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Dec-2025
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a notable performance in the Topical category within the state of Massachusetts. As of December 2025, THR has impressively entered the top rankings, securing the 5th position in the category. This is a significant development considering that in the preceding months—September, October, and November—the brand did not appear in the top 30 rankings. This rise in rank suggests a strong upward trajectory and growing consumer interest in their products within the state.
While The Healing Rose (THR) has made significant strides in Massachusetts, it is important to note that their presence in other states and categories remains less clear due to the absence of ranking data. This could indicate either a strategic focus on the Massachusetts market or a need for expansion and increased market penetration in other regions. Such insights point to both the potential and the challenges faced by THR as they navigate the competitive landscape of the cannabis industry.
Competitive Landscape
In the Massachusetts Topical category, The Healing Rose (THR) has shown a notable entry into the competitive landscape by securing the 5th rank in December 2025, despite not being in the top 20 in the preceding months. This marks a significant breakthrough for THR, especially when compared to established brands such as Chill Medicated, which maintained a consistent 3rd rank from October to December 2025. Meanwhile, Nordic Goddess experienced a decline, dropping from 4th in November to 6th in December, which may have opened up an opportunity for THR's rise. Additionally, Doctor Solomon's fluctuated in rank but ultimately improved to 4th in December, just ahead of THR. The competitive dynamics suggest that while THR is gaining traction, it faces stiff competition from these established brands, indicating a need for strategic marketing efforts to sustain and improve its position in the market.
Notable Products
In December 2025, the top-performing product for The Healing Rose (THR) was the CBD Goddess Revival Bath Soak (100mg CBD, 4oz) in the Topical category, achieving the number one rank with sales of 93 units. Following closely, the CBD Peppermint Rosemary Lip Balm (25mg CBD) secured the second spot, improving from its previous top rank in November. The CBD Goddess Revival Bath Soak (300mg CBD, 12oz) consistently held the third position for three consecutive months, reflecting stable demand. Meanwhile, the CBD Relax & Unwind Bath Soak (100mg CBD, 4oz) entered the top five for December, landing at fourth place. The CBD Relax & Unwind Bath Soak (300mg CBD, 12oz) maintained its position at fifth place, showing a slight decline from its third-place rank in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
