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Jul-2024
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Overview
Market Insights Snapshot
West Coast Trading Co. has shown varied performance across different categories and states over the past few months. In California, the brand has maintained a presence in the top 30 for Concentrates, although there has been some fluctuation. Specifically, their ranking moved from 17th in April to 19th in May, then slightly improved to 18th in June, before dropping to 30th in July. This downward trend in July is particularly noteworthy as it suggests a significant decrease in market presence, possibly indicating increased competition or a shift in consumer preferences within the state. Despite this, the brand's ability to stay within the top 30 throughout these months indicates a resilient market position.
When examining the sales figures, there is a noticeable decline in July, where sales dropped from $216,317 in June to $146,116. This decrease in sales aligns with their drop in ranking, further emphasizing the potential challenges the brand faced during that month. It is important to highlight that being out of the top 30 in any category or state would be a significant concern, but West Coast Trading Co. has managed to avoid this in California for Concentrates. This consistency, even amidst fluctuations, suggests that while there are areas for improvement, the brand still holds a substantial foothold in the market.
Competitive Landscape
In the California concentrates market, West Coast Trading Co. has experienced notable fluctuations in rank and sales over the past few months. Starting at rank 17 in April 2024, the brand saw a slight dip to 19 in May, a recovery to 18 in June, but then a significant drop to 30 in July. This volatility contrasts with the performance of competitors like Community Cannabis, which improved from rank 18 in April to 11 in June before falling to 35 in July. Similarly, Buddies and Hype Cannabis Co. have shown upward trends, with Buddies moving from 35 to 29 and Hype Cannabis Co. from 34 to 28 over the same period. These shifts indicate a highly competitive market where West Coast Trading Co. needs to strategize effectively to regain and maintain a higher rank, especially as competitors are showing signs of growth and resilience.
Notable Products
In July 2024, the top-performing product from West Coast Trading Co. was Maui Wowie Sugar Wax (1g), leading the sales with 1912 units sold. Firewalker Badder (1g) maintained its strong position, ranking 2nd with 574 units sold, consistent with its 2nd place ranking in June 2024. Jupiter OG Crumble (1g) climbed up to 3rd place from its previous 5th place ranking in June 2024, indicating a significant increase in popularity. Ghost OG Diamonds (1g) secured the 4th spot, while Ghost Train Haze Badder (1g) rounded out the top five. These rankings show a notable shift, particularly for Jupiter OG Crumble, which saw an improvement in its ranking compared to prior months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
