.svg){kind=small}
Aug-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Falcanna's performance in Washington across various categories shows a mixed bag of results. In the Concentrates category, Falcanna started at rank 28 in May 2024 but slipped out of the top 30 by June and stayed there through August. This indicates a downward trend that suggests either increased competition or a decline in consumer preference for their concentrates. On the flip side, their Pre-Roll category has shown consistency and slight improvement, holding steady at rank 16 from May to June and even climbing to rank 15 in July before returning to 16 in August. This stability in Pre-Rolls suggests a loyal customer base and effective product offerings in that segment.
In the Flower category, Falcanna's ranking has seen a decline from 27 in May to 38 in August, indicating a significant drop in market position. This could be a sign of growing competition or shifting consumer preferences in Washington. Meanwhile, their Vapor Pens category has consistently remained outside the top 30, with rankings hovering around the mid-50s. Despite this, there is a slight increase in sales from June to August, which could suggest an emerging upward trend that might improve their ranking in the future. Overall, while Falcanna has strengths in specific categories like Pre-Rolls, they face challenges in others, particularly in maintaining top-tier rankings in Concentrates and Flower.
Competitive Landscape
In the Washington state Pre-Roll category, Falcanna has shown consistent performance, maintaining a steady rank around the 15th to 16th positions from May to August 2024. Despite this stability, competitors such as Artizen Cannabis and Equinox Gardens have demonstrated upward mobility, with Artizen Cannabis improving from 18th to 15th place and Equinox Gardens making a significant leap from 22nd to 14th place over the same period. Additionally, Fire Bros. has also climbed the ranks from 32nd to 18th, showing a notable increase in sales. Meanwhile, Stingers experienced a sharp decline from 3rd to 17th place, indicating potential volatility in the market. These shifts suggest that while Falcanna's sales remain strong, the brand faces increasing competition from others who are rapidly gaining market share, which could impact its future rankings and sales trajectory.
Notable Products
In August 2024, Diesel Thai Pre-Roll 2-Pack (1.2g) maintained its top position among Falcanna's products with sales of 2116 units. Candy Queen Pre-Roll 2-Pack (1.2g) also held steady at the second rank, showing a notable increase in sales to 1883 units. Charlotte's Web Pre-Roll 12-Pack (7.2g) remained third, continuing its upward trend from previous months. Deep Sea Pre-Roll 2-Pack (1.2g) secured the fourth position, while Orange Blossom Pre-Roll 2-Pack (1.2g) rounded out the top five, both showing consistent improvement in their rankings and sales figures. Overall, the top products have shown stable performance with gradual increases in sales from previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
