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Apr-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis beverages, Treesap has demonstrated a consistent presence in the California market. Over the first four months of 2025, Treesap has shown a steady improvement in its rankings, moving from 22nd position in January to maintaining the 20th spot in March and April. This consistent ranking within the top 30 indicates a stable consumer base and potential for growth within the beverage category. Notably, March saw a peak in sales, suggesting a possible seasonal trend or successful marketing campaign during this period. The ability to sustain their position in the top 20 in California, one of the largest cannabis markets, highlights Treesap's competitive edge in the beverage category.
However, the absence of Treesap in the top 30 rankings in other states or provinces could be a point of concern or an opportunity for expansion. The data suggests that while Treesap is solidifying its presence in California, it has yet to make a significant impact in other regions. This could be due to a variety of factors, such as distribution challenges, market saturation, or brand recognition outside of California. For Treesap, expanding its footprint beyond California could be a strategic move to capture a larger share of the national cannabis beverage market. The brand's performance in California could serve as a blueprint for success in other states, provided they can navigate the unique regulatory and market conditions of each region.
Competitive Landscape
In the competitive California beverage category, Treesap has demonstrated a steady climb in rankings from January to April 2025, moving from 22nd to 20th position. This upward trend indicates a positive reception in the market, although it still trails behind brands like Kikoko, which consistently held the 17th and 18th positions during the same period. Notably, 5G (530 Grower) has shown a more dynamic movement, surpassing Treesap by advancing from 23rd to 19th place, suggesting a more aggressive growth strategy or market response. Meanwhile, Artet re-entered the top 20 in March and April, indicating a resurgence in popularity. Treesap's consistent sales figures, although lower than some competitors, reflect a stable customer base, but the brand may need to innovate or increase marketing efforts to further improve its rank and close the gap with leading competitors in this vibrant market.
Notable Products
In April 2025, the top-performing product from Treesap was Runtz Layer Cake Distillate Disposable (1g) in the Vapor Pens category, which rose to the number one rank with sales reaching 745. Lemon Warheads Distillate Disposable (1g) followed closely in second place, maintaining strong sales at 714, despite dropping from its previous top position in March. Fruity Pebbles Distillate Disposable (1g) held the third spot, showing consistent performance across months. Blue Bomb Pop Distillate Disposable (1g) remained stable at fourth, while Rainbow Cotton Clouds Distillate Disposable (1g) re-entered the rankings at fifth after being unranked in March. This month saw significant shifts in rankings, particularly with Runtz Layer Cake's impressive leap from second to first place.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
