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Apr-2024
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Overview
Market Insights Snapshot
In the state of Oregon, Altered Alchemy has shown a remarkable performance in the Concentrates category, maintaining the top position from January to April 2024. This consistency in ranking is a strong indicator of the brand's dominance and consumer preference within this category. Specifically, their sales in January started impressively with over 1 million and continued to grow, reaching approximately 1.49 million by April 2024. Such a consistent upward trajectory in both ranking and sales highlights Altered Alchemy's successful strategies and consumer loyalty in Oregon's concentrates market. However, in the Vapor Pens category, Altered Alchemy positioned much lower, hovering around the 27th rank throughout the same period, which suggests a significant difference in market performance between the two categories.
While Altered Alchemy leads the Concentrates category, its performance in the Vapor Pens category tells a different story, consistently ranking in the lower tier (27th) from January to April 2024. This stark contrast between the two categories could indicate a focused expertise or consumer preference that favors their concentrates over their vapor pens in Oregon. The sales figures for Vapor Pens, although significantly lower than those for Concentrates, show a slight increase in March before dipping again in April. This fluctuation, although not drastic, could suggest varying consumer interest or competitive challenges within the Vapor Pens market. The consistent top-tier ranking in Concentrates versus the lower-tier performance in Vapor Pens across the same state underscores the brand's need to possibly reevaluate their market strategies or product offerings in the less performing categories.
Competitive Landscape
In the competitive landscape of the concentrates category in Oregon, Altered Alchemy has maintained its position as the top brand from January to April 2024, showcasing a consistent lead in rank and a significant upward trajectory in sales. Its closest competitors, White Label Extracts and Red Eye Extracts (OR), have shown fluctuating ranks within the same period, with White Label Extracts moving up to the second position by April and Red Eye Extracts (OR) making a notable jump to the third position from being eleventh in January. Despite these shifts, Altered Alchemy's sales figures were substantially higher, indicating a strong consumer preference and market dominance. The upward movement of Red Eye Extracts (OR) in rank and sales suggests a growing competition, yet Altered Alchemy's consistent top rank and sales growth highlight its robust market presence and consumer loyalty in Oregon's concentrates category.
Notable Products
In April 2024, Altered Alchemy's top-performing product was Icy Runtz Cured Resin (1g) from the Concentrates category, with sales reaching 4601.0 units. Following closely behind in second place was G6 Cured Resin (1g), also from the Concentrates category. The third spot was taken by Strawberry Pave Live Resin FECO (1g), indicating a strong preference for concentrate products among Altered Alchemy's offerings. Notably, Gas Face Cured Resin (1g) and Pineapple Fruz Cured Resin (1g) rounded out the top five, highlighting the dominance of concentrates in this month's sales. This ranking marks a significant shift in consumer preferences, as previous months' data were not provided, suggesting these products have recently gained popularity.
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