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Oct-2025
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Overview
Market Insights Snapshot
Rosin Tech has demonstrated notable performance in the California market, particularly within the Concentrates category. Over the past few months, the brand has shown a consistent upward trajectory, moving from the 16th position in July 2025 to the 12th position by October 2025. This improvement indicates a strengthening presence in the Concentrates market, with sales peaking in September before a slight dip in October. In contrast, the brand's performance in the Vapor Pens category has been less favorable, with a significant drop from the 69th rank in July to 96th in October, suggesting challenges in maintaining a competitive edge in this segment.
In the Pre-Roll category, Rosin Tech is making gradual progress in California, climbing from the 71st rank in July to 59th by October. This upward movement highlights an increasing acceptance and demand for their pre-roll products, despite not yet breaking into the top 30. Such a trend could be indicative of strategic improvements or growing consumer interest. However, the absence of Rosin Tech in the top 30 for Vapor Pens during this period underscores a potential area for growth or reevaluation. These dynamics across categories in California offer a glimpse into the brand's current market positioning and potential future opportunities.
Competitive Landscape
In the competitive landscape of the California concentrates market, Rosin Tech has shown notable improvement in its ranking, climbing from 16th place in July 2025 to 12th place by October 2025. This upward trajectory is indicative of a positive trend in sales performance, as Rosin Tech's sales figures increased significantly from July to September, before experiencing a slight dip in October. In contrast, ABX / AbsoluteXtracts consistently improved its rank, moving from 13th to 10th, with a steady increase in sales, suggesting robust growth. Meanwhile, Himalaya experienced a decline in both rank and sales, dropping from 9th to 13th, which may indicate challenges in maintaining market share. West Coast Trading Co. maintained a stable position at 14th, despite a decrease in sales, while Loud + Clear showed a fluctuating pattern, ultimately improving its rank to 11th in October. These dynamics highlight Rosin Tech's potential to further capitalize on its upward momentum amidst a competitive field.
Notable Products
In October 2025, Pablo's Peaches Hash Infused Pre-Roll (1g) emerged as the top-performing product for Rosin Tech, climbing from fourth place in September to first, with notable sales reaching 1654 units. Super Papaya Haze Hash Infused Pre-Roll (1g) slipped to second place, while Gelato Burger Hash Infused Pre-Roll (1g) improved its ranking from fifth to third. Jelly Runtz Hash Infused Pre-Roll (1g) and Liquid Butter Hash Infused Pre-Roll (1g) were not ranked in October, indicating a shift in consumer preferences or stock availability. This month saw significant changes in the rankings of pre-roll products, highlighting a dynamic market landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
