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Aug-2024
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Overview
Market Insights Snapshot
Happy Valley has shown notable performance trends across various categories in Massachusetts, particularly in the Edible and Pre-Roll segments. In the Edible category, Happy Valley has maintained a strong presence, consistently ranking 7th from June through August 2024, after rising from 10th position in May. This upward movement indicates a positive reception of their edible products among consumers. On the other hand, the Pre-Roll category has been a standout performer for Happy Valley, consistently holding the top rank from May to August 2024. This dominance in the Pre-Roll segment suggests a robust market preference and possibly a well-established product line that resonates well with the customers in Massachusetts.
In the Flower and Vapor Pens categories, Happy Valley's performance has been more varied. For Flower, the brand has shown a steady improvement, moving from 13th in May to 11th by August 2024, indicating a gradual increase in market share and consumer preference. Conversely, the Vapor Pens category saw a slight decline, with Happy Valley dropping from 6th in June to 8th in August 2024, suggesting potential challenges in this segment. The absence of Happy Valley in the top 30 brands in other states or provinces underscores the brand's focus and strength in the Massachusetts market, but also highlights areas for potential growth and expansion.
Competitive Landscape
In the highly competitive Massachusetts pre-roll category, Happy Valley has consistently maintained its top rank from May to August 2024. This stability in rank underscores its strong market presence and customer loyalty. However, competitors like No.9 Sunflower Collection and Find. are showing notable upward trends. No.9 Sunflower Collection jumped from 6th place in May to 2nd place in August, indicating a significant increase in consumer preference and sales momentum. Similarly, Find. held the 2nd rank in June and July before dropping to 3rd in August, reflecting a slight fluctuation but still strong performance. These shifts suggest that while Happy Valley remains the leader, the competition is intensifying, and continuous innovation and customer engagement will be crucial for maintaining its top position.
Notable Products
In August 2024, the top-performing product for Happy Valley was Super Lemon Haze Pre-Roll (1g), maintaining its rank at number one with impressive sales of $37,632. Gorilla Glue #4 Pre-Roll (1g) rose to the second position, up from third place in July 2024. White Wedding Pre-Roll (1g) ranked third, showing a comeback after not being in the top ranks in July. GMO Zkittlez Pre-Roll (1g) and MotorBreath #15 Pre-Roll (1g) made their debut in the top five, securing fourth and fifth positions, respectively. Compared to previous months, Super Lemon Haze Pre-Roll has consistently performed well, while other products like Gorilla Glue #4 and White Wedding have shown fluctuations in their rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
