The Healing Rose (THR)

Data Snapshot: May 05, 2024
The Healing Rose (THR) Cannabis Brand Logo
<$50K

Apr-2024

Sales

Neutral

Trend

6-Month

37

Product Count

SKUs

The Healing Rose (THR)

Overview

The Healing Rose (THR) is a Cannabis company distinguished for its handcrafted CBD products infused with premium ingredients. The brand, recognized for its unique therapeutically used topicals, has received multiple "Best Topical" awards in various cannabis competitions. THR is also lauded for its innovative offerings, like the Full Spectrum 1:1 Silver: 1200mg CBG + CBD Oil, which reflects their in-depth knowledge of the endocannabinoid system, clinical pharmacology, and medicinal cannabis indications.
Markets

The Healing Rose (THR) Locations

Product Trends

The Healing Rose (THR) Categories

The Healing Rose (THR) Sales

Market Insights Snapshot

The Healing Rose (THR) Historical Sales by Category

In Massachusetts, The Healing Rose (THR) has demonstrated a notable performance in the topical category, indicating a strong presence and consumer preference within the state. Starting the year with a rank of 6 in January 2024, there was a slight dip to 7th place in February before climbing back to 6th in March and further improving to 5th place by April. This upward trajectory in rankings suggests a growing market acceptance and possibly an effective marketing strategy or product line expansion. The brand's sales in January started at $15,353 and saw a minor decrease in February, followed by a gradual increase in March, culminating in a significant jump to $18,655 in April. This sales pattern underscores a positive response from the market, despite the initial drop in February, which could be attributed to various market factors.

However, it's important to note that The Healing Rose (THR) is currently only tracked within Massachusetts, as per the available data. The absence of rankings in other states or provinces could be viewed in two lights: it might indicate a focused strategy on dominating the Massachusetts market before expanding elsewhere, or it could suggest a potential area for growth and expansion. The consistent improvement in category ranking within Massachusetts, combined with the significant increase in sales by April, points towards a solidifying position within the state's topical cannabis market. While the brand's performance outside Massachusetts remains uncharted in this dataset, the current trajectory within the state offers promising insights into its market strategy and consumer reception.

Apr-2024 Rank
Topical
5
The Healing Rose (THR)

Competitive Landscape

In the competitive landscape of the topical cannabis market in Massachusetts, The Healing Rose (THR) has shown a notable trajectory in terms of rank and sales amidst its competitors. Starting at the 6th rank in January 2024, it experienced a slight dip to 7th in February, before climbing back to 6th in March and finally reaching 5th in April. This climb in rank is mirrored by an increase in sales from March to April, indicating a positive reception in the market. Notably, Nordic Goddess has consistently outperformed THR, maintaining a top 3 position throughout these months, with a significant lead in sales. On the other hand, new entrants like Avexia and SLATE have quickly ascended in the rankings, with Avexia jumping to 5th by April, directly challenging THR's position. Meanwhile, Attune has seen a decline, dropping from 4th to 7th, showcasing the volatile nature of the market. THR's gradual improvement in rank and sales amidst these dynamics suggests a growing consumer preference and market share, although the competition remains fierce with both established brands and new entrants vying for dominance.

The Healing Rose (THR) market ranking for MA Topical

The Healing Rose (THR)

Notable Products

In April 2024, the top performer at The Healing Rose (THR) was CBD Assorted Lip Balm (25mg CBD) within the Topical category, marking its debut in the rankings with impressive sales of 273 units. Following closely, CBD Assorted Bath Soak (100mg CBD) shifted from the top spot in March to second place, despite an increase in sales, indicating a highly competitive month. CBD Sweet Orange Lip Balm (25mg CBD) rose to the third position, showcasing a notable recovery and interest in varied lip care options. The CBD Coconut Lip Balm (25mg CBD), previously leading in February, slipped to the fourth rank, reflecting the dynamic shifts in consumer preferences at THR. Lastly, CBD Grapefruit Eucalyptus Lip Balm (25mg CBD) entered the top five, underscoring the broad appeal of THR's lip balm offerings and the fluctuating market demands.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD Assorted Lip Balm (25mg CBD)
Topical
>5
>5
>5
1
CBD Assorted Bath Soak (100mg CBD)
Topical
>5
>5
1
2
CBD Sweet Orange Lip Balm (25mg CBD)
Topical
2
>5
>5
3
CBD Coconut Lip Balm (25mg CBD)
Topical
2
1
3
4
CBD Grapefruit Eucalyptus Lip Balm (25mg CBD)
Topical
>5
>5
2
5
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