Trend
Decline
Oct-2023 Sales
$1M+
Product Count
180
Updated
11/2/2023
Markets

Happy Valley

Happy Valley, a full-service premium cannabis brand based in Massachusetts, serves both legal age recreational users and medical marijuana patients. Notably, the company integrates vertical operations with retail spaces in prime locations like Gloucester and East Boston, in proximity to the Logan Airport. Emphasizing on innovative technology to improve consumer experience, Happy Valley also provides an array of cannabis products, including flowers, edibles, and concentrates, which can be procured wholesale.
Happy Valley Historical Sales by Category

Market Insights Snapshot

In the Massachusetts market, Happy Valley has shown a consistent performance across several categories. The brand's Pre-Roll category has consistently held the top spot from July to October 2023, indicating a strong preference among consumers. The Beverage category has also shown steady progress, improving its ranking from 14th in July to 12th in October. However, the Concentrates category has seen a noticeable drop, moving from a rank of 17 in July to 29 in October, indicating a potential area of improvement.

Happy Valley's Edible category has maintained a stable rank within the top 10, while the Flower category has experienced a slight drop, moving from 6th place in July to 12th in October. In the Tincture & Sublingual category, the brand has consistently held the 4th spot. The Topical category, while starting strong at 4th place, dropped to 5th in October. Lastly, the Vapor Pens category, which began in 2nd place, has seen a slight decline, ending at 5th place in October. This overall performance shows that Happy Valley has a strong presence in the Massachusetts market, with room to grow in certain categories.

Oct-2023 Rank
Beverage
Concentrates
Edible
Flower
Pre-Roll
Tincture & Sublingual
Topical
Vapor Pens
12
29
9
12
1
4
5
5

Competitive Landscape

In the Pre-Roll category in Massachusetts, Happy Valley has consistently maintained its top position from July to October 2023, indicating a strong market presence and customer preference. However, competition is heating up, with Fernway making significant strides, moving from rank 7 in July to rank 2 in October, suggesting a rapid increase in popularity and sales. On the other hand, Simply Herb has also shown improvement, moving from rank 6 in July to rank 3 in October. While Happy Valley remains the market leader, these shifts indicate a dynamic competitive landscape with competitors making notable gains.

Happy Valley market ranking for MA Pre-Roll

Notable Products

In October 2023, the top-performing product from Happy Valley was the 'Super Lemon Haze Pre-Roll (1g)', maintaining its first position from previous months with sales reaching 46,591 units. Following closely in second place was the 'White Wedding Pre-Roll (1g)', climbing up from its third position in September 2023 with a significant increase in sales. The 'Candy Store #38 Pre-Roll (1g)' secured the third position in October, showing a comeback from its unranked position in August 2023. The 'Grandpa's Cookies #5 Pre-Roll (1g)' dropped to the fourth position from its previous third position in September. Finally, the 'Dubble Tropicana Pre-Roll (1g)' made its first appearance in the top five in October 2023.

Product Rank
Category
Jul-2023
Aug-2023
Sep-2023
Oct-2023
Super Lemon Haze Pre-Roll (1g)
Pre-Roll
1
1
1
1
White Wedding Pre-Roll (1g)
Pre-Roll
5
4
3
2
Candy Store #38 Pre-Roll (1g)
Pre-Roll
3
>5
5
3
Grandpa's Cookies #5 Pre-Roll (1g)
Pre-Roll
>5
5
4
4
Dubble Tropicana Pre-Roll (1g)
Pre-Roll
>5
>5
>5
5
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