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Oct-2025
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Overview
Market Insights Snapshot
Sapphire Farms has shown varied performance across different categories and states, with notable movements in rankings and sales. In the Pre-Roll category in Michigan, the brand experienced fluctuations in its ranking, moving from 17th in July 2025 to 16th in October 2025, with a peak at 11th in August. This indicates a competitive market where Sapphire Farms managed to maintain a strong presence, although not consistently in the top 10. The sales figures also reflect this fluctuation, with a noticeable increase in August followed by a slight decline. Such dynamics suggest that while Sapphire Farms is a recognized player in Michigan, it faces challenges in maintaining a top-tier position consistently.
In contrast, the performance of Sapphire Farms in the Vapor Pens category in New York has been more volatile. The brand achieved a remarkable 9th place ranking in August 2025, a significant improvement from its 16th place in July. However, this was followed by a drop back to 16th in September before climbing again to 13th in October. This fluctuation in rankings is accompanied by a similar trend in sales, with a substantial peak in August. The ability to break into the top 10 in New York, even if briefly, highlights the brand's potential to capitalize on market opportunities, although maintaining such momentum appears to be a challenge.
Competitive Landscape
In the competitive landscape of Vapor Pens in New York, Sapphire Farms has demonstrated resilience and adaptability, maintaining a relatively stable position amidst fluctuating market dynamics. Over the past few months, Sapphire Farms has seen a slight dip in rank from 9th in August 2025 to 13th in October 2025, which could be attributed to the aggressive performance of competitors like Jetty Extracts, which surged from 24th to 11th place, and STIIIZY, which entered the top 20 at 12th place in October. Despite these challenges, Sapphire Farms' sales figures reveal a robust recovery from a dip in September, indicating a strong brand presence and customer loyalty. Meanwhile, Mfused experienced a notable drop from 9th to 14th place, suggesting potential opportunities for Sapphire Farms to capitalize on shifting consumer preferences. Additionally, Hashtag Honey saw a decline from 10th to 15th, further highlighting the competitive volatility in the market. Overall, while Sapphire Farms faces stiff competition, its ability to sustain sales momentum positions it well for future growth in the New York Vapor Pens category.
Notable Products
In October 2025, Acapulco Punch Pre-Roll (1g) emerged as the top-performing product for Sapphire Farms, climbing from the third position in September to first, with impressive sales of $54,481. Black Velvet Pre-Roll (1g) debuted directly in the rankings at second place, indicating a strong market entry. Cherry Pie Cookies Pre-Roll (1g) secured the third position, closely following Black Velvet. Electric Lemonade Pre-Roll (1g) and Sharks Breath Kush Pre-Roll (1g) rounded out the top five, ranking fourth and fifth respectively. The notable rise of Acapulco Punch highlights its growing popularity, surpassing its previous months' performance significantly.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
