.svg){kind=small}
Apr-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
The Healing Rose (THR) has shown consistent performance in the Massachusetts market, maintaining a steady 6th place ranking in the Topical category from January through April 2025. This stability suggests a strong foothold in the state, despite a slight fluctuation in sales figures over the months. While THR's sales dipped from January to February, they rebounded in March, indicating resilience and potential customer loyalty in this category. This consistent ranking in Massachusetts highlights THR's established presence and suggests a reliable customer base that values their products.
Interestingly, THR does not appear in the top 30 rankings for any other category or state, which could be seen as a limitation in their market reach or a strategic focus on their core strength in topicals within Massachusetts. This absence from other rankings might suggest opportunities for growth or diversification, depending on the brand's long-term objectives. The lack of broader state or category presence could either indicate a niche market strategy or a need for expansion to capture more market share. Such insights could be pivotal for stakeholders looking to understand THR's market position and potential avenues for growth.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has maintained a consistent rank of 6th place from January to April 2025, indicating stability but also highlighting a competitive challenge in climbing the ranks. During this period, Nordic Goddess showed a notable improvement, moving from 5th to 4th place by April, suggesting an upward trend that could pose a threat to THR's market position. Meanwhile, Chill Medicated experienced a significant drop from 2nd to 5th place in April, which could provide an opportunity for THR to capitalize on any potential market share shifts. Despite these dynamics, THR's sales figures have shown slight fluctuations, with a peak in January followed by a decrease and stabilization, emphasizing the need for strategic marketing efforts to boost sales and potentially improve ranking in this competitive landscape.
Notable Products
In April 2025, The Healing Rose (THR) saw its CBD Coconut Lip Balm (25mg CBD) regain the top position in the Topical category with notable sales of 106 units. The CBD Sweet Orange Lip Balm (25mg CBD), which was the leader in March, dropped to the second position. The CBD Orange Lavender With Chamomile Lip Balm (25mg CBD) maintained its third-place rank consistently from February through April. Notably, the CBN/CBD/CBC 3:3:1 Rest Tincture entered the rankings for the first time in April, securing the fourth position. The CBD Fortify & Renew Bath Soak also made its debut in the rankings, finishing in fifth place for April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
