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Oct-2025
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Overview
Market Insights Snapshot
In the state of Illinois, The Funnies Gummies have demonstrated a notable upward trajectory in the Edible category. Starting from a rank of 15 in July 2025, the brand improved its position to 12 in August and further climbed to 7 in September before slightly dipping to 9 in October. This fluctuation suggests a strong market presence with a competitive edge among edible brands in the state. The consistent improvement in rank through the summer months indicates successful brand strategies or product offerings that resonated well with consumers, contributing to a significant increase in monthly sales from July to October.
Despite the positive performance in Illinois, it's important to note that The Funnies Gummies did not appear in the top 30 rankings for any other state or province during the same period. This absence could signal potential growth opportunities in other markets where the brand has yet to establish a significant presence. The focus on Illinois might be a strategic decision, allowing the brand to consolidate its market share in a single region before expanding further. However, the lack of presence in other states could also be perceived as a limitation, suggesting that while the brand is performing well locally, it might need to explore broader distribution or marketing strategies to enhance its visibility and competitiveness across other regions.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, The Funnies Gummies has shown a dynamic shift in rankings from July to October 2025. Initially ranked 15th in July, it climbed to 7th by September, before settling at 9th in October. This upward trajectory highlights a significant improvement in market presence, although it faced a slight dip in the final month. In comparison, Gron / Grön experienced a steady rise from 18th to 7th, surpassing The Funnies Gummies in October. Meanwhile, Kanha / Sunderstorm maintained a competitive edge, ranking closely at 11th in October despite a higher sales volume earlier. Betty's Eddies and Savvy consistently ranked higher, with Savvy notably maintaining a top 10 position throughout. The Funnies Gummies' fluctuating rank amidst these competitors suggests a need for strategic marketing efforts to sustain and enhance its market share.
Notable Products
In October 2025, The Funnies Gummies continued to see strong performance with Super Funny - Purely Peach Gummies 2-Pack (100mg) maintaining its top position in the Edible category, with sales reaching 8638 units. This product has consistently held the number one rank since August 2025. Super Funnies - Strawberry Daiquiri Gummies 2-Pack (100mg) emerged as a notable contender, securing the second rank, while Super Funny - Purely Peachy Gummy (50mg) remained steady at third place. The Super Funny - Pineapple Mango Mai Tai Gummies 2-Pack (100mg) improved its ranking to fourth, showing an upward trend from fifth place in the previous two months. Additionally, the Strawberry Daiquiri Gummies 20-Pack (100mg) entered the top five for the first time, indicating a positive reception among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
