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Sep-2025
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Overview
Market Insights Snapshot
Herb's Oil has shown varying performance across different categories and states, with notable improvements in some areas and challenges in others. In the state of Washington, Herb's Oil's presence in the Concentrates category has not yet reached the top 30 brands, though there has been a positive trend with a ranking improvement from 78th in July to 59th in August. This upward movement suggests a growing acceptance and possibly increased market penetration within this category. However, the brand's inability to break into the top 30 indicates there is still significant competition and room for growth. In contrast, the Vapor Pens category in Washington shows a more promising trajectory, with Herb's Oil climbing steadily to reach the 30th position by September, marking its entry into the top 30 and highlighting a successful strategy or product offering in this segment.
The sales data for Herb's Oil in Washington reflects these rankings, with noticeable growth in the Vapor Pens category, where sales increased from $139,529 in June to $162,176 in September. This growth trajectory aligns with the brand's improved ranking, suggesting effective market strategies or consumer preference shifts in favor of their products. On the other hand, while the Concentrates category sales also saw an increase, the brand's ranking did not enter the top 30, indicating that while there is growth, it might not be as competitive as other brands in the same category. This mixed performance across categories in Washington provides a nuanced view of Herb's Oil's market dynamics, pointing to areas of strength and potential opportunities for further expansion or strategic adjustments.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Herb's Oil has shown a dynamic shift in rankings over the past few months. Starting from a rank of 36 in June 2025, Herb's Oil experienced a dip to 42 in July, before rebounding to 31 in August and further improving to 30 by September. This upward trend suggests a positive reception in the market, potentially driven by strategic marketing or product enhancements. In contrast, Cookies saw a decline from 26 in June to 32 in September, indicating a possible decrease in consumer preference or increased competition. Meanwhile, Kelso Kandy (aka Kelso Kreeper) and Smokey Point Productions (SPP) maintained relatively stable positions, with minor fluctuations. Notably, Passion Flower Cannabis made a significant leap from 39 in June to 27 in August, before settling at 31 in September, indicating a strong market push. These movements highlight the competitive nature of the vapor pen market in Washington, with Herb's Oil gaining momentum against its competitors.
Notable Products
In September 2025, the top-performing product from Herb's Oil was the AK-47 Distillate Cartridge (1g) in the Vapor Pens category, achieving the number one rank with sales of 1206 units, an increase from its consistent second-place ranking in previous months. The Blackberry Kush Distillate Cartridge (1g), which had held the top spot from June through August, dropped to second place, with a notable decrease in sales to 875 units. Berry Gelato Distillate Cartridge (1g) made a significant climb to third place, despite not ranking in July and August. Gummy Bear Distillate Cartridge (1g) entered the rankings at fourth position, after being third in July. Lastly, Kandy Kush Pops Distillate Cartridge (1g) fell to fifth place, maintaining a steady decline from its third-place position in June and August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
