Market Insights Snapshot
In the Pre-Roll category, The Factory has shown an impressive performance in the state of Michigan. The brand started at rank 16 in August 2023, but quickly climbed the ranks to reach the 10th position in September, and further improved to the 6th rank in October. However, in November, there was a slight dip, with the brand falling to the 7th position. Despite this, the overall trend indicates a strong upward movement, which is a positive sign for the brand's performance in this category.
When looking at the sales figures, we can observe a constant increase from August to November 2023, which aligns with the brand's upward movement in the rankings. The sales in August were around 544,438, but they more than doubled by November, reaching approximately 1,455,720. This strong sales growth suggests that The Factory is becoming increasingly popular among consumers in Michigan's Pre-Roll category. However, the slight drop in the ranking in November could indicate a potential challenge in maintaining their market position, which is something to watch out for in the future.
In the Pre-Roll category in Michigan, The Factory has shown a significant upward trend in rank from August to November 2023, moving from 16th to 7th place. This indicates a strong improvement in market position, outperforming several competitors. For instance, Glorious Cannabis Co. maintained a steady rank but showed a slight decrease from 6th to 8th place. Cali-Blaze also saw a slight rank decrease, moving from 4th to 5th place. Meanwhile, Simpler Daze improved its rank from 10th to 6th place, and Distro 10 improved from 12th to 9th place. Despite these shifts, The Factory's rise in rank suggests a notable increase in sales, outpacing these competitors over the same period.
In November 2023, the top-performing product from The Factory was the White Runtz Pre-Roll (1g), maintaining its number one rank from September with an impressive sales figure of 62,101 units. Moving up in rank, the Skunk #1 Pre-Roll (1g) took second place. Despite not being in the top ranks in previous months, it managed to achieve substantial sales. The Triple OG Pre-Roll (1g) held steady in third place, the same position it occupied in October. The Peanut Brittle Pre-Roll (1g) and Tropicana Cookies Pre-Roll (1g) filled the fourth and fifth spots, respectively, both slipping down from their previous month's positions.