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Jun-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good News concentrated 49.30% of sales in Edible with 21.99% year-over-year growth but a 0.25% month-over-month dip, while Vapor Pens held 37.31% share with a 17.85% year-over-year decline and a 7.91% month-over-month lift; Pre-Roll accounted for 13.39% share with a 24.17% year-over-year contraction and a 5.45% month-over-month increase. Despite overall brand sales down 3.37% year over year and average price down 10.51%, the Edible-led mix coincides with a number 9 rank in Edible in Illinois, implying the portfolio is tilting toward categories where rank stability is attainable even as price compression reduces dollar velocity.
The shift toward Edible (up 21.99% YoY at a $13.30 average price) alongside a Vapor Pens rebound MoM (+7.91% at a $24.91 average price) indicates Good News is trading volume for margin by leaning into lower-priced Edible while using month-over-month momentum in Vapor Pens to offset the 24.17% YoY drag in Pre-Roll; taken with a 10.51% average price decline and a 15.85% two-year sales contraction, the pattern implies an intentional move to defend share via price-accessible formats while accepting rank concentration in a single category (Edible number 9) rather than spreading thin across categories with deeper YoY losses.
Competitive Landscape
Good News sits at rank #9 in IL Edible in June 2026, up 3 positions from #12 year over year, and 5 positions better than its #14 placement three months ago; however, it remains 1 spot below its peak rank of #8 from July 2024, indicating partial recovery but not a new high. Among competitors, Incredibles holds #1 after improving from #2 while posting a -1.9% year-over-year sales change, and Wyld slipped from #1 to #2 with a -17.5% decline, suggesting Good News’s upward rank movement comes amid share reshuffling at the top rather than broad category expansion. With Wana steady at #3 despite a -10.8% sales drop and Gron / Grön jumping from #18 to #4 on 193.7% growth, Good News’s climb to #9 implies a momentum window driven by volatility above it, but sustaining gains will require converting transient competitor declines into durable share capture.
Notable Products
Pride - Assorted Sour Gummies 10-Pack (100mg) posted the single largest move in June 2026 with a 60.9% month-over-month gain, while the Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 20-Pack (200mg THC, 100mg CBN) slid 17.6% to rank 8, indicating a tilt toward seasonal or promotional 10-pack formats over larger-count sleep SKUs. Friyay - Sour Watermelon Gummies 10-Pack (100mg) held rank 1 with a 13.8% lift as Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) eased 5.1% at rank 2, and eight of the top ten are Edible SKUs, concentrating demand in gummies over Pre-Rolls. The lone Pre-Roll, Friyay - Watermelon Infused Pre-Roll (1g), rose 12.4% at rank 9, but gummies still captured the mix, with Day Off - CBD/THC 1:1 Peach Gummies 10-Pack (100mg CBD, 100mg THC) up 28.0% and Celebrate - Lemon Sour Gummies 10-Pack (100mg) down 6.3%, implying formulation variety and pack-size convenience are doing more work than category diversification. The product set points to Good News leaning into 10-pack gummy velocity rather than higher-dosage or alternative form factors, steering assortment toward frequent, basket-friendly purchases and away from niche multi-serve formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
