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Nov-2025
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Overview
Market Insights Snapshot
Falcanna's performance in the Washington cannabis market shows notable variability across different product categories. In the Concentrates category, Falcanna has seen a gradual decline in rankings from 33rd in August 2025 to 39th in November 2025, indicating a potential need for strategic adjustments in this segment. However, the Flower category tells a different story. Here, Falcanna has experienced a fluctuating journey, with a dip to 57th place in October 2025 before rebounding to 44th in November 2025, suggesting a possible recovery or seasonal demand shift. The Pre-Roll segment remains relatively stable, maintaining a steady presence around the 24th rank, which could indicate consistent consumer preference or effective market strategies in place.
In the Vapor Pens category, Falcanna has shown positive momentum. Starting from a 43rd rank in August 2025, the brand improved to 34th by October before stabilizing at 35th in November. This upward trend, coupled with a significant increase in sales volume, underscores a growing consumer interest or successful marketing efforts in this category. It's worth noting that Falcanna's absence from the top 30 in several categories might highlight areas for potential growth or the presence of strong competition. Overall, Falcanna's performance across these categories in Washington presents a mixed but promising picture, with opportunities for strategic enhancements and market expansion.
Competitive Landscape
In the Washington pre-roll category, Falcanna has experienced fluctuating rankings over the past few months, indicating a competitive landscape. In August 2025, Falcanna held the 24th position, improving to 21st in September before dropping to 25th in October and slightly recovering to 24th in November. This pattern suggests a volatile market presence, potentially affected by competitors like Artizen Cannabis, which consistently hovered around the 20th rank, and Seattle's Private Reserve, which showed a notable jump from 25th to 20th in October. Meanwhile, Saints demonstrated a positive trajectory, climbing from 35th in August to 26th by November, which could indicate a growing threat. Despite these challenges, Falcanna's sales figures have shown resilience, with a slight uptick in November, suggesting potential for stabilization or growth if strategic adjustments are made.
Notable Products
In November 2025, the top-performing product for Falcanna was the Candy Queen Pre-Roll 2-Pack (1.2g), maintaining its first-place rank consistently from August through November. Pineapples In Space Pre-Roll 2-Pack (1.2g) rose to the second position, showing a notable increase from its previous fourth place in September. Charlotte's Web Pre-Roll 12-Pack (7.2g) made a significant entry into the rankings, securing the third position. The Deep Sea Live Resin HTE Ceramic Cartridge (1g) debuted at fourth place, indicating strong performance in the vapor pens category. Pacific Purple Pre-Roll 2-Pack (1.2g) re-entered the ranking at fifth position, with sales figures slightly declining from its previous appearances.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
