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Sep-2025
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Overview
Market Insights Snapshot
Sapphire Farms has shown a dynamic performance across different categories and states, with notable movements in rankings. In the Michigan market, the brand's Pre-Roll category saw a slight fluctuation in rankings, starting at 13th in June 2025 and moving to 15th in July, before climbing to 11th in August and settling at 12th in September. This indicates a competitive yet stable presence in Michigan's Pre-Roll market. The sales figures reflect this trend, with a peak in August followed by a slight decrease in September, hinting at potential seasonal influences or market dynamics affecting demand.
In New York, Sapphire Farms experienced a significant shift in the Vapor Pens category. The brand maintained a steady 16th position in June and July, but saw a notable jump to 9th in August, before slipping back to 14th in September. This suggests that while Sapphire Farms can capture substantial market share, maintaining that position is challenging in the competitive New York market. The peak in sales during August aligns with their highest ranking, indicating effective strategies or product offerings during that period. However, the subsequent drop in September may signal increased competition or changing consumer preferences.
Competitive Landscape
In the competitive landscape of Michigan's Pre-Roll category, Sapphire Farms has demonstrated resilience and adaptability, maintaining a steady presence in the top 15 brands from June to September 2025. Despite a slight dip in rank from 13th in June to 15th in July, Sapphire Farms rebounded to 11th in August before settling at 12th in September. This fluctuation in rank is indicative of a competitive market, with brands like Play Cannabis consistently holding the 10th position, showcasing their strong market presence. Meanwhile, Michigander Fire made a significant leap from 22nd in June to 11th in September, suggesting a rapid growth trajectory that could pose a challenge to Sapphire Farms. Goldkine also showed upward momentum, moving from 23rd to 15th, which mirrors the competitive pressure in the lower ranks. Sapphire Farms' ability to maintain its sales volume, despite these shifts, highlights its strong brand loyalty and market strategy in a dynamic environment.
Notable Products
In September 2025, Sapphire Farms' top-performing product was Animal Face Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank with notable sales of 61,715 units. Platinum Lemon Cherry Gelato Pre-Roll (1g) climbed to the second position, marking a significant improvement from its fifth rank in August. Acapulco Punch Pre-Roll (1g) held steady at third place, showing a slight decline from its second-place finish in August. Bubba Berry Pre-Roll (1g) dropped to fourth, following its top rank in August. Cherry Skunk Pre-Roll (1g) debuted in the rankings at fifth place for September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
