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Jul-2025
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a consistent presence in the Topical category within Massachusetts. Over the four-month period from April to July 2025, THR maintained a strong performance, consistently ranking within the top 10 brands. Starting at rank 7 in April, they climbed to rank 5 in May, before slightly dipping back to rank 6 in both June and July. This indicates a relatively stable market position, despite a slight fluctuation in sales, which peaked in May. The ability to remain in the top tier suggests a solid consumer base and effective market strategies within this state.
However, it is noteworthy that The Healing Rose (THR) did not appear in the top 30 brands in any other states or provinces during this period. This absence highlights a potential area for growth and expansion, as the brand's presence is currently concentrated in Massachusetts. This concentrated success could be leveraged to explore and enter new markets, potentially increasing their brand footprint and consumer reach. Understanding the dynamics that contribute to their success in Massachusetts could provide valuable insights for THR as they consider scaling their operations to other regions.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has demonstrated notable fluctuations in its ranking over recent months, reflecting a dynamic competitive landscape. In April 2025, THR was ranked 7th, but it improved to 5th in May, before settling at 6th in both June and July. This movement suggests a competitive pressure from brands like Attune, which consistently held the 4th position throughout this period. Meanwhile, Doctor Solomon's emerged in the rankings in June, securing the 5th position, which may have contributed to THR's slight decline in rank. Despite these shifts, THR's sales figures indicate a resilient performance, although they experienced a downward trend from May to July, contrasting with the stable sales of its competitors. This suggests that while THR remains a strong player, it faces challenges in maintaining its market position amidst robust competition.
Notable Products
In July 2025, the top-performing product from The Healing Rose (THR) was the CBD Coconut Lip Balm (25mg CBD) in the Topical category, maintaining its position as the number one ranked item with sales of 44 units. The CBD Hippie's Hideaway Bath Soak (100mg CBD, 4oz) held steady at the second rank, consistent with its previous month's performance. The CBD Assorted Bath Soak (100mg CBD) showed a significant improvement, climbing to the third rank from its fifth position in June 2025. The CBN/CBD/CBC 3:3:1 Rest Tincture (900mg CBN, 900mg CBD, 300mg CBC, 30ml, 1oz) re-entered the rankings at third place, after not being ranked in June. Lastly, the CBD Relax & Unwind Bath Soak (100mg CBD, 4oz) remained consistently in fourth place from June to July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
