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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
The Healing Rose (THR) concentrated 72.97% of May 2026 sales in Topical, up via a 15.91% month-over-month gain even as year-over-year Topical sales fell 23.48%; in contrast, Tincture & Sublingual held 23.66% share with a 27.89% month-over-month decline and a 51.35% year-over-year drop. Concentrates remained a small 3.37% share but jumped 67.16% month over month while still down 55.29% year over year. With an average price down 13.83% year over year to $25.45 and a Topical category rank of 4 in Massachusetts, the mix shift implies reliance on Topical resilience for volume while price compression widens the gap between Topical and higher-price Tincture & Sublingual.
The widening spread between a $21.43 average price in Topical and $58.22 in Tincture & Sublingual aligns with a pivot toward lower-ticket, higher-throughput SKUs, supported by a 15.91% month-over-month Topical lift and a 27.89% month-over-month contraction in Tincture & Sublingual. Despite a 67.16% month-over-month spike in Concentrates at just 3.37% share, the category’s 55.29% year-over-year decline limits its influence on total trajectory. Taken together with a 34.01% year-over-year brand sales decline and a 4th-place Topical rank in Massachusetts, the pattern implies The Healing Rose (THR) is consolidating around Topical to defend share while de-emphasizing Tincture & Sublingual, trading average selling price for unit velocity.
Competitive Landscape
The Healing Rose (THR) sits at rank #4 in Massachusetts Topical for May 2026, improving 1 position YoY from #5, and rising 1 spot versus February 2026 to match its peak at #4; this places THR behind Treeworks which held #1 both YoY and currently while growing sales 18.2%, and just trailing Attune which climbed from #4 to #3 on 11.3% YoY growth as Chill Medicated stayed at #2 despite a 11.0% YoY decline; meanwhile, Sanctuary Medicinals surged from #9 to #5 with 34.8% YoY growth, compressing the #3–#5 tier. The pattern implies THR’s incremental rank gains are defensible but at risk unless its growth rate outpaces Attune’s 11.3% and counters Sanctuary Medicinals’ 34.8% momentum.
Notable Products
CBD Goddess Revival Bath Soak (300mg CBD, 12oz) posted the standout move in May 2026 with a 179% month-over-month surge to $1,105 and secured rank 1, while CBD Coconut Lip Balm (25mg CBD) rose 58% to reach rank 4. In contrast, CBG/THCV/CBD 2:1:1 Uplift Full Spectrum Tincture (600mg CBG, 300mg THCV, 300mg CBD, 30ml) fell 23% and sat at rank 7, and CBD Relax & Unwind Bath Soak (100mg CBD, 4oz) dropped 60% while holding rank 7 in its category placement. With six of the top ten positions occupied by Topical bath soaks and salves, the mix tilts toward self-care formats, implying The Healing Rose (THR) is consolidating around Topicals while de-emphasizing Tincture & Sublingual in near-term merchandising and promotion.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
