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Market Insights Snapshot
In May 2026, Pacific Wave operated as a single-category brand with Edible at 100.0% of mix, posting 33.62% year-over-year growth even as month-over-month sales slipped 11.54%. Average price declined 6.31% YoY alongside a category YoY increase of 33.62%, and brand-level sales grew 33.21% YoY while the two-year trend was down 35.70%. With Edible concentration at 100.0% and a rank of 24 in Oregon Edibles, the pattern implies a price-led YoY volume lift constrained by recent monthly softness and a narrow category footprint.
The mix staying at 100.0% Edible while rank sits at 24 in Oregon suggests room to trade up the ranking via price recalibration after a 6.31% YoY price decrease and to stabilize MoM volatility following an 11.54% decline. Given 33.21% YoY sales growth against a -35.70% 24‑month change, the strategy implied is to convert recent YoY momentum into sustained share gains by balancing promotional depth with margin protection and exploring adjacent formats only if it does not dilute the Edible-led identity.
Competitive Landscape
Pacific Wave ranks #24 in OR Edible in May 2026, improving 5 positions from #29 year over year but slipping 2 positions from #22 in February 2026, while still trailing its peak of #19 from May 2024 by 5 ranks; in the same period, Good Tide moved up from #5 to #4 as Mule Extracts fell from #4 to #5, and category leader Wyld held #1 with a -3.17% YoY sales change compared to Drops at #3 with a -12.87% YoY decline; this mixed relative movement implies Pacific Wave’s modest YoY rank recovery is more about others’ slippage than a sustained climb, signaling a plateau risk without further share gains.
Notable Products
Strawberry Giggly Gummy (50mg) posted the steepest decline at -15.8% month over month in May 2026 while holding rank 2, contrasting with Blue Raspberry Galactic Gummies 10-Pack (100mg) at rank 1 with +34.6% and Strawberry Giggly Gummies 10-Pack (100mg) at rank 3 with +36.0%. Four of the top ten are single-serve Giggly SKUs while six are 10-Pack formats, and the 10-Pack cohort includes two MoM risers above +34% alongside a flat-to-slightly-up Sour Grape Giggly Gummies 10-Pack (100mg) at +0.6%, implying multipack value is concentrating volume despite volatility in single-serve. The top position’s $4,749 for Blue Raspberry Galactic Gummies 10-Pack (100mg) combined with the rank 3 gain of +36.0% indicates momentum is accruing to higher-count Edibles, while the -15.8% drawdown in the single-serve Strawberry Giggly Gummy (50mg) suggests less traction for lower-dose impulse formats. The pattern implies Pacific Wave’s near-term commercial direction is anchored in bundle-sized Edible formats that can absorb price sensitivity and drive shelf dominance, with selective pruning of underperforming single-serve variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
