Zyre

Data Snapshot: Apr 04, 2024
Zyre Cannabis Brand Logo
$100K+

Mar-2024

Sales

Decline

Trend

6-Month

10

Product Count

SKUs

Zyre

Overview

Zyre, a pioneering brand in the Canadian cannabis industry, stands out due its unique offering of full-spectrum cannabis vapes, including popular flavors like pineapple punch and blueberry pie. Founded by a former professional in regulated alcohol and cannabis consumer packaged goods, Zyre leverages its expertise to deliver high-quality products with regulated THC and CBD content, positioning itself as a trusted name amidst the myriad cannabis startups. Emphasizing on providing a wholesome, calming experience, Zyre appeals particularly to those seeking downtime and relaxation.
Product Trends

Zyre Categories

Zyre Sales

Market Insights Snapshot

Zyre Historical Sales by Category

In British Columbia, Zyre's performance in the Vapor Pens category showed a fluctuating trend. Initially, the brand improved its ranking from 21st in December 2023 to 19th by February 2024, suggesting a positive movement among competitors. However, a significant drop to 28th place in March 2024 indicates a potential challenge in maintaining its market position. This decline is noteworthy, especially considering their sales decreased from 149,760 in December 2023 to 88,912 in March 2024. In contrast, Saskatchewan witnessed Zyre's entry into the market in February 2024 at 35th place, quickly rising to 23rd by March 2024. This rapid ascent, coupled with a sales jump to 41,468, showcases Zyre's strong market entry and growing consumer interest in this province.

On the other hand, Zyre's journey in the Ontario market tells a different story. The brand faced a steady decline from 70th place in December 2023 to a concerning 96th by March 2024, indicating it was not among the top 30 brands for that month. This downward trajectory is mirrored in their sales figures, which plummeted from 51,926 in December 2023 to 15,947 in March 2024. Such a significant fall in both rankings and sales suggests Zyre is struggling to capture and retain market share in Ontario's competitive Vapor Pens category. These contrasting performances across different states/provinces highlight the brand's varying success and challenges in navigating the cannabis market landscape.

Mar-2024 Rank
Vapor Pens
28
96
23
Zyre

Competitive Landscape

In the competitive landscape of the Vapor Pens category in British Columbia, Zyre has experienced notable fluctuations in its market position over recent months. Initially ranked 21st in December 2023, Zyre improved its standing to 19th by February 2024, showcasing a positive trajectory in rank and sales. However, March 2024 saw a significant drop to 28th place, indicating a challenging period for the brand despite earlier gains. This shift in rank is particularly impactful when compared to competitors such as Tweed, Hycycle, and Dab Bods, which have also experienced rank changes but not as pronounced as Zyre's. For instance, Dab Bods moved from 23rd to 26th place in the same timeframe, showing a more stable performance. The dynamic nature of the rankings highlights the competitive volatility within the Vapor Pens market in British Columbia, underscoring the importance for Zyre to strategize effectively to regain and improve its market position amidst these fluctuations.

Zyre market ranking for BC Vapor Pens

Zyre

Notable Products

In Mar-2024, Zyre's top-performing product was Recline 1.0 - Blueberry Pie Cured Resin Cartridge (1g) within the Vapor Pens category, maintaining its number one rank from previous months with sales figures reaching 1552 units. Following closely, Launch 1.0 - Pineapple Punch Cured Resin Cartridge (1g) also held its position at rank two, demonstrating consistent performance. Interestingly, Spotlight - Wild Strawberry Cured Resin Cartridge (1g) saw a notable rise, moving up to the third rank from its previous fourth position, marking a significant increase in demand. Conversely, Spotlight 1.0 - Wild Strawberry Live Resin Cartridge (1g) experienced a slight drop to the fourth rank, indicating a shift in consumer preferences within the Vapor Pens category. These rankings highlight the dynamic nature of product popularity and consumer trends in Zyre's offerings.

Product Rank
Category
Dec-2023
Jan-2024
Feb-2024
Mar-2024
Recline 1.0 - Blueberry Pie Cured Resin Cartridge (1g)
Vapor Pens
1
1
1
1
Launch 1.0 - Pineapple Punch Cured Resin Cartridge (1g)
Vapor Pens
2
2
2
2
Spotlight - Wild Strawberry Cured Resin Cartridge (1g)
Vapor Pens
4
4
4
3
Spotlight 1.0 - Wild Strawberry Live Resin Cartridge (1g)
Vapor Pens
3
3
3
4
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data