.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Factory has shown a promising upward trajectory in the Pre-Roll category in Michigan. Starting from a rank of 60 in April 2025, the brand steadily climbed the ranks, reaching the 30th position by July 2025. This consistent improvement suggests a strengthening market presence and growing consumer preference for their products in this category. The notable jump from 53rd to 35th position between May and June indicates a particularly strong performance, possibly driven by strategic marketing or product offerings that resonated well with consumers.
Despite the positive trend in Michigan, it is important to note that The Factory was not ranked in the top 30 brands in any other states or categories during this period, which could be seen as a limitation in their market reach or competitive positioning. This absence from other state rankings highlights an area for potential growth and expansion. By focusing on the strategies that have worked well in Michigan, The Factory may be able to replicate their success in other states and categories, potentially improving their overall brand performance and market share.
Competitive Landscape
In the competitive landscape of the Michigan Pre-Roll category, The Factory has shown a notable upward trajectory in its rankings over the past few months. Starting from a rank of 60 in April 2025, The Factory climbed to 30 by July 2025, indicating a significant improvement in market position. This positive trend is mirrored in its sales, which have shown consistent growth, particularly between May and June 2025. In contrast, Grown Rogue experienced fluctuating ranks, ending at 35 in July, while Bamn displayed a more volatile pattern, dropping to 57 in May before recovering to 28 in July. Meanwhile, Ice Kream Hash Co. maintained a relatively stable position, hovering around the mid-20s and 30s. Despite Galactic's initial strong performance, its rank fell from 10 in May to 34 in July, suggesting a potential decline in market momentum. These dynamics highlight The Factory's strategic advancements in the Michigan Pre-Roll market, positioning it as a rising contender against its competitors.
Notable Products
In July 2025, The Factory's top-performing product was the Green Ribbon Pre-Roll (1g) in the Pre-Roll category, securing the number one rank with notable sales of 12,218 units. The Peanut Butter Pie Pre-Roll (1g) climbed to the second position from fifth in June, indicating a significant increase in popularity. NYC Diesel Infused Pre-Roll (1g) entered the rankings at third place, showcasing strong sales momentum. Oreoz Blizzard Pre-Roll (1g) and Designer Runtz Pre-Roll (1g) held the fourth and fifth positions, respectively, marking their first appearances in the top five. This shift in rankings highlights a dynamic change in consumer preferences towards these new entrants in the Pre-Roll category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
