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Oct-2025
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Overview
Market Insights Snapshot
Good News has shown varying performance across different categories and states, with notable movements in rankings and sales trends. In Illinois, the brand's Edible category saw a slight dip in rankings from 9th to 14th in September, before recovering to 12th in October. This fluctuation was accompanied by a sales decrease in September, followed by a rebound in October. Their Vapor Pens category, however, experienced a more consistent decline, moving from 17th in July to 21st by October. This indicates a potential challenge in maintaining market share in this category within the state.
In Massachusetts, Good News managed to sustain its position in the Edible category, maintaining a steady 10th rank in both September and October, despite a competitive market. Meanwhile, their Pre-Roll category did not make it into the top 30, highlighting a significant gap in presence within this segment. On the other hand, in Ohio, the brand showed resilience in the Edible category, climbing from 16th in July to 12th in August, although it settled back to 14th by October. The absence of rankings for Vapor Pens after July in Ohio suggests a potential withdrawal or reduced focus in this category.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has experienced fluctuations in its market position from July to October 2025. Initially ranked 17th in July and August, Good News saw a decline to 19th in September and further to 21st in October. This downward trend in rank is mirrored by a decrease in sales over the same period. In contrast, High Supply / Supply maintained a stronger presence, ranking consistently higher than Good News, despite a drop out of the top 20 in October. Meanwhile, Aeriz showed a notable improvement, climbing from 29th in July to 19th in October, surpassing Good News in the process. Vapin Ape also demonstrated upward momentum, moving from 25th to 20th, indicating a competitive edge over Good News. These shifts highlight the dynamic nature of the vapor pen market in Illinois and suggest that Good News may need to reassess its strategies to regain its competitive footing.
Notable Products
In October 2025, the top-performing product for Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its consistent first-place ranking from previous months with sales reaching 11,666 units. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) held steady in second place, showing a slight increase in sales compared to September. Brunch - Orange Gummies 10-Pack (100mg) remained in third place, continuing its strong performance. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) ranked fourth, with sales rebounding from a dip in September. Vegas - Sparkling White Grape With Caffein Gummies 10-Pack (100mg) consistently held the fifth position, despite a slight decrease in sales from the previous month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
