YouMist

Data Snapshot: May 05, 2024
YouMist Cannabis Brand Logo
<$50K

Apr-2024

Sales

Decline

Trend

6-Month

8

Product Count

SKUs

YouMist

Overview

Markets

YouMist Locations

Product Trends

YouMist Categories

YouMist Sales

Market Insights Snapshot

YouMist Historical Sales by Category

In the competitive landscape of Michigan's cannabis market, YouMist has shown a consistent presence within the Tincture & Sublingual category, though with a slight downward trend in rankings from January to April 2024. Starting the year strong at rank 5 in January, the brand managed to maintain this position into February before experiencing a gradual slip to rank 6 in March and further down to rank 7 by April. This progression suggests a slight decrease in market share or consumer preference within the state, which could be attributed to a variety of factors ranging from increased competition to changes in consumer behavior. Notably, while YouMist's rankings indicate a solid presence in the top 10, the decline from a top 5 position could signal a need for strategic adjustments to regain or improve its standing. The sales figures, peaking at $21,438 in January and dipping to $11,303 by April, mirror this trend, highlighting the brand's challenge in maintaining its early momentum throughout the quarter.

Despite the decline in rankings and sales in the Michigan market, the performance of YouMist within a single category in one state does not encapsulate the brand's overall market dynamics or potential in other regions or categories. The shift from a 5th to a 7th rank over a four-month period could be perceived as a minor setback when considering the volatile nature of the cannabis market, where brand standings can fluctuate significantly due to various external factors. However, the absence of YouMist from the top 30 brands in other states or categories for the same period might indicate a focused or limited market approach, either by choice or due to other constraints. This strategy might allow for a deeper understanding of consumer preferences and behaviors in specific segments, albeit at the cost of broader market visibility. The detailed sales figures and rankings, particularly the initial strong performance, suggest that YouMist has a solid foundation in Michigan's Tincture & Sublingual category, from which it can potentially expand or diversify its market strategy.

Apr-2024 Rank
Tincture & Sublingual
7
YouMist

Competitive Landscape

In the competitive landscape of the Tincture & Sublingual category in Michigan, YouMist has shown a notable fluctuation in its market position over the first four months of 2024. Initially ranking 5th in January and February, it experienced a slight decline, moving to 6th in March and further to 7th in April. This shift in rank is indicative of the dynamic competition within the category, particularly with brands like Neno's Naturals and Northern Connections making significant strides. Neno's Naturals, for instance, not present in the top 20 in January, quickly ascended to 6th by February, overtaking YouMist by March and securing the 5th spot in April with sales figures surpassing YouMist's by a considerable margin. Northern Connections, despite only appearing in the rankings in April, immediately positioned itself at 6th, directly impacting YouMist's rank. Meanwhile, Tree House CBD, another competitor, maintained a steady presence but did not show in the rankings after January, highlighting the volatile nature of the market and the challenges YouMist faces in maintaining and improving its market position amidst growing competition.

YouMist market ranking for MI Tincture & Sublingual

YouMist

Notable Products

In April 2024, YouMist's top-selling product was Blue Raspberry Mist Breathspray (200mg), leading the Tincture & Sublingual category with a significant jump to rank 1 from not being ranked in the previous month, achieving sales of 234 units. Following closely behind, Sleepy Mist - CBD/THC 1:1 Mint Breath Spray (150mg CBD, 150mg THC) maintained its strong performance, moving from rank 3 in March to rank 2 in April. Watermelon Mist Breathspray (200mg) also showed a consistent upward trend, climbing to rank 3 from rank 4 in March, indicating a steady demand. Pina Colada Mist Breathspray (200mg) entered the rankings directly at rank 4, marking its first appearance with notable sales. The Mellow Mist- CBD/THC 1:1 Citrus Breathspray (150mg CBD, 150mg THC) experienced a decline, dropping from rank 2 in March to rank 5 in April, reflecting a shift in consumer preferences within YouMist's product range.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
Blue Raspberry Mist Breathspray (200mg)
Tincture & Sublingual
4
4
>5
1
Sleepy Mist - CBD/THC 1:1 Mint Breath Spray (150mg CBD, 150mg THC)
Tincture & Sublingual
1
1
3
2
Watermelon Mist Breathspray (200mg)
Tincture & Sublingual
5
3
4
3
Pina Colada Mist Breathspray (200mg)
Tincture & Sublingual
>5
>5
>5
4
Mellow Mist- CBD/THC 1:1 Citrus Breathspray (150mg CBD, 150mg THC)
Tincture & Sublingual
2
2
2
5
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