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Jun-2024
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Overview
Market Insights Snapshot
Emerald Fields Cannabis has shown a notable performance in the Oregon market, particularly in the Flower category. Over the past few months, the brand has experienced fluctuations in its rankings, starting at 5th place in March 2024, dropping to 9th place by May, and then rebounding to 4th place in June 2024. This upward trend in June suggests a positive reception and growing consumer demand. The brand's sales figures in the Flower category also reflect this trend, with a significant increase in June, indicating a strong market presence and potential for further growth.
In contrast, Emerald Fields Cannabis has faced challenges in the Pre-Roll category in Oregon. The brand's rankings have seen a downward trend, starting at 18th place in March and falling to 24th place by May, before slightly improving to 19th place in June 2024. Although there was a noticeable increase in sales in June, the brand's lower rankings in the top 30 suggest that competition in this category is fierce. The brand's ability to improve its standing in the coming months will be crucial for maintaining its market share in the Pre-Roll segment.
Competitive Landscape
In the competitive landscape of the Oregon flower category, Emerald Fields Cannabis has shown notable fluctuations in rank and sales over the past few months. In March 2024, Emerald Fields Cannabis held a strong position at rank 5, but experienced a dip to rank 9 in May before rebounding to rank 4 in June. This recovery is significant, especially when compared to Self Made Farm, which saw a less dramatic change, maintaining a relatively stable rank between 5 and 8. Meanwhile, PRUF Cultivar / PRŪF Cultivar consistently performed well, though it dropped from rank 2 in May to rank 5 in June, indicating a potential opportunity for Emerald Fields Cannabis to capitalize on this shift. Additionally, Deep Creek Gardens made a significant leap from rank 12 in April to rank 2 in June, highlighting the competitive volatility in the market. Focus North also demonstrated a remarkable rise from rank 14 in May to rank 3 in June. These dynamics suggest that while Emerald Fields Cannabis has faced challenges, its ability to climb back up the ranks indicates resilience and potential for growth amidst a highly competitive environment.
Notable Products
In June 2024, the top-performing product for Emerald Fields Cannabis was Brr Berry #3868 Pre-Roll 10-Pack (7.5g), which climbed to the number one spot with sales reaching $2,945. Grape Gas Pre-Roll 10-Pack (7.5g) secured the second rank, making its debut in the top positions. Blue Dream Pre-Roll 5-Pack (3.25g) improved its standing to third place from its previous fifth rank in April 2024. Grape Biscotti Pre-Roll 10-Pack (5g) came in fourth, while Forbidden Fruit (28g) held the fifth position. Notably, products like Brr Berry #3868 Pre-Roll and Blue Dream Pre-Roll showed significant upward movement in rankings compared to prior months.
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