Market Insights Snapshot
In the Massachusetts market, The Healing Rose (THR) has displayed a varied performance across different categories. In the Concentrates category, THR showed a slight decline in ranking from 80th in July 2023 to 82nd in August 2023. The brand was not among the top 20 in September 2023, indicating a potential drop in popularity or sales. However, THR made a comeback in October 2023, securing the 77th position. This fluctuation in rankings suggests a volatile market presence for THR in this category.
On the other hand, THR has shown more stability in the Tincture & Sublingual and Topical categories. In the Tincture & Sublingual category, the brand improved its ranking from 18th in July 2023 to 9th in August 2023 and maintained this position in September. Despite a slight drop to the 10th position in October, THR's consistent presence in the top 10 indicates a strong performance. In the Topical category, THR has maintained a steady presence in the top 10, with rankings fluctuating between 6th and 9th from July to October 2023. This consistency suggests a solid and regular customer base for THR in these categories.
In the Topical category in Massachusetts, The Healing Rose (THR) has experienced some fluctuations in rank and sales over the period from July to October 2023. In July, THR held the 6th rank but saw a drop to 9th in August, before slightly recovering to 8th in September and 7th in October. This indicates a somewhat volatile market position. Comparatively, Avexia has shown a steady rise in rank, moving from 11th to 9th over the same period. Doctor Solomon's has maintained a stable rank around 7th and 8th, while Attune and Happy Valley have consistently ranked higher than THR, indicating stronger sales. The sales trend for THR has been relatively stable, with a slight increase in October, while all the competitors have shown higher sales. This analysis suggests that while THR has maintained a presence in the top 10 brands, there is significant competition and room for improvement.
In October 2023, the top-performing products from The Healing Rose (THR) were led by the CBD Assorted Lip Balm (25mg CBD), with a significant sales figure of 216 units. This product was not ranked in the top 5 in the previous months. The CBD Peppermint Rosemary Lip Balm (25mg CBD) maintained a consistent performance, securing the second position in both September and October. The CBD Goddess Revival Bath Soak (300mg CBD, 12oz) and the CBD Sweet Orange Lip Balm (25mg CBD) entered the top 5 list in October, ranking third and fourth respectively. Rounding out the list is the CBD Grapefruit Eucalyptus Lip Balm (25mg CBD) at fifth position.