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Sep-2025
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Overview
Market Insights Snapshot
High Minded has demonstrated a compelling performance in various categories within the state of Michigan. In the Flower category, the brand has consistently maintained the top position from June to September 2025, indicating strong consumer preference and market dominance. However, in the Concentrates category, High Minded experienced a dip in July, falling out of the top 30, but quickly regained its footing by August, securing the 15th position and further climbing to 13th by September. This recovery suggests a resilient market strategy and a potential increase in consumer demand for their concentrates.
In contrast, the Edible category reveals a different story, where High Minded has seen a gradual decrease in its ranking, maintaining the 20th position in both August and September after starting at 18th in June. This downward trend might indicate increasing competition or a shift in consumer preferences. Meanwhile, in the Pre-Roll category, the brand showed a notable fluctuation, dropping out of the top 30 in July but rebounding to the 19th position in August and settling at 21st in September. This volatility could suggest challenges in maintaining a consistent market presence. Lastly, in the Vapor Pens category, High Minded has held a relatively stable position around the 11th and 12th ranks, showing consistent performance despite slight variations in sales figures.
Competitive Landscape
In the competitive landscape of the flower category in Michigan, High Minded has consistently maintained its position as the top-ranked brand from June to September 2025, showcasing its strong market presence and customer loyalty. Despite a slight dip in sales in September, High Minded's sales figures remain significantly higher than its closest competitors. Society C, which holds the second rank, has shown steady sales growth but still trails behind High Minded by a considerable margin. Meanwhile, Goodlyfe Farms has made notable progress, climbing from the fifth to the third rank by September, indicating a positive trajectory in sales and market influence. This competitive dynamic highlights High Minded's robust market leadership, although the advancements of competitors like Goodlyfe Farms suggest a need for strategic vigilance to maintain its top position.
Notable Products
In September 2025, Blue Raspberry Gummies 10-Pack (200mg) reclaimed its position as the top-performing product for High Minded, following a brief dip to rank 5 in August. This product achieved sales of $17,416, showcasing its strong market presence. Tropical Punch Gummies 20-Pack (200mg) maintained its consistent performance, securing the second position for the third consecutive month. Strawberry Pineapple High Dose Gummies 10-Pack (200mg) re-entered the rankings at position three, highlighting a resurgence in popularity. Notably, Blue Dream Distillate Cartridge (1g) made its debut in the rankings at fifth place, indicating a growing interest in vapor pen products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
