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Jul-2025
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Overview
Market Insights Snapshot
In Illinois, Good News has shown a promising upward trajectory in the Pre-Roll category, moving from 19th place in April 2025 to 11th by July. This upward movement is mirrored in their Vapor Pens category, albeit at a slower pace, climbing from 18th to 15th over the same period. The Edible category has demonstrated stability, maintaining a consistent 11th place rank in the last two months. It's worth noting the significant sales increase in July for the Pre-Roll category, suggesting a growing consumer interest in these products. However, the brand's performance in Illinois contrasts with its presence in Massachusetts, where Good News is not even in the top 30 for Pre-Rolls, despite a slight increase in sales from June to July.
In Ohio, Good News has made notable strides in the Edible category, jumping from 30th place in May to 16th by July, indicating a strong recovery and growing market presence. This improvement is significant given that the brand was not ranked within the top 30 for Vapor Pens until July, when it secured the 53rd spot. The brand's performance in Vapor Pens in Ohio suggests there is still room for growth and potential untapped market opportunities. The data hints at varying consumer preferences and market dynamics across states, with Good News needing to tailor its strategies to maintain and improve its standing in different categories and regions.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has shown a consistent upward trajectory in its rankings and sales from April to July 2025. Starting at 18th place in April, Good News climbed to 15th by July, indicating a positive trend in consumer preference and market penetration. This is particularly notable when compared to competitors like Verano, which fluctuated in rankings, peaking at 14th in June but dropping to 16th in July. Meanwhile, High Supply / Supply showed improvement, moving from 24th in May to 17th in July, yet still trailing behind Good News. Crystal Clear and In House maintained higher ranks, with Crystal Clear reaching as high as 12th, but Good News's sales growth, particularly the significant jump in July, suggests a strengthening market position. This upward trend for Good News in the Illinois vapor pen category highlights its growing appeal and potential to challenge higher-ranked competitors in the near future.
Notable Products
In July 2025, the top-performing product from Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its consistent first-place ranking for four consecutive months, with sales figures reaching 11,495. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) continued to hold the second position, showing stable performance since May. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) improved its rank to third place, up from fourth in the previous months. Celebrate - Lemon Sour Fast Acting Gummies 20-Pack (100mg) entered the rankings in July, securing the fourth spot. Brunch - Orange Gummies 20-Pack (100mg) remained in fifth place, consistent with its performance in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
