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May-2024
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Overview
Market Insights Snapshot
Treesap's performance in the Beverage category within California has shown some fluctuations over the past few months. In February 2024, Treesap ranked 24th, slightly improving to 23rd in March before falling back to 24th in April and further down to 26th in May. This downward trend is accompanied by a noticeable decrease in sales, with May's figures significantly lower than those in February. The brand's inability to maintain a stable position within the top 20 indicates potential challenges in market competitiveness or consumer preferences.
It is also worth noting that Treesap did not appear in the top 30 brands for any other state or province during this period. This could be seen as a limitation in their market penetration and brand recognition beyond California. For stakeholders and potential investors, this information suggests that while Treesap has a presence in the Californian market, there is significant room for growth and improvement in other regions. Understanding the factors behind these rankings and sales trends could provide valuable insights for strategic planning and market expansion.
Competitive Landscape
In the competitive landscape of the California cannabis beverage market, Treesap has experienced a consistent but challenging position. Over the past four months, Treesap has hovered around the lower ranks, starting at 24th in February 2024 and dropping to 26th by May 2024. This downward trend contrasts sharply with brands like Keef Cola, which, despite a decline from 12th to an unranked position, still maintained higher sales figures. Similarly, Tonik has shown a gradual decline in rank from 19th to 24th, but with relatively higher sales compared to Treesap. On the other hand, Happy Daze has shown a positive trajectory, moving up from 29th to 25th, indicating potential growth and increasing competition for Treesap. The entry of Bodega into the rankings in April 2024 at 29th and moving to 27th by May 2024 also adds to the competitive pressure. These dynamics suggest that Treesap needs to strategize effectively to improve its market position and sales in the coming months.
Notable Products
In May-2024, the top-performing product for Treesap was Watermelon Syrup (1000mg, 6oz) in the Beverage category, securing the first rank with sales of 218 units. Tigers Blood Syrup (1000mg THC, 6oz) dropped to second place after leading in March and April. Happy Rancher Syrup (1000mg THC, 6oz) consistently held the third position throughout the past four months. Polar Punch Syrup (1000mg) remained stable in the fourth rank but showed a decline in sales. Notably, Watermelon Syrup saw a significant drop in sales compared to previous months, indicating a potential shift in consumer preference.
Top Selling Cannabis Brands
