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Aug-2025
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Overview
Market Insights Snapshot
Rosin Tech has shown a dynamic performance in the California concentrates category over the past few months. Starting at the 18th position in May 2025, the brand climbed to the 12th spot by July, demonstrating a solid upward trend. However, a slight dip to the 15th position in August indicates some volatility in the market, which could be attributed to increased competition or seasonal fluctuations. The sales figures reflect a similar pattern, with a peak in July followed by a decrease in August. This movement suggests that while Rosin Tech is gaining traction, maintaining a top position requires continuous strategic adjustments.
In contrast, Rosin Tech's performance in the pre-roll and vapor pen categories in California shows a more gradual improvement. In the pre-roll category, the brand has steadily climbed from the 84th position in May to the 65th by August, indicating a consistent increase in brand recognition and consumer preference. The vapor pen category also saw a notable rise from the 95th position in May to the 72nd in July, although there was a slight fallback to the 74th spot in August. This suggests that while Rosin Tech is making headway in these categories, there is still room for growth and potential for further market penetration.
Competitive Landscape
In the competitive landscape of the California concentrates market, Rosin Tech has experienced notable fluctuations in its ranking and sales performance from May to August 2025. Initially ranked 18th in May, Rosin Tech climbed to 12th place by July, showcasing a strong upward trajectory in the mid-summer months. However, by August, the brand slipped to 15th, indicating a potential challenge in maintaining its upward momentum. This fluctuation contrasts with competitors like West Coast Trading Co., which maintained a relatively stable position, consistently ranking between 12th and 14th. Meanwhile, Greenline Organics showed a steady improvement, moving from 16th to 14th, suggesting a gradual but consistent growth in market presence. Additionally, Cream Of The Crop (COTC) demonstrated a noteworthy ascent from 23rd to 17th, indicating a significant boost in their market strategy. These dynamics suggest that while Rosin Tech has the potential for growth, it faces stiff competition from brands that are either stabilizing or improving their standings, emphasizing the need for strategic adjustments to regain and sustain higher rankings.
Notable Products
In August 2025, Rosin Tech's top-performing product was the Magic Marker Hash Infused Pre-Roll in the Pre-Roll category, achieving the number one rank with sales of 1196 units. Following closely in second place was the Yellow Zushi Live Rosin Disposable from the Vapor Pens category. The Blow Dart Hash Infused Pre-Roll secured the third position, maintaining strong performance in the Pre-Roll category. The Blushberry Jam Rosin Disposable ranked fourth, while the Purple Petro Rosin Disposable rounded out the top five. Compared to previous months, these products have consistently climbed the rankings, indicating a positive trend in consumer preference for Rosin Tech's infused pre-rolls and disposable vapor pens.
```Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
