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Aug-2025
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Overview
Market Insights Snapshot
The Healing Rose (THR) has demonstrated a consistent presence in the Massachusetts market, specifically within the topical category. Over the summer months of 2025, THR maintained strong rankings, starting at the 5th position in May and slightly declining to the 7th by August. Despite this minor drop, the brand's performance remains commendable, consistently appearing in the top 10. This stability suggests a loyal customer base and effective product offerings that resonate well with consumers in Massachusetts. Notably, the sales figures reflect a dip in July, but a recovery in August, indicating potential seasonal influences or successful promotional strategies that revitalized buyer interest.
In other states, The Healing Rose (THR) did not make it into the top 30 brands in the topical category, which could imply either a limited market presence or stronger local competition. The absence of THR in these rankings highlights potential areas for growth or strategic expansion. By focusing on their strengths in Massachusetts, THR might explore similar consumer bases or adapt their products to meet different regional preferences. Understanding these dynamics can help the brand capitalize on opportunities to bolster its market share across more states, potentially replicating its Massachusetts success elsewhere.
Competitive Landscape
In the Massachusetts topical cannabis market, The Healing Rose (THR) has experienced a slight decline in its competitive standing over the summer of 2025, dropping from 5th place in May to 7th place by August. This downward trend in rank coincides with a decrease in sales, which saw a notable dip in July. In contrast, Attune consistently maintained its 4th position throughout the same period, with sales peaking in August, indicating a robust market presence. Meanwhile, Doctor Solomon's held steady in the 5th position in June and July, but was absent from the top 20 in May and August, suggesting variability in its market performance. These dynamics highlight the competitive pressures faced by The Healing Rose (THR) and underscore the importance of strategic adjustments to regain market share and improve sales performance.
Notable Products
In August 2025, the top-performing product for The Healing Rose (THR) was the CBN/CBD/CBC 3:3:1 Rest Tincture, which ascended to the number one rank with sales reaching 87 units. The CBD Assorted Bath Soak maintained its second-place position from the previous month, showing consistent popularity. The CBD Relax & Unwind Bath Soak held steady in third place, despite a slight drop in sales. Meanwhile, the CBD Hippie's Hideaway Bath Soak experienced a decline, falling from its previous top spot to fourth place. Lastly, the CBD/CBG 1:1 Silver Full Spectrum Oil entered the top five, ranking fifth, showcasing a resurgence in interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
