.svg){kind=small}
Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In September 2026, Easy THC Drinks remained fully concentrated in Beverage with a 100.0% category share, while year-over-year sales declined by 1.41% and month-over-month sales fell by 5.02%. Average price rose 12.00% year-over-year to $5.17, indicating mix or pricing shifts within Beverage even as overall brand sales dipped 1.41% year-over-year and 5.02% month-over-month; the brand held a rank of 12 within Beverage in Massachusetts. The pattern implies the brand is leaning on price to offset volume softness inside a single-category footprint, which limits diversification buffers when monthly volatility steepens.
With rank 12 in Massachusetts Beverage alongside a 5.02% month-over-month sales pullback and a 12.00% year-over-year price lift, Easy THC Drinks is positioned as a mid-pack, price-elevating player rather than a volume-expansion leader. The 1.41% year-over-year sales decline in a 100.0% Beverage mix, despite a 89.76% two-year sales gain, suggests maturation of prior expansion and rising price elasticity risk; the implication is that defending share now hinges on fine-tuning pack/size architecture and promotional cadence more than expanding into adjacent categories.
Competitive Landscape
Easy THC Drinks sits at rank #12 in MA Beverage in September 2026, improving 2 positions year over year from #14 and edging up 1 spot since June 2026 from #13, while the category leader Levia held #1 with an 18.6% YoY sales increase and Hi5 Seltzer maintained #2 with 34.3% YoY growth; meanwhile, Chill Medicated slipped from #4 to #5 as its sales declined 22.2%, and Pine + Star climbed from #5 to #4 with 9.8% YoY growth. With a peak rank matching the current #12 in September 2026 and a net 2-rank YoY gain, the pattern implies Easy THC Drinks is stabilizing just outside the top 10, benefiting when weaker mid-pack rivals lose share but still trailing the pace set by the top two.
Notable Products
Lemon Bubbly Water (5mg THC, 12oz) posted the steepest movement in September 2026 with a -15.0% month-over-month decline while holding rank 2, contrasting with Lime Bubbly Water (5mg THC, 12oz) up 5.6% at rank 1. Grapefruit Bubbly Water (5mg THC, 12oz) slipped -8.1% at rank 3, keeping the top three consolidated in Beverage where all three SKUs sit. The rank stability alongside a pullback of -15.0% on the number-two SKU and a -8.1% slide on the number-three SKU implies Easy THC Drinks is leaning on a single leader while the rest of the lineup needs mix or pricing adjustment to protect share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
