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Dec-2024
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Overview
Market Insights Snapshot
In Illinois, Good News has demonstrated consistent performance in the Edible category, maintaining a top 10 position throughout the last four months of 2024, although they slipped slightly from 9th to 10th in December. The Vapor Pens category saw a notable fluctuation, with Good News moving from 15th in September to 14th in December, despite a dip to 16th in November. This indicates a generally stable presence with slight upward momentum in the Vapor Pens segment. In contrast, their performance in the Pre-Roll category was less stable, starting at 33rd in September, improving to 25th in November, but failing to make the top 30 in December, suggesting challenges in maintaining a competitive edge in this segment.
In Massachusetts, Good News has shown a positive trajectory in the Pre-Roll category, improving significantly from 63rd in September to 28th in December, indicating a successful strategy in gaining market share. Their Edible products have consistently ranked 9th or 10th, reflecting strong consumer loyalty and demand. Meanwhile, in the Vapor Pens category, Good News experienced a dip in October and November but managed to climb back to 12th in December, showcasing resilience and potential recovery in this category. Over in Ohio, the brand's Edible products have hovered around the mid-teens in ranking, suggesting steady, if not spectacular, performance. However, their Vapor Pens struggled to break into the top 30 until October, maintaining a low presence thereafter, which could indicate a need for strategic adjustments to enhance competitiveness in this area.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has demonstrated a relatively stable performance over the last few months of 2024, with its rank fluctuating between 14th and 16th place. Notably, Good News improved its position from 15th in September to 14th in October, though it briefly dropped to 16th in November before regaining the 14th spot in December. This indicates a resilience in maintaining its market presence despite the competitive pressures. In comparison, STIIIZY consistently outperformed Good News, holding ranks between 12th and 15th, while Simply Herb showed a downward trend, slipping from 11th to 15th. Meanwhile, The Botanist experienced a notable decline, ending the year at 16th, which could present an opportunity for Good News to capitalize on its competitor's decreasing sales. Interestingly, Savvy showed an upward trajectory, moving from 17th to 13th, suggesting a growing threat. These dynamics highlight the importance for Good News to strategize effectively to maintain and potentially improve its market position amidst shifting competitor ranks.
Notable Products
In December 2024, the top-performing product from Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its first-place ranking from previous months with a notable sales figure of 15,159 units. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) held steady in second place across all months, showing consistent performance. Brunch - Orange Gummies 20-Pack (100mg) improved its ranking from fourth to third, indicating a positive trend in its popularity. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) dropped slightly to fourth place, despite steady sales growth. A new entry, Brunch - Orange BDT Distillate Disposable (0.3g), debuted in fifth place, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
