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Nov-2025
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Overview
Market Insights Snapshot
Herb's Oil has shown a notable upward trend in the Washington market, particularly in the Concentrates category. While the brand did not rank in the top 30 for the months of August, September, and October 2025, it made a significant leap to 57th place by November. This improvement is indicative of a positive shift in consumer preference or possibly strategic adjustments made by the brand. The sales figures, which climbed from $30,268 in October to $32,701 in November, further support the notion of growing consumer interest and market penetration in this category.
In contrast, Herb's Oil has maintained a more consistent presence in the Vapor Pens category within Washington. The brand hovered around the 30th position throughout August to October 2025, with a slight improvement to 28th place in November. This steady performance, coupled with a rise in sales from $178,833 in October to $199,456 in November, suggests robust demand and possibly successful marketing or distribution strategies. The brand's ability to stay within the top 30 for Vapor Pens highlights its competitive edge and potential for further growth in this segment.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Herb's Oil has shown a steady improvement in its ranking from August to November 2025, moving from 31st to 28th place. This positive trend indicates a growing market presence, although it still trails behind competitors like Honey Tree Extracts, which maintained a higher rank throughout the same period despite a dip in November. Meanwhile, Kelso Kandy (aka Kelso Kreeper) and Smokey Point Productions (SPP) have also been climbing the ranks, suggesting increased competition. Notably, Trichome Extracts / Canna Pacific consistently remained in the 29th to 30th range, indicating a stable but less dynamic market position. Herb's Oil's sales figures have shown a significant upward trajectory, which, if sustained, could further improve its rank and close the gap with higher-ranked competitors.
Notable Products
In November 2025, Northern Lights Distillate Cartridge (1g) maintained its position as the top-performing product for Herb's Oil, with notable sales of 1323 units. Blackberry Kush Distillate Cartridge (1g) climbed back to the second spot, having previously been unranked in October. Berry Gelato Distillate Cartridge (1g) showed a consistent upward trend, securing the third position after ranking fourth in October. AK-47 Distillate Cartridge (1g) experienced a slight drop, moving from second place in October to fourth in November. Bubble Runtz Distillate Cartridge (1g) entered the rankings for the first time in November, debuting at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
