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Oct-2025
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Overview
Market Insights Snapshot
Easy THC Drinks has maintained a consistent performance in the Beverage category in Massachusetts over the past few months. Notably, the brand has held the 15th position from July through October 2025. This steady ranking suggests a stable demand and consumer base in the state, despite some fluctuations in monthly sales figures. For instance, while sales peaked in August, they slightly dipped in September before rising again in October. This indicates a potential seasonal or promotional influence that might be affecting sales volumes.
Interestingly, Easy THC Drinks does not appear in the top 30 rankings for any other state or province, which highlights a significant opportunity for market expansion or a need to reassess their strategy in other regions. The absence of Easy THC Drinks from the top rankings elsewhere could be seen as a disadvantage, but it also underscores the brand's strong foothold in Massachusetts. This regional concentration might suggest that the brand has tailored its offerings specifically to the preferences of consumers in this state, or it could point to untapped potential in broader markets.
Competitive Landscape
In the Massachusetts beverage category, Easy THC Drinks consistently held the 15th rank from July to October 2025, showcasing a stable presence despite fierce competition. Notably, Keef Cola was absent from the rankings after July, suggesting a potential market exit or shift in strategy, which could present an opportunity for Easy THC Drinks to capture some of its market share. Meanwhile, Drink Loud and Happy Valley (MA) maintained their 13th and 14th positions respectively, indicating a consistent consumer base that Easy THC Drinks could target for growth. Interestingly, The Best Dirty Lemonade appeared in the rankings in October at 16th, hinting at emerging competition. Despite these dynamics, Easy THC Drinks experienced a sales increase from July to August, although sales slightly dipped in September before rebounding in October, suggesting a resilient brand performance amidst a competitive landscape.
Notable Products
In October 2025, Lime Bubbly Water (5mg THC, 12oz) emerged as the top-performing product for Easy THC Drinks, maintaining its first-place rank from September with sales reaching 1731 units. Lemon Bubbly Water (5mg THC, 12oz) held steady in the second position, consistent with its rank in August, despite a drop from its top spot in July. Grapefruit Bubbly Water (5mg THC, 12oz) remained in third place, unchanged since August, indicating stable performance over the months. Notably, Lime Bubbly Water's consistent climb from third in July to first by September illustrates a growing consumer preference. Overall, the Beverage category dominated the rankings, showcasing the continued popularity of flavored THC-infused drinks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
