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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In July 2026, Emerald Fields Cannabis concentrated 88.81% of sales in Flower while Pre-Roll accounted for 11.19%, a split that tightened YoY as Flower declined 70.91% versus an 86.75% drop in Pre-Roll, and shifted MoM with Flower up 4.63% while Pre-Roll fell 42.02%. The brand’s average price rose 1.63% YoY even as total brand sales fell 74.43% YoY, and within Flower the unit-level average price sat at $22.90, contrasting with a $2.31 average in Pre-Roll, indicating a wide ticket gap aligned with the mix skew. With a Oregon Flower rank of 33 and category share concentrated in one format, the pattern implies Emerald Fields Cannabis is leaning into a narrower, higher-ticket Flower position while ceding breadth in Pre-Roll.
That mix evolution implies the brand is prioritizing depth in Flower over multi-format presence: a 4.63% MoM gain in Flower against a 42.02% MoM contraction in Pre-Roll indicates near-term resource or shelf focus, while the 86.75% YoY Pre-Roll decline relative to a 70.91% YoY Flower decline suggests long-run de-emphasis of entry-price formats. Coupled with a 1.63% YoY lift in average price and a Oregon Flower rank of 33, the signal is that Emerald Fields Cannabis is trading coverage for defensible positioning within Flower, with the trade-off being lower basket expansion via Pre-Roll and tighter competitiveness against price-led peers.
Competitive Landscape
Emerald Fields Cannabis sits at rank #33 in OR Flower in July 2026 after sliding 29 positions year over year from #4, and falling 19 spots since April 2026 when it was #14; this contrasts with PRUF Cultivar / PRŪF Cultivar holding #1 with a 50.7% YoY sales increase and Otis Garden rising to #4 alongside an 86.2% YoY sales gain, indicating Emerald Fields Cannabis is losing relative share while faster-rising peers consolidate the top tier, and the drop from a peak of #2 in June 2025 to #33 implies sustained distribution or velocity erosion that requires a repositioning of assortment or pricing to arrest rank decline.
Notable Products
Banana Punch (28g) posted the steepest move in July 2026 with a -63.7% month-over-month drop and slid to rank 7, while Sour Breath Pre-Roll 2-Pack (1g) surged 91.9% MoM to rank 3. Jealousy Pre-Roll 2-Pack (1g) holds rank 1 as the top SKU, and four of the top ten are Flower products spanning ranks 2, 4, 6, and 7. This pattern implies a pivot toward Pre-Rolls for growth while Flower volatility forces tighter SKU rationalization and pricing control.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
