 2025, Pacific Wave's top-performing product was Strawberry Giggly Gummy (50mg), maintaining its leading position from the previous month with sales reaching 665 units. Sour Watermelon Giggly Gummies 10-Pack (100mg) also retained its second place, showing consistent popularity. Blue Raspberry Galactic Gummies (50mg) climbed from fifth to third place, reflecting a significant increase in demand. Meanwhile, Blue Raspberry Galactic Gummies 10-Pack (100mg) returned to the rankings in fourth place after being unranked in June. Sour Grape Giggly Gummies 10-Pack (100mg) slipped from second to fifth, indicating a slight decline in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
