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Dec-2024
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Overview
Market Insights Snapshot
In the competitive cannabis market, TKO / TKO Reserve has shown fluctuating performance across different states and product categories. In the Oregon market, the brand has maintained a presence within the top 30 for its Pre-Roll products, though with some volatility in rankings. Starting from a rank of 17 in September 2024, the brand experienced a slight decline, reaching the 24th position in November, before improving slightly to 22nd in December. This movement indicates a competitive landscape where TKO is striving to maintain its market share amidst dynamic consumer preferences and competitive pressures.
While TKO / TKO Reserve has managed to stay within the top 30 for the Pre-Roll category in Oregon, the brand's absence from the top 30 in other states or categories during the same period suggests potential areas for growth or strategic realignment. The sales figures in Oregon reflect a downward trend over the months, with a notable decrease from September to December. This could be indicative of seasonal demand fluctuations or increased competition. The brand's ability to navigate these challenges and capitalize on emerging opportunities will be crucial for its future performance in both existing and new markets.
Competitive Landscape
In the competitive landscape of Oregon's Pre-Roll category, TKO / TKO Reserve has experienced fluctuating rankings and sales over the last few months. Starting in September 2024, TKO / TKO Reserve held the 17th rank but saw a decline to 23rd in October and 24th in November, before slightly recovering to 22nd in December. This downward trend in rank is mirrored by a decrease in sales from September to December. In contrast, competitors like Piff Stixs and Lifted Northwest have maintained higher ranks, with Piff Stixs consistently staying within the top 12 and Lifted Northwest peaking at 10th in November. Meanwhile, Elysium Fields has shown a more stable performance, ranking between 19th and 23rd over the same period. The competitive pressure from these brands, particularly those with rising sales and stable or improving rankings, highlights the challenges TKO / TKO Reserve faces in maintaining its market position in Oregon's Pre-Roll segment.
Notable Products
In December 2024, the top-performing product from TKO / TKO Reserve was the GG1 Pre-Roll (1g), climbing to the number one rank with impressive sales of 1971 units. Following closely, the Guava Juice Pre-Roll (1g) secured the second position, showing a significant increase from its fifth-place rank in November. The Blueberry Muffin Pre-Roll (1g), which had consistently held the top spot from September to November, fell to third place with a notable decrease in sales. Laughing Gas Pre-Roll (1g) made its debut in the rankings, achieving fourth place without prior listings in earlier months. Grass Valley Girl Pre-Roll (1g) rounded out the top five, also appearing for the first time in the rankings for December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
