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Jan-2026
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Overview
Market Insights Snapshot
Sapphire Farms has shown varied performance across different states and product categories over the recent months. In Michigan, the brand's presence in the Flower category has been inconsistent, as they were not ranked in the top 30 in October 2025, and their position declined further from 39th in November to 89th by January 2026. This indicates a challenging competitive landscape or potential issues in maintaining market share in this category. On the other hand, their performance in the Pre-Roll category in Michigan has been more stable, though still declining, starting from 18th in October and dropping to 57th by January. Despite the drop, maintaining a rank within the top 60 could be seen as a relatively stronger position compared to their Flower category performance.
In contrast, Sapphire Farms has maintained a more stable presence in the Vapor Pens category in New York. The brand consistently ranked between 16th and 20th from October 2025 to January 2026, indicating a steady demand for their vapor pen products in this state. This stability suggests that Sapphire Farms has a more secure foothold in the New York vapor pen market compared to their performance in Michigan's Flower and Pre-Roll categories. The sales figures in New York also reflect this stability, with only slight fluctuations over the months, which could imply a loyal customer base or effective market strategies in this particular category.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Sapphire Farms has experienced a notable shift in its market position from October 2025 to January 2026. Initially ranked 16th, Sapphire Farms saw a gradual decline, moving to 20th by January 2026. This downward trend contrasts with the performance of competitors like Select, which maintained a relatively stable ranking, fluctuating between 16th and 18th place, and Bloom, which improved its position from 25th to 19th. Despite a slight decrease in sales for Sapphire Farms, the brand remains competitive, with sales figures closely trailing those of Select and surpassing Nanticoke and ghost. in certain months. This dynamic suggests that while Sapphire Farms faces challenges in maintaining its rank, it continues to hold a significant share of the market, indicating potential for strategic adjustments to regain its competitive edge.
Notable Products
In January 2026, Cherry Pie Cookies Pre-Roll (1g) emerged as the top-performing product for Sapphire Farms, reaching the number one rank despite a steady decline in sales from October 2025, with a notable figure of $21,836. Thin Mint x Lemon Haze Pre-Roll (1g) maintained its position at rank two since December 2025, showcasing consistent demand. Lemon Berry Crisp Pre-Roll (1g) improved its rank to third place, moving up from fourth in the previous month. Grass Valley Girl (Bulk) made its debut in the rankings at fourth place, indicating strong initial sales. Animal Trax Pre-Roll (1g) experienced a drop to fifth place after leading in December 2025, reflecting a significant decrease in sales.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
