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Mar-2026
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a consistent presence in the topical category within the state of Massachusetts. In December 2025, THR was ranked 5th in the topical category, demonstrating strong market penetration in this segment. However, it is noteworthy that the brand did not maintain a position within the top 30 in subsequent months, which may indicate increased competition or a shift in consumer preferences. This absence from the rankings could suggest a need for strategic adjustments to regain its foothold in the market.
While specific sales figures for the months following December 2025 are not disclosed, the initial sales figure of $12,501 in Massachusetts highlights the brand's potential in the topical category. The absence of THR from the top 30 rankings in early 2026 could be viewed as a challenge, yet it also presents an opportunity for the brand to innovate and potentially re-establish its position. By focusing on unique product offerings or targeting emerging consumer trends, THR might capitalize on its previous success and re-enter the competitive landscape in Massachusetts.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) experienced a notable absence from the top 20 rankings from January to March 2026, after holding the 5th position in December 2025. This suggests a significant decline in market presence, potentially impacting sales momentum. In contrast, Nordic Goddess improved its standing, climbing from 6th to 4th place by January 2026, indicating a positive trend in consumer preference or strategic positioning. Meanwhile, Doctor Solomon's maintained a consistent 4th place ranking in both December 2025 and March 2026, showing stable performance and possibly capturing a portion of the market share that might have been lost by THR. These shifts highlight the competitive dynamics in the Massachusetts topical category, where The Healing Rose (THR) might need to reassess its strategies to regain its footing and enhance its sales trajectory.
Notable Products
In March 2026, The Healing Rose (THR) saw the CBN/CBD 1:1 Lavender Bath Soak (50mg CBN, 50mg CBD, 4oz) take the top spot as the best-selling product, marking its debut in the rankings. The CBD Assorted Bath Soak (100mg CBD) closely followed in second place, moving up from previous unranked positions. The CBD Mini 2X Orange Lavender With Chamomile Salve (50mg CBD, 0.25oz) climbed to second place from third in February, with notable sales of 49 units. The CBN/CBD/CBC 3:3:1 Rest Tincture (900mg CBN, 900mg CBD, 300mg CBC, 30ml, 1oz) showed improvement, advancing to third place from fifth in February. Meanwhile, the CBD Goddess Revival Bath Soak (100mg CBD, 4oz) experienced a slight drop, moving down to fourth place from its previous top-ranking positions in December and February.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
