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Jun-2024
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Overview
Market Insights Snapshot
Uncle Bob has shown a varied performance across different categories and states over the past few months. In British Columbia, the brand's presence in the Concentrates category has been relatively stable, with rankings fluctuating between 20 and 27 from March to June 2024. The sales figures for this category also reflect a trend of recovery after a dip, with a notable increase from $16,742 in April to $30,147 in June. However, the Flower category in British Columbia paints a different picture, with Uncle Bob failing to secure a top 30 ranking in April and May, only to reappear at rank 90 in June. This inconsistency in ranking suggests a struggle to maintain a competitive edge in this category within the province.
In Saskatchewan, Uncle Bob's performance in the Flower category was not strong enough to make it into the top 30 for most months, only appearing at rank 65 in April. This indicates a significant challenge in establishing a foothold in this category within the province. On the other hand, the Pre-Roll category in Saskatchewan shows a more positive trend, with the brand's ranking improving from 57 in April to 43 in May, before dropping out of the top 30 in June. This mixed performance highlights both potential growth areas and existing challenges for Uncle Bob across different categories and regions.
Competitive Landscape
In the British Columbia concentrates market, Uncle Bob has experienced notable fluctuations in rank and sales over the past few months. In March 2024, Uncle Bob was ranked 20th, but dropped significantly to 27th in April, before recovering to 21st in May and slightly declining to 23rd in June. This volatility contrasts with more stable competitors like Stigma Grow, which improved from 26th in March to 19th in June, and High Fidelity, which maintained a strong presence in the top 20 throughout the period. The sales data reflects these trends, with Uncle Bob's sales peaking in March at 36,020 but dropping sharply in April to 16,742 before recovering in subsequent months. This inconsistency in rank and sales suggests that while Uncle Bob has the potential for strong performance, it faces significant competition from brands like Dabble Extracts and Wildcard Extracts, both of which have shown more stable or improving trends. For Uncle Bob to improve its market position, it may need to focus on strategies that enhance brand stability and customer retention.
Notable Products
In June 2024, the top-performing product from Uncle Bob was Big Orange Blunt (1g) in the Pre-Roll category, maintaining its first-place rank for three consecutive months with sales reaching 1010 units. Indica Shatter (1g) in the Concentrates category secured the second position, showing a consistent improvement from its third place in May. Day Trippin Pre-Roll (0.5g) dropped to third place from its previous second position with a notable decrease in sales. Sto:lo Haze Shatter (1g) re-entered the rankings in fourth place after being absent in May. Day Trippin Pre-Roll 10-Pack (5g) remained steady at fifth place, though its sales figures significantly dropped compared to previous months.
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