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Sep-2024
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Overview
Market Insights Snapshot
Good News has shown varied performance across different states and product categories. In Illinois, the brand maintained a consistent rank of 9th place in the Edible category from June to September 2024, with a notable increase in sales over this period. Their Vapor Pens category saw a slight fluctuation, moving from 13th to 14th place in July and August, before climbing back to 12th place in September. This positive trend in Vapor Pens suggests a strengthening position in the Illinois market, even as the competition remains intense.
In Massachusetts, Good News faced challenges, particularly in the Pre-Roll category, where they did not make it into the top 30 brands consistently. However, their performance in the Edible category was more stable, with a slight dip in August before improving to 11th place by September. Meanwhile, the brand's presence in the Vapor Pens category remained steady, maintaining a rank of 14th in both August and September. In Ohio, Good News made a promising entry into the Edible category by September, climbing to 15th place from not being in the top 30 earlier in the summer. This suggests potential growth opportunities in the Ohio market for Good News.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has shown a steady presence, maintaining a rank between 12th and 14th from June to September 2024. Despite facing strong competition, Good News has managed to improve its rank slightly to 12th in September, indicating a positive trend in sales performance. Notably, Cresco Labs consistently outranked Good News, fluctuating between 7th and 10th place, suggesting a stable market position with higher sales figures. Meanwhile, STIIIZY experienced a decline from 5th to 13th, which could present an opportunity for Good News to capture market share if this trend continues. The Botanist and In House have also been close competitors, with The Botanist's rank dropping to 14th in September, while In House showed a stronger performance, peaking at 9th in August. These dynamics suggest that while Good News is holding its ground, there are opportunities to climb the ranks further by capitalizing on the fluctuating performances of its competitors.
Notable Products
In September 2024, Good News's top-performing product was Friyay - Watermelon Gummies 10-Pack (100mg) in the Edible category, maintaining its position as the number one seller for four consecutive months with sales reaching 11,463. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) held steady at the second rank, showing a significant increase in sales from August. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) consistently ranked third throughout the months. Brunch - Orange BDT Distillate Disposable (0.3g) climbed to the fourth position in September from fifth in August, indicating a rising trend in the Vapor Pens category. Brunch - Orange Gummies 20-Pack (100mg) rounded out the top five, dropping from third in June to fifth in September, despite a steady sales increase.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
