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Jul-2025
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Overview
Market Insights Snapshot
High Minded has shown a varied performance across different product categories in Michigan, reflecting both strengths and areas for improvement. The brand has maintained a stronghold in the Flower category, consistently ranking number one from April through July 2025, indicating a dominant market presence and consumer preference. In contrast, their presence in the Pre-Roll category has seen a decline, dropping from the 20th position in April to outside the top 30 by July, which suggests potential challenges in maintaining competitiveness or consumer interest in this segment. Meanwhile, the Edible category has seen a positive trend, with rankings improving from 20th in April to 19th in July, accompanied by a steady increase in sales, highlighting a growing consumer interest in High Minded's edible offerings.
In the Vapor Pens category, High Minded has been relatively stable, maintaining a position around the 11th to 12th ranks from May to July 2025. Despite a slight dip in sales in July, the brand's position suggests a consistent consumer base for their vapor pen products. However, the Concentrates category presents a more mixed picture, with rankings fluctuating from 14th in May to falling off the top 30 by July, indicating potential volatility or competitive pressure in this market segment. Such movements underscore the importance for High Minded to focus on strategic adjustments and innovations in categories where their market presence is waning, while capitalizing on the strengths demonstrated in the Flower category.
Competitive Landscape
In the competitive landscape of the Michigan flower category, High Minded has consistently maintained its leadership position, holding the top rank from April through July 2025. This stability underscores its dominance in the market, despite a slight fluctuation in sales figures. Notably, Society C and Play Cannabis have been vying for the second and third positions, with Society C briefly overtaking Play Cannabis in May and July. This competitive dynamic highlights the resilience of High Minded's brand presence, as it continues to outperform its closest rivals, who have been unable to disrupt its top ranking despite their own sales growth and rank improvements. The consistent top ranking of High Minded suggests a strong brand loyalty and market strategy that competitors are striving to match.
Notable Products
In July 2025, the top-performing product for High Minded was Blue Raspberry Gummies 10-Pack (200mg) in the Edible category, maintaining its leading position from the previous two months with a notable sales figure of 24,031. Tropical Punch Gummies 20-Pack (200mg) climbed back to the second rank after slipping to fourth in June, showing strong sales performance. Cherry Bomb Gummies 10-Pack (200mg) dropped to third place, despite a steady increase in sales throughout the months. Strawberry Pineapple High Dose Gummies 10-Pack (200mg) secured the fourth position, showing consistent performance since its re-entry in June. New to the ranking in July, Cadillac Rainbow #7 (Bulk) in the Flower category debuted at the fifth spot, indicating its growing popularity.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
