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Dec-2025
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Overview
Market Insights Snapshot
West Coast Trading Co. has shown a consistent presence in the California concentrates market, maintaining a position within the top 15 brands over the last few months of 2025. Notably, the brand experienced a slight dip in October, ranking 15th, before recovering to 13th in November and then stabilizing at 14th in December. This fluctuation suggests a competitive market environment where West Coast Trading Co. is successfully maintaining its relevance, albeit with minor challenges. The brand's sales figures increased from October to December, indicating a positive trend despite the ranking variation.
It's important to highlight that West Coast Trading Co.'s presence is specifically noted in the concentrates category in California. The absence of rankings in other states or categories implies that the brand is either not a top player outside of California or that its focus might be heavily concentrated within this state and category. This could be interpreted as a strategic decision to capitalize on a strong market presence where they are already established. The brand's ability to maintain a steady position in a competitive category like concentrates is indicative of effective market strategies and consumer loyalty.
Competitive Landscape
In the competitive landscape of California's concentrates category, West Coast Trading Co. has experienced fluctuations in its market position, indicating both challenges and opportunities. As of December 2025, West Coast Trading Co. held the 14th rank, a slight decline from its 13th position in November, reflecting a dynamic market environment. Meanwhile, competitors like Nasha Extracts have shown a steady upward trajectory, climbing from 16th in September to 12th in December, suggesting a growing consumer preference. Greenline also improved its standing from 17th to 15th over the same period. Interestingly, Bear Labs experienced a notable decline from 8th to 13th, indicating potential market share redistribution. Despite these shifts, West Coast Trading Co.'s sales have remained relatively stable, although competitors like Rosin Tech have seen more volatile sales patterns, peaking in November before dropping in December. These insights suggest that while West Coast Trading Co. maintains a solid position, there is a need for strategic initiatives to enhance its competitive edge and capitalize on market trends.
Notable Products
In December 2025, West Coast Trading Co.'s top-performing product was Afgoo Badder (1g) in the Concentrates category, which rose to the first position from third in November, with sales reaching $1,001. Papaya Bomb Badder (1g) secured the second position, marking its debut in the rankings. Gooberry Badder (1g) maintained a strong presence, ranking third after entering the list this month. Golden Strawberry Badder (1g) improved from fifth in November to fourth in December. Stardawg Badder (1g) entered the rankings at fifth place, rounding out the top performers for the month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
