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Dec-2025
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Overview
Market Insights Snapshot
Uncle Bob has shown notable performance shifts across various product categories in British Columbia. In the Concentrates category, the brand improved its ranking from 28th in September to 16th by December 2025, indicating a steady upward trend. This improvement reflects a significant increase in sales, particularly between October and November. However, the Flower category saw a more volatile performance; while Uncle Bob impressively jumped to 6th place in October, it fell to 30th by December. Such fluctuations suggest varying consumer preferences or competitive dynamics within the market.
In the Pre-Roll category, Uncle Bob struggled to maintain a consistent presence in the top 30, with rankings disappearing in December after a brief appearance in November. This absence could be seen as a challenge for the brand to address. Meanwhile, the Vapor Pens category displayed moderate stability, with rankings hovering around the 50th position by December. Despite a peak in October, the brand's position in this category suggests room for growth. The varied performance across these categories highlights both opportunities and challenges for Uncle Bob as it navigates the competitive landscape in British Columbia.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Uncle Bob has demonstrated significant fluctuations in rank and sales over the last few months of 2025. Notably, Uncle Bob surged from a rank of 71 in September to an impressive 6 in October, indicating a substantial increase in market presence and consumer demand. However, this momentum was not sustained, as the brand's rank slipped to 18 in November and further to 30 in December. In contrast, competitors such as Simply Bare and MTL Cannabis maintained more consistent, albeit lower, rankings throughout the same period. Tribal and 3Saints also showed varied performances, with Tribal missing the top 20 in October but rebounding in the following months. Uncle Bob's initial spike in October could be attributed to successful marketing campaigns or product launches, but the subsequent decline suggests challenges in sustaining consumer interest or increased competition. Understanding these dynamics is crucial for Uncle Bob to strategize effectively and regain its competitive edge.
Notable Products
In December 2025, Day Trippin Pre-Roll (0.5g) maintained its top position from November, leading the sales for Uncle Bob with a notable figure of 2456 units sold. Despite a decrease in sales, Devil's Lettuce Pre-Roll (0.5g) held the second rank, demonstrating its consistent popularity. Green Zkittles THC Distillate Cartridge (1g) emerged in December as the third-ranked product, marking its first appearance in the rankings. Indica Shatter (1g) improved its position from fifth in November to fourth in December, while Orange Creamsicle THC Distillate Cartridge (1g) slipped slightly from fourth to fifth place. Overall, the top products showed slight shifts in rankings, with new entries and consistent leaders shaping Uncle Bob's December sales landscape.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
