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Nov-2025
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Overview
Market Insights Snapshot
The Healing Rose (THR) has shown a notable presence in the topical category within Massachusetts. In August 2025, THR ranked 7th, indicating a strong foothold in this specific market segment. However, the absence of rankings in subsequent months suggests that the brand did not maintain a top 30 position in Massachusetts for the later months of September through November 2025. This drop-off could be indicative of increased competition or changes in consumer preferences within the state, which might have impacted their standing. Keeping an eye on how THR adapts and potentially repositions itself in the Massachusetts topical market could provide insights into their strategic responses to such challenges.
While the brand's performance in Massachusetts offers a glimpse into its market dynamics, the lack of ranking data across other states or provinces implies that The Healing Rose (THR) has not yet expanded its reach or achieved significant traction outside Massachusetts in the topical category. This limitation may point to a focused strategy within Massachusetts or possibly a need for broader geographical expansion to enhance brand visibility and sales. Observing future developments in THR's market strategy, particularly any moves to enter new states or improve its standing in Massachusetts, could be crucial for understanding its overall growth trajectory and market influence.
Competitive Landscape
In the Massachusetts topical category, The Healing Rose (THR) has experienced notable fluctuations in its competitive positioning. As of August 2025, THR was ranked 7th, but it did not appear in the top 20 for the subsequent months, indicating a potential decline in market presence. In contrast, Doctor Solomon's demonstrated a strong performance, maintaining a consistent presence in the top ranks, peaking at 3rd place in October 2025. This suggests that Doctor Solomon's has been able to capture a larger share of the market, possibly due to strategic marketing or product innovation. Meanwhile, SLATE appeared in the rankings only in September 2025, securing the 5th position, which indicates sporadic visibility and potential for growth if they can sustain their market entry. These dynamics highlight the competitive pressures THR faces and underscore the importance of strategic initiatives to regain and sustain its market position.
Notable Products
In November 2025, The Healing Rose (THR) saw standout performances from its topical products, with CBD Coconut Lip Balm (25mg CBD) and CBD Mini 2X Orange Lavender With Chamomile Salve (50mg CBD, 0.25oz) both securing the top rank. Notably, the CBD Coconut Lip Balm surged to the number one spot from fifth place in October, achieving sales of 52 units. Meanwhile, the CBD Mini 2X Orange Lavender With Chamomile Salve maintained its leading position consistently across the last three months. The CBD Goddess Revival Bath Soak (300mg CBD, 12oz) improved its ranking to second place, reflecting a steady increase in consumer interest. Additionally, the CBD Peppermint Rosemary Lip Balm made a remarkable debut, also sharing the top rank in November.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
