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Aug-2025
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Overview
Market Insights Snapshot
In the British Columbia market, Uncle Bob has experienced varied performance across different cannabis categories from May to August 2025. In the Concentrates category, the brand's ranking slipped from 21st in May to 33rd by August, indicating a downward trajectory, possibly due to declining sales figures from $35,718 in May to $16,967 in August. This suggests challenges in maintaining competitive positioning within this category. Meanwhile, in the Flower category, Uncle Bob has shown some resilience, maintaining a relatively stable ranking around the mid-70s, with a notable sales increase in August, suggesting a potential recovery or increased consumer interest. However, the brand did not make it into the top 30, which could be a concern for long-term sustainability in this competitive market.
Uncle Bob's performance in the Pre-Roll category in British Columbia saw a consistent ranking in the mid-60s to low 70s range, with a gradual decline in sales from $87,270 in May to $71,999 in August. This trend might indicate a need for strategic adjustments to regain momentum. In the Vapor Pens category, the brand started strong at 40th but fell to 47th by August, with a significant drop in sales from June's peak. This fluctuation suggests volatility in consumer preferences or competitive pressures. The absence of top 30 rankings in any category highlights potential areas for improvement and strategic focus to enhance Uncle Bob's market presence.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Uncle Bob has experienced some fluctuations in its rank and sales over the summer months of 2025. Despite starting strong in May with a rank of 64, Uncle Bob's position slipped to 72 by August. This decline in rank is notable, especially when compared to competitors like Virtue Cannabis, which improved its rank from 71 to 69 over the same period. Meanwhile, Broken Coast and Solei also showed upward trends, with Solei making a significant leap from 86 to 71. Uncle Bob's sales have similarly seen a downward trend, with a peak in May and a steady decline through August, contrasting with the rising sales figures of its competitors. This suggests that while Uncle Bob remains a key player, it faces increasing competition and may need to strategize to regain its earlier momentum in the market.
Notable Products
In August 2025, Devil's Lettuce Pre-Roll (0.5g) reclaimed its position as the top-performing product for Uncle Bob, with impressive sales reaching 8,518 units. Day Trippin Pre-Roll (0.5g) followed closely in second place, maintaining its strong presence despite a drop in sales from the previous month. Blue Gelato Pre-Roll (0.5g) continued to hold steady in third place, showing consistent performance over the past months. Indica Shatter (1g) emerged as a notable new entry in the rankings, securing the fourth position. Blueberry Kush THC Distillate Cartridge (1g) remained in the fifth spot, experiencing a gradual decline in sales since May 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
