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Sep-2025
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Overview
Market Insights Snapshot
Uncle Bob has shown varied performance across different product categories in British Columbia. In the Concentrates category, the brand experienced a notable improvement, climbing from the 33rd position in August 2025 to 25th in September 2025. This upward trajectory suggests a strengthening presence in the market, with sales nearly doubling from July to September. In contrast, the Vapor Pens category presented a challenge, as Uncle Bob dropped out of the top 30 after June 2025, indicating a potential area for strategic reassessment. Despite this, they managed to regain some ground by September, moving up to the 46th position from 48th in August.
Meanwhile, in the Flower and Pre-Roll categories, Uncle Bob's performance remained relatively stable, albeit outside the top 30 rankings. In the Flower category, their rank fluctuated slightly, peaking at 68th in August before dropping to 74th in September. This decline, coupled with a decrease in sales from August to September, suggests that Uncle Bob may need to innovate or adjust its product offerings to capture more market share. The Pre-Roll category also saw a gradual decline in rank, from 66th in June and July to 74th by September, reflecting a consistent challenge in maintaining a competitive edge. These insights point to potential areas for growth and improvement, especially in the more competitive categories where Uncle Bob lags behind its competitors.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in British Columbia, Uncle Bob has experienced fluctuations in its market position over the recent months. While maintaining a steady rank of 66th in June and July 2025, Uncle Bob saw a decline to 73rd in August and slightly improved to 74th in September. This decline in rank coincides with a decrease in sales from June to September, reflecting a challenging period for the brand. In contrast, competitors like Tasty's (CAN) and Virtue Cannabis have shown more resilience, with Tasty's (CAN) achieving a notable rank of 54th in June and maintaining a higher sales trajectory despite some rank fluctuations. Meanwhile, MSIKU has shown a relatively stable performance, consistently ranking around the 70th position. These dynamics highlight the competitive pressures Uncle Bob faces, emphasizing the need for strategic adjustments to regain its footing in the market.
Notable Products
In September 2025, Devil's Lettuce Pre-Roll (0.5g) maintained its top position in Uncle Bob's lineup, recording sales of 5561 units. Day Trippin Pre-Roll (0.5g) held steady at the second position, showing consistency over the past few months. Blueberry Kush THC Distillate Cartridge (1g) made a notable entry into the rankings at third place, having not been ranked in August. Sativa Shatter (1g) debuted in fourth place, indicating a positive reception in the concentrates category. Big Orange Banger Infused Blunt (1g) rounded out the top five, marking its first appearance in the rankings.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
