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Nov-2025
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Overview
Market Insights Snapshot
The Best Dirty Lemonade has shown notable performance in the beverage category in Massachusetts. In November 2025, the brand secured a position within the top 30, ranking 16th, marking its first appearance in this list for the year. Prior to November, the brand had not been ranked in the top 30 from August through October, indicating a significant improvement in their market presence towards the end of the year. This upward trajectory suggests a growing consumer interest or possibly effective marketing strategies implemented during this period.
While the specific sales figures for most months remain undisclosed, the available data for September 2025 shows that The Best Dirty Lemonade achieved sales of $11,170. This figure provides a glimpse into the brand's market activity in Massachusetts, though it wasn't enough to place them in the top 30 until November. The absence of rankings in previous months could be seen as a challenge, but the eventual breakthrough in November highlights a positive trend. This momentum in Massachusetts could be indicative of broader strategic efforts by the brand to enhance its market presence and consumer engagement.
Competitive Landscape
In the Massachusetts beverage category, The Best Dirty Lemonade has experienced a notable shift in its competitive standing, particularly in the latter part of 2025. While it did not rank in the top 20 from August to October, it emerged at the 16th position in November, indicating a positive trend in market penetration. This upward movement contrasts with Happy Valley (MA), which maintained a consistent 14th rank from August through October but was absent from the top 20 in November, suggesting a decline. Meanwhile, Easy THC Drinks showed a slight improvement, moving from a stable 15th rank to 14th in November, highlighting a competitive edge over Happy Valley. This dynamic landscape suggests that The Best Dirty Lemonade is gaining traction, potentially capitalizing on the declining visibility of established competitors, which could be a strategic advantage for capturing market share.
Notable Products
In November 2025, the top-performing product from The Best Dirty Lemonade was Strawberry Lemonade (5mg THC, 12oz, 355ml), maintaining its first-place rank consistently since August 2025, with sales of 363 units. Original Lemonade (5mg THC, 12oz, 355ml) held the second position, improving from its third-place rank in October. Strawberry Lemonade (50mg THC, 12oz, 355ml) ranked third, dropping from second place the previous month. Blue Raspberry Lemonade (5mg THC, 12oz, 355ml) remained steady at fourth place, showing a recovery from its fifth-place position in October. Blue Raspberry Lemonade (50mg THC, 12oz, 355ml) rounded out the top five, maintaining its position from October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
