Market Insights Snapshot
In the Topical category, Wild Mint has experienced some notable fluctuations in Washington from July to October 2023. Starting off in a strong position at rank 12 in July, the brand managed to climb one spot higher in August, indicating a positive trend. However, this upward movement was short-lived as the brand slipped back to rank 13 in September and further to rank 16 in October. This downward shift in rankings suggests a loss in market position over the observed period, though it's worth noting that the brand remained within the top 20 throughout.
When examining sales data, there's a visible correlation between Wild Mint's rankings and sales performance in Washington. July saw sales of 3856 units, which increased significantly to 5626 units in August, corresponding with the brand's rise in rankings. However, a sharp decline was observed in September and October, with sales falling to 2458 and 1142 units respectively. This downward trend in sales aligns with the brand's drop in rankings, indicating a potential correlation between the two. Nevertheless, it's also crucial to consider other external factors that may have contributed to these trends.
In the Topical category for the state of Washington, Wild Mint has experienced a slight decline in rank from July to October 2023, moving from 12th to 16th place. This suggests a decrease in sales, which is confirmed when compared to competitors such as Mobius and Yield Farms, who have maintained a more stable rank and presumably consistent sales. Interestingly, Verdelux and Heylo have shown an improvement in rank, despite not always being in the top 20 brands. This could indicate a potential threat to Wild Mint's market position if these brands continue to gain popularity. However, it's important to note that Wild Mint's rank is still higher than these emerging competitors.
In October 2023, Wild Mint's best-selling product was the Juicy Joint Infused Pre-Roll (0.8g), maintaining its top position from July and September. The CBD Pain Relieving Salve (50mg CBD, 1.5oz) also held steady at second place, just as it had in the previous three months. Interestingly, the Chapstick Salve (1g) emerged in the rankings for the first time, securing the third spot. The Muscle and Joint Warming Salve (1.5oz), which had been the top product in July and August, dropped to third place in October. Lastly, the Rescue Healing Salve (1.5oz) ranked fourth, a slight drop from its third-place position in July and August. Notably, the Juicy Joint Infused Pre-Roll (0.8g) had impressive sales of 48 units in October.