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Oct-2024
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Overview
Market Insights Snapshot
The Healing Rose (THR) has demonstrated a strong presence in the topical category within Massachusetts. Over the past few months, THR has consistently maintained a top 10 ranking, showcasing resilience and adaptability in a competitive market. The brand experienced a significant improvement in September 2024, climbing to a 4th place ranking, before settling in 5th place in October. This fluctuation indicates a dynamic market position with potential for upward momentum. Notably, THR's sales peaked in September, reflecting an impressive growth trajectory that highlights the brand's capacity to capitalize on market opportunities.
While The Healing Rose (THR) has shown promising performance in Massachusetts, it is important to note that the brand does not appear in the top 30 rankings for other states or provinces, suggesting a limited geographical footprint. This absence could be interpreted as a potential area for expansion or an indication of strategic focus on Massachusetts. The brand's ability to maintain a strong position in its primary market while not ranking elsewhere emphasizes the importance of market-specific strategies. Understanding these dynamics can provide insights into THR's future growth potential and areas for strategic development.
Competitive Landscape
In the Massachusetts Topical category, The Healing Rose (THR) has demonstrated a notable upward trajectory in rankings over the past few months, moving from 8th place in August 2024 to 4th place in September 2024 before settling at 5th place in October 2024. This positive trend in rank is indicative of a strong market presence and increasing consumer preference. In contrast, Chill Medicated, which started strong at 2nd place in both July and August, experienced a significant drop to 7th place by October, suggesting a potential decline in consumer interest or market saturation. Similarly, Nordic Goddess maintained a steady position in the top three initially but fell to 4th place in October, indicating a slight decrease in competitive edge. Meanwhile, Doctor Solomon's made a remarkable entry into the rankings, climbing to 3rd place by October, which could pose a new competitive challenge for THR. Overall, The Healing Rose (THR)'s ability to improve its rank amidst these shifts highlights its growing appeal and potential for increased sales in the Massachusetts market.
Notable Products
In October 2024, the top-performing product from The Healing Rose (THR) was the CBD Coconut Lip Balm (25mg CBD) in the Topical category, maintaining its first-place ranking consistently from July through October, with sales reaching 272 units. The CBD Peppermint Rosemary Lip Balm (25mg CBD) made a significant leap to second place from its previous fourth position in September, reflecting a notable increase in popularity. The CBD Assorted Bath Soak (100mg CBD) dropped to third place after holding second place for two months, indicating a slight dip in sales momentum. The CBD Orange Lavender With Chamomile Lip Balm (25mg CBD) re-entered the rankings at fourth, showing renewed interest after not being ranked in August and September. Lastly, the CBD Assorted Lip Balm (25mg CBD) held its ground at fifth place after a temporary rise to third in September, suggesting a stabilization in its sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
