Market Insights Snapshot
In the Pre-Roll category, Piff Stixs demonstrated a commendable performance in Oregon over the four-month period from July to October 2023. The brand started in July at the 12th position, experienced a slight drop in August and September, but significantly improved to rank 8th in October. This improvement in ranking indicates a positive trend, despite the brand's sales oscillating around the 240,000 mark for the first three months before experiencing a notable increase to 272,092 in October.
However, Piff Stixs' performance in the Vapor Pens category in Oregon has been somewhat inconsistent. The brand kicked off in July at the 20th position, made a significant leap to the 14th position in August, but then dropped back to 16th in September and further to 18th in October. Interestingly, the drop in ranking in October doesn't reflect the sales trend for the brand in this category, as Piff Stixs saw a substantial increase in sales from July to August, maintained this level in September, before experiencing a decline in October. This could potentially indicate a more competitive market environment in the Vapor Pens category.
In the competitive landscape of the Pre-Roll category in Oregon, Piff Stixs has shown a steady performance, maintaining a rank within the top 15 brands from July to October 2023. However, it's worth noting that Piff Stixs has faced stiff competition from brands like Rebel Spirit, Entourage Cannabis / CBDiscovery, Kites, and Killa Beez. Rebel Spirit, despite a significant drop in rank from 3rd to 10th between September and October, has consistently outperformed Piff Stixs in sales. Entourage Cannabis / CBDiscovery and Killa Beez have also shown a higher sales performance than Piff Stixs, with Killa Beez notably improving its rank from 16th to 7th. Kites, on the other hand, has shown a consistent top 10 performance, indicating a strong presence in the market. These trends suggest a highly competitive market for Piff Stixs, with ample room for growth and improvement.
In October 2023, the top-performing product from Piff Stixs was the 'Cereal Milk Rosin Infused Blunt (2g)' with 849 units sold. Following closely behind in the second spot was the 'Oreoz Infused Blunt (1.5g)' with 718 units sold. The 'Cereal Milk Liquid Diamonds Cartridge (1g)' ranked third, while the 'Lil Piff - Lemon Cherry Gelato Infused Pre-Roll 5-Pack (2.5g)' and 'Lil Piff - Hella Jelly Infused Pre-Roll 5-Pack (2.5g)' rounded out the top five. These rankings represent the first appearance of these products in the top five, as none of them were ranked in the previous three months. This indicates a significant shift in consumer preference towards these products within the month of October.