.svg){kind=small}
Oct-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
High Minded has demonstrated a strong and consistent performance in the Michigan market, particularly within the Flower category. The brand has maintained the top spot for four consecutive months, showcasing its dominance and popularity among consumers. Despite some fluctuations in sales figures, with a notable dip in September, High Minded managed to recover in October, indicating resilience and a robust market strategy. In the Concentrates category, High Minded has made impressive strides, climbing from the 23rd position in July to the 11th by October, reflecting a growing consumer preference for their products in this segment.
In contrast, High Minded's performance in the Edible category in Michigan has seen a slight decline in rankings over the months, dropping from 20th in July to 24th in October. This downward trend suggests potential challenges in maintaining consumer interest or competition from other brands. The Pre-Roll category, however, tells a more optimistic story, with High Minded improving its ranking from 37th in July to 19th by October, indicating a positive reception of their offerings. Meanwhile, the Vapor Pens category has seen relatively stable performance, with rankings hovering around the 11th to 13th positions, suggesting steady demand and consistent market presence.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has consistently maintained its top position from July to October 2025, showcasing its strong market presence despite fluctuations in sales. While High Minded experienced a dip in sales in September, it rebounded in October, indicating resilience and effective market strategies. In contrast, Goodlyfe Farms showed a steady climb in rank, moving from fifth to third place, which could signal increasing competition. Meanwhile, Society C remained stable in second place, maintaining a consistent sales performance. These dynamics suggest that while High Minded holds a strong lead, the competitive pressure from brands like Goodlyfe Farms could necessitate strategic adjustments to sustain its top position in the long term.
Notable Products
In October 2025, High Minded's top-performing product was Blue Raspberry Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place ranking from September with sales of 16,207 units. Tropical Punch Gummies 20-Pack (200mg) also held steady in the second position, continuing its consistent performance. Cadillac Rainbow #7 (Bulk) in the Flower category made a notable entrance into the rankings at third place, having not been ranked in August or September. Cherry Bomb Gummies 10-Pack (200mg) dropped slightly to fourth, down from its peak position in August. Strawberry Pineapple High Dose Gummies 10-Pack (200mg) rounded out the top five, showing a slight decline from its third-place ranking in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
