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Sep-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Gramlin has demonstrated varied performance across different categories and states. In California, Gramlin's presence in the Concentrates category has seen a notable entry into the rankings in September 2025, securing the 30th position. This suggests a potential upward trend in this category, marking a significant milestone as it was previously absent from the top 30. Conversely, in the Pre-Roll category, Gramlin was ranked 78th in June but did not maintain its position in the subsequent months, indicating a potential area for improvement or a shift in consumer preferences. The brand's performance in the Edible category has been more stable, with a slight improvement from 30th in July to 25th by September, reflecting a steady increase in consumer demand or effective market strategies.
Focusing on the Flower and Vapor Pens categories in California, Gramlin has shown consistent strength. For Flower, Gramlin maintained a strong presence, peaking at 9th position in August before slightly dropping to 11th in September. This fluctuation suggests a robust competition in the Flower category but also highlights Gramlin's ability to remain a top contender. The Vapor Pens category is where Gramlin has shined the most, consistently holding a top 10 position from June through September, with a peak at 8th position in August and September. This consistent performance in Vapor Pens underscores a strong consumer base and effective product offerings in this category.
Competitive Landscape
In the competitive landscape of California's Vapor Pens category, Gramlin has shown a steady performance over the months from June to September 2025. Gramlin's rank improved from 9th in June and July to 8th in August and maintained this position in September. This upward movement in rank is indicative of a positive trend in sales, which saw a significant increase from June to August before a slight dip in September. In comparison, Cold Fire consistently held the 6th position, demonstrating a strong market presence, while Heavy Hitters and Turn experienced fluctuations, with Heavy Hitters dropping to 9th in August and Turn dropping to 9th in September. Meanwhile, Jeeter showed a gradual improvement, moving from 11th to 10th place by September. Gramlin's ability to surpass Turn in August and maintain its position suggests a competitive edge in capturing consumer interest, although it still trails behind Cold Fire and Heavy Hitters in terms of sales volume. This analysis highlights Gramlin's potential for growth amidst a dynamic market, suggesting opportunities for strategic marketing to further enhance its standing.
Notable Products
In September 2025, the top-performing product for Gramlin was Pineapple Express Distillate Disposable (1g) in the Vapor Pens category, maintaining its number one rank from August, with notable sales of 14,233 units. Watermelon Lemonade Distillate Disposable (1g) secured the second position, consistent with its rank in August, although its sales slightly decreased from 14,997 to 13,984 units. Blue Dream Distillate Disposable (1g) held steady in third place, mirroring its previous month's rank. Strawberry Cough Distillate Disposable (1g) remained in fourth place, while Blueberry Waffles Distillate Disposable (1g) re-entered the rankings at fifth, having been unranked in July. These rankings reflect a stable performance for Gramlin's Vapor Pens category, with minimal fluctuations from the previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
