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Dec-2025
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Overview
Market Insights Snapshot
In the state of Illinois, Good News has demonstrated notable progress in the Edible category, climbing from the 14th position in September 2025 to the 9th position by November 2025, before slightly dropping to 11th in December. This upward trajectory is complemented by a consistent increase in sales figures, indicating a strong consumer preference for their products. However, the Vapor Pens category shows a different pattern, where the brand started at 19th in September, dipped to 22nd in October, and then returned to 19th by December. This fluctuation suggests a competitive landscape that Good News is navigating with varying success. Meanwhile, the Pre-Roll category remains stable, holding the 14th position from September through December, reflecting a steady market presence.
In Massachusetts, Good News maintains a consistent performance in the Edible category, with a slight improvement from 11th to 10th in November, before returning to 11th in December. This stability, alongside steady sales, suggests a loyal customer base. However, the brand's performance in the Pre-Roll category is less impressive, as it fails to break into the top 30 by December, indicating a challenging market environment. In the Vapor Pens category, Good News hovers around the 18th and 19th positions, reflecting a consistent but not dominant presence. Meanwhile, in Ohio, the brand's Edible category performance is commendable, holding steady at 14th with a notable sales increase, while their Vapor Pens have not yet reached the top 30, suggesting room for growth.
Competitive Landscape
In the competitive landscape of the Illinois edible market, Good News has shown a dynamic shift in rankings, moving from 14th in September 2025 to a peak of 9th in November, before settling at 11th in December. This upward trajectory in rank, despite a slight dip at the end of the year, is indicative of a positive sales trend, with December sales reaching a notable high. Comparatively, Encore Edibles and The Funnies Gummies consistently outperformed Good News, maintaining higher ranks throughout the period. Encore Edibles, for instance, improved its position from 8th to 7th and then fluctuated slightly but remained in the top 10, showcasing robust sales figures. Meanwhile, Mindy's Edibles and Camino experienced more stable but less prominent rank changes, with Mindy's Edibles maintaining a consistent 13th rank for most of the period. These insights suggest that while Good News is gaining momentum, it faces stiff competition from brands that have established a stronger foothold in the market.
Notable Products
In December 2025, the top-performing product from Good News was Friyay - Watermelon Gummies 10-Pack (100mg), maintaining its position as the number one product for four consecutive months with sales reaching 11,456. Me Time - Indica Blue Raspberry Gummies 20-Pack (100mg) consistently held the second spot, showing a steady increase in sales over the months. Counting Sheep - THC/CBN 2:1 Black Cherry Gummies 10-Pack (100mg THC, 50mg CBN) improved from fifth place in September to third by December, indicating a growing preference among consumers. Vegas - Sparkling White Grape With Caffein Gummies 10-Pack (100mg) re-entered the rankings at fourth place in December, after being absent in the previous two months. Brunch - Orange Gummies 10-Pack (100mg) saw a slight decline, dropping from third place in September to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
