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Aug-2025
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Overview
Market Insights Snapshot
Good News has demonstrated a notable trajectory in the Illinois market, particularly within the Edible category. Starting at a rank of 13 in May 2025, the brand climbed steadily to secure the 9th position by August 2025. This upward movement is complemented by a consistent increase in sales, indicating a growing consumer preference. In contrast, their performance in the Pre-Roll category shows more volatility, with a peak at 11th place in July, followed by a slight dip to 13th in August. The Vapor Pens category also reflects stable engagement, maintaining a mid-teen ranking throughout the observed months. Such trends suggest a strong foothold in the Illinois market, with room for growth particularly in Pre-Rolls.
In Massachusetts, Good News has maintained a consistent presence in the Edible category, fluctuating slightly but retaining a spot within the top 12 brands. This stability contrasts with their Pre-Roll category performance, where they did not break into the top 30, highlighting a potential area for strategic improvement. Meanwhile, in the Ohio market, the brand has shown impressive progress in the Edible category, advancing from the 30th position in May to 12th by August, with sales figures more than tripling over this period. This indicates a rapidly growing acceptance and suggests potential for further expansion in Ohio's cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has shown a steady performance, maintaining a consistent presence in the rankings from May to August 2025. Starting at rank 18 in May, Good News climbed to 15 by July, before slightly dropping to 16 in August. This indicates a stable market position amidst fluctuating competition. Notably, High Supply has been on an upward trajectory, improving from rank 24 in May to 15 in August, suggesting a growing market presence that could pose a challenge to Good News. Meanwhile, Daze Off experienced a dip in July but rebounded to rank 14 in August, showing resilience and potential for competition. In House, despite a strong start, saw a decline to rank 17 in August, which might indicate opportunities for Good News to capitalize on any market share they might lose. Overall, Good News remains a strong contender in the Illinois vapor pen market, but should stay vigilant of the dynamic shifts among competitors.
Notable Products
In August 2025, the top-performing product for Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its number one rank for four consecutive months with sales of 11,922 units. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) held steady in the second position, showing a notable increase in sales compared to previous months. Brunch - Orange Gummies 10-Pack (100mg) improved its ranking to third place, climbing from fifth in June and fourth in July, indicating a positive trend. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) remained consistent at fourth place, despite a slight dip in sales figures. A newcomer to the rankings, Me Time - Berry Infused Pre-Roll (1g), debuted at fifth place, marking a strong entry into the market.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
