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Jul-2026
Sales
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Easy THC Drinks operated as a single-category brand in Beverage with a 100.0% mix in July 2026, posting year-over-year sales growth of 30.8% and month-over-month growth of 12.0%. Average price rose 8.3% year over year to $5.16 while the category share remained concentrated at 100.0%, implying that growth is driven by velocity and pricing rather than portfolio expansion. The pattern implies Easy THC Drinks is capturing incremental demand within Beverage rather than diversifying, which concentrates both risk and upside in one channel.
Within Massachusetts Beverage, Easy THC Drinks held rank 12 in July 2026 alongside a 30.8% year-over-year sales lift and a 12.0% month-over-month gain, suggesting mid-pack scale with momentum but limited insulation from rank volatility. With pricing up 8.3% against continued volume growth inside a 100.0% Beverage mix, the brand is positioned as a value-accessible entrant that leans on throughput to climb from rank 12, implying that sustained share gains will come from further distribution density or pack-size architecture rather than category expansion.
Competitive Landscape
Easy THC Drinks sits at rank 12 in MA Beverage, a 2-position improvement from rank 14 year over year, and a 1-position climb from rank 13 three months ago; July 2026 also marks its peak at rank 12, while category leaders Levia held rank 1 with 37.2% YoY sales growth and Hi5 Seltzer maintained rank 2 with 38.2% YoY growth, indicating Easy THC Drinks is inching upward even as the top two are stable at positions 1 and 2. With Pine + Star advancing from rank 5 to rank 4 and Squier's Elixirs improving from rank 6 to rank 5, the mid-tier is tightening around the top 5, which implies Easy THC Drinks’ gradual rank gains need acceleration to convert a 2-place YoY rise into a breakthrough beyond rank 10.
Notable Products
Lemon Bubbly Water (5mg THC, 12oz) posted the largest movement in July 2026 with a +20.5% month-over-month gain, climbing to rank 2 while Lime Bubbly Water (5mg THC, 12oz) held rank 1 with a +8.9% lift. Grapefruit Bubbly Water (5mg THC, 12oz) stayed at rank 3 with +7.5% growth, and all three top-3 SKUs sit within the Beverage category, indicating a concentrated lineup. The combined pattern—lead SKU stability alongside a double-digit surge from the number-two item—signals a portfolio leaning into incremental velocity from citrus variants rather than broadening beyond sparkling formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
