Apr-2024
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Overview
Market Insights Snapshot
In Oregon, Emerald Fields Cannabis has shown a notable presence in the Flower category, maintaining a position within the top 15 brands from January to April 2024. The brand experienced a slight fluctuation in rankings, starting at 9th in January, dipping to 11th in February, rebounding to 9th in March, and then slightly falling to 13th in April. This movement suggests a competitive stance in the Oregon market, with sales peaking in March at $447,542. The decline in rank during April, despite an increase in sales from February to March, indicates a highly competitive market environment where even slight sales variations can impact rankings significantly.
Furthermore, the performance of Emerald Fields Cannabis in the Pre-Roll category in Oregon also deserves attention. The brand managed to stay within the top 30 from January to April 2024, albeit at the lower end of the spectrum. Starting at 28th in January and slightly improving its position to 25th in February and March, before dipping to 27th in April, shows a consistent struggle to climb higher in the rankings. This consistency in the lower rankings, while not as impressive as their Flower category performance, still highlights Emerald Fields Cannabis's ability to maintain a presence in a highly saturated market. The gradual increase in sales across the months, with April showing sales of $126,186, suggests a growing consumer interest in their Pre-Roll products, despite the challenges in ranking improvement.
Competitive Landscape
In the competitive landscape of the Oregon flower cannabis market, Emerald Fields Cannabis has demonstrated a consistent performance, maintaining its position within the top 15 brands from January to April 2024. Notably, Emerald Fields Cannabis saw a slight fluctuation in its ranking, moving from 9th in January to 11th in February, climbing back to 9th in March, and then slightly dropping to 13th in April. This performance indicates a resilient brand presence amidst fierce competition. Competitors such as Otis Garden and Oregon Roots have shown variable movements in rank, with Otis Garden notably climbing from 22nd to 11th position by April, suggesting a significant increase in market share and sales, potentially impacting Emerald Fields Cannabis's market position. Meanwhile, Frontier Farms and Chalice Farms also experienced shifts in their rankings, indicating a dynamic and competitive market environment. The sales trends and rank changes of these competitors could influence Emerald Fields Cannabis's strategies and market positioning, highlighting the importance of monitoring competitive movements and market dynamics in the Oregon cannabis flower category.
Notable Products
In April 2024, Emerald Fields Cannabis saw Wedding Cake (14g) from the Flower category leading the sales with a remarkable figure of 3702 units, marking it as the top-performing product of the month. Following it, Nigerian Silver (28g), another Flower category product, secured the second position with significant sales. The third spot was claimed by Trop Santos Pre-Roll 10-Pack (7.5g) from the Pre-Roll category, indicating a diverse consumer preference within the top ranks. GMO Cookies (28g), also from the Flower category, experienced a slight drop to the fourth rank from its previous third position in March, showcasing a slight shift in consumer choice. Lastly, Apple Mintz Pre-Roll 10-Pack (7.5g) made it to the top five, improving its rank from the previous months, which reflects a growing interest in the Pre-Roll category among consumers.