.svg){kind=small}
Nov-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
Uncle Bob has shown varied performance across different categories in British Columbia. In the Concentrates category, there was a notable improvement as the brand moved from the 35th position in August 2025 to 18th by October 2025, before slightly declining to 19th in November 2025. This upward trend in September and October indicates a positive reception in this category, although the slight dip in November may suggest emerging competition or a shift in consumer preference. On the other hand, the Flower category witnessed a dramatic leap from being outside the top 30 in August and September to securing the 6th position in October, before settling at 17th in November. This indicates a significant surge in popularity, which could be attributed to a successful product launch or promotional campaign during this period.
However, Uncle Bob's performance in the Pre-Roll category tells a different story. The brand struggled to break into the top 50 in August and September, with rankings of 79th and 83rd, respectively, eventually climbing to 51st in October. Unfortunately, this progress was short-lived as it fell back to 92nd in November. This suggests that despite some initial traction, Uncle Bob faces challenges in maintaining a competitive edge in the Pre-Roll market. Meanwhile, in the Vapor Pens category, the brand showed consistent improvement from August to October, moving from 60th to 37th, but experienced a decline to 49th in November. This fluctuating performance highlights the competitive and dynamic nature of the cannabis market in British Columbia, where consumer preferences can shift rapidly.
Competitive Landscape
In the competitive landscape of the Flower category in British Columbia, Uncle Bob has demonstrated a remarkable fluctuation in rankings and sales over the past few months. After starting at a low rank of 57 in August 2025, Uncle Bob surged to an impressive 6th place by October, indicating a significant increase in market presence and consumer preference. This leap in rank was accompanied by a substantial boost in sales, surpassing brands like 1964 Supply Co and Pistol and Paris during the same period. However, by November, Uncle Bob's rank slipped to 17, suggesting a potential challenge in maintaining its newfound market position. Meanwhile, competitors such as DEALR and Happy Hour also experienced fluctuations, with DEALR peaking at rank 5 in October and Happy Hour making a notable jump to rank 15. These dynamics highlight the volatile nature of the market and underscore the importance for Uncle Bob to sustain its competitive edge amidst shifting consumer preferences and competitive pressures.
Notable Products
In November 2025, Uncle Bob's top-performing product was Day Trippin Pre-Roll (0.5g) in the Pre-Roll category, which climbed to the first position with sales reaching 2420 units. Previously, this product consistently held the second spot from August to October. Devil's Lettuce Pre-Roll (0.5g), which was the top seller in the preceding months, dropped to second place in November. The Day Trippin' Smalls (7g) in the Flower category emerged as the third best-seller, marking its debut in the rankings for the first time since August. Notably, new entries such as Orange Creamsicle THC Distillate Cartridge (1g) and Indica Shatter (1g) secured the fourth and fifth positions, respectively, indicating a diversification in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
