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Oct-2025
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Overview
Market Insights Snapshot
In the state of Oregon, TKO / TKO Reserve has shown a fluctuating performance in the Pre-Roll category over the past few months. The brand managed to climb from the 29th position in July 2025 to the 25th position by August, maintaining this rank through September. However, by October, TKO / TKO Reserve fell back to the 30th position, indicating a potential challenge in sustaining its competitive edge. Despite this, their sales figures reveal a generally stable performance with a slight dip in October, suggesting external factors or market dynamics that might have influenced their ranking.
The brand's presence in other states or categories is notably absent from the top 30 rankings, which could be interpreted as a missed opportunity for expansion or a strategic focus on their current market. This absence might point to either a limitation in brand reach or a deliberate choice to concentrate efforts within Oregon's Pre-Roll segment. The fluctuation in rankings within Oregon highlights both the competitive nature of the market and the need for TKO / TKO Reserve to innovate or adapt their strategies to maintain or improve their standing in the coming months.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll market, TKO / TKO Reserve has experienced notable fluctuations in its ranking over the past few months. In July 2025, TKO / TKO Reserve was ranked 29th, improving to 25th in both August and September, before dropping to 30th in October. This decline in October could be attributed to the resurgence of competitors like Eugreen Farms, which jumped from 43rd in September to 29th in October, and Bigfoot Bud Co, which improved its rank to 28th in October. Meanwhile, PRUF Cultivar saw a decline from 15th in July to 33rd in October, indicating a potential shift in consumer preferences or market dynamics. Despite these changes, TKO / TKO Reserve maintained relatively stable sales figures, suggesting a loyal customer base, although the competitive pressure from brands like Gud Gardens and others remains significant. Understanding these trends and competitive movements can provide valuable insights for strategic positioning and market opportunities.
Notable Products
In October 2025, the top-performing product for TKO / TKO Reserve was Cherry Cookies Pre-Roll (1g), which ascended to the number one rank from third place in September, achieving notable sales of 3,772 units. Blockberry Pre-Roll (1g) entered the rankings for the first time, securing second place with impressive sales figures. London Pound Cake Pre-Roll (1g) maintained a strong presence, ranking third, though it experienced a slight drop from its second-place position in July. Lemon Skunk Pre-Roll (1g) and No Drama Llama Blunt (2g) rounded out the top five, ranking fourth and fifth, respectively, both appearing in the rankings for the first time. This shift in rankings indicates a dynamic change in consumer preferences for TKO / TKO Reserve's pre-roll products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
