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Apr-2025
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Overview
Market Insights Snapshot
In Massachusetts, Happy Valley has shown varied performance across different product categories. Notably, their presence in the Edible category has seen a slight decline in rankings from 11th in January to 13th in April, despite a steady increase in sales figures, indicating a competitive landscape. Conversely, in the Pre-Roll category, Happy Valley has maintained a strong position, consistently ranking within the top 6, with a notable peak at 2nd place in February. This suggests a robust demand for their pre-roll products, which has been supported by increasing sales figures as the months progressed.
Happy Valley's performance in the Flower category has been on an upward trajectory, moving from 46th place in January to 31st in April, which highlights a significant improvement in market presence. However, their Vapor Pens have experienced a decline in ranking, dropping from 15th to 26th over the same period, alongside decreasing sales figures, which may indicate a shift in consumer preferences or increased competition. Interestingly, the Tincture & Sublingual category saw Happy Valley at 4th place in January, but their absence from the top 30 in subsequent months suggests challenges in maintaining visibility in this segment.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Massachusetts, Happy Valley has experienced notable fluctuations in its market position from January to April 2025. Initially ranked 3rd in January, Happy Valley improved to 2nd place in February, indicating a positive trajectory. However, March saw a dip to 6th place, before recovering slightly to 4th in April. This volatility in rank suggests a competitive market environment. Notably, Perpetual Harvest consistently performed well, maintaining a top 5 position throughout the period, with a peak at 2nd place in April, which may have pressured Happy Valley's sales. Meanwhile, Good Chemistry Nurseries also showed strong performance, particularly in March when it climbed to 2nd place. Simpler Daze and Simply Herb have similarly been formidable competitors, often ranking closely with Happy Valley. Despite these challenges, Happy Valley's sales in April were robust, indicating resilience and potential for growth amidst stiff competition.
Notable Products
In April 2025, Super Lemon Haze Pre-Roll (1g) reclaimed its top position with sales figures reaching 21,301, maintaining its lead from January and February. Sugar Shack #5 Pre-Roll (1g) slipped to second place after topping the charts in March, while Banana Jealousy Pre-Roll (1g) climbed back to third place from fifth in March. Another Level Pre-Roll (1g) made its debut in the rankings at fourth place, showing strong market entry. White Wedding Pre-Roll (1g) dropped to fifth place, having previously been third in March, indicating a slight decline in popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
