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Jun-2024
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Overview
Market Insights Snapshot
TKO / TKO Reserve has shown a consistent presence in the Pre-Roll category across Oregon over the past few months. Starting from a rank of 15 in March 2024, the brand experienced a slight drop to 16 in April, and then maintained its position at 17 for both May and June. This indicates a stable but slightly declining trend in their market performance within this category. The sales figures also reflect this trend, with a small dip from March to April, followed by a recovery and growth in May and June. Despite not breaking into the top 10, the brand's ability to remain within the top 20 suggests a steady consumer base and resilience in a competitive market.
It is noteworthy that TKO / TKO Reserve did not fall out of the top 30 in any of the months analyzed, which is a positive sign for their market presence in Oregon. However, the lack of significant upward movement in rankings could indicate challenges in gaining a stronger foothold or increasing market share. The brand's performance in other states or categories has not been detailed here, but the trends in Oregon provide a useful snapshot of their current market dynamics. Observing these trends can be valuable for stakeholders looking to understand the brand's positioning and potential areas for growth or improvement.
Competitive Landscape
In the competitive landscape of the Oregon pre-roll category, TKO / TKO Reserve has demonstrated a consistent performance, maintaining a rank of 17th place from May to June 2024. This stability is notable when compared to competitors such as Cascade Valley Cannabis, which fluctuated between 14th and 19th place over the same period, and Emerald Fields Cannabis, which dropped out of the top 20 in April and May before recovering to 19th place in June. Meanwhile, Meraki Gardens showed a significant upward trend, rising from 21st place in March to 15th in June, indicating a potential threat to TKO / TKO Reserve's market position. Additionally, Piff Stixs has been a strong competitor, consistently ranking close to TKO / TKO Reserve and even surpassing it in May and June. These dynamics suggest that while TKO / TKO Reserve has maintained a stable rank, the competitive pressure from both rising and fluctuating brands necessitates strategic efforts to enhance market share and sales growth.
Notable Products
In June 2024, the top-performing product from TKO / TKO Reserve was Blueberry Muffin Pre-Roll (1g), which maintained its position as the number one product with sales reaching 3549 units. True OG Pre-Roll (1g) held steady in the second position, showing a consistent performance across the months. The Tickled Peach Pre-Roll 2-Pack (1.5g) climbed to the third spot from fifth in May 2024, indicating a notable increase in popularity. Bacio Biscotti Pre-Roll 2-Pack (1.5g) entered the rankings at fourth place, while Grapefruit (1g) made its debut in the fifth position. These changes highlight a dynamic shift in consumer preferences, particularly towards pre-roll products.
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