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Jul-2025
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Overview
Market Insights Snapshot
In the competitive landscape of California, Gramlin has shown varied performance across several product categories. Notably, in the Edible category, Gramlin's presence dwindled from a rank of 22 in April 2025 to falling out of the top 30 by June, indicating a significant drop in market traction. Conversely, in the Flower category, Gramlin experienced a rollercoaster of rankings, starting strong at 6th place in April, plummeting to 32nd in June, and then rebounding to 16th by July. This fluctuation suggests a volatile market response or potential shifts in consumer preferences or supply chain dynamics.
Meanwhile, Gramlin's performance in the Vapor Pens category remains relatively stable, maintaining a top 10 position throughout the observed months, highlighting a consistent consumer demand or effective brand positioning in this segment. However, the Pre-Roll category tells a different story; Gramlin's ranking dropped sharply from 16th in April to falling out of the top 30 by July, hinting at challenges either in product appeal or market saturation. These movements across categories and timeframes provide a snapshot of Gramlin's strategic footholds and areas requiring potential recalibration in the dynamic California cannabis market.
Competitive Landscape
In the competitive landscape of vapor pens in California, Gramlin has experienced significant fluctuations in its market position over recent months. Starting from a strong 4th place in April 2025, Gramlin's rank dropped to 6th in May, further slipping to 10th in June, before slightly recovering to 9th in July. This volatility contrasts with the more stable rankings of competitors such as Turn, which consistently held the 7th position from May to July, and Heavy Hitters, which maintained a steady 8th place during the same period. Notably, Rove improved its position from 10th to 9th in June, aligning closely with Gramlin's trajectory. Despite these ranking challenges, Gramlin's sales showed a positive trend from June to July, suggesting a potential recovery in market share. This dynamic environment highlights the importance for Gramlin to strategize effectively to regain its earlier top-tier position amidst strong competition.
Notable Products
In July 2025, the top-performing product for Gramlin was Pink Acai Live Resin Disposable (1g) in the Vapor Pens category, climbing to the number one spot with notable sales of 13,235 units. Watermelon Lemonade Distillate Disposable (1g) followed closely, securing the second position, a slight drop from its first-place rank in June 2025. Blue Dream Distillate Disposable (1g) moved up to third place, showing a recovery from its absence in June. Pineapple Express Distillate Disposable (1g) slipped to fourth, after leading in May 2025. Lastly, Strawberry Cough Distillate Disposable (1g) maintained a steady presence, rounding out the top five despite a drop from its second-place rank in June.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
