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Dec-2024
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Overview
Market Insights Snapshot
Falcanna has shown a varied performance across different product categories in Washington. In the Concentrates category, Falcanna has consistently hovered around the lower 30s in rankings, with a slight improvement from 34th place in October to 31st in December. This indicates a modest upward trend, although they remain outside the top 30, suggesting room for growth. On the other hand, the Flower category saw a notable improvement, climbing from 45th place in November to 35th in December. This significant leap suggests a strengthening position in the market, potentially driven by increased consumer preference or strategic adjustments by the brand.
In the Pre-Roll category, Falcanna has maintained a relatively stable position, consistently ranking around the 20th spot, with a slight dip in November followed by a recovery in December. This stability in rankings might reflect a steady demand for their pre-roll products. However, the Vapor Pens category presents a different picture, with rankings fluctuating between 52nd and 56th place, indicating challenges in gaining a foothold in this segment. Despite an increase in sales from September to October, the subsequent months saw a decline, pointing to potential volatility in consumer interest or competitive pressures. These insights provide a glimpse into Falcanna's performance dynamics across categories, highlighting areas of both strength and opportunity.
Competitive Landscape
In the competitive landscape of Washington's Pre-Roll category, Falcanna has experienced notable fluctuations in its ranking over the last few months, reflecting a dynamic market environment. In December 2024, Falcanna improved its position to 19th, up from 21st in November, indicating a positive trend as its sales increased significantly during this period. This upward movement is particularly noteworthy when compared to brands like Captain Yeti, which dropped to 21st in December after being as high as 12th in October. Meanwhile, Fire Bros. maintained a more stable presence, consistently ranking within the top 20, albeit with a slight dip to 20th in December. Another competitor, 1988, showed resilience by climbing back to 17th in December. These shifts highlight Falcanna's competitive positioning and potential for further growth, especially as it outpaces some competitors in sales momentum, despite the challenging market dynamics.
Notable Products
In December 2024, Deep Sea Pre-Roll 2-Pack (1.2g) emerged as the top-performing product for Falcanna, maintaining its leading position from October with sales reaching 1784 units. Candy Queen Pre-Roll 2-Pack (1.2g) followed closely, climbing back to the second position after a dip to third in November. Diesel Thai Pre-Roll 2-Pack (1.2g) saw a slight decline, moving from the top spot in November to third in December. Pacific Purple Pre-Roll 2-Pack (1.2g) entered the rankings for the first time in December, securing the fourth position. Charlotte's Web Pre-Roll 12-Pack (7.2g) consistently held its place in the top five, though it dropped from fourth to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
