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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Vapor Pens carried 85.00% share with a month-over-month change of 8.52% and a year-over-year decline of 15.93%, while Pre-Roll held 11.91% share with a 25.94% MoM rise against a 66.99% YoY drop; Concentrates contributed 3.09% share with an 11.50% MoM decline and a 59.88% YoY contraction. Despite an overall brand sales YoY decline of 30.98% and a 24-month contraction of 34.65%, the mix tilted further toward Vapor Pens as Pre-Roll recovered sequentially but remained sharply down YoY, implying that near-term volume stability hinges on Vapor Pens while Pre-Roll acts as a volatile secondary lever. Average price rose 9.75% YoY to $16.61 alongside a Vapor Pens average price of $16.98, and with Nevada anchoring the brand and a category rank of 20 in Vapor Pens, the concentration suggests tactical reliance on a single category where rank improvement could yield outsized impact.
The combined pattern—Vapor Pens up 8.52% MoM but down 15.93% YoY, Pre-Roll up 25.94% MoM but down 66.99% YoY—implies the brand is trading short-term rebounds for longer-term share erosion in secondary formats, reinforcing dependence on Vapor Pens at 85.00% share. With Concentrates down 11.50% MoM and 59.88% YoY at a higher $30.33 average price, price-sensitive segments likely consolidate in Vapor Pens, and the May 2026 price mix (brand average price up 9.75% YoY) suggests margin defense over breadth expansion; given the Vapor Pens rank of 20 in Nevada, the positioning priority shifts to depth within a single category rather than diversification that is currently underperforming.
Competitive Landscape
Panna Extracts sits at rank #20 in NV Vapor Pens in May 2026, slipping 1 position year over year from #19 while improving 3 spots from #23 in February 2026, and the brand remains 5 places below its peak of #15 from July 2025; by contrast, Rove held at #1 year over year despite a 27.46% YoY sales decline, and AiroPro vaulted from #11 to #4 with a 93.66% YoY sales increase, indicating that Panna Extracts’ modest rank deterioration amid leaders moving in opposite directions points to a stable but unaccelerated competitive position that risks further share drift without a catalyst.
Notable Products
Peaches & Creme Distillate Cartridge (0.5g) posted the steepest movement in May 2026 with a -18.6% month-over-month drop while holding rank 9, outpacing the -14.5% pullback of White Widow Distillate Cartridge (0.5g) at rank 1. Lemon Diesel Distillate Cartridge (0.5g) also declined -13.4% at rank 5, whereas Kona Gold Distillate Cartridge (0.5g) inched up +6.8% at rank 8. With seven of the top ten SKUs in Vapor Pens, the pattern implies dependence on a cartridge-led lineup where small gains are being offset by double-digit retreats at the top and bottom of the ranking.
White Widow Distillate Cartridge (0.5g) remains the top SKU at rank 1 despite a -14.5% month-over-month decline, while Banana Mimosa Cured Resin Cartridge (0.5g) sits at rank 4 with an uncited change but below the rank-2 Champagne Kush Distillate Cartridge (0.5g). Within the top ten, Vapor Pens occupy ranks 1, 2, 4, 5, 6, 7, 8, and 9, concentrating share away from Pre-Rolls at ranks 3 and 10 and pointing to a portfolio skew where volatility in a few pen SKUs can swing total monthly revenue around the $10.8k leader level.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
