Market Insights Snapshot
In the California market, West Coast Trading Co. has shown a solid presence in the Concentrates category. The brand has consistently maintained its position within the top 20 in recent months. Although there was a slight dip in ranking from June to July 2023, moving from 21st to 18th place, the brand managed to hold onto its 19th place ranking in both August and September. It's worth noting that despite this relatively stable ranking, sales in September 2023 were somewhat lower compared to previous months.
On the other hand, West Coast Trading Co.'s performance in the Edibles category has been less stellar. With a ranking consistently in the mid-70s, the brand has been unable to break into the top 20. Interestingly, there was a notable decrease in sales from August to September 2023. In the Flower category, the brand was not listed in the top 20 for August and September 2023, suggesting room for improvement in this category. However, it's worth noting that the brand did achieve a ranking of 85 in June 2023, indicating potential for growth in the future.
In the Concentrates category within California, West Coast Trading Co. has maintained a steady presence, though it has seen slight fluctuations in its ranking. In comparison to Kings Garden, West Coast Trading Co. has consistently ranked higher, with Kings Garden dropping to the 20th spot in August and September 2023. However, Pacific Reserve has generally outperformed West Coast Trading Co., despite a notable drop in rank and sales in September 2023. Interestingly, Clsics has shown a significant upward trend, improving its rank and sales from a low point in July 2023. Lastly, UP!, while not consistently in the top 20, has shown a promising increase in sales and rank, surpassing West Coast Trading Co. in September 2023. These dynamics indicate a highly competitive market, with West Coast Trading Co. needing to stay vigilant to maintain its position.
In September 2023, West Coast Trading Co.'s top-selling product was the Super Lemon Haze Crumble (1g) from the Concentrates category with sales reaching 2565 units. Following closely was the GMO Cookies Diamond (1g), another Concentrate, which secured the second spot. In the Flower category, Blueberry OG Smalls (3.5g) came in third overall, outperforming Bubba Kush Pre-Ground (14g) and Blackberry Sour (3.5g) which ranked fourth and fifth respectively. Notably, these rankings show a significant shift from previous months, as none of these products held the top five spots in June, July, or August. This suggests a growing consumer interest in these products, especially the Super Lemon Haze Crumble (1g) and the GMO Cookies Diamond (1g) concentrates.