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Nov-2025
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Overview
Market Insights Snapshot
Good News has demonstrated a varied performance across different cannabis categories and states. In Illinois, the brand has shown resilience in the Edible category, climbing back to its August ranking of 9th place by November after a dip in September. This recovery is underscored by an increase in sales, suggesting a strong market presence and consumer preference. However, the Pre-Roll category in Illinois has seen a more modest improvement, with the brand moving from 15th to 14th place from October to November. Meanwhile, the Vapor Pens category in Illinois has seen fluctuating ranks, though it managed to improve from 21st to 18th place by November, indicating a slight upward trend.
In Massachusetts, Good News has maintained a steady position in the Edible category, consistently holding the 10th place from September through November. This stability suggests a reliable consumer base in the region. On the other hand, the Pre-Roll category in Massachusetts has not been as favorable, with the brand failing to make it into the top 30 by November. This could indicate challenges in gaining traction in this specific category. In contrast, the Vapor Pens category has seen some positive movement, with the brand improving its rank from 19th in October to 17th in November. In Ohio, Good News has seen a consistent performance in the Edible category, maintaining a position around the 13th and 14th ranks. However, the Vapor Pens category only saw the brand entering the rankings in October at 56th, which suggests potential growth opportunities in this segment.
Competitive Landscape
In the competitive landscape of the Illinois edible cannabis market, Good News has experienced notable fluctuations in its ranking over the past few months, reflecting shifts in consumer preferences and competitive dynamics. From August to November 2025, Good News saw its rank dip from 9th to 14th in September, before recovering to 9th place by November. This recovery in rank coincides with a significant increase in sales, suggesting a successful strategy in regaining market share. In contrast, Kanha / Sunderstorm has shown a consistent upward trend, moving from 13th to 7th place, indicating a strong growth trajectory that could pose a competitive threat. Meanwhile, Encore Edibles experienced a decline from 5th to 10th place, which may present an opportunity for Good News to capture some of their market share. Additionally, Savvy maintained a stable position, hovering around the 6th to 8th ranks, while The Funnies Gummies saw a slight decline from 7th to 11th place. These dynamics highlight the competitive pressure and opportunities for Good News to leverage its recent sales momentum to further climb the ranks in the Illinois edibles market.
Notable Products
In November 2025, Friyay - Watermelon Gummies 10-Pack (100mg) maintained its position as the top-performing product for Good News, with sales reaching 11,638 units. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) also held steady at the second rank, continuing its consistent performance from previous months. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) climbed to the third position, showing a notable improvement from its fourth place in October. Brunch - Orange Gummies 10-Pack (100mg) dropped to fourth place, while Vegas - Sparkling White Grape With Caffein Gummies 10-Pack (100mg) re-entered the rankings at fifth. These shifts highlight the dynamic nature of consumer preferences within the Edible category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
