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Oct-2025
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a consistent presence in the topical category within the state of Massachusetts. In both July and August of 2025, THR maintained a solid 7th place ranking, which demonstrates a steady demand for their products in this category. However, the absence of rankings for September and October suggests that the brand did not make it into the top 30 during these months, indicating a potential decline in their market presence or increased competition. Despite this, the sales figures from July to August show a positive trend, with an increase from $10,018 to $11,631, suggesting that while their ranking may have slipped, their sales performance during the summer months was strong.
While the data for the subsequent months is not provided, the lack of a top 30 ranking in September and October could be a point of concern for The Healing Rose (THR) in terms of maintaining their competitive edge in the Massachusetts market. This movement might be indicative of market dynamics such as new entrants or shifts in consumer preferences. Understanding these patterns is crucial for THR to strategize effectively and regain or improve their standing in the coming months. Observing how these trends evolve could provide valuable insights into the brand's adaptability and market strategy.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has experienced a notable fluctuation in its competitive standing over recent months. Despite maintaining a consistent rank of 7th in both July and August 2025, the brand did not appear in the top 20 for September and October, indicating a potential decline in market presence or increased competition. Meanwhile, Nordic Goddess has shown a gradual decline, moving from 2nd in July to 5th by October, which might suggest an opportunity for THR to regain its footing if it can capitalize on this shift. Interestingly, SLATE made a notable entry into the rankings in October, securing the 5th position, which could indicate a rising competitor that THR needs to watch closely. These dynamics suggest that while THR has faced challenges in maintaining its rank, there is potential for strategic adjustments to reclaim market share in this evolving landscape.
Notable Products
In October 2025, the top-performing product from The Healing Rose (THR) was the CBD Mini 2X Orange Lavender With Chamomile Salve, maintaining its position as the number one ranked product for the second consecutive month in the Topical category. The CBN/CBD/CBC 3:3:1 Rest Tincture held steady as the second-ranked product, following a consistent performance across multiple months in the Tincture & Sublingual category. The CBD Goddess Revival Bath Soak entered the top rankings at third place, showcasing significant growth. CBD Hippie's Hideaway Bath Soak improved its standing to third place from being unranked in September, demonstrating a resurgence in popularity. Notably, the CBD Mini 2X Orange Lavender With Chamomile Salve achieved sales of 43 units in October, highlighting its sustained consumer demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
