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Jun-2024
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Overview
Market Insights Snapshot
Falcanna has experienced varied performance across different product categories in Washington. In the Concentrates category, the brand has struggled to maintain a strong position, ranking 28th in March and slipping to 32nd by June, indicating a downward trend. On the other hand, their Flower category has shown more resilience, maintaining a steady rank around the mid-20s before improving to 21st in June. This upward movement in the Flower category suggests a growing consumer preference or successful marketing strategies in this segment.
The Pre-Roll category has been a consistent performer for Falcanna in Washington, improving its rank from 17th in March to 15th by June. This indicates a positive trajectory and possibly increasing market share in this category. However, the Vapor Pens category tells a different story, with Falcanna failing to break into the top 30, ranking around the 50th mark throughout the months. This underperformance in the Vapor Pens category could point to challenges in product quality, competition, or consumer preferences that the brand needs to address to improve its standing.
Competitive Landscape
In the Washington Flower category, Falcanna has shown a notable improvement in its market position over the past few months. Starting at rank 25 in March 2024, Falcanna climbed to rank 21 by June 2024, indicating a positive trend in its market performance. This upward movement is significant when compared to competitors such as Sky High Gardens, which also improved its rank from 37 to 22 during the same period, and Dewey Cannabis Co., which made a dramatic leap from rank 42 to 23. Meanwhile, Blue Roots Cannabis and Hemp Kings maintained relatively stable positions, with Blue Roots Cannabis moving from rank 23 to 20 and Hemp Kings from 26 to 19. Falcanna's consistent sales growth, culminating in a June 2024 sales figure of $297,861, suggests it is effectively capturing market share and could continue to rise in rank if this trend persists.
Notable Products
In June 2024, the top-performing product for Falcanna was Diesel Thai Pre-Roll 2-Pack (1.2g), maintaining its number one rank with sales reaching $2349. Candy Queen Pre-Roll 2-Pack (1.2g) held steady in second place. Charlotte's Web Pre-Roll 12-Pack (7.2g) climbed from fourth in May to third in June, showing a notable increase in sales. Orange Blossom Pre-Roll 2-Pack (1.2g) dropped from third to fourth place. Deep Sea Pre-Roll 2-Pack (1.2g) remained consistent at fifth place, despite fluctuations in previous months.
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