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Jun-2024
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown notable performance in the Topical category within Massachusetts. Over the past four months, the brand has maintained a strong presence, consistently ranking within the top 10. Specifically, THR ranked 6th in March, 7th in April, 5th in May, and 8th in June. This steady presence in the top ranks highlights the brand's ability to sustain consumer interest and demand in the state. Despite the fluctuations, the brand's resilience in maintaining a top 10 position is significant, especially considering the competitive nature of the Topical category in Massachusetts.
In terms of sales, The Healing Rose (THR) experienced a peak in May with sales reaching $22,866, indicating a substantial increase from the previous months. Although there was a slight dip in June, the brand's sales remained robust, suggesting a strong market presence and consumer loyalty. The ability to stay within the top 10 across multiple months, even with varying sales figures, reflects the brand's solid market strategy and product appeal. However, it is important to note that the brand's ranking fluctuated, which could imply varying consumer preferences or increased competition within the category.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has experienced notable fluctuations in its rank and sales over recent months. Starting from a rank of 6th in March 2024, THR saw a slight dip to 7th in April, followed by a significant improvement to 5th in May, before dropping again to 8th in June. This volatility contrasts with the more stable performance of competitors like Attune, which maintained a top 6 position throughout the period, and Doctor Solomon's, which improved from 7th to 5th place from May to June. Additionally, The Heirloom Collective showed a downward trend, falling from 6th in April to 9th in June. These dynamics suggest that while THR has the potential for high sales spikes, its market position is less stable compared to some competitors, indicating a need for strategic adjustments to maintain and improve its ranking in the competitive Massachusetts topical market.
Notable Products
In June 2024, the top-performing product from The Healing Rose (THR) was the CBD Assorted Bath Soak (100mg CBD), maintaining its number one rank with sales of 131 units. The CBD Grapefruit Eucalyptus Lip Balm (25mg CBD) climbed to the second position from third place in May 2024, with notable sales figures of 92 units. The CBD Coconut Lip Balm (25mg CBD) dropped to third place from its second position in May 2024, while the CBD Peppermint Rosemary Lip Balm (25mg CBD) moved up to fourth place from fifth. The CBD Assorted Lip Balm (25mg CBD), which was absent in the rankings for May 2024, reappeared in fifth place in June 2024. Overall, the rankings indicate a dynamic shift in consumer preferences among THR's topical products over the past few months.
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