Market Insights Snapshot
YouMist has maintained a consistent performance in the Tincture and Sublingual category in Michigan. For the months of July, August, September, and October 2023, the brand held its position at 4th place. This shows that YouMist has a strong foothold in this category within the state, indicating a loyal customer base and effective marketing strategies. However, it's worth noting that there was a slight dip in sales in October, compared to the previous months. This could be due to a number of factors such as seasonal demand fluctuations or increased competition, which would be worth investigating further.
While the brand's consistent ranking is commendable, there's still room for growth. Being 4th means there are three other brands outperforming YouMist in the Tincture and Sublingual category in Michigan. Therefore, the brand might want to reassess its strategies to climb up the rankings. Also, it's key to note that the absence of a ranking number for a particular month would mean that the brand did not make it to the top 20 brands in that category for that state - a situation YouMist would want to avoid. Overall, YouMist is performing well but there's potential for improvement to become the leading brand in its category.
In the Tincture & Sublingual category in Michigan, YouMist has consistently held the 4th rank from July to October 2023. While it maintained its position, its competitors have seen fluctuations in their rankings. Mary's Medicinals started as the leading brand in July but dropped to the 2nd and 3rd ranks in the following months. Similarly, Treetown and Cannalicious Labs have also experienced changes in their rankings. In terms of sales, YouMist has seen a slight decrease over the period, but it's worth noting that it still outperforms Vlasic Labs, which has lower sales despite an improvement in rank from 7th to 5th place in September. This data indicates a competitive market with room for YouMist to increase its market share.
In October 2023, YouMist's top-performing product was the Mint Mist Breathspray (200mg), maintaining a consistent high performance from previous months. It achieved the highest sales figure of 758 units. The second-best performer was the Energy Mist - CBD/THC 1:1 Cinnamon Breathspray (150mg CBD, 150mg THC), rebounding from a dip in rank in August and September. The Mellow Mist- CBD/THC 1:1 Citrus Breathspray (150mg CBD, 150mg THC) dropped to third place after leading in September. Lastly, the Watermelon Mist Breathspray (200mg) and the Sleepy Mist - CBD/THC 1:1 Mint Breath Spray (150mg CBD, 150mg THC) held the fourth and fifth positions respectively.