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Oct-2025
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Overview
Market Insights Snapshot
Happy Valley (MA) has shown a consistent performance in the Massachusetts market, particularly in the Pre-Roll category where it has maintained a strong presence. Ranking 5th in October 2025, the brand exhibited a notable improvement from its 7th position in July, indicating a positive trajectory in consumer preference. This upward movement suggests a growing demand for their pre-roll products, which has been a bright spot amidst other categories. In contrast, the Flower category saw a decline, dropping from the 37th position in July to 51st in October, highlighting a potential area for improvement or a shift in consumer interest away from this product line.
The Beverage category has been stable for Happy Valley (MA), maintaining a steady 14th rank from July through October 2025. This consistency might reflect a loyal customer base or a well-received product offering that resonates with consumers in Massachusetts. However, the Edible category saw a slight decline, moving from 20th to 22nd place over the same period, which could indicate challenges in maintaining market share or increased competition. Meanwhile, the Vapor Pens category experienced a dip in rankings, dropping from 27th to 37th, suggesting a need for strategic adjustments to regain traction in this segment. Overall, while some categories are thriving, others present opportunities for growth and reevaluation of market strategies.
Competitive Landscape
In the Massachusetts Pre-Roll category, Happy Valley (MA) has demonstrated a dynamic performance over the past few months, showing a notable improvement in rank from 7th in July 2025 to 5th in October 2025. This upward trend indicates a positive reception in the market, especially when compared to competitors like Perpetual Harvest, which experienced a decline from 2nd to 6th place over the same period. Despite this progress, Happy Valley (MA) still trails behind leading brands such as Nature's Heritage, which consistently maintained a top-three position, and No.9 Sunflower Collection, which also improved its rank, moving from 6th to 4th. While Happy Valley (MA) has seen fluctuations in sales, the brand's overall trajectory suggests a strengthening market presence, potentially driven by strategic marketing efforts or product innovations that resonate with consumers.
Notable Products
In October 2025, the top-performing product for Happy Valley (MA) was Super Lemon Haze Pre-Roll (1g), maintaining its number one rank consistently from July through October, with sales figures reaching $6,827. Banana Jealousy Pre-Roll (1g) held steady in the second position across these months, showing a slight increase in sales from September. Super Lemon Haze (3.5g) retained its third-place ranking, with sales figures showing a minor recovery from the previous month. Super Lemon Haze Pre-Roll 7-Pack (3.5g) improved its rank from fifth to fourth in October, indicating a positive sales trend. Notably, Hash Burger Pre-Roll (1g) entered the rankings in October at fifth place, marking its debut in the top five products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
