Falcanna

Data Snapshot: May 04, 2024
Falcanna Cannabis Brand Logo
$500K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

291

Product Count

SKUs

Falcanna

Overview

Falcanna is a prominent cannabis brand deeply rooted in the Pacific Northwest, known for meticulously cultivating its own cannabis products to high standards. The brand stresses transparency, showcasing not only its premium cannabis products but also the dedicated craftsmanship of its founders, Bethany and Justin Rondeaux, who began their cannabis cultivation journey in the confines of their travel trailer. Unique to Falcanna is its engaging brand identity, amplified by the use of a real Saker falcon in promotion.
Markets

Falcanna Locations

Product Trends

Falcanna Categories

Falcanna Sales

Market Insights Snapshot

Falcanna Historical Sales by Category

In the competitive cannabis market of Washington, Falcanna has shown varied performance across different product categories. Notably, their position in the Concentrates category has seen slight fluctuations, entering the top 30 in January 2024 at rank 28, dropping just outside the top 30 in February, and then stabilizing at rank 27 for March and April. This indicates a consistent interest in Falcanna's Concentrates, despite a minor setback in February. Their Flower and Pre-Roll categories have demonstrated more stability and stronger performance, with the Flower category maintaining a position within the top 30 throughout the observed months, and Pre-Rolls consistently ranking in the mid-teens. This suggests a solid market presence in these categories, particularly Pre-Rolls, which have shown an upward trend in sales, peaking in April 2024.

However, Falcanna's venture into the Vapor Pens category tells a different story, with rankings starting at 67 in January 2024 and showing a gradual improvement over the following months, reaching rank 50 by April 2024. Although this improvement is notable, the brand's position in this category indicates a struggle to capture a significant market share against competitors. Despite this, the upward trajectory in rankings from January to April suggests growing consumer interest or strategic adjustments by Falcanna that may continue to lift their Vapor Pens category in the future. Across all categories, the brand's performance in Washington showcases a mix of challenges and successes, highlighting their stronghold in the Pre-Roll and Flower markets, while pointing to areas for potential growth in Concentrates and especially Vapor Pens, where there's room for significant improvement.

Apr-2024 Rank
Concentrates
Flower
Pre-Roll
Vapor Pens
27
23
14
50
Falcanna

Competitive Landscape

In the competitive landscape of the Washington flower market, Falcanna has experienced fluctuations in its ranking over the first four months of 2024, indicating a dynamic position among its competitors. Initially ranked 24th in January, it saw a slight improvement to 21st in February, before dropping to 26th in March and then slightly recovering to 23rd in April. This volatility reflects the intense competition within the category, notably with Cowlitz Gold consistently outperforming Falcanna in terms of rank and maintaining a stronger sales trajectory throughout the period. On the other hand, Gabriel and Binx Buds have shown significant improvements in rank, with Gabriel jumping from 60th to 21st and Binx Buds from 42nd to 24th, surpassing Falcanna by April. Hemp Kings also remained a close competitor, maintaining a slightly better rank than Falcanna in the earlier months but ending up in a similar position by April. These movements suggest a highly competitive market where brand positions can shift rapidly, underlining the importance for Falcanna to innovate and adapt to maintain or improve its market standing.

Falcanna market ranking for WA Flower

Falcanna

Notable Products

In April 2024, Falcanna's top-performing product was the Diesel Thai Pre-Roll 2-Pack (1.2g) in the Pre-Roll category, maintaining its number one rank from the previous months with sales peaking at 1900 units. Following closely was the Deep Sea Pre-Roll 2-Pack (1.2g), which climbed back to the second position after dropping to third in March, showcasing resilience in its consumer demand with 1822 units sold. The Candy Queen Pre-Roll 2-Pack (1.2g) took the third spot, despite having outperformed the Deep Sea variant in March, indicating a competitive shift within the top three rankings. Notably, the Dutch Haze Pre-Roll 2-Pack (1.2g) made its first appearance on the list at rank four with 1356 units sold, highlighting a successful launch. Lastly, Charlotte's Web Pre-Roll 12-Pack (7.2g) remained steady, securing the fifth position, a slight improvement from its earlier performance in the year.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Diesel Thai Pre-Roll 2-Pack (1.2g)
Pre-Roll
1
1
1
1
Deep Sea Pre-Roll 2-Pack (1.2g)
Pre-Roll
2
2
3
2
Candy Queen Pre-Roll 2-Pack (1.2g)
Pre-Roll
3
3
2
3
Dutch Haze Pre-Roll 2-Pack (1.2g)
Pre-Roll
>5
>5
>5
4
Charlotte's Web Pre-Roll 12-Pack (7.2g)
Pre-Roll
>5
5
4
5
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