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Sep-2025
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Overview
Market Insights Snapshot
In the rapidly evolving cannabis market, YouMist has demonstrated a significant breakthrough in the Michigan market, particularly in the Tincture & Sublingual category. As of September 2025, YouMist achieved a notable 6th place ranking in this category, a clear indication of its growing presence and acceptance among consumers. This marks a significant entry for YouMist, as it was not ranked in the top 30 in the preceding months of June, July, and August. Such a leap suggests a strategic shift or a successful campaign that resonated well with the target audience, propelling the brand into a competitive position within the state.
While the specific sales figures for June, July, and August remain undisclosed, the available data for September indicates a positive trajectory for YouMist in Michigan. This surge in ranking could be attributed to various factors, including product innovation or improved distribution strategies. However, the absence of YouMist from the top 30 in previous months highlights the volatility and competitive nature of the market, suggesting that brands must continually adapt to maintain and improve their standings. Observing these movements can provide valuable insights into the brand's strategic direction and market dynamics, which are crucial for stakeholders interested in the cannabis industry.
Competitive Landscape
In the Michigan Tincture & Sublingual category, YouMist has shown a notable entry into the competitive landscape by securing the 6th position in September 2025, marking its debut in the top 20 brands. This entry is significant as it indicates a potential upward trajectory in market presence, especially considering that YouMist was not ranked in the previous months. In contrast, Mary's Medicinals consistently maintained a strong position, ranking 4th throughout the period, while Cannalicious Labs fluctuated slightly between 4th and 5th place. Meanwhile, Neno's Naturals remained stable at 6th place until disappearing from the rankings in September, which could indicate a decline in sales or market presence. YouMist's emergence in the rankings suggests a growing consumer interest and potential for increased sales, positioning it as a brand to watch in the coming months.
Notable Products
In September 2025, the top-performing product from YouMist was Sleepy Mist - CBD/THC 1:1 Mint Breath Spray, maintaining its position at number one from August, with a notable sales figure of 406 units. Sleepy Mist - CBN/THC 1:1 Mint Breath Spray climbed to the second position from third in the previous month, showing a significant increase in demand. Watermelon Mist Breathspray sustained its third-place ranking, consistent with its performance in August. Mellow Mist- CBD/THC 1:1 Citrus Breathspray entered the rankings in fourth place, marking its debut in the top four. Energy - THC/CBG 1:1 Cinnamon Mist Spray saw a notable decline, dropping to fifth place from its previous top positions in June and July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
