.svg){kind=small}
Aug-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Capsule Collection has demonstrated a consistent presence in the vapor pens category within Washington, maintaining a rank in the top 30 throughout the summer months of 2025. However, there is a slight downward trend in their ranking, moving from 19th in both May and June to 21st in July, and further to 22nd in August. This shift coincides with a gradual decline in sales figures, suggesting potential challenges in sustaining market share amidst increasing competition or changing consumer preferences. The brand's ability to remain in the top 30 is commendable, but the downward movement highlights areas for potential strategic adjustments.
Despite the challenges in Washington, The Capsule Collection's consistent ranking indicates a stable foothold in the vapor pens market. However, the absence of rankings in other states or categories suggests opportunities for expansion and diversification remain untapped. Being outside the top 30 in other regions or product categories could be viewed as a missed opportunity, or it could signal a focused strategy within a specific niche. As the market evolves, it will be crucial for The Capsule Collection to evaluate its positioning and consider broader market penetration to enhance its competitive stance.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, The Capsule Collection has been experiencing a gradual decline in its rankings from May to August 2025, moving from 19th to 22nd place. This shift indicates a potential challenge in maintaining its market position amidst fluctuating sales figures. Competitors like Forbidden Farms and Bodhi High have shown varied performance, with Forbidden Farms maintaining a consistent presence in the top 20, albeit with a slight dip in sales, while Bodhi High has seen a drop in rank and sales, suggesting potential volatility. Meanwhile, Hitz Cannabis has improved its rank slightly in August, indicating a possible upward trend. The Capsule Collection's sales have been on a downward trajectory, which might be contributing to its declining rank, highlighting the need for strategic adjustments to regain competitive advantage in the Washington vapor pen market.
Notable Products
In August 2025, the top-performing product from The Capsule Collection was White Gummiez Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place rank consistently since May 2025, with sales reaching 2389 units. Mixed Berriez Distillate Disposable (1g) saw a significant improvement, climbing from fourth place in July to second place in August, with sales of 1307 units. Watermelon OG Distillate Disposable (1g) dropped to third place in August after holding the second position for the previous three months. Blueberry Dream Flavored Distillate Disposable (1g) remained stable in fourth place from July to August. The Happy Pill - Pink Guava Sherbet Distillate Disposable (1g) consistently held the fifth spot since June, despite a gradual decline in sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
