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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
High Minded’s May 2026 mix concentrated 71.20% in Flower, where sales fell 14.45% year over year but rose 14.30% month over month, while Vapor Pens climbed to 14.68% share on 21.96% YoY and 23.51% MoM growth. Pre-Roll advanced to 7.58% share with 17.19% YoY and 20.07% MoM gains, whereas Edible held 4.12% share with a 10.46% YoY decline despite a 21.34% MoM lift; Concentrates shrank to 2.41% share with a 37.14% YoY drop and a 17.20% MoM contraction. Despite an overall brand sales decline of 9.24% YoY and a 7.82% YoY decrease in average price, the category mix indicates momentum shifting toward inhalables beyond Flower, implying diversification that could buffer volatility in Michigan while still leveraging a rank of 1 in Flower.
These shifts point to a positioning pivot: heavier reliance on Vapor Pens and Pre-Roll, each posting 20%+ MoM growth alongside double‑digit YoY gains, reduces exposure to Flower’s 14.45% YoY contraction even as it remains a 71.20% anchor. Concurrently, the pullback in Concentrates at −37.14% YoY and −17.20% MoM, paired with Edible’s −10.46% YoY but +21.34% MoM, suggests de‑emphasizing lagging form factors while pricing down (−7.82% YoY) to defend share in Michigan; the net effect is a tilt toward faster‑cycling inhalable formats that can sustain High Minded’s Flower leadership while broadening demand capture.
Competitive Landscape
High Minded holds rank #1 in Michigan Flower in May 2026, unchanged YoY at #1 but up from #2 three months ago, while hitting its peak rank of #1 in May 2026; this stability at the top contrasts with Goodlyfe Farms rising from #7 to #2 and Society C slipping from #2 to #3 alongside a -17.6% YoY sales change. Against this, Grown Rogue surged from #29 to #5 on 245.9% YoY sales growth, while Play Cannabis edged from #5 to #4 with 3.2% YoY sales growth; the mix of rapid climbers and declining incumbents implies High Minded’s flat YoY rank at #1 with a recent climb from #2 signals a defensible lead today but rising pressure from fast-advancing challengers.
Notable Products
Sour Blueberry Lemonade Gummies High Dose 4-Pack (200mg) posted the standout move in May 2026 with an 81.9% month-over-month increase to rank 6, while Sour Watermelon Gummies 10-Pack (200mg) rose 50.1% to rank 5. Blue Raspberry Gummies 10-Pack (200mg) held rank 1 with a 16.9% gain, and Cherry Bomb Gummies 10-Pack (200mg) climbed 29.3% to rank 2. Six of the top ten are Edible SKUs, crowding ranks 1 through 6 and signaling a pivot toward edible-led volume even as Vapor Pens at ranks 8–10 logged gains of 18.9% to 48.5%.
Strawberry Cough Distillate Cartridge (1g) advanced to rank 8 with a 48.5% MoM rise, while Northern Lights Distillate Cartridge (1g) reached rank 10 on a 45.0% increase. Tropical Punch Gummies 20-Pack (200mg) slipped 3.0% yet remained at rank 4, and Blue Dream Distillate Cartridge (1g) grew 18.9% at rank 9. The mix points to High Minded leaning into high-dose gummies for velocity while maintaining a rejuvenated Vapor Pens bench to diversify growth lanes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
