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Jul-2025
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Overview
Market Insights Snapshot
Sapphire Farms has demonstrated notable progress in the Pre-Roll category within the state of Michigan. Starting from a rank of 22 in April 2025, the brand climbed to the 14th position by July 2025, indicating a positive trend in consumer preference and market penetration. This ascent is mirrored by a steady increase in sales figures, showcasing the brand's growing influence in the Michigan market. However, the absence of Sapphire Farms in the top 30 brands in other states for the Pre-Roll category suggests there is room for expansion and increased competitiveness beyond Michigan.
In the state of New York, Sapphire Farms has similarly improved its standing in the Vapor Pens category. The brand progressed from a rank of 24 in April 2025 to 14 in July 2025, reflecting a consistent upward trajectory. This improvement is accompanied by a notable increase in sales, indicating successful strategies in capturing consumer interest. Despite these gains, Sapphire Farms' absence from the top 30 in other states for Vapor Pens could be seen as a missed opportunity for broader market reach. The brand's performance in New York highlights its potential, suggesting that with strategic adjustments, Sapphire Farms could replicate this success in other regions.
Competitive Landscape
In the competitive landscape of the Michigan pre-roll market, Sapphire Farms has demonstrated a notable upward trajectory in brand ranking and sales performance over the past few months. Starting from a rank of 22 in April 2025, Sapphire Farms climbed to 14 by June and maintained this position through July, indicating a consistent improvement in market presence. This upward movement is particularly impressive when compared to competitors like Seed Junky Genetics, which fluctuated between ranks 15 and 18 during the same period, and Rollz, which remained relatively stable but lower in rank. Despite Play Cannabis and Swisher maintaining higher ranks, Sapphire Farms' sales growth trajectory suggests a potential to close the gap, as evidenced by their significant sales increase from April to July 2025. This trend positions Sapphire Farms as a rising contender in the Michigan pre-roll category, appealing to consumers and potentially reshaping market dynamics.
Notable Products
In July 2025, Sapphire Farms' top-performing product was Animal Face Pre-Roll (1g), reclaiming its position at number one with notable sales of $51,059. Bubba Berry Pre-Roll (1g) secured the second spot, while Acapulco Punch Pre-Roll (1g) debuted at third. Farmers Daughter Pre-Roll (1g) and Black Cherry Trop Pre-Roll (1g) followed closely in fourth and fifth positions, respectively. Compared to previous months, Animal Face Pre-Roll (1g) improved from its third place in June, while Bubba Berry Pre-Roll (1g) and Acapulco Punch Pre-Roll (1g) emerged as new entries in the rankings. This marks a dynamic shift in product popularity for Sapphire Farms in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
