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Aug-2025
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Overview
Market Insights Snapshot
In Washington, Herb's Oil has shown a notable shift in its category rankings over recent months. Within the Concentrates category, the brand has consistently remained outside the top 30, with rankings fluctuating between 66th and 71st from May to August 2025. However, there is a positive movement in August as the brand improved its position to 59th, suggesting a potential upward trend. This improvement is mirrored by a slight increase in sales during the same period, indicating a possible resurgence in consumer interest or strategic adjustments by the brand.
The Vapor Pens category paints a different picture for Herb's Oil in Washington. Here, the brand has been on the edge of the top 30, with rankings oscillating between 29th and 40th. Notably, August 2025 saw Herb's Oil climb to 29th place, marking its best position in recent months. This movement is accompanied by a significant jump in sales, reaching a peak for the observed period. The brand's ability to break into the top 30 in this category could be indicative of successful product offerings or marketing strategies that resonate well with consumers in the state.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Herb's Oil has shown a notable fluctuation in its ranking over the summer of 2025. Starting from a rank of 34 in May, Herb's Oil improved to 32 in June, then dropped to 40 in July, before climbing to 29 in August. This indicates a volatile market position, with a promising recovery towards the end of the period. In comparison, Cookies maintained a relatively stable position, consistently ranking around 26-27, suggesting a strong foothold in the market. Meanwhile, Passion Flower Cannabis and Honey Tree Extracts demonstrated upward trends, with Passion Flower Cannabis moving from 42 to 30 and Honey Tree Extracts from 44 to 28 over the same period. These competitors' improvements could pose challenges for Herb's Oil, especially as they both surpassed Herb's Oil's rank by August. Despite these challenges, Herb's Oil's sales in August were on par with its competitors, indicating potential for regaining market share if the brand can stabilize its ranking trajectory.
Notable Products
In August 2025, the top-performing product for Herb's Oil was the Blackberry Kush Distillate Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from previous months with sales reaching 1412 units. The AK-47 Distillate Cartridge (1g) also held steady in the second position, showing a significant increase in sales to 1210 units. The Kandy Kush Pops Distillate Cartridge (1g) improved its ranking to third place from fourth in July, indicating a positive trend in its performance. New to the rankings in August, the Maui Waui PHO Cartridge (1g) debuted in fourth place, while the White Widow Distillate Cartridge (1g) entered the list at fifth. Overall, the Vapor Pens category continues to dominate Herb's Oil's sales, with consistent top rankings for its products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
