Market Insights Snapshot
In the Flower category, Michigan's Sapphire Farms showed a significant improvement in their ranking, moving from 20th place in August 2023 to 14th in September 2023. However, there was a noticeable dip in October 2023, where they were not among the top 20 brands, indicating a potential setback. Despite this, they managed to bounce back to the 14th position in November 2023. This fluctuation signals a dynamic and competitive market environment in Michigan for the Flower category.
On the other hand, Sapphire Farms' performance in the Pre-Roll category in Michigan has been quite volatile. They maintained a steady 9th rank in August and September 2023, but fell to 17th place in October and further dropped out of the top 20 in November. This downward trend could indicate a need for the brand to reassess their strategies in the Pre-Roll category. However, it's worth noting that the market can be unpredictable and there are numerous factors that can influence these rankings.
In the Michigan flower category, Sapphire Farms has experienced a fluctuating market position. In August 2023, they were ranked 20th, but managed to climb to 14th place in September. However, in October, they fell significantly to the 33rd position, indicating they were not in the top 20 brands for that month. They managed to recover in November, moving back up to the 14th spot. In comparison, Redbud Roots and Redemption have shown a consistent upward trend, with Redemption consistently ranking higher than Sapphire Farms. Pleasantrees has maintained a stable position, ranking around the 13th spot, while Everyday Cannabis has shown significant improvement, moving from the 29th to the 16th position. This analysis suggests that Sapphire Farms needs to focus on maintaining a consistent market position to compete effectively with these brands.
In November 2023, the top-performing product from Sapphire Farms was the Animal Face (28g) from the Flower category, with a notable sales figure of 25,185 units. Following closely in second place was the Lemon Venom (3.5g), also from the Flower category. The Garlic Budder Pre-Roll (1g) in the Pre-Roll category secured the third spot, maintaining its position from October. The fourth and fifth spots were occupied by the Apple Fritter (3.5g) and Lemon Venom Popcorn (3.5g), both from the Flower category. This indicates a strong preference for Flower category products among Sapphire Farms' customers.