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Dec-2025
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Overview
Market Insights Snapshot
In the competitive landscape of cannabis brands, Greenline has shown notable performance across different categories in California. Specifically, in the Concentrates category, Greenline has exhibited a steady upward trajectory, improving its rank from 17th in September to 15th by December 2025. This positive movement is complemented by a significant increase in sales, reflecting a growing consumer preference for their products. On the other hand, the Flower category tells a different story. Although Greenline climbed from 95th to 63rd place in November, it slightly dipped to 69th in December. This fluctuation suggests a dynamic market environment where consumer preferences and competition are constantly shifting.
Greenline's presence in the California Vapor Pens category also indicates a gradual, albeit less dramatic, improvement. Remaining within the top 70, Greenline moved from 69th to 59th place by the end of the year, highlighting consistent consumer interest. However, their absence from the top 30 in the Pre-Roll category until December, when they entered at 99th, suggests that there is room for growth in this segment. This inconsistency in rankings across categories underscores the challenges that Greenline faces in maintaining a competitive edge, while also pointing to potential opportunities for strategic expansion and innovation in product offerings.
Competitive Landscape
In the competitive landscape of the California flower category, Greenline has demonstrated a notable upward trajectory in rankings from September to December 2025, climbing from 95th to 69th position. This improvement is indicative of Greenline's increasing market presence and effectiveness in capturing consumer interest. In comparison, THC Design experienced a significant rise, moving from 96th to 57th, suggesting a competitive edge in sales growth during the same period. Meanwhile, 710 Labs showed a consistent upward trend, ending December at 66th, just ahead of Greenline. Conversely, Pure Beauty saw a decline from 59th to 77th, which could indicate challenges in maintaining their market share. Autumn Brands remained relatively stable, suggesting a steady but less aggressive market approach. These dynamics highlight Greenline's potential for continued growth, though the brand must remain vigilant of competitors like THC Design and 710 Labs, who are also gaining traction in the market.
Notable Products
In December 2025, the top-performing product for Greenline was the Orange Tree Pre-Roll (1g) in the Pre-Roll category, securing the first rank with sales reaching 2947 units. The Orange Tree (3.5g) in the Flower category held the second position, showing a consistent performance as it maintained a top-two ranking across the previous months. The Purple Urkle Distillate Sauce Cartridge (1g) in the Vapor Pens category entered the top five for the first time, achieving the third rank with notable sales figures. Orange Fuel Badder (1g) in the Concentrates category followed closely in fourth place, while Zangria Pre-Roll (1g) maintained its position at fifth, showing a steady increase from its previous rank in November. This month saw a shift with the introduction of new products in the top ranks, indicating a dynamic change in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
