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Nov-2025
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Overview
Market Insights Snapshot
High Minded's performance across categories in Michigan has shown notable fluctuations over the past months. The brand's presence in the Flower category has been particularly strong, maintaining the top position from August to October 2025, before slipping to third in November. This indicates a strong market presence, although the decline suggests increased competition or shifting consumer preferences. In the Concentrates category, High Minded experienced a slight dip in November, moving from 11th to 16th place, which could be indicative of challenges in maintaining market share amidst rising competitors. The Vapor Pens category also saw a similar downward trend, with the brand dropping from 12th and 13th positions in August and September to 16th by November, suggesting potential areas for strategic improvement or innovation to regain traction.
In other categories, High Minded's performance has been mixed. The Edible category rankings remained relatively stable, hovering around the low 20s, with a slight improvement in November to 23rd place. This consistency might reflect a steady consumer base or limited growth in this segment. However, the Pre-Roll category presents a more concerning picture, as the brand fell out of the top 30 by November, dropping from 19th in October. This significant decline could point to increased competition or changing consumer tastes that the brand may need to address to regain its standing. Overall, while High Minded shows strength in certain areas, there are clear opportunities for strategic adjustments to improve its performance across various categories in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has experienced notable shifts in its market position from August to November 2025. Initially holding the top rank for three consecutive months, High Minded saw a decline to the third position in November. This shift is particularly significant given the consistent performance of Society C, which maintained its second-place rank throughout the period. Meanwhile, Play Cannabis demonstrated a remarkable rise, climbing from the fifth position in August to claim the top spot by November, indicating a strong upward trend in sales. The fluctuating ranks of Pro Gro and Goodlyfe Farms further highlight the dynamic nature of this market. These changes suggest that while High Minded remains a strong contender, increased competition from brands like Play Cannabis may impact its future sales and market dominance.
Notable Products
In November 2025, Blue Raspberry Gummies 10-Pack (200mg) maintained its position as the top-performing product for High Minded, with sales reaching 16,200 units. Tropical Punch Gummies 20-Pack (200mg) consistently held the second rank from August to November. Cherry Bomb Gummies 10-Pack (200mg) showed a notable improvement, moving up to third place after being fourth in the previous two months. Sour Blueberry Lemonade Gummies High Dose 4-Pack (200mg) debuted in the rankings at fourth place, indicating strong initial sales. Strawberry Pineapple High Dose Gummies 10-Pack (200mg) remained steady in fifth place, though it experienced a slight decline in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
