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Aug-2025
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Overview
Market Insights Snapshot
The Funnies Gummies have shown a fluctuating performance in the Edible category across various states, with notable movements in Illinois. In May 2025, the brand held a strong position at rank 6, but experienced a downward trend, dropping to rank 16 by July. This decline in ranking was accompanied by a decrease in sales, with a notable drop from May to July. However, August saw a slight recovery as the brand climbed to rank 14, indicating a potential rebound in the market. The brand's ability to regain some ground in Illinois suggests resilience amidst competitive market dynamics.
While The Funnies Gummies have maintained a presence in Illinois, their absence from the top 30 rankings in other states and categories could be seen as a gap in their market penetration strategy. This absence highlights either a lack of market entry or challenges in gaining traction in those regions. The brand's performance in Illinois serves as a benchmark for potential expansion efforts, but the lack of presence in other regions suggests there is significant room for growth. Understanding the factors that contribute to their success in Illinois could provide insights into strategies for expanding their reach and improving rankings in other states.
Competitive Landscape
In the competitive landscape of the edible cannabis market in Illinois, The Funnies Gummies experienced notable fluctuations in its ranking and sales from May to August 2025. Initially holding a strong position at rank 6 in May, the brand saw a decline to rank 16 by July, before slightly recovering to rank 14 in August. This downward trend in rank coincided with a significant drop in sales from May to July, although there was a recovery in August. In contrast, Mindy's Edibles maintained a relatively stable position, consistently ranking around 11th or 12th, with sales figures that were consistently higher than those of The Funnies Gummies during this period. Meanwhile, Gron / Grön showed a positive trajectory, climbing from outside the top 20 in May to rank 13 by July, with sales increasing significantly over the months. This competitive pressure highlights the need for The Funnies Gummies to strategize effectively to regain its earlier market position and capitalize on sales opportunities in the Illinois edible market.
Notable Products
In August 2025, The Funnies Gummies' top-performing product was Super Funny - Purely Peachy Gummy (50mg), which climbed to the number one rank with sales reaching $5,560. Super Funny- Purely Peach Gummies 2-Pack (100mg) followed closely, securing the second position, improving from its third place in July. Sour Blue Raspberry Gummies 20-Pack (100mg) ranked third, maintaining a steady rise in popularity. Pineapple Mango Mai Tai Gummies 20-Pack (100mg) came in fourth, demonstrating a consistent presence in the top rankings since May. Super Funny - Pineapple Mango Mai Tai Gummies 2-Pack (100mg) dropped to fifth place, after leading in May and June, indicating a shift in consumer preference towards single-pack options.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
