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Jun-2024
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Overview
Market Insights Snapshot
West Coast Trading Co. has shown a fluctuating performance across different states and categories in recent months. In California, the brand's ranking in the Concentrates category experienced some volatility. Starting at 14th place in March 2024, it slipped to 20th in April and 21st in May, before rebounding to 16th in June. This movement indicates a potential struggle to maintain a consistent position within the top ranks but also shows resilience with the upward trend in June. The sales figures also reflect this pattern, with a notable dip from March to May, followed by an increase in June.
It's important to note that West Coast Trading Co. did not make it into the top 30 brands in certain states and categories during this period, which could be a point of concern or an area for potential growth. The absence from these rankings may indicate either a lack of market penetration or intense competition in those regions. However, the brand's ability to bounce back within the California Concentrates category suggests that with strategic adjustments, there might be room for improvement and expansion in other markets as well.
Competitive Landscape
In the California concentrates market, West Coast Trading Co. has experienced notable fluctuations in its rank and sales over the past few months. In March 2024, the brand held the 14th position but dropped to 20th in April and 21st in May, before rebounding to 16th in June. This volatility contrasts with the more stable performance of competitors like Lime, which maintained a rank between 12th and 14th during the same period, and ABX / AbsoluteXtracts, which saw a gradual decline from 8th to 18th. Meanwhile, Everyday Dabs demonstrated a significant improvement, rising from 21st in April to 10th in May, before stabilizing at 15th in June. The competitive landscape indicates that while West Coast Trading Co. has faced challenges in maintaining a consistent rank, it has shown resilience with a recent upward trend, suggesting potential for growth if it can sustain this momentum against its competitors.
Notable Products
In June 2024, the top-performing product for West Coast Trading Co. was Firewalker Badder (1g) in the Concentrates category, which secured the number one rank with notable sales of 1714 units. Girl Scout Cookies Diamonds (1g) followed closely in second place, while MK Ultra Crumble (1g) climbed to third position from fifth in May 2024. Amnesia Haze Diamonds (1g) ranked fourth, experiencing a slight drop from its third-place position in May. Jupiter OG Crumble (1g) made its debut in the rankings at fifth place. This month saw significant shifts in product rankings, with Firewalker Badder (1g) and MK Ultra Crumble (1g) showing the most substantial improvements.
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