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Sep-2025
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Overview
Market Insights Snapshot
The Capsule Collection has shown a noticeable decline in its performance within the Vapor Pens category in Washington. Over the past few months, their ranking has slipped from 19th in June 2025 to 26th by September 2025. This downward trend is mirrored in their sales figures, which have decreased steadily from $297,029 in June to $205,342 in September. Such a drop indicates a challenge in maintaining their competitive edge in a market that may be experiencing shifts in consumer preferences or increased competition. The absence of The Capsule Collection from the top 30 in any other state suggests a need for strategic adjustments to regain or establish a foothold in other markets.
While The Capsule Collection's presence in the Vapor Pens category in Washington is still notable, their inability to maintain a higher ranking could be indicative of broader challenges within the brand's strategy or market conditions. The consistent decline in their ranking over four months highlights potential areas for improvement in product offerings or marketing strategies. It is crucial for the brand to analyze these trends and possibly explore new opportunities or innovations to reverse this trajectory. Understanding the competitive landscape and consumer behavior in Washington might provide insights that could be leveraged to improve their standing and expand their reach beyond this single state.
Competitive Landscape
In the Washington Vapor Pens category, The Capsule Collection has experienced a notable decline in rank and sales over the past few months. Starting from a rank of 19 in June 2025, it has slipped to 26 by September 2025, indicating a downward trend. This decline is mirrored in its sales figures, which have decreased consistently from June to September. In contrast, competitors such as Hitz Cannabis and Honey Tree Extracts have shown resilience, with Honey Tree Extracts improving its rank from 43 to 27, and Hitz Cannabis maintaining a relatively stable position around the early 20s. Meanwhile, AiroPro has seen a gradual decline in rank, similar to The Capsule Collection, but still maintains a higher rank. The competitive landscape suggests that The Capsule Collection needs strategic adjustments to regain its market position and counteract the upward momentum of its competitors.
Notable Products
In September 2025, The Capsule Collection's top-performing product was The Happy Pill - White Gummiez Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from previous months despite a sales drop to 1649 units. The Happy Pill - Mixed Berriez Distillate Disposable (1g) secured the second position, consistent with its August ranking, while The Happy Pill - Watermelon OG Distillate Disposable (1g) held steady at third place. The Happy Pill - Blueberry Dream Flavored Distillate Disposable (1g) remained fourth, showing consistent performance over the last three months. The Happy Pill - The Dew Distillate Disposable (1g) entered the rankings in August and continued to occupy the fifth spot in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
