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Jul-2025
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Overview
Market Insights Snapshot
In Washington, Falcanna's performance across various cannabis categories has shown some notable fluctuations over the past few months. In the Concentrates category, the brand moved into the top 30 in May and June but fell back to 34th place by July, indicating a struggle to maintain a consistent top-tier presence. Conversely, their performance in the Pre-Roll category has been more stable, with a consistent ranking around the 20th position, which suggests a solid foothold in this segment despite fierce competition. The Flower category showed a promising improvement in June when Falcanna climbed to the 32nd spot, but the subsequent drop to 50th in July could be a point of concern, highlighting potential volatility or market shifts.
Falcanna's performance in the Vapor Pens category in Washington also reflects a downward trend, with rankings slipping from 38th in April and June to 45th by July. This decline might suggest challenges in maintaining consumer interest or facing increased competition. While the brand did not make it into the top 30 in the Flower and Vapor Pens categories for the latest month, their ability to secure a spot in the Concentrates category in May and June provides a silver lining and an area for potential strategic focus. Despite these challenges, the Pre-Roll segment remains a relative stronghold, showing resilience and consistent consumer demand, which could be leveraged for future growth strategies.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Washington, Falcanna has shown resilience and consistency in its market position from April to July 2025. While Falcanna's rank fluctuated slightly, moving from 22nd in April to 20th in both June and July, it maintained a steady sales trajectory, indicating a stable consumer base. In contrast, Artizen Cannabis demonstrated a notable upward trend, climbing from 30th to 19th place, which could signal increasing competition for Falcanna. Meanwhile, Bacon Buds experienced a dip in June but rebounded to 18th in July, suggesting volatility that could impact Falcanna's market share. Juicy Joints and Torus also exhibited rank changes, with Juicy Joints dropping slightly and Torus maintaining a close competition with Falcanna. These dynamics underscore the importance for Falcanna to innovate and differentiate to sustain its position amidst a competitive and shifting market.
Notable Products
In July 2025, the top-performing product from Falcanna was Candy Queen Pre-Roll 2-Pack (1.2g), which rose to the number one rank with sales of 1579 units. Diesel Thai Pre-Roll 2-Pack (1.2g) followed closely, maintaining a strong presence by climbing back to the second spot after slipping to third in June. Gorilla Cookies Pre-Roll 2-Pack (1.2g) made a notable comeback, securing the third rank after being unranked in June. Pacific Purple Pre-Roll 2-Pack (1.2g) consistently held the fourth position from May through July. Deep Sea Pre-Roll 2-Pack (1.2g) experienced a drop, moving from third in May to fifth in July, indicating a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
