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Oct-2025
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Overview
Market Insights Snapshot
In California, Treesap has shown notable performance in the Beverage category. Over the past few months, the brand has consistently maintained a presence in the top 15, with a slight improvement from 14th place in July to 12th in October. This upward trend indicates a growing consumer preference for Treesap beverages, as evidenced by a significant increase in sales from July to August, followed by a steady performance in subsequent months. In contrast, Treesap's performance in the Pre-Roll category has seen a decline, falling from 46th place in September to 69th in October, which suggests potential challenges in maintaining market share within this segment.
Meanwhile, Treesap's presence in the Vapor Pens category in California has been fluctuating, as the brand was not ranked in the top 30 until August, where it entered at 92nd place. Despite not achieving a top-tier ranking, Treesap has shown incremental progress, moving up to 86th place by October. This gradual improvement, along with an increase in sales, suggests that Treesap is gaining traction in this competitive category. However, the absence of Treesap in the top 30 for July highlights the challenges the brand faces in breaking into higher ranks within the Vapor Pens market.
Competitive Landscape
In the competitive landscape of the California Pre-Roll category, Treesap experienced a notable fluctuation in its ranking and sales performance from July to October 2025. Initially holding a strong position at rank 51 in July, Treesap improved to rank 46 by September, before dropping to rank 69 in October. This decline coincided with a significant drop in sales from $232,638 in September to $157,437 in October. In contrast, competitors such as Himalaya and Oakfruitland showed more stable rankings, with Himalaya maintaining a presence within the top 70 and Oakfruitland improving from rank 84 in July to 68 in October. Meanwhile, 3C Farms / Craft Cannabis Cultivation demonstrated a consistent upward trend, moving from rank 94 in July to 73 in October, indicating a potential threat to Treesap's market share. The fluctuations in Treesap's performance suggest a need for strategic adjustments to regain its competitive edge in the California Pre-Roll market.
Notable Products
In October 2025, the top-performing product from Treesap was the Watermelon Infused Pre-Roll 2-Pack (2.4g) in the Pre-Roll category, maintaining its first-place rank from previous months with sales of 1649 units. The Orange Guava Infused Pre-Roll 2-Pack (2.4g) also showed strong performance, securing the second rank with improved sales compared to September. Critical Mass Shake (28g) entered the rankings at third place, showing notable sales in its debut month. The Mango Poison Infused Pre-Roll 2-Pack (2.4g) remained steady at fourth, while Banana Cream Infused Pre-Roll 2-Pack (2.4g) held the fifth position, consistent with its September ranking. Overall, the Pre-Roll category dominated the top spots, with subtle shifts in rankings highlighting competitive sales dynamics.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
