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Aug-2025
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Overview
Market Insights Snapshot
Gramlin's performance in California reveals a varied performance across different product categories. In the Flower category, Gramlin maintained a strong presence, making a notable climb from the 15th position in June to the 9th position by August 2025, indicating a positive trend in consumer preference or market strategy. Conversely, their Edible category presence was only noted in May, where they ranked 30th, and then dropped out of the top 30 in subsequent months. This suggests a need for strategic improvements in their Edible offerings to regain a competitive edge in the market.
In the Vapor Pens category, Gramlin consistently held its ground within the top 10, ranking 6th in May and maintaining the 10th position through August. This stability indicates a strong product offering or brand loyalty among consumers in this segment. However, their performance in the Pre-Roll category was less impressive, with an initial rank of 33rd in May, slipping further out of the top rankings in the following months. This downward trend highlights an area where Gramlin could focus on innovation or marketing efforts to improve their standing. Overall, Gramlin's mixed performance across categories in California suggests both challenges and opportunities for growth in specific segments.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has experienced notable fluctuations in its market position over the past few months. Initially ranked 6th in May 2025, Gramlin saw a decline to 10th place by June and maintained this position through August. This shift coincided with a drop in sales from May to June, although sales figures showed a recovery trend in July and August. In contrast, competitors like Heavy Hitters consistently held the 8th rank, despite a slight decrease in sales over the same period. Meanwhile, Rove improved its rank from 10th to 9th, with a steady increase in sales, suggesting a strengthening market presence. Jeeter and Dime Industries remained stable at 11th and 12th ranks, respectively, with Jeeter showing a more robust sales growth trajectory. These dynamics highlight the competitive pressures Gramlin faces and the importance of strategic adjustments to regain its earlier market position.
Notable Products
In August 2025, the top-performing product for Gramlin was Pineapple Express Distillate Disposable in the Vapor Pens category, reclaiming its number one spot from May with sales of 12,107 units. Watermelon Lemonade Distillate Disposable maintained its second-place rank from July, showing consistent performance across the months. Pink Acai Live Resin Disposable, which was the top product in July, dropped to third place in August. Blue Dream Distillate Disposable moved up to fourth place, showing an improvement from its fifth-place rank in May. Strawberry Cough Distillate Disposable remained steady in fifth place, highlighting a consistent demand for this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
