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Market Insights Snapshot
In June 2026, The Funnies Gummies concentrated 100.0% of sales in Edible, with category sales down 10.5% year over year and 12.1% month over month; the brand’s average price fell 21.1% YoY to $8.04 while overall brand sales declined 10.5% YoY. Within Illinois Edibles the brand sat at rank 11, a position that, combined with a double‑digit MoM drop of 12.1% and a YoY price contraction of 21.1%, indicates a price-led strategy that did not prevent volume softness; the pattern implies reliance on a single category left the brand exposed to category-wide headwinds.
The mix being 100.0% Edible while holding rank 11 in Illinois suggests limited diversification is capping share gains even as price cuts of 21.1% YoY undercut the 10.5% YoY sales decline, and the 12.1% MoM dip signals elasticity that is weaker than expected. The combination of a mid‑tier rank position (11) and double‑digit MoM decline of 12.1% implies the brand’s current price architecture is not translating into rank improvement, so near‑term positioning depends on either raising rank within Edibles via differentiation or diluting single‑category risk by adding adjacent formats.
Competitive Landscape
The Funnies Gummies sits at rank #11 in IL Edible in June 2026, down 2 spots year over year from #9 and down 5 spots from its three-month position at #6, while its peak was #5 in August 2024; in contrast, Incredibles is #1 after moving up from #2 year over year and Wyld slid from #1 to #2 alongside a -17.54% sales change, and Gron / Grön surged from #18 to #4 with a 193.70% sales lift. With Wana holding #3 despite a -10.82% sales decline and Savvy edging from #6 to #5 on +14.68% sales, The Funnies Gummies’ movement from #6 three months ago to #11 in June 2026 signals a loss of velocity against both rising and stabilizing competitors, implying the brand’s rank trajectory is tilting toward mid-pack entrenchment unless recent share losses are reversed.
Notable Products
The steepest decline defines June 2026: Super Funny - Pineapple Mango Mai Tai Gummies 2-Pack (100mg) fell 57.5% month over month and slid to rank 7, while Super Funny - Strawberry Daiquiri Gummy (50mg) dropped 26.9% at rank 3. In contrast, Super Funny - Purely Peach Gummies 2-Pack (100mg) jumped 56.7% to rank 2, creating a split between surging trial-size formats and a collapsing 2-pack in another flavor. With eight of the top ten as Edible SKUs in the same gummies family, the pattern implies portfolio cannibalization within flavors rather than a category issue, nudging The Funnies Gummies toward consolidating 2-pack variants around winning Peach while pruning underperforming Pineapple Mango and Strawberry single-serve lines.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
