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Aug-2024
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Overview
Market Insights Snapshot
The performance of Treesap across various categories and states has shown some notable trends over the past few months. In California, Treesap has seen a fluctuating presence in the Beverage category. After ranking 27th in May 2024, the brand did not appear in the top 30 for June and July, but made a comeback to secure the 24th position in August. This suggests a volatile but potentially resilient market presence, indicating that Treesap might be responding well to competitive pressures or seasonal demand shifts in the state. The sales figures also reflect this variability, with a notable dip in August compared to May, highlighting the challenges of maintaining consistent performance in a competitive market.
Across other states and categories, Treesap's performance has varied significantly. The absence of Treesap from the top 30 rankings in June and July in California's Beverage category could be seen as a setback, suggesting that the brand may need to bolster its marketing efforts or innovate its product offerings to regain and sustain a higher rank. However, the brand's re-entry into the top 30 in August indicates a potential recovery or successful promotional activities during that month. Understanding these movements and the factors behind them can provide valuable insights for stakeholders looking to optimize Treesap's market strategy.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Treesap has shown a fluctuating presence, ranking 27th in May 2024 and reappearing at 24th in August 2024. This indicates a slight improvement in rank over the summer months. However, Treesap's sales have seen a decline from May to August, which could be a concern for sustained growth. In contrast, Don Primo has maintained a more consistent presence, ranking between 16th and 23rd, although their sales have also shown a downward trend. Tonik and Olala have had sporadic appearances, with Tonik re-entering the top 20 in August. The data suggests that while Treesap is making strides in rank, it faces stiff competition from brands like Don Primo, which have a more stable ranking, and Tonik, which shows potential for resurgence. This competitive analysis highlights the need for Treesap to strategize on improving sales to solidify its market position.
Notable Products
In August 2024, the top product for Treesap was Watermelon Syrup (1000mg, 6oz) with a sales figure of 206 units, regaining its number one position from May. Tigers Blood Syrup (1000mg THC, 6oz) followed closely in second place, maintaining a consistent performance from the previous month. Happy Rancher Syrup (1000mg THC, 6oz) stayed steady in third position, although its sales figures have decreased over the months. Polar Punch Syrup (1000mg) remained in fourth place, showing a slight decline in sales. The rankings highlight a competitive landscape among the top products, with Watermelon Syrup making a notable comeback to the top spot.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
