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Dec-2025
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Overview
Market Insights Snapshot
Easy THC Drinks has shown a consistent presence in the Massachusetts beverage category throughout the last quarter of 2025. The brand maintained its ranking at 15th place in both September and October before moving up slightly to 14th place in November and December. This steady climb, albeit modest, suggests a positive reception in the Massachusetts market. The brand's sales peaked in October, reaching $18,243, before seeing a slight decline in the following months. This trend indicates a potential seasonal influence or market saturation that might affect sales performance.
While Easy THC Drinks has managed to secure a spot within the top 15 in Massachusetts, their absence from the top 30 rankings in other states or provinces highlights a significant area for potential growth or concern. The lack of presence in other markets could be due to various factors such as distribution limitations or competitive pressures. This disparity underscores the importance of strategic market expansion and product differentiation to enhance their footprint beyond Massachusetts. Understanding the dynamics in these uncharted territories could provide valuable insights for future growth opportunities.
Competitive Landscape
In the Massachusetts beverage category, Easy THC Drinks has shown a slight upward trend in rank from September to December 2025, moving from 15th to 14th place. This improvement is notable when compared to competitors like Drink Loud, which maintained a steady 13th position, and Vibations, which experienced a decline from 9th to 11th place over the same period. Despite Vibations having significantly higher sales, their drop in rank suggests potential challenges in maintaining market share. Meanwhile, Happy Valley (MA) and The Best Dirty Lemonade were not consistently ranked, indicating less stability in their market positions. Easy THC Drinks' consistent presence in the top 15 and its slight rank improvement highlight its growing competitiveness in the Massachusetts market, suggesting a positive trajectory for future sales performance.
Notable Products
In December 2025, Easy THC Drinks' top-performing product was Lime Bubbly Water (5mg THC, 12oz), maintaining its first-place rank throughout the months from September to December, with a notable sales figure of 1,418 units. Lemon Bubbly Water (5mg THC, 12oz) consistently held the second position, showing a significant increase in sales from previous months, reaching 1,397 units. Grapefruit Bubbly Water (5mg THC, 12oz) remained third, although its sales dipped slightly to 863 units in December. These rankings have remained stable over the past four months, indicating a strong and consistent preference for these beverages among consumers. Overall, the sales figures reflect a steady demand for Easy THC Drinks' bubbly water products, with Lime Bubbly Water leading the pack.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
