Market Insights Snapshot
In the edible category, Good News is seeing mixed results across states. In Illinois, the brand consistently ranks in the top 10, showing a stable performance over the months. However, in California, the brand's ranking fluctuates in the top 100, indicating a more competitive market. Interestingly, in the Ohio market, Good News has been steadily climbing the ranks, moving from 27th to 19th place over a span of four months, hinting at a growing popularity in the region.
When it comes to Vapor Pens, Good News again shows a strong presence in Illinois, consistently ranking in the top 10. The brand also performs well in Massachusetts, maintaining a position in the top 10. However, there's a remarkable upward trend in Michigan, where the brand jumped from 49th to 22nd place within four months. On the other hand, in Maryland and Ohio, the brand struggles to break into the top 20, indicating room for growth and improvement in these markets.
In the Vapor Pens category for Illinois, Good News has shown a consistent performance over the months of August to November 2023. Despite a slight dip in rank from 7th to 8th in September, the brand quickly recovered, maintaining the 6th position in October and November. In comparison, AiroPro (formerly IndigoPro) consistently held the 4th rank, while Joos fluctuated between the 5th and 6th ranks. Ozone showed a similar trend to Good News, moving from 9th to 7th rank. Interestingly, Daze Off had the most significant rank change, jumping from 10th to 5th in September, then dropping back to 8th by November. While specific sales numbers are not disclosed, the data suggests that Good News has remained competitive, with sales trends generally mirroring changes in rank.
In November 2023, the top-performing product from Good News was the Vegas - Mint Chocolate Distillate Cartridge (1g), jumping from the 4th rank in October to 1st with sales figures reaching 10,719 units. The Friyay - Melon Distillate Cartridge (1g) dropped one position to the 2nd rank, despite a slight increase in sales to 10,562 units. Maintaining its 3rd rank from the previous month, the Me Time - Berry Distillate Cartridge (1g) saw an increase in sales to 10,219 units. The Brunch - Orange Distillate Cartridge (1g) entered the top ranks at 4th place with sales of 9,670 units. Notably, the Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) dropped from the 2nd rank in October to the 5th rank in November, despite a slight increase in sales to 9,517 units.