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Nov-2025
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Overview
Market Insights Snapshot
Treesap has shown notable performance in the California market, particularly in the Beverage category, where it has consistently improved its ranking from 13th place in August 2025 to 11th place by November 2025. This upward trend suggests a strengthening position in the beverage sector, possibly due to increased consumer preference or successful marketing strategies. On the other hand, Treesap's performance in the Pre-Roll category has been less stable, with a drop from 46th to 62nd place from October to November 2025, indicating potential challenges in maintaining a competitive edge in this segment. Such fluctuations might reflect changes in consumer tastes or increased competition within the state.
In the Vapor Pens category, Treesap has not managed to break into the top 30 in California, with rankings hovering around the 90s throughout the observed months. This consistent lower-tier ranking suggests that Treesap might be facing significant competition or possibly lacks differentiation in its vapor pen products. Despite a peak in sales in October 2025, the subsequent drop in November highlights potential volatility or seasonal influences impacting consumer buying behavior. Overall, while Treesap shows promising growth in certain categories, there are areas where the brand could benefit from strategic adjustments to enhance its market position.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in California, Treesap has experienced a notable shift in its market position over the past few months. Initially ranked 48th in August 2025, Treesap maintained a relatively stable position through September and October, ranking 45th and 46th respectively. However, by November, Treesap's rank dropped to 62nd, indicating a potential decline in market presence. This change coincides with a decrease in sales from October to November, suggesting increased competition. Brands like Galaxy (CA) and Gramlin have maintained consistent ranks around the 60th position, with Galaxy (CA) showing strong sales figures, particularly in October. Meanwhile, THC Design and 3C Farms / Craft Cannabis Cultivation have improved their ranks, suggesting they are gaining traction in the market. These dynamics highlight the competitive pressures Treesap faces and underscore the importance of strategic adjustments to regain its footing in the California Pre-Roll market.
Notable Products
In November 2025, the top-performing product for Treesap was Death Star Shake (28g) in the Flower category, securing the number one rank with sales of 2290 units. Space Queen Shake (28g), also in the Flower category, followed closely at the second position with notable sales figures. Watermelon Infused Pre-Roll 2-Pack (2.4g) dropped to third place from its consistent first position in October 2025, indicating a significant change in its ranking. Dantes Inferno Shake (28g) entered the rankings for the first time at fourth place, while Banana Cream Infused Pre-Roll 2-Pack (2.4g) maintained its fifth position, consistent with its rank from the previous month. These shifts in rankings highlight a strong performance in the Flower category for November, with new entries and changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
