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Aug-2025
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Overview
Market Insights Snapshot
Altered Alchemy has demonstrated a strong performance in the Oregon market, particularly in the Concentrates category, where it has consistently held the number one rank from May to August 2025. This sustained top position highlights the brand's dominance and popularity within this category in the state. While the sales figures in Concentrates showed slight fluctuations, the overall trend remained robust, indicating a stable consumer base. In contrast, the Pre-Roll category presented a more volatile picture, with rankings varying from 28th to 33rd, suggesting potential challenges in maintaining a consistent market presence. This inconsistency could be a point of concern for the brand, as it indicates a struggle to secure a strong foothold in the Pre-Roll segment.
In the Vapor Pens category, Altered Alchemy experienced a positive trend in Oregon, improving its rank from 24th in May to 20th by August 2025. This upward movement suggests that the brand is gaining traction in this segment, potentially due to successful product offerings or marketing strategies. Despite not breaking into the top 15, the steady climb in rankings indicates a growing acceptance and preference for Altered Alchemy's Vapor Pens among consumers. The brand's ability to maintain and improve its position in multiple categories reflects a strategic approach to market penetration, although there remains room for growth, particularly in the Pre-Roll sector.
Competitive Landscape
In the Oregon concentrates market, Altered Alchemy has consistently maintained its top rank from May to August 2025, showcasing its dominance and strong brand presence. This stability in rank is particularly impressive given the fluctuations experienced by competitors such as Oregrown, which saw its rank vary significantly from 4th in May to 13th in June, before climbing back to 3rd by August. Meanwhile, White Label Extracts (OR) has been a steady contender, holding the 3rd position in May and June, and moving up to 2nd in July and August. Despite these shifts among competitors, Altered Alchemy's sales figures have remained robust, consistently outperforming others in the market. This suggests a strong customer loyalty and effective market strategy, positioning Altered Alchemy as a leader in the Oregon concentrates category.
Notable Products
In August 2025, Altered Alchemy's top-performing product was Platinum Puff Cured Resin (1g) in the Concentrates category, securing the first position with sales of 5,597 units. Cap Junky Cured Resin (1g) followed closely in second place, while Gas Face Cured Resin (1g) held the third spot. Strawberry Gary Cured Resin (1g) and Orange Push Pop Cured Resin (1g) rounded out the top five, ranking fourth and fifth, respectively. Notably, all these products debuted in the rankings for August, as they were not listed in the previous months, indicating a significant surge in their popularity and sales performance during this period.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
