.svg){kind=small}
Apr-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Oregon, TKO / TKO Reserve has shown a fluctuating performance in the Pre-Roll category over the first four months of 2024. Starting the year at a strong position of 12th in January, the brand improved its standing to 9th in February, showcasing a positive trend with a notable increase in sales from $192,606 in January to $244,198 in February. However, this upward trajectory did not maintain its momentum, as the brand experienced a decline in the following months, dropping to 15th place in March and further down to 21st in April. This decline in rankings indicates a challenge in sustaining its market position in the competitive Pre-Roll category, despite a strong start at the beginning of the year.
The performance of TKO / TKO Reserve in Oregon reflects a dynamic and competitive landscape within the Pre-Roll category. The initial improvement in rankings from January to February suggests that the brand was able to effectively capture consumer interest and increase its market share during this period. However, the subsequent decline in rankings from March to April highlights the challenges brands face in maintaining consumer loyalty and competitiveness in the market. The drop to 21st place in April, in particular, suggests that TKO / TKO Reserve may need to reassess its market strategies or product offerings to regain its earlier momentum and improve its standing in the Oregon cannabis market. This performance trajectory offers valuable insights into the brand's market dynamics and potential areas for strategic adjustments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Oregon, TKO / TKO Reserve has experienced fluctuations in its market position, with its rank changing from 12th in January 2024 to 9th in February, then dropping to 15th in March, and finally falling out of the top 20 by April. This trend suggests a challenging market for TKO / TKO Reserve, especially when compared to its competitors. Notably, Bigfoot Bud Co has shown a steady improvement in rank and sales, moving from 24th in January to 20th by April, indicating a stronger performance and potentially capturing market share from TKO / TKO Reserve. Similarly, PRUF Cultivar / PRŪF Cultivar and Piff Stixs have shown resilience and growth in sales, even though their rankings have varied. Lifted Northwest, another competitor, has also seen significant rank changes, highlighting the dynamic nature of the Pre-Roll market in Oregon. These shifts underscore the competitive pressures facing TKO / TKO Reserve, with rivals not only improving their market positions but also potentially impacting TKO / TKO Reserve's sales and market share.
Notable Products
In April 2024, TKO / TKO Reserve saw the Bacio Biscotti Pre-Roll 2-Pack (1.5g) leading its sales with a total of 1270 units, marking it as the top-selling product for the month. Following closely was the Banana Cream Pie Pre-Roll 2-Pack (1.5g) in second place, demonstrating the strong performance of Pre-Roll products in their lineup. The Kingpins - Chem Haze Pre-Roll (1g), which was the top product in March, dropped to third place in April, indicating a shift in consumer preferences within the Pre-Roll category. The Runtz Pre-Roll 2-Pack (1.5g) and Obama Kush (Bulk) rounded out the top five, placing fourth and fifth respectively, showcasing a diverse interest in both Pre-Roll and Flower categories. These rankings highlight significant changes from previous months, reflecting evolving consumer tastes and the competitive nature of TKO / TKO Reserve's product offerings.
Top Selling Cannabis Brands
