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Oct-2025
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Overview
Market Insights Snapshot
In Michigan, Cannalicious Labs has shown varied performance across different product categories. The brand has maintained a strong presence in the Concentrates category, holding steady at the second position from July to September 2025, before dropping slightly to third place in October. This movement indicates a slight decline, which could be attributed to increased competition or market dynamics. In the Edible category, Cannalicious Labs has experienced a positive trend, improving its rank from 15th in July to 10th by October, showcasing the brand's growing popularity and possibly an effective product strategy in this segment. However, in the Tincture & Sublingual category, the brand's absence from the top 30 in October suggests a significant drop in performance, which might be concerning for stakeholders monitoring this category.
When examining the Vapor Pens category in Michigan, Cannalicious Labs has seen a notable improvement, moving from 51st in July to 35th by October. This upward trend suggests that the brand is gaining traction in this competitive category, potentially through new product launches or improved marketing efforts. Despite this progress, the brand's rank outside the top 30 still indicates room for growth and the need for strategic adjustments to capture a larger market share. Overall, while Cannalicious Labs has seen success in certain categories, their performance across others highlights areas for potential improvement and strategic focus to enhance their market position further.
Competitive Landscape
In the competitive landscape of the Michigan edibles market, Cannalicious Labs has shown a promising upward trajectory in rankings over the past few months. Starting from a rank of 15 in July 2025, Cannalicious Labs has climbed to the 10th position by October 2025, indicating a steady improvement in market presence and consumer preference. This upward movement is particularly noteworthy when compared to competitors like Detroit Edibles / Detroit Fudge Company, which has maintained a consistent position in the top 10, and True North Collective, which has consistently ranked higher, maintaining its 8th position. Meanwhile, NOBO experienced a decline from 8th to 12th place, and Play Cannabis remained stable at 11th place. Cannalicious Labs' sales have shown a positive trend, reflecting a growing consumer base and effective market strategies, positioning them as a rising contender in the Michigan edibles category.
Notable Products
In October 2025, the top-performing product from Cannalicious Labs was the Mixed Berry RSO Rest Gummies 10-Pack (200mg) in the Edible category, maintaining its first-place ranking with sales reaching 13,963. The Watermelon Rest RSO High Dose Gummies 10-Pack (200mg) also held steady in second place within the same category. The Recovery - Mango RSO Gummies 10-Pack (200mg) consistently ranked third over the months, showing a notable increase in sales to 8,035 in October. The Recovery - Pear RSO Gummies 10-Pack (200mg) remained in fourth place, with sales slightly increasing compared to previous months. A new entry in the dataset, Smart Puff - Blueberry Diesel Distillate Disposable (1g), appeared in fifth place, marking its initial ranking in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
