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Nov-2024
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Overview
Market Insights Snapshot
The Factory has shown a notable presence in the Michigan market, particularly in the Pre-Roll category. Over the past few months, the brand has maintained a steady rank, holding the 28th position in both August and September 2024. However, it managed to climb to the 25th position in October and maintained this rank into November. This upward movement indicates a positive trend in consumer preference or market penetration in the Pre-Roll category, despite a slight fluctuation in sales figures. Such consistency in rankings suggests that The Factory is gaining traction in Michigan, which could be a strategic market for them.
While The Factory's performance in Michigan is noteworthy, the absence of rankings in other states or categories highlights potential areas for growth or challenges the brand might be facing in expanding its footprint. Not appearing in the top 30 brands in other states or categories might suggest that The Factory's strategies or offerings are more tailored or successful in Michigan's Pre-Roll market. This could be a deliberate focus or an indication of market dynamics unique to Michigan. Understanding these nuances could be crucial for stakeholders looking to optimize The Factory's market strategy and explore opportunities for broader market penetration.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll category, The Factory has maintained a consistent presence, holding the 25th rank in both October and November 2024. This stability contrasts with the dynamic movements of its competitors. For instance, Peninsula Cannabis has shown a remarkable upward trajectory, climbing from 34th in October to 27th in November, potentially signaling a growing threat to The Factory's market share. Meanwhile, Terpene Tanks experienced fluctuations, dropping to 30th in October but recovering to 26th in November, indicating volatility in their sales performance. Fluresh has been on a steady rise, moving from 26th to 23rd, which could pose a future challenge if the trend continues. On the other hand, Giggles experienced a decline, falling from 21st to 24th, which may provide The Factory some breathing room. These shifts highlight the competitive pressures The Factory faces and underscore the importance of strategic positioning to maintain and potentially improve its ranking in this vibrant market.
Notable Products
In November 2024, Blueberry Cookies Pre-Roll (1g) emerged as the top-performing product for The Factory, reclaiming its number one rank after slipping to second place in October. Notably, it achieved impressive sales of 14,577 units. Red Pop Pre-Roll (1g) made a significant debut in the rankings, securing the second position. Orange Cookies Pre-Roll (1g) showed resilience by climbing to third place, following a dip in October. Meanwhile, Sherbet Cake Pre-Roll (1g) and Tropicana Cookies Pre-Roll (1g) maintained their positions at fourth and fifth, respectively, indicating stable performance over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
