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May-2026
Sales
Trend
6-Month
Product Count
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Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Altered Alchemy concentrated 63.60% share in Concentrates with 22.27% year-over-year growth but a -4.75% month-over-month dip, while Vapor Pens expanded to 28.89% share on 129.98% year-over-year growth and 11.69% month-over-month growth; Pre-Roll held 6.87% share with 23.62% year-over-year and 20.91% month-over-month gains. Flower remained small at 0.61% share yet spiked 187.30% month-over-month, and Tincture & Sublingual contracted to 0.03% share with -54.87% year-over-year and -33.90% month-over-month declines. The mix implies a pivot toward inhalables anchored by Concentrates leadership and accelerated by Vapor Pens momentum, while niche formats are being deprioritized as the brand sustains 42.43% year-over-year total sales growth alongside a 4.55% average price lift.
Positioning-wise, holding rank 1 in Concentrates in Oregon while Vapor Pens post 129.98% year-over-year and 11.69% month-over-month growth signals a two-engine strategy where category leadership funds expansion into adjacent high-velocity formats; concurrently, a -4.75% month-over-month dip in Concentrates and 20.91% month-over-month rise in Pre-Roll indicate incremental share defense via secondary inhalables. With average price at $10.97 and category-level price points of $9.82 in Concentrates versus $15.33 in Vapor Pens, the price ladder supports trading up without abandoning value, which implies near-term revenue mix will tilt toward higher-priced Vapor Pens while maintaining Concentrates share above 60% unless the month-over-month softness persists.
Competitive Landscape
Altered Alchemy holds rank #1 in OR Concentrates in May 2026, unchanged from #1 a year ago, while also maintaining #1 for the past three months, which contrasts with Oregrown moving from #3 to #2 and White Label Extracts (OR) rising from #5 to #3 as their year-over-year sales grew 20.2% and 25.6% respectively; by comparison, Red Eye Extracts (OR) slid from #2 to #4 with a 38.5% sales decline, even as Buddies jumped from #11 to #5 on 64.2% growth. With Altered Alchemy peaking at #1 in May 2026 and holding #1 year-over-year while multiple challengers advance in rank by 1–6 positions, the pattern implies durable category leadership that requires active defense against faster-climbing peers concentrated between ranks #2 and #5.
Notable Products
Amaretto Sour Cured Resin (1g) posted the steepest movement in May 2026 with a -36.96% month-over-month drop while sitting at rank 8, and Strawberry Drip Cured Resin (1g) also fell -24.80% at rank 7. Day Wrecker Cured Resin (1g) declined -32.24% at rank 9, and four of the top ten are Cured Resin SKUs clustered between ranks 7 and 10, signaling concentrated downside in the mid-to-lower leaderboard tiers. Kush Mintz Cured Resin (1g) held rank 1 with $49,910 while Maui Jack Cured Resin (1g) and Grape Fritter Cured Resin (1g) occupied ranks 2 and 3, creating a split where leadership remains stable even as the tail softens by double digits. The pattern implies Altered Alchemy’s commercial direction hinges on protecting top-ranked Cured Resin flagships while pruning or refreshing mid-tier Cured Resin variants that are eroding share.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
