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Oct-2025
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Overview
Market Insights Snapshot
In California, Gramlin's performance across different cannabis categories presents a mixture of stability and slight fluctuations. In the Edible category, Gramlin consistently improved its standing from July to September 2025, moving from a rank of 30 to 25, before settling at 26 in October. This indicates a positive trend, albeit with a slight dip in the last month. In the Flower category, Gramlin maintained a strong presence, hovering around the top 10, although it did experience a slight drop from 9th to 11th position by October. This suggests a solid but competitive positioning in the Flower market. Notably, Gramlin did not make it into the top 30 for Pre-Rolls until October, which might be a point of concern or an area for potential growth.
Gramlin's performance in the Vapor Pens category in California is particularly noteworthy. The brand climbed from the 9th position in July to 7th by September and maintained this rank through October. This upward trajectory in the Vapor Pens segment highlights a strong consumer preference and potential market dominance. Despite the competitive nature of the cannabis market, Gramlin's ability to climb and hold ranks in this category indicates effective strategies and product appeal. The absence of Gramlin in the top 30 for Pre-Rolls until October suggests either a late entry or a need for strategic realignment in that segment. Overall, Gramlin shows promising trends with room for growth in certain categories.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has shown a steady performance, maintaining a rank of 7th in both September and October 2025, after climbing from 9th in July. This improvement in rank is indicative of a positive trend in sales, which saw a notable increase from July to October. Despite this progress, Gramlin faces stiff competition from brands like Heavy Hitters and Cold Fire, which have consistently ranked higher, with CAKE she hits different also posing a significant challenge by holding a top 5 position in October. While Turn shares a similar rank trajectory with Gramlin, the competitive pressure from these leading brands highlights the need for Gramlin to innovate and differentiate to capture a larger market share in the California vapor pen category.
Notable Products
In October 2025, Pineapple Express Distillate Disposable (1g) maintained its position as the top-performing product in Gramlin's Vapor Pens category, with sales of 16,712 units. Blue Dream Distillate Disposable (1g) climbed to the second spot, improving from its consistent third-place ranking in the previous months. Pink Acai Live Resin Disposable (1g) made a notable comeback to third place, having been absent from the rankings in August and September. Watermelon Lemonade Distillate Disposable (1g) dropped to fourth, experiencing a decline from its second-place position in the prior months. Strawberry Cough Distillate Disposable (1g) remained steady in fifth place, showing consistent performance throughout the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
