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Nov-2025
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Overview
Market Insights Snapshot
In the competitive landscape of California, Gramlin has shown varied performance across different cannabis categories. In the Flower category, Gramlin maintained a strong presence, consistently ranking in the top 10, with a slight dip in October 2025 where it ranked 9th before returning to 8th place in November. This indicates a stable demand for their Flower products, despite fluctuations in sales volume. On the other hand, the brand's Vapor Pens category saw a positive movement, improving from 7th to 6th place by November 2025, reflecting a significant increase in sales, as their sales figures rose notably during this period.
However, not all categories have been as successful for Gramlin in California. The Pre-Roll category reveals a challenging scenario where Gramlin did not make it to the top 30 until November 2025, indicating a potential area for improvement or strategic focus. Meanwhile, in the Edible category, Gramlin has maintained a consistent presence, hovering around the 25th and 26th positions from August to November 2025. This steady ranking suggests a stable market share in Edibles, albeit with room for growth to break into higher ranks. The Concentrates category also saw Gramlin entering the top 30 in November, marking a new opportunity for the brand to establish itself further.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has shown a notable upward trajectory in rankings over the past few months. Starting at 7th place in August 2025, Gramlin maintained this position through September and October, before climbing to 6th place in November. This improvement in rank coincides with a significant increase in sales, suggesting a successful strategy in capturing market share. In comparison, Rove also improved its position from 11th to 8th place, but its sales figures were consistently lower than Gramlin's throughout this period. Meanwhile, Jetty Extracts held a steady 4th place, indicating a strong market presence, yet its sales remained higher than Gramlin's. Heavy Hitters experienced fluctuations, peaking at 6th place in October before dropping to 7th in November, while CAKE she hits different consistently held the 5th position with sales figures slightly above Gramlin's. These dynamics highlight Gramlin's potential for further growth in the competitive California vapor pen market.
Notable Products
In November 2025, the top-performing product for Gramlin was the Pineapple Express Distillate Disposable (1g) in the Vapor Pens category, maintaining its consistent first-place ranking from previous months, with sales reaching 22,419 units. The Pink Acai Live Resin Disposable (1g) rose to second place from third in October, indicating a significant increase in popularity. Blue Dream Distillate Disposable (1g) maintained its third position, though it had previously been ranked second in October. Watermelon Lemonade Distillate Disposable (1g) held steady in fourth place, showing consistent performance. Notably, Strawberry Cough Distillate Disposable (1g) entered the rankings at fifth place, having not been ranked in October, suggesting a resurgence in demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
