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Dec-2025
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Overview
Market Insights Snapshot
Sapphire Farms has shown varied performance across different states and product categories over the last few months. In Michigan, the brand's Flower category did not make it into the top 30 rankings from September to December 2025, indicating a potential area for improvement. However, their Pre-Roll category, while starting strong at 13th place in September, experienced a downward trend, ending the year at the 35th position. This suggests a decline in popularity or increased competition in the market. Notably, sales for Pre-Rolls in Michigan decreased from $587,154 in September to $258,207 by December, reflecting this ranking change.
In contrast, Sapphire Farms' performance in the Vapor Pens category in New York has been relatively stable. The brand maintained a consistent presence within the top 20, fluctuating slightly between 15th and 18th place from September to December 2025. This consistency indicates a steady demand for their Vapor Pens in the New York market, despite slight variations in sales figures. While the brand saw a peak in sales in October, reaching $739,203, it experienced a slight decline in the following months, settling at $667,597 in December. This suggests that while the brand is not leading the category, it maintains a reliable foothold in the New York Vapor Pens market.
Competitive Landscape
In the competitive landscape of vapor pens in New York, Sapphire Farms has experienced fluctuations in its market position from September to December 2025. Initially ranked 17th in September, Sapphire Farms improved to 15th in October but then slipped back to 18th in both November and December. This volatility contrasts with competitors like Heavy Hitters, which maintained a relatively stable rank, albeit slightly declining from 14th to 17th over the same period. Meanwhile, Select showed a positive trend, climbing from 20th in October to 16th by December, indicating a potential threat to Sapphire Farms' market share. Additionally, New York Honey (NY Honey) experienced a decline, dropping from 13th to 19th, which could present an opportunity for Sapphire Farms to capture some of its lost market share. These dynamics suggest that while Sapphire Farms has faced challenges in maintaining its ranking, there are opportunities to leverage the shifting positions of competitors to regain momentum in the New York vapor pen market.
Notable Products
In December 2025, the top-performing product for Sapphire Farms was Animal Trax Pre-Roll (1g), which secured the number one rank with impressive sales of $31,044. Thin Mint x Lemon Haze Pre-Roll (1g) followed closely, ranking second. Notably, Cherry Pie Cookies Pre-Roll (1g) maintained a strong presence, holding the third position after a previous rank of fifth in November. Carmallow Craze (Bulk) and Lemon Berry Crisp Pre-Roll (1g) completed the top five, with Carmallow Craze (Bulk) making a notable debut at fourth place. These rankings reflect a dynamic shift from previous months, showcasing a rise in popularity for pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
