.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Michigan, High Minded has shown a remarkable performance across different cannabis categories, indicating a diverse product appeal. Particularly in the Flower category, High Minded has ascended to the top, moving from a rank of 12 in January 2024 to being the number 1 brand by March and April 2024. This leap in rankings is accompanied by a significant increase in sales, from approximately 1.8 million in January to over 6 million by April 2024, showcasing a strong consumer preference and market dominance in this category. However, in the Vapor Pens category, the brand struggled to make it into the top 30 until March, starting at rank 50 and only slightly improving to rank 47 by April. This fluctuation in rankings across categories illustrates the brand's varying levels of market penetration and consumer demand within Michigan.
On the other hand, the Edibles and Pre-Rolls categories tell a different story of High Minded's performance in Michigan. For Edibles, the brand has shown consistent improvement, moving up from rank 40 in January to rank 29 by March, and slightly dipping to rank 30 in April 2024. This steady climb in rankings, coupled with a sales jump from around 132,000 in January to over 303,000 by April, suggests a growing interest and acceptance of their edible products among consumers. Conversely, the Pre-Roll category presents a challenge for High Minded, with the brand hovering around the lower end of the top 30 rankings, even dropping to rank 35 in March before slightly recovering to rank 34 in April. This indicates a more competitive or less receptive market for their Pre-Roll products, despite a gradual increase in sales over the months. These insights into High Minded's performance across different categories and the specific market dynamics in Michigan offer a nuanced understanding of the brand's overall market presence and areas for potential growth or improvement.
Competitive Landscape
In the competitive landscape of the cannabis flower category in Michigan, High Minded has shown a remarkable trajectory, climbing from the 12th position in January 2024 to leading the pack by March and maintaining its top spot in April. This significant rise in rank is mirrored by its sales performance, which saw a substantial increase, overtaking its competitors. Notably, Pro Gro, despite holding the top position in January and February, was surpassed by High Minded in March, sliding to second place for the subsequent months. Meanwhile, Society C, another key player, showed consistency in its performance, hovering in the top 4 ranks during this period but was unable to catch up to High Minded's explosive growth. This shift not only underscores High Minded's rising popularity and consumer preference within Michigan's cannabis flower market but also signals a potential reordering of market leadership, challenging established brands to innovate and adapt to retain their market share.
Notable Products
In April 2024, High Minded saw Fructose Corn Syrup (Bulk) from the Flower category take the top spot with notable sales figures, reaching 22,108 units sold. Following closely, Lemon Cherry Gelato (Bulk), also from the Flower category, which was previously ranked 1st in March, moved down to 2nd place with sales of 9,647 units. The third position was claimed by Sour Sunset Sherbet Pre-Roll (0.7g) from the Pre-Roll category, marking its first appearance in the top rankings. Strawberry Pineapple Gummies 10-Pack (200mg) from the Edible category, which was ranked 3rd in March, slipped to 4th place in April. Lastly, Gusher Mintz Pre-Roll (0.7g) from the Pre-Roll category entered the rankings at 5th place, showcasing the dynamic shifts in consumer preferences within High Minded's product lineup.
Top Selling Cannabis Brands
