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Dec-2025
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Overview
Market Insights Snapshot
Falcanna has shown varied performance across different product categories in Washington. In the Concentrates category, Falcanna made a significant climb in December 2025, reaching the 27th rank from being outside the top 30 in the previous months. This improvement is noteworthy and suggests a strong end-of-year push or a successful product launch. Conversely, in the Flower category, Falcanna has struggled to break into the top 30, peaking at 41st in December. This indicates potential challenges in competing with other brands or perhaps a focus on other categories where they are performing better.
In the Pre-Roll category, Falcanna has maintained a consistent presence, holding the 20th position in both September and December, with a slight dip in between. This stability suggests a loyal customer base or effective product offerings in this segment. Meanwhile, in the Vapor Pens category, Falcanna has hovered around the mid-30s in rank, showing minor fluctuations but no significant breakthroughs. This steady performance might indicate a need for strategic adjustments to gain a competitive edge. Overall, while Falcanna has areas of strength, particularly in Pre-Rolls, there are opportunities for growth in other categories.
Competitive Landscape
In the competitive landscape of the Washington state pre-roll category, Falcanna has shown a relatively stable performance with its rank fluctuating slightly between 20th and 21st place from September to December 2025. Despite a dip in sales in October, Falcanna rebounded by December, closing the year with improved sales figures. In contrast, Forbidden Farms experienced a decline in rank from 14th to 19th, indicating a more significant drop in market position. Meanwhile, Seattle's Private Reserve showed a positive trend, climbing from 25th to 21st place, suggesting a potential threat to Falcanna's position if this upward trajectory continues. Agro Couture maintained a consistent presence, ending the period in 18th place, while Seattle Marijuana Company improved its rank from 24th to 22nd, reflecting a recovery in sales. These dynamics highlight the competitive pressures Falcanna faces, underscoring the need for strategic initiatives to enhance its market standing.
Notable Products
In December 2025, Diesel Thai Pre-Roll 2-Pack (1.2g) emerged as the top-performing product for Falcanna, climbing to the number one spot with sales reaching 1954. Candy Queen Pre-Roll 2-Pack (1.2g) slipped to second place after consistently holding the top rank for the previous three months. Pineapples In Space Pre-Roll 2-Pack (1.2g) maintained a strong presence, moving up to third place from its previous rank of second in November. Charlotte's Web Pre-Roll 12-Pack (7.2g) saw a significant improvement, ascending to fourth place from its debut in the rankings in November. Meanwhile, Deep Sea Pre-Roll 2-Pack (1.2g) rounded out the top five, having dropped from third place in earlier months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
