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Nov-2025
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Overview
Market Insights Snapshot
Emerald Fields Cannabis has demonstrated varied performance across different product categories and states. In the Oregon market, the brand's Flower category has experienced some fluctuations in ranking over the past few months. Starting from a strong position at rank 5 in August 2025, it slipped to rank 11 by October, before recovering slightly to rank 8 in November. This movement indicates a competitive landscape where Emerald Fields Cannabis is maintaining a presence in the top 10, albeit with some challenges. The sales figures reflect this dynamism, with a noticeable dip in September followed by a recovery in November, suggesting a potential seasonal or market-driven factor affecting sales.
In contrast, the Pre-Roll category in Oregon presents a more challenging scenario for Emerald Fields Cannabis. The brand's rank fell out of the top 30 by October, landing at rank 41, and only slightly improved to rank 39 in November. This indicates a significant struggle in maintaining a competitive edge in this category. The sales trajectory mirrors this ranking challenge, with a significant drop from August to October, before a marginal increase in November. Such performance highlights the need for strategic adjustments to regain ground in the Pre-Roll segment, where competition appears to be particularly fierce.
Competitive Landscape
In the competitive landscape of Oregon's flower category, Emerald Fields Cannabis has experienced notable fluctuations in its market position from August to November 2025. Initially ranked 5th in August, Emerald Fields Cannabis saw a decline to 11th place by October, before recovering slightly to 8th in November. This volatility contrasts with the steady ascent of Eugreen Farms, which improved its rank from 12th in August to 7th in November, indicating a strengthening market presence. Meanwhile, Urban Canna consistently outperformed Emerald Fields Cannabis, maintaining a top 6 position throughout the period. Despite these challenges, Emerald Fields Cannabis's sales figures suggest resilience, as they managed to rebound in November after a dip in October. This dynamic environment underscores the importance for Emerald Fields Cannabis to leverage strategic marketing and product differentiation to regain and sustain a higher ranking amidst strong competitors like Oregrown and PDX Organics, both of which showed significant improvements in their rankings during this period.
Notable Products
In November 2025, the top-performing product for Emerald Fields Cannabis was the Durban Poison x Tiger Milk Diamond Infused Pre-Roll (1.5g) in the Pre-Roll category, which climbed to the number one spot with notable sales of 3336 units. The Blue Dream Pre-Roll 2-Pack (1g) secured the second rank, marking its first appearance in the top rankings. The Citrus Plus x Black Magic Diamond Infused Pre-Roll (1.5g) followed closely in third place, while Runtz of Eden (28g) in the Flower category achieved fourth position. Jager OG x Papaya Juice Hash Infused Pre-Roll (2g) rounded out the top five, maintaining its debut rank from the previous month. The rise of the Durban Poison x Tiger Milk product from fifth in October to first in November highlights a significant increase in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
