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Oct-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Easy THC Drinks operated as a single-category brand in Beverage with a 100.0% mix in October 2026, concentrating all sales in that segment while the same-month average price rose 14.1% YoY and rank sat at 13 in Beverage in Massachusetts. Despite a 95.1% sales gain over 24 months, year-over-year sales declined 30.8% and month-over-month fell 4.9%, indicating price-led stabilization was insufficient to offset volume headwinds; the thesis is that a fully concentrated Beverage mix amplified exposure to category softness and pushed Easy THC Drinks down-market in relative position.
The 30.8% YoY contraction alongside a 4.9% MoM dip, paired with a 14.1% YoY price increase and a rank of 13 in Beverage in Massachusetts, implies Easy THC Drinks is trading some velocity for price while ceding shelf momentum to higher-ranking peers. The thesis is that maintaining a 100.0% Beverage dependency in October 2026 compresses strategic flexibility: without adjacent-category spillover to buffer demand, Easy THC Drinks’ positioning is drifting toward a mid-tier price-for-volume tradeoff where incremental price moves risk further rank erosion if velocity does not recover.
Competitive Landscape
Easy THC Drinks sits at rank #13 in MA Beverage in October 2026, up 2 positions from #15 in October 2025, and matching its 3‑month mark at #13 while also hitting a peak rank of #13 in October 2026; that mild upward shift contrasts with Squier's Elixirs moving from #7 to #5 and with Pine + Star improving from #5 to #4, while category leaders Levia and Hi5 Seltzer held steady at #1 and #2 respectively; the pattern implies Easy THC Drinks has broken into the mid‑tier but, without further rank velocity versus rivals that advanced 1–2 spots year over year, its current trajectory points to stability rather than near‑term share capture.
Notable Products
Easy THC Drinks is a tight three-item lineup, with Lime Bubbly Water (5mg THC, 12oz) and Lemon Bubbly Water (5mg THC, 12oz) combining for 72.3% of October 2026 sales. All sales sit in Beverage / Water at 100.0%, so most of its sales ride on two flavors within one format.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
