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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
The Healing Rose (THR) is stocked at 36 licensed dispensaries across Massachusetts, New York, and 2 other states, 18 of them in Massachusetts, with the deepest coverage in Pittsfield, Somerville, Wellfleet, Billerica, and Boston. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
The Healing Rose (THR) concentrated further into Topical in August 2026, with Topical holding 71.62% share while Tincture & Sublingual fell to 25.32% and Concentrates to 3.06%; YoY, Topical declined 28.43% versus deeper drops of 69.29% in Tincture & Sublingual and 62.87% in Concentrates, and MoM, Topical was down 4.99% against a 58.08% plunge in Tincture & Sublingual and a 20.95% dip in Concentrates. Despite a 19.80% YoY reduction in average price to $22.34, overall brand sales fell 47.58% YoY and 59.84% over 24 months, indicating that mix stability in Topical is coming from relative resilience rather than expansion, and that August 2026 relied on a shrinking but more defensible core.
The sharper contraction in Tincture & Sublingual (down 69.29% YoY and 58.08% MoM) versus the milder Topical declines (down 28.43% YoY and 4.99% MoM) implies The Healing Rose (THR) is functionally positioned as a Topical-first brand rather than a balanced wellness portfolio. With Topical average price at $17.80 versus $76.29 in Tincture & Sublingual, the category pivot lowers basket value and compresses premium exposure, so the path to regaining share likely depends on deepening Topical penetration in Massachusetts while selectively rebuilding higher-ticket Tincture & Sublingual SKUs.
Competitive Landscape
The Healing Rose (THR) sits at rank #6 in MA Topical in August 2026, unchanged YoY from rank #6, after sliding 2 positions from #4 in May 2026 to #6 in August 2026. In contrast, Sanctuary Medicinals jumped from #10 to #4 while growing sales 86.7%, and Attune moved from #4 to #3 despite a 50.2% sales decline, indicating rank shifts are being driven by relative movement more than absolute growth. Meanwhile, Doctor Solomon's held at #5 with a 44.4% sales drop and Treeworks maintained #1 with 7.1% growth, reinforcing that stability at the top and volatility in the middle tiers compress space around #6. The pattern implies THR’s flat YoY rank combined with a 2-rank retreat since May 2026 signals a risk of further crowd-out unless it reclaims mid-tier momentum against faster-rising neighbors.
Notable Products
CBD Relax & Unwind Bath Soak (300mg CBD, 12oz) posted the steepest decline in August 2026 at -50.2% and slid to rank 3, while CBD Mini 2X Orange Lavender With Chamomile Salve (50mg CBD, 0.25oz) fell -53.2% and is tied at rank 2, indicating a sharp pullback in higher-potency and mini-format demand. In contrast, CBD Assorted Bath Soak (100mg CBD) rose +26.8% to rank 1, capturing the lead even as CBD Coconut Lip Balm (25mg CBD) dropped -23.5% at rank 3, creating a widening gap between entry-potency bath soaks and ancillary lip care. With eight of the top ten SKUs concentrated in Topical bath soaks and lip balms and only one product cited above exceeding $600 in August 2026 sales, the mix implies a pivot toward lower-potency, replenishable bath formats over premium-dose variants.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
