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Nov-2025
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Overview
Market Insights Snapshot
Sapphire Farms has shown varied performance across different categories and states, with notable movements in rankings over recent months. In Michigan, the brand's Flower category did not make it into the top 30 rankings from August to November 2025, which could indicate a challenging market position in this category. Conversely, their Pre-Roll category in Michigan has seen a gradual decline in rankings from 11th in August to 18th in November. This downward trend, coupled with a decrease in sales, suggests potential difficulties in maintaining market share within this category.
In New York, Sapphire Farms' performance in the Vapor Pens category has been relatively stable, albeit with minor fluctuations. The brand's ranking shifted from 10th in August to 18th in November, indicating some level of volatility. Despite these changes, the sales figures for Vapor Pens have remained relatively consistent, suggesting that Sapphire Farms maintains a solid foothold in this category. This stability in New York contrasts with the more pronounced ranking challenges observed in Michigan, highlighting the brand's varying competitive strength across different regions and product categories.
Competitive Landscape
In the competitive landscape of Michigan's Flower category, Sapphire Farms has made a notable entry into the top 20 rankings as of November 2025, securing the 34th position. This marks a significant achievement considering the absence of Sapphire Farms in the rankings from August to October 2025. The brand's emergence is particularly impressive given the performance of competitors such as North Cannabis Co., which has seen a decline from 23rd to 29th place over the same period, and Light Sky Farms, which has maintained a relatively stable position around the 30th rank. Meanwhile, Garcia Hand Picked experienced a resurgence, climbing from 56th to 39th place. The fluctuating ranks of these brands suggest a dynamic market environment, where Sapphire Farms' recent entry into the top 20 could indicate a strategic push or increased consumer interest, potentially setting the stage for further ascension in the rankings.
Notable Products
In November 2025, the top-performing product for Sapphire Farms was the Platinum Lemon Cherry Gelato Pre-Roll (1g), which ascended to the number one rank with sales reaching 50,546. The Animal Trax Pre-Roll (1g) made a strong debut at the second position, while the Pound Cake Pre-Roll (1g) followed closely in third place. Acapulco Punch Pre-Roll (1g) experienced a drop from its previous first position in October to fourth place in November. Cherry Pie Cookies Pre-Roll (1g) rounded out the top five, having slipped from its third-place rank in October. These shifts highlight a dynamic market where new entries and fluctuating consumer preferences play a significant role in product rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
