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Aug-2024
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Overview
Market Insights Snapshot
The Funnies Gummies have shown a consistent upward trend in the Illinois edibles market over the past few months. Starting from a rank of 8 in May 2024, they have steadily improved their position, reaching rank 6 by August 2024. This positive movement is underscored by their sales figures, which have increased from $760,846 in May to $877,121 in August. The brand's ability to climb the rankings while simultaneously boosting sales highlights its growing popularity and effective market strategies within the state.
While The Funnies Gummies have made significant strides in Illinois, their performance in other states remains a mystery as they are not listed in the top 30 brands in any other states or categories. This absence could be interpreted in different ways, either indicating a focused strategy on the Illinois market or potential areas for growth in other regions. The brand's concentrated success in Illinois suggests that similar strategies could be replicated in other states to broaden their market presence.
Competitive Landscape
In the Illinois edible cannabis market, The Funnies Gummies have shown a notable upward trend in their rankings and sales over the past few months. Starting from the 8th position in May 2024, they have steadily climbed to the 6th rank by August 2024. This positive shift is indicative of increasing consumer preference and market penetration. In contrast, competitors like Camino and Lost Farm have either maintained or slightly declined in their rankings, with Camino dropping from 7th to 8th and Lost Farm slipping from 6th to 7th in August. Meanwhile, Encore Edibles and Ozone have consistently held their 4th and 5th positions, respectively. The Funnies Gummies' rise in rank and sales, despite the stable performance of top competitors, suggests a growing brand loyalty and effective marketing strategies that are resonating well with consumers in Illinois.
Notable Products
In August 2024, the top-performing product from The Funnies Gummies was the Strawberry Daiquiri Gummies 20-Pack (100mg), maintaining its first-place ranking for three consecutive months with sales of $6,386. Following closely, the Pineapple Mango Mai Tai Gummies 20-Pack (100mg) held the second position, consistent with its ranking in July. The Purely Peach Gummies 2-Pack (100mg) ranked third, showing a steady performance since its debut in July. The Super Funny - Strawberry Daiquiri Gummy (50mg) saw a notable shift, dropping to fourth place from its previous positions in May and June. Finally, the Pineapple Mango Mai Tai Gummies 2-Pack (100mg) entered the top five for the first time, securing the fifth spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
