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Sep-2025
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Overview
Market Insights Snapshot
In Illinois, Good News has shown mixed performance across its product categories. The Edible category saw a promising rise in rankings from June to August, moving from 11th to 9th place, before dropping to 14th in September. This reflects a fluctuation in consumer preferences or possibly increased competition. Meanwhile, Pre-Rolls maintained a steady ranking, holding at 14th in both June and September, with a brief improvement in July and August. Vapor Pens also experienced a slight upward trend, improving from 17th in June to 15th in July, but then stabilized at 16th in August and September. The overall sales figures reveal a decline in September for all categories, suggesting potential market saturation or seasonal effects.
In Massachusetts, the Edible category remained consistently ranked at 11th place from July through September, indicating stable performance and consumer loyalty. However, the Pre-Roll category did not secure a spot in the top 30, with rankings slipping from 72nd in June to 91st in September, highlighting a significant challenge in this segment. Vapor Pens, on the other hand, showed a slight improvement, moving from 20th in June to 19th in September. In Ohio, Good News experienced a positive trend in the Edible category, climbing from 19th in June to 12th in August, before a slight dip to 14th in September. This suggests a growing acceptance and popularity of their edible products in the region, although maintaining this momentum could be crucial for sustained success.
Competitive Landscape
In the competitive landscape of vapor pens in Illinois, Good News has maintained a relatively stable position, ranking 16th in both August and September 2025. Despite a slight dip from 15th in July, Good News has shown resilience in a market where competitors like The Botanist have experienced more significant fluctuations, climbing from 16th in June to 12th in July and August before settling at 14th in September. Notably, Fernway emerged in the rankings in September at 15th, indicating a new competitive pressure. Meanwhile, In House saw a decline from 13th in June to 18th in September, suggesting potential opportunities for Good News to capitalize on shifting consumer preferences. With High Supply consistently hovering around the same rank as Good News, the brand's ability to maintain its position amidst these changes highlights its competitive strength in the Illinois vapor pen market.
Notable Products
In September 2025, the top-performing product for Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its position at rank 1 with sales of 10,035 units, despite a slight decline from August. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) held steady at rank 2, showing consistent performance over the past four months. Brunch - Orange Gummies 10-Pack (100mg) improved its rank from 5 in June to 3 in September, indicating a positive trend in consumer preference. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) maintained its rank at 4, although it experienced a notable drop in sales compared to previous months. Vegas - Sparkling White Grape With Caffein Gummies 10-Pack (100mg) remained at rank 5, showing a slight increase in sales from August to September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
