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May-2026
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Market Insights Snapshot
In May 2026, Sapphire Farms leaned further into Vapor Pens at 61.7% share with year-over-year sales up 22.9% but month-over-month down 2.6%, while Pre-Roll held 33.1% share with year-over-year sales down 32.6% but month-over-month up 10.7%; Flower remained a small 5.2% share with year-over-year up 26.2% and month-over-month up 15.9%. The average price rose 10.9% year over year even as total brand sales declined 3.3% year over year, and the brand ranked 20 in Vapor Pens in New York, implying mix and pricing are pulling in different directions: the portfolio is overweight a category with short-term softness, while recovery in Pre-Roll is tactical and Flower momentum is nascent.
The mix tilt toward Vapor Pens at 61.7% alongside a 2.6% month-over-month dip, coupled with Sapphire Farms’ rank of 20 in New York Vapor Pens, implies positioning risk if category headwinds persist, whereas the 10.7% month-over-month rebound in Pre-Roll and 15.9% in Flower suggest room to rebalance for stability. With overall sales down 3.3% year over year against a 10.9% price increase and a 20.2% sales decline over 24 months, the pattern points to a need for volume-led gains from Pre-Roll and Flower to offset price elasticity and reduce dependence on a single category rank position.
Competitive Landscape
Sapphire Farms sits at rank #20 in NY Vapor Pens for May 2026, improving 2 positions from #22 year over year and rising 7 spots from #27 since February 2026, yet still trails its peak of #10 from August 2025; meanwhile, Jaunty held at #1 year over year while contracting by 16.5% in sales, and Fernway climbed from #4 to #2 alongside a 61.5% sales increase, indicating that Sapphire Farms’ gradual rank recovery amid top-tier churn points to share recapture potential if it can convert mid-pack momentum into sustained gains against accelerating movers.
Notable Products
Cron Perignon Pre-Roll (1g) posted the largest movement in May 2026 with an 89% month-over-month jump that propelled it to rank 3, while Honey Badger Pre-Roll (1g) fell 24% and still held rank 4. Super Boof Pre-Roll (1g) also surged 77% to rank 5, and Cookies N Kush Pre-Roll (1g) grew 40% to remain at rank 1 with about $25.9K in sales. With all top 10 spots occupied by Pre-Roll SKUs, the category concentration suggests Sapphire Farms is doubling down on pre-roll variety that blends high-velocity climbers with a managed tolerance for sharper drop-offs.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
