Dec-2025
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Overview
Market Insights Snapshot
In the Michigan market, Cannalicious Labs has shown a consistent performance in the Concentrates category, maintaining a solid position within the top three for several months before experiencing a slight dip to the 4th position in December 2025. This indicates a strong presence in the market, although the drop in rank could suggest increased competition or a shift in consumer preferences. In contrast, their performance in the Edible category has seen more fluctuation, with rankings oscillating between 12th and 15th place. Such movement may reflect changes in consumer trends or product offerings, but despite these shifts, Cannalicious Labs remains a notable player in this category.
In the Tincture & Sublingual category, Cannalicious Labs has maintained a stable ranking, consistently holding the 5th position, except for a month where they fell out of the top 30. This brief absence could signal a temporary supply chain issue or a strategic pivot, but their return to the top 5 demonstrates resilience. Meanwhile, the Vapor Pens category presents a more challenging landscape for the brand, as they have not broken into the top 30 consistently, with rankings slipping from 34th to 44th over the observed period. This trend suggests an area where Cannalicious Labs might need to innovate or adjust their strategy to regain competitive footing in the Michigan market.
Competitive Landscape
In the competitive landscape of the Michigan concentrates market, Cannalicious Labs has experienced a notable shift in its ranking and sales trajectory. Despite maintaining a strong position as the second-ranked brand from September to November 2025, Cannalicious Labs saw a decline to fourth place by December 2025. This drop coincides with a decrease in sales over the same period. Meanwhile, Society C has emerged as a formidable competitor, climbing from 18th place in September to consistently holding the third position by November and December, with sales figures closely rivaling those of Cannalicious Labs. Additionally, Wojo Co has shown a strong upward trend, moving from fourth to second place by December, indicating a significant increase in market share. In contrast, Traphouse Cannabis Co. made a remarkable leap from 23rd to 6th place by December, showcasing a rapid growth trajectory. These competitive dynamics highlight the need for Cannalicious Labs to reassess its strategies to maintain its market position amidst rising competition.

Notable Products
In December 2025, the top-performing product for Cannalicious Labs was the Watermelon Rest RSO High Dose Gummies 10-Pack (200mg), which climbed to the number one spot with sales of 10,659 units. This product had consistently ranked second in the previous months. The Mixed Berry RSO Rest Gummies 10-Pack (200mg), which had held the top rank from September through November, moved to second place in December. The Recovery - Mango RSO Gummies 10-Pack (200mg) maintained its third-place ranking throughout the last four months. A new entry, the Recovery RSO Dart (1g), appeared in December, debuting at the fifth position with notable sales figures.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.







