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Dec-2025
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Overview
Market Insights Snapshot
Gramlin's performance in the California market has shown varied trends across different product categories. In the Flower category, Gramlin maintained a strong presence, ranking consistently in the top 10 until December 2025, when it fell to 24th place. This drop could suggest a shift in consumer preferences or increased competition. Meanwhile, in the Vapor Pens category, Gramlin enjoyed high rankings, maintaining the 6th position through October and November before dropping to 18th in December. This indicates a potential seasonal dip or a strategic shift that might have impacted sales. The Concentrates category saw Gramlin re-entering the top 30 in November after being absent in October, suggesting a positive recovery or targeted marketing efforts that paid off.
In contrast, Gramlin's performance in the Edible category showed slight fluctuations, with rankings hovering around the mid-20s. The brand was ranked 25th in September, dropped to 26th in October, and then climbed back to 24th in November, before disappearing from the top 30 in December. This inconsistency might point to market volatility or changes in consumer preferences. Notably, the Pre-Roll category highlighted a challenging period for Gramlin, as it did not make it into the top 30 in September and December. However, it was ranked 61st and 63rd in October and November, respectively, indicating some level of presence in the market. This varied performance across categories and months provides insights into Gramlin's strategic positioning and market dynamics in California.
Competitive Landscape
In the competitive landscape of California's vapor pen market, Gramlin experienced a significant shift in its ranking from September to December 2025. Initially holding a strong position at rank 7 in September, Gramlin climbed to rank 6 in both October and November, indicating robust sales momentum. However, December saw a dramatic drop to rank 18, suggesting a potential decline in market share or increased competition. Notably, Papa's Herb showed steady improvement, moving from rank 18 in September to 16 in December, while UP! also improved from rank 22 to 17 over the same period. These competitors' upward trends, alongside Gramlin's sudden decline, highlight a dynamic market environment where consumer preferences and competitive strategies are rapidly evolving. This underscores the importance for Gramlin to reassess its market strategies to regain its former standing and capitalize on the growing demand in the vapor pen category.
Notable Products
In December 2025, the top-performing product from Gramlin was the Strawberry Cough Distillate Disposable (1g) in the Vapor Pens category, which rose to the number one spot with sales of 6496 units. The Blue Dream Distillate Disposable (1g) maintained its strong performance, holding steady at the second position for both November and December. Notably, the Raspberry OG Distillate Disposable (1g) emerged as a new contender, securing the third rank in December. The Strawberry Banana Distillate Disposable (1g) followed closely behind, ranking fourth in its debut month. Meanwhile, the Watermelon Lemonade Distillate Disposable (1g) experienced a slight drop, moving from third in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
