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Oct-2025
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Overview
Market Insights Snapshot
In the state of Washington, Herb's Oil has shown varied performance across different product categories. In the Concentrates category, the brand has not managed to break into the top 30, with rankings hovering around the 60s mark from July to October 2025. This indicates a stable yet unremarkable presence in this category, which could suggest either a highly competitive market or a need for strategic adjustments. Interestingly, despite not being in the top 30, there was a noticeable increase in sales from $24,945 in July to $31,989 in October, suggesting a growing customer base or effective promotional efforts.
Conversely, Herb's Oil has demonstrated more promising results in the Vapor Pens category within Washington. The brand improved its ranking from 42 in July to 29 by October, marking a significant upward movement. This positive trend coincides with a substantial increase in sales, indicating that Herb's Oil is gaining traction among consumers in this segment. The improvement in ranking and sales suggests that the brand's strategies in the Vapor Pens category are resonating well with the market, positioning Herb's Oil as a potential contender for higher rankings in the coming months.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Herb's Oil has shown a notable improvement in its market position over recent months. Starting from a rank of 42 in July 2025, Herb's Oil climbed to 29 by October 2025, indicating a positive trend in its market presence. This upward movement is significant when compared to competitors like Smokey Point Productions (SPP) and Kelso Kandy (aka Kelso Kreeper), both of which maintained relatively stable ranks, with SPP improving slightly from 31 to 27 and Kelso Kandy hovering around the high 20s. Meanwhile, Passion Flower Cannabis experienced fluctuations, peaking at rank 28 in August before slipping to 32 in October. The Capsule Collection, although starting strong at rank 22, saw a decline to 30 by October. Herb's Oil's sales trajectory also reflects this positive trend, with a steady increase from July to October, contrasting with some competitors who faced sales volatility. This data suggests that Herb's Oil is gaining traction in the Washington vapor pen market, potentially due to strategic marketing or product enhancements, positioning it as a brand to watch in the coming months.
Notable Products
In October 2025, Northern Lights Distillate Cartridge (1g) emerged as the top-performing product for Herb's Oil, securing the number one rank with notable sales of 1156 units. AK-47 Distillate Cartridge (1g) maintained its strong performance, holding steady at the second position, a consistent rank since August. Blue Dream Distillate Cartridge (1g) debuted at the third rank, indicating a strong entry into the top tier. Berry Gelato Distillate Cartridge (1g) experienced a slight dip, moving from third place in September to fourth in October. Sunset Sherbert Distillate Cartridge (1g) entered the rankings at fifth place, demonstrating a growing interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
