.svg){kind=small}
May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Gramlin’s category mix concentrated in Vapor Pens at 61.72% share with year-over-year sales down 77.61% and month-over-month down 5.63%, while Flower held 27.22% share with a steeper year-over-year drop of 85.33% and a smaller month-over-month decline of 0.98%. Pre-Roll reached 10.13% share with a 63.96% year-over-year decline but a 9.34% month-over-month uptick, contrasting with Concentrates at 0.67% share, down 83.42% year-over-year and 21.34% month-over-month, and Edible at 0.25% share with a 98.72% year-over-year decline and a 52.35% month-over-month fall. With average price down 14.32% year-over-year to one cited figure of $21.30 and overall brand sales down 80.51% year-over-year, the pattern implies Gramlin is leaning into lower-priced inhalables where Pre-Roll is the only segment showing near-term momentum despite broad contraction.
These shifts suggest Gramlin’s positioning is tethered to inhalable formats, with Vapor Pens still the anchor despite a 77.61% year-over-year contraction and a 5.63% month-over-month dip, while the 9.34% month-over-month gain in Pre-Roll points to a value-seeking cohort responding to lower entry prices and smaller pack sizes relative to the 0.98% month-over-month decline in Flower. The near-collapse of Edible with a 98.72% year-over-year drop and 52.35% month-over-month decline, alongside Concentrates falling 21.34% month-over-month, implies a rationalization toward faster-turn SKUs and away from slower, niche formats; this favors tactical focus on Pre-Roll trade-up paths and stabilizing Vapor Pens, as the 26 rank in Vapor Pens in California indicates room to convert share within the core without diluting already-thin peripheral categories.
Competitive Landscape
Gramlin sits at rank #26 in CA Vapor Pens in May 2026, down 20 positions year over year from #6, but up 4 spots versus February 2026 when it was #30; this slide from a peak of #4 in April 2025 contrasts with competitors like STIIIZY holding at #1 while posting a -4.9% YoY sales change and Jetty Extracts climbing from #5 to #3 with +40.6% YoY sales growth. Relative to Raw Garden steady at #2 with +14.7% YoY growth and Plug Play easing from #3 to #4 with -14.2% YoY sales, Gramlin’s mid-pack drift alongside a short-term 13.3% rank improvement since February 2026 implies momentum is stabilizing off a lower base, and the current trajectory points to a recovery path that depends on converting modest rank gains into sustained share capture against top-5 incumbents.
Notable Products
Pineapple Express Distillate Disposable (1g) posted the steepest decline in May 2026 at -15.6% MoM, slipping to rank 3 while Blue Dream Distillate Disposable (1g) fell -13.5% MoM at rank 5. In contrast, Raspberry OG Distillate Disposable (1g) grew 15.5% MoM to hold rank 1 and Blueberry Waffles Distillate Disposable (1g) rose 21.0% MoM at rank 2. With eight of the top ten SKUs in Vapor Pens and only one Flower entry at rank 10, the concentration signals Gramlin is doubling down on disposable pen flavor breadth rather than diversifying formats.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
