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Apr-2025
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Overview
Market Insights Snapshot
High Minded has shown a dynamic performance across various categories in Michigan. Notably, the brand has achieved a remarkable ascent in the Concentrates category, climbing from 26th place in January 2025 to 17th by April 2025. This upward trajectory is indicative of a strong market presence and growing consumer preference for their products in this segment. In the Pre-Roll category, High Minded made a significant leap from being outside the top 30 in January to securing the 20th spot by April. This suggests a strategic improvement in product offerings or market strategy. However, it's worth noting that the brand's presence in the Edible category has been relatively stable, maintaining a mid-range ranking without any dramatic shifts.
The Flower category is where High Minded truly shines, maintaining the top position in Michigan for both March and April 2025. This consistent high performance underscores the brand's dominance and consumer loyalty in this segment. Meanwhile, in the Vapor Pens category, High Minded has seen a notable rise, moving from 21st place in January to 14th in April. This improvement suggests a growing acceptance and demand for their vapor products. Despite these successes, the brand's absence from the top 30 in any category would signal areas for potential growth or re-evaluation of their market approach. Overall, High Minded's performance across these categories highlights both their strengths and opportunities for further expansion within Michigan's competitive cannabis market.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has demonstrated a remarkable upward trajectory in terms of rank and sales. Starting from the third position in January 2025, High Minded ascended to the top rank by March and maintained its leading position through April. This rise is particularly notable when compared to Pro Gro, which fluctuated between the first and third positions, and Society C, which started at the top but dropped to third by April. High Minded's consistent improvement in rank is mirrored by its sales growth, indicating a strong market presence and consumer preference. The brand's ability to surpass its competitors in both rank and sales highlights its effective market strategies and potential for sustained leadership in the Michigan flower market.
Notable Products
In April 2025, the top-performing product for High Minded was Cherry Bomb Gummies 10-Pack (200mg) in the Edible category, which climbed from not being ranked in March to the number one spot, with sales of $16,410. Tropical Punch Gummies 20-Pack (200mg), also in the Edible category, maintained a strong position, dropping slightly from its consistent top rank in previous months to second place. Strawberry Pineapple High Dose Gummies 10-Pack (200mg) secured the third position, showing a resurgence after being unranked in March. In the Flower category, Lemon Cherry Gelato (Bulk) experienced a slight decline, moving from second to fourth place, while Cadillac Rainbow #7 (Bulk) remained steady in fifth position. This shift indicates a dynamic change in consumer preferences towards certain Edible products in April 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
