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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
Good News concentrated 50.77% of sales in Edible during May 2026 with year-over-year growth of 22.18% and month-over-month growth of 9.88%, while Vapor Pens held 35.10% share but declined 18.96% YoY despite a 5.56% MoM uptick. Pre-Roll accounted for 14.13% share with a 1.85% YoY decline and a 4.35% MoM rise, and the brand’s average price fell 2.34% YoY to $17.23 alongside an Edible average price of $13.88. The mix and rank at 11 in Edible in Illinois suggest the category has become the anchor where marginal price flexibility and repeat purchasing can drive sustained share capture.
The shift toward Edible—rising both 22.18% YoY and 9.88% MoM while Vapor Pens contracted 18.96% YoY—indicates portfolio gravity moving to value-aligned, lower-price-point formats that can absorb price pressure without eroding volume. With Pre-Roll stabilizing around a 14.13% share and edging up 4.35% MoM, the combined pattern implies Good News is optimizing toward frequency categories to offset a 2.34% YoY price dip, positioning the brand to prioritize Edible-led penetration and maintain relevance even as Vapor Pens remains a tactical, not primary, growth driver.
Competitive Landscape
Good News ranks #11 in IL Edible for May 2026, improving 3 positions from #14 year over year while slipping 1 spot from #12 three months ago; against a field where Incredibles climbed from #2 to #1 and Wyld fell from #1 to #2 with a -16.96% YoY sales change, the brand’s path contrasts with Gron / Grön vaulting from #22 to #4 on 266.09% YoY sales growth. Despite a historical peak at #8 in July 2024, the current #11 position and YoY rise of 3 ranks indicate mid-tier momentum that is improving but not compounding, implying share is stabilizing rather than accelerating amid faster-moving leaders and decliners.
Notable Products
No SKU posted a MoM surge above +50% or a decline below -10% in May 2026, so the standout movement is moderate: Friyay - Watermelon Infused Pre-Roll (1g) climbed to rank 9 with +20.4% MoM while Brunch - Orange Gummies 10-Pack (100mg) slipped 3.3% at rank 4. At the top, Friyay - Sour Watermelon Gummies 10-Pack (100mg) held rank 1 with +13.5% MoM and Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) sat at rank 2 with +14.4% MoM, signaling that growth is concentrated in the first two rungs rather than being led by a new breakout. Eight of the top ten are Edibles, and within that set Counting Sheep - THC/CBN sleep-focused formats occupy ranks 3 and 6 with +13.4% and +8.1% MoM respectively, indicating a tilt toward functional gummies over general-purpose fruit flavors. This mix implies Good News is consolidating around gummy leadership with incremental gains and a single Pre-Roll foothold, pointing to a strategy of depth in Edibles supplemented by targeted form-factor diversification rather than chasing volatile spikes.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
