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Apr-2025
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Overview
Market Insights Snapshot
In Illinois, Good News has demonstrated consistent performance in the Edible category, maintaining a steady rank of around 12th place from January to April 2025. Despite a slight dip in sales in February, the brand's sales figures rebounded in March and April, indicating resilience in this category. In the Vapor Pens category, Good News held its ground with a stable rank of 17th in January and April, with a notable increase in sales in March, suggesting a positive consumer response. However, the Pre-Roll category in Illinois showed significant variability, with Good News dropping out of the top 30 in February and March, only to make a strong comeback in April, climbing to 20th position. This fluctuation highlights an area of potential volatility or opportunity for growth.
In Massachusetts, Good News experienced a slight decline in the Edible category, moving from 9th place in March to 11th in April, although sales figures remained relatively robust. The Vapor Pens category saw a positive trend, with the brand improving its ranking from 17th in February to 14th in April, accompanied by a steady increase in sales. Interestingly, Good News was not ranked in the top 30 for Pre-Roll in February and March, but reappeared in April at 48th place, indicating a potential re-entry into the market. Meanwhile, in Ohio, the brand faced challenges in the Edible category, dropping from 13th in March to 22nd in April, alongside a significant reduction in sales, which could suggest either increased competition or changing consumer preferences in that region.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has maintained a steady presence, consistently ranking 17th or 18th from January to April 2025. This stability in rank suggests a loyal customer base, although it faces stiff competition from brands like Simply Herb, which consistently ranks higher, holding positions between 13th and 15th. Despite this, Good News has outperformed Daze Off, which only entered the top 20 in February and has been climbing, reaching 18th position by April. Meanwhile, Crystal Clear has mirrored Good News closely, maintaining ranks just one position apart, indicating a tight race for market share. Notably, Alchemy (Ieso) showed a significant jump in February, surpassing Good News briefly, but then fell back, highlighting the volatility in this market segment. These dynamics underscore the competitive pressure Good News faces, necessitating strategic efforts to enhance its market position amidst fluctuating sales and rankings.
Notable Products
In April 2025, Friyay - Watermelon Gummies 10-Pack (100mg) maintained its position as the top-selling product for Good News, with sales reaching 11,963 units. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) climbed to the second spot, improving from its fourth position in February and third in March. Brunch - Orange Gummies 20-Pack (100mg) consistently held the third rank, showing a steady increase in sales figures. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) dropped to fourth place, after being the second best-seller in the previous two months. Celebrate - Lemon Sour Fast Acting Gummies 20-Pack (100mg) entered the rankings for the first time, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
