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Apr-2026
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Overview
Market Insights Snapshot
Altered Alchemy has demonstrated a strong performance in the Oregon market, particularly in the Concentrates category, where it consistently held the number one rank from January to April 2026. This stability in the top position indicates a robust market presence and consumer preference for their Concentrates products. In contrast, their performance in the Vapor Pens category showed a slight but noteworthy upward movement, improving from 16th in January to 13th by March, where they maintained their rank through April. This suggests an increasing acceptance and demand for their Vapor Pens over the first quarter of the year.
However, the brand's performance in the Pre-Roll category in Oregon reflects a more volatile trend. While they improved their rank from 29th in January to 25th in February, by April, they fell out of the top 30, landing at 33rd. This drop out of the top 30 could be indicative of challenges in maintaining a competitive edge or shifting consumer preferences in the Pre-Roll segment. The significant decline in April sales further highlights the need for strategic adjustments in this category to regain market traction.
Competitive Landscape
In the Oregon concentrates market, Altered Alchemy has consistently maintained its top position from January to April 2026, showcasing a strong market presence and brand loyalty. Despite a slight dip in sales in February, Altered Alchemy's sales surged significantly in March and April, indicating a robust recovery and growth trajectory. In contrast, Oregrown has held a steady second place, but its sales have not experienced the same upward momentum, suggesting that Altered Alchemy is widening its lead. Meanwhile, White Label Extracts (OR) has shown some volatility, moving from fifth to third place by April, yet its sales remain substantially lower than Altered Alchemy's. This dynamic indicates that while competitors are vying for position, Altered Alchemy's dominance in the Oregon concentrates category remains unchallenged, potentially attracting more consumers looking for a reliable and popular brand.
Notable Products
In April 2026, GMO Live Resin (1g) topped the sales chart for Altered Alchemy, securing the first position with notable sales of 5986 units. Amaretto Sour Cured Resin (1g) followed closely in second place, while Strawberry Drip Cured Resin (1g) held the third spot. Day Wrecker Cured Resin (1g) and Rango Tango Diamond Infused Pre-Roll 2-Pack (1.5g) occupied the fourth and fifth positions, respectively. This ranking marks the first recorded month for these products in the dataset, indicating a strong debut for Altered Alchemy's concentrates and pre-rolls. Compared to previous months, these products have shown a remarkable entry, suggesting a strategic launch or increased market demand in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
