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Aug-2025
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Overview
Market Insights Snapshot
Sapphire Farms has shown significant performance improvements across several categories and states. In the Pre-Roll category within Michigan, the brand has steadily climbed the ranks from 18th position in May 2025 to a remarkable 10th position by August 2025. This upward trajectory is accompanied by a consistent increase in sales, with August 2025 figures reaching $894,842, indicating a strong market presence and consumer demand. Despite this success in Michigan, it's important to note that Sapphire Farms did not make it into the top 30 brands in some other states for the Pre-Roll category, highlighting potential areas for growth and market penetration.
In New York, Sapphire Farms has also made notable strides in the Vapor Pens category. The brand improved its ranking from 22nd in May 2025 to an impressive 9th by August 2025. This advancement is reflected in a substantial increase in sales, particularly in August 2025, suggesting a growing consumer base and effective market strategies. However, the absence of Sapphire Farms in the top 30 rankings in certain other states for Vapor Pens indicates that while the brand is gaining momentum in New York, there are still opportunities to expand its influence and capture market share in other regions.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Sapphire Farms has shown a remarkable upward trajectory in its rankings over the summer of 2025. Starting off outside the top 20 in May, Sapphire Farms climbed to 16th place in June and July, before making a significant leap to 9th place by August. This upward movement is indicative of a strong growth trend, with sales increasing from May to August, culminating in a notable surge in August. In contrast, competitors such as Florist Farms and Holiday maintained relatively stable positions within the top 10, but did not exhibit the same level of dynamic rank improvement as Sapphire Farms. Meanwhile, New York Honey (NY Honey) and Cannabals experienced fluctuations, with New York Honey dropping slightly in rank by August. Sapphire Farms' ability to break into the top 10 suggests a growing consumer preference and effective market strategies, positioning it as a rising competitor in the New York vapor pen market.
Notable Products
In August 2025, the top-performing product for Sapphire Farms was Bubba Berry Pre-Roll (1g) in the Pre-Roll category, climbing to the number one position with sales of $84,286. Acapulco Punch Pre-Roll (1g) followed closely, securing the second spot, which marks an improvement from its third position in July 2025. Cali Dream Pre-Roll (1g) entered the rankings, achieving third place in August 2025. Animal Face Pre-Roll (1g) experienced a drop from the first position in July 2025 to fourth in August. Lastly, Platinum Lemon Cherry Gelato Pre-Roll (1g) rounded out the top five, having been unranked in July 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
