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Nov-2025
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Overview
Market Insights Snapshot
West Coast Trading Co. has shown a consistent presence in the California market, particularly in the Concentrates category. Over the past few months, the brand has fluctuated in its rankings, moving from 13th in August 2025 to 12th in November 2025. Despite a slight dip in October, where they ranked 15th, the brand managed to recover and improve its position by November. This indicates a resilient performance in a competitive market, suggesting effective strategies to maintain consumer interest and sales momentum.
In terms of sales figures, West Coast Trading Co. experienced a notable increase in November, with sales reaching $289,516, up from October's $214,645. This upward trend in sales aligns with their improved ranking, highlighting a successful month for the brand in California. However, the absence of rankings in other states or categories suggests that the brand's influence might be limited geographically or that it has yet to penetrate other segments effectively. This could be an area of opportunity for West Coast Trading Co. to explore, potentially expanding its reach and gaining a foothold in new markets.
Competitive Landscape
In the competitive landscape of California's concentrates category, West Coast Trading Co. has experienced notable fluctuations in its market position over the past few months. In August 2025, the brand held the 13th rank, which slightly declined to 14th in September and further to 15th in October. However, a significant rebound occurred in November, with West Coast Trading Co. climbing back to the 12th position. This upward movement in November is particularly impressive given that competitors like Himalaya and Nasha Extracts maintained relatively stable positions, with Himalaya consistently ranking around 12th and 13th, and Nasha Extracts improving from 18th to 14th. Meanwhile, Bear Labs saw a decline from 7th to 11th, and Loud + Clear improved from 15th to 10th. These dynamics suggest that while West Coast Trading Co. faced challenges earlier in the period, its recent performance indicates a positive trend, potentially driven by strategic adjustments or market responses that have resonated well with consumers.
Notable Products
In November 2025, LA Confidential Badder (1g) emerged as the top-performing product for West Coast Trading Co., climbing to the number one rank from the second position in October, with impressive sales figures reaching 1744 units. Key Lime Kush Badder (1g) secured the second rank, marking its debut on the list with notable sales. Afgoo Badder (1g) followed closely in third place, while OG Kush Badder (1g) and Lemon OG Badder (1g) took the fourth and fifth spots, respectively. This marks a strong showing for the Concentrates category, which saw a reshuffling in rankings as new products entered the top five. The upward movement of LA Confidential Badder (1g) highlights its growing popularity and market demand.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
