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Aug-2025
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Overview
Market Insights Snapshot
In the state of Oregon, TKO / TKO Reserve has shown a steady improvement in the Pre-Roll category over the summer of 2025. Beginning in May, the brand was ranked 36th, but by August, it had climbed to the 27th position. This upward trajectory indicates a growing consumer preference for TKO's offerings in this category. Notably, the brand's sales figures reflect this positive trend, with a significant increase from $83,228 in May to $131,082 in August. The consistent rise in rankings and sales suggests that TKO / TKO Reserve is effectively capturing market share in Oregon's competitive cannabis landscape.
Despite these gains in Oregon, it's important to note that TKO / TKO Reserve was not within the top 30 brands in any other state or category during this period. This absence from top rankings outside Oregon could be seen as a challenge for the brand, highlighting potential areas for growth and expansion. The lack of presence in other states might suggest that TKO's market strategies are currently more focused or successful in Oregon, or perhaps that they face stronger competition elsewhere. Understanding these dynamics could be crucial for stakeholders looking to leverage TKO's strengths and address its market gaps.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, TKO / TKO Reserve has shown a promising upward trajectory in rankings, moving from 36th place in May 2025 to 27th by August 2025. This improvement is indicative of a positive trend in sales performance, as evidenced by a consistent increase in sales figures over the same period. In contrast, East Fork Cultivars also experienced a rise in rankings, yet their sales growth was not as pronounced as TKO / TKO Reserve's. Meanwhile, Altered Alchemy saw fluctuations in their rank, peaking in July before slightly declining in August, suggesting a less stable market presence. Smokes / The Grow maintained a relatively stable position within the top 25, although their sales dipped in August, potentially opening opportunities for TKO / TKO Reserve to capture more market share. Lastly, Feel Goods experienced a decline in rank, which could further benefit TKO / TKO Reserve as they continue to climb the ranks and capture consumer interest in Oregon's competitive pre-roll category.
Notable Products
In August 2025, the top-performing product from TKO / TKO Reserve was the Saki Bomb Pre-Roll (1g), which achieved the number one rank with sales reaching 3162 units. Following closely was the Purple Drank Pre-Roll (1g), climbing from fourth place in July to second place in August with notable growth. Midnight Jam Pre-Roll (1g) held a strong position, moving from first in July to third in August. The Lemon Cherry Gelato Pre-Roll (1g) saw a drop in rank from first in June to fourth in August. Alpacalypse Pre-Roll 2-Pack (1.5g) maintained its fifth-place position from June to August, indicating stable sales performance.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
