Market Insights Snapshot
In the Washington market, Falcanna has shown a consistent presence in the top 20 brands across multiple categories. Particularly in the Flower category, the brand has maintained its position within the top 20, fluctuating slightly between ranks 18 and 21 from August to November 2023. This consistency suggests a steady demand for Falcanna's flower products in Washington. However, there was a notable dip in sales in October, which may indicate a temporary shift in consumer preferences or market conditions.
When it comes to Concentrates, Falcanna's performance in Washington is less consistent. The brand did not rank in the top 20 in August, but appeared at rank 91 in September. This could be seen as a positive indication of Falcanna's growing presence in the concentrates market, but the absence of ranking data for October and November suggests there may be room for improvement. Meanwhile, in the Pre-Roll category, Falcanna has shown progressive improvement, climbing from rank 15 in August to rank 11 in November. This upward trend signifies a growing popularity of their pre-roll products among consumers.
In the Flower category within the Washington state market, Falcanna has maintained a steady position in the top 20 brands from August to November 2023. Its rank fluctuated slightly, moving from 18th in August and September, to 21st in October, and back to 18th in November. In comparison, Cowlitz Gold showed a similar stability in rank, but with a slight downward trend. Mama J's and Wyatt Herbs both demonstrated significant upward trends in rank, with Wyatt Herbs making a notable leap from 40th to 19th. SubX, however, showed a more volatile trend, with a significant jump into the top 20 in November. While Falcanna's sales direction was relatively stable, its competitors exhibited more fluctuation, with both upward and downward trends observed.
In November 2023, Falcanna's top-performing product was the Diesel Thai Pre-Roll 2-Pack (1.2g) with sales reaching 2025 units. This product regained its top position after falling to the third spot in October. Following closely was the Candy Queen Pre-Roll 2-Pack (1.2g) which maintained its second position with 1986 units sold. The Gorilla Cookies Pre-Roll 2-Pack (1.2g) made a significant leap to the third spot, despite not having a ranking in the previous two months. The Orange Blossom and Deep Sea Pre-Roll 2-Packs rounded out the top five, with the former dropping three places from its top spot in October.