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Aug-2025
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Overview
Market Insights Snapshot
In the state of Michigan, YouMist has shown a notable presence within the Tincture & Sublingual category. In May 2025, the brand secured the 7th position, reflecting a strong foothold in this specific market. However, the absence of rankings in June, July, and August suggests that YouMist did not maintain a top 30 position in subsequent months, which could indicate a decline in market performance or increased competition within the category. This movement is critical for stakeholders to monitor, as it may impact strategic decisions and market positioning efforts.
The data from Michigan highlights the importance of sustaining a competitive edge in the cannabis market, particularly in niche categories like Tincture & Sublingual. While May 2025 sales figures were recorded at $10,550, the absence of ranking in later months may suggest a need for market reevaluation or product innovation to regain visibility. This trend underscores the dynamic nature of the cannabis industry and the necessity for brands like YouMist to adapt to changing consumer preferences and competitive landscapes. Further analysis could provide insights into potential market strategies or areas for growth.
Competitive Landscape
In the competitive landscape of the Tincture & Sublingual category in Michigan, YouMist has faced challenges in maintaining its rank among top brands. Notably, YouMist was ranked 7th in May 2025 but did not appear in the top 20 in subsequent months, indicating a significant drop in visibility and potentially sales. In contrast, Cannalicious Labs consistently held the 5th position from May to August 2025, demonstrating stable performance despite fluctuations in sales. Similarly, Neno's Naturals maintained a steady 6th rank throughout the same period, suggesting a more resilient market presence compared to YouMist. This consistent ranking by competitors highlights the need for YouMist to reassess its strategies to regain and sustain its market position in the Michigan Tincture & Sublingual category.
Notable Products
In August 2025, the top-performing product for YouMist was the Sleepy Mist - CBD/THC 1:1 Mint Breath Spray, which ascended to the number one rank from third place in July, with sales reaching 242 units. Following closely was the Monster X Energy Mist, which improved its position from fifth in July to second in August, with a notable increase in sales figures. The Sleepy Mist - CBN/THC 1:1 Mint Breath Spray maintained a consistent performance, holding the third position, despite a decline in sales from previous months. Watermelon Mist Breathspray made a re-entry into the rankings, securing the third spot alongside the Sleepy Mist - CBN/THC. The Cinnamon Mist Breathspray, previously ranked first in July, fell out of the top rankings in August, indicating a significant shift in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
