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Mar-2025
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Overview
Market Insights Snapshot
Altered Alchemy has demonstrated a strong performance in the Concentrates category in Oregon, consistently holding the top spot from December 2024 through March 2025. This consistent ranking highlights their dominance and suggests a stable consumer base and effective market strategies within this category. However, their performance in the Vapor Pens category tells a different story. While they remained in the top 30, their rank fluctuated from 27th in December to 31st in March, indicating potential challenges or increased competition. Such a trend might prompt the brand to reassess their approach to this particular category.
In the Pre-Roll category, Altered Alchemy has shown a promising upward trajectory in Oregon. Starting at 36th place in December 2024, they climbed to 26th by March 2025. This positive movement could be indicative of successful marketing efforts or product improvements that resonate well with consumers. The brand's ability to break into the top 30 in January and continue to ascend suggests a growing presence and acceptance in this category. While the brand has not yet reached the top tiers in Pre-Rolls or Vapor Pens, their progress offers a glimpse into potential areas for growth and expansion.
Competitive Landscape
In the Oregon concentrates market, Altered Alchemy has consistently maintained its top position from December 2024 through March 2025, showcasing its dominance in this category. Despite a slight fluctuation in sales, with a notable increase in March 2025, Altered Alchemy's leadership remains unchallenged. Meanwhile, Entourage Cannabis / CBDiscovery has shown a steady improvement in rank, moving from 5th to 3rd place, indicating a potential threat if this upward trend continues. White Label Extracts (OR) has also been a strong competitor, consistently holding the 2nd position in the last two months of the period, with a significant sales boost in March 2025. These shifts in the competitive landscape highlight the importance for Altered Alchemy to continue innovating and maintaining customer loyalty to secure its leading position.
Notable Products
In March 2025, Altered Alchemy's top-performing product was Blue Cabo Cured Resin (1g) from the Concentrates category, securing the number one rank with notable sales reaching 8,501 units. This product maintained its top position since December 2024, consistently outperforming others in its category. Runtz Breath Cured Resin (1g) followed closely in second place, showing a solid performance with a steady rank since its introduction. Citrus Candy Cured Resin (1g) and WAP Cured Resin (1g) held the third and fourth positions, respectively, with stable rankings over the months. Blueberry Banana Muffin Cured Resin (1g) rounded out the top five, maintaining its position consistently, indicating a strong preference for these particular concentrates among consumers.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
