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Dec-2025
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Overview
Market Insights Snapshot
High Minded has demonstrated a noteworthy performance in the Michigan market, particularly within the Flower category. The brand maintained a top position in September and October 2025, briefly dropping to third place in November, before regaining the top spot in December. This fluctuation indicates a strong and consistent presence in the Flower category, likely driven by a significant increase in sales from November to December. Conversely, in the Concentrates category, High Minded experienced some volatility, starting and ending the period at 11th place, with a dip to 16th in November, suggesting some competitive pressures or shifts in consumer preferences.
In other categories, High Minded's performance has been more varied. For Edibles, the brand's ranking gradually declined from 23rd to 26th place over the last four months of 2025, indicating potential challenges in maintaining market share. The Pre-Roll category also saw fluctuations, with High Minded's rank dropping to 29th in November before recovering slightly to 23rd in December. However, the Vapor Pens category showed a positive trend, with the brand improving its rank from 13th to 11th by December, reflecting a successful strategy or product offering in this segment. These movements across categories highlight the brand's varying degrees of competitiveness and market dynamics in Michigan.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has demonstrated a strong performance, consistently maintaining its top position in September, October, and December of 2025, despite a temporary dip to third place in November. This fluctuation in rank coincided with a notable decrease in sales during November, suggesting potential challenges that month. Meanwhile, Society C remained a steady competitor, holding the second rank consistently until December when it dropped to third, possibly due to High Minded's regained momentum. Play Cannabis emerged as a formidable competitor, climbing from fourth to first place in November, before settling in second place in December. This dynamic shift highlights the competitive pressure High Minded faces, emphasizing the importance of strategic marketing and product differentiation to sustain its leading position in the Michigan market.
Notable Products
In December 2025, High Minded's top-performing product was Blue Raspberry Gummies 10-Pack (200mg), maintaining its first-place rank since September with a notable sales figure of $21,254. Tropical Punch Gummies 20-Pack (200mg) consistently held the second position, reflecting strong customer preference. Strawberry Pineapple High Dose Gummies 10-Pack (200mg) improved its rank from fifth in November to third in December, showing a significant sales boost. Sour Blueberry Lemonade Gummies High Dose 4-Pack (200mg) maintained its fourth-place rank from November, indicating steady demand. Fructose Corn Syrup (Bulk) entered the rankings at fifth place, marking its debut in the top five for December.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
