.svg){kind=small}
Sep-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a noteworthy performance in the Topical category within Massachusetts. In June 2025, the brand secured the 6th position, which is an impressive standing, but it did not maintain a presence in the top 30 for July and September. The absence from the rankings in these months could suggest a shift in competitive dynamics or consumer preferences within the state. However, in August, THR made a comeback, ranking 7th, indicating a possible seasonal demand or a successful promotional effort that month.
Despite the fluctuations in rankings, The Healing Rose (THR) has demonstrated resilience in sales performance. The sales data from June to August shows a trend of consistent consumer interest, with a slight dip in August compared to June. This could reflect a strong brand loyalty among consumers who turn to THR for their topical needs. However, the absence in the September ranking could be a point of concern, suggesting a potential need for strategic adjustments to regain market visibility. The brand's performance in Massachusetts remains a crucial area to watch for future trends and strategic insights.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has experienced fluctuating rankings and sales over recent months, indicating a dynamic competitive landscape. Notably, in June 2025, THR held the 6th position, but by August, it had slipped to 7th, and it was not ranked in July or September, suggesting it fell out of the top 20 during those months. This volatility contrasts with competitors like Doctor Solomon's, which maintained a steady 5th place ranking from June to August before slightly dropping to 6th in September. Meanwhile, SLATE emerged in September with a strong 5th place ranking, surpassing THR. These shifts highlight the competitive pressure THR faces, particularly from brands like SLATE, which debuted with higher sales figures in September. For THR, maintaining consistent visibility and addressing competitive threats will be crucial to regaining and sustaining a higher market position in this category.
Notable Products
In September 2025, the CBD Mini 2X Orange Lavender With Chamomile Salve emerged as the top-performing product for The Healing Rose (THR), climbing from the third position in August to first place with notable sales of 55 units. The CBN/CBD/CBC 3:3:1 Rest Tincture, which was the top seller in August, slipped to second place in September. The CBD Relax & Unwind Bath Soak maintained a steady performance, securing the third spot after re-entering the rankings. The CBD Coconut Lip Balm, previously a consistent leader in June and July, dropped to fourth place. Meanwhile, the CBD Grapefruit Eucalyptus Lip Balm made its debut in the rankings at fifth place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
