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Aug-2024
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Overview
Market Insights Snapshot
Tidal's performance in the Concentrates category across various states has shown some notable fluctuations over the past few months. In Nevada, Tidal experienced a drop in rankings from 19th in May 2024 to 27th in July 2024, before recovering slightly to 23rd in August 2024. This movement suggests a competitive market where Tidal's positioning is volatile, possibly influenced by seasonal trends or competitor activities. Despite the drop, the brand managed to increase its sales from July to August, indicating a potential recovery or successful strategic adjustments.
In other states and categories, Tidal's absence from the top 30 rankings indicates areas for improvement or market penetration challenges. This absence can be seen as a significant opportunity for Tidal to strategize and potentially enter or strengthen their position in these markets. The data suggests that while Tidal has a presence in the Concentrates category in Nevada, there is room for growth and expansion in other states and categories. Such insights can guide Tidal's future efforts to enhance their market share and brand visibility.
Competitive Landscape
In the Nevada concentrates category, Tidal experienced notable fluctuations in rank and sales over the summer of 2024. Starting at 19th place in May, Tidal's rank dropped to 27th in July before recovering slightly to 23rd in August. This volatility is contrasted by competitors such as Dadirri, which maintained a relatively stable position, peaking at 16th in June and only falling to 22nd by August, and Mo-jo (NV), which saw a dramatic rise to 9th place in June before settling back to 24th in August. Pure Tonic Concentrates consistently hovered around the mid-20s, indicating a steady but unremarkable performance. Meanwhile, Gunslinger showed a significant improvement, moving from being outside the top 20 in June to 21st in August. These shifts highlight the competitive and dynamic nature of the Nevada concentrates market, where Tidal faces both rising and stabilizing competitors, impacting its market share and necessitating strategic adjustments to regain and maintain a higher rank.
Notable Products
In August 2024, the top-performing product for Tidal was Double Dream Shatter (Half Gram) in the Concentrates category, leading with sales of 97 units. Gastro Pop Shatter (0.5g) also ranked first in the Concentrates category, matching the sales of Double Dream Shatter. Crunch Berries Live Resin Sugar (0.5g) secured the second position in the Concentrates category with notable sales. Breakfast Cereal Honeycomb (0.5g) followed closely, ranking third in the same category. CBD All Natural Lip Balm (50mg CBD, 5g) showed a significant improvement, moving up from fifth place in July to fourth place in August with increased sales of 59 units.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
