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Oct-2025
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Overview
Market Insights Snapshot
West Coast Trading Co. has shown a consistent performance in the Concentrates category in California. Over the months from July to October 2025, the brand maintained a steady position, ranking 14th in July, September, and October, while slightly improving to 13th place in August. This stability in ranking suggests a solid customer base and consistent demand for their products within the state. However, the slight decrease in sales from September to October, despite maintaining the same rank, could indicate increased competition or market saturation in the Concentrates category.
Interestingly, the absence of West Coast Trading Co. from the top 30 brands in other states and categories could be seen as a potential area for growth or a missed opportunity, depending on strategic goals. The fact that they are not ranked in any other state or category highlights the brand's concentrated focus on California's Concentrates market. This singular focus could be advantageous in terms of brand loyalty and market penetration in California but might also limit their exposure and revenue potential in other regions. Exploring expansion opportunities could be a strategic move to diversify their market presence and reduce dependency on a single category and state.
Competitive Landscape
In the competitive landscape of the California concentrates market, West Coast Trading Co. has maintained a consistent presence, ranking 14th from July to October 2025. Despite this steadiness, the brand faces pressure from competitors like Rosin Tech, which improved its rank from 16th in July to 12th in October, indicating a potential threat to West Coast Trading Co.'s position. Meanwhile, Community Cannabis experienced a notable decline from 10th to 15th place, which might provide an opportunity for West Coast Trading Co. to capture some of their market share. Additionally, Himalaya and Nasha Extracts have shown fluctuating ranks, with Himalaya dropping from 9th to 13th and Nasha Extracts improving slightly from 19th to 16th, suggesting a dynamic market environment. These shifts highlight the importance for West Coast Trading Co. to innovate and adapt to maintain or improve its market position amidst evolving consumer preferences and competitive maneuvers.
Notable Products
In October 2025, Blueberry Bang Bang Sugar (1g) emerged as the top-performing product for West Coast Trading Co., securing the number one rank in the Concentrates category with notable sales of 750 units. LA Confidential Badder (1g) followed closely in second place, marking its first entry into the top ranks this month. Ghost OG Badder (1g) maintained its third position from September, despite a drop in sales from 722 to 486 units. Gumbo Badder (1g) slipped from third in September to fourth in October, while Kush Breath Shatter (1g) entered the top five for the first time. The rankings highlight a dynamic shift in consumer preferences, with several products making their debut in the top ranks this month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
