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Oregon Cannabis Sales
Jan, 2026
Overview
Oregon’s cannabis market remains a significant player, with January 2026 sales reaching $73.6 million and over 5.9 million units sold. Over the past year, the market has experienced moderate volatility, with monthly sales fluctuating between $74 million and $81 million. While the market saw a notable rebound in March 2025 (+10.8% MoM), the overall trend for the past 12 months has been slightly negative, with year-over-year growth rates hovering between -2% and -6%. This suggests a mature market facing increased competition and price sensitivity.
Average item prices in Oregon are among the lowest in the country, sitting at $12.33 in January 2026. This low price point is both a reflection of Oregon’s competitive retail landscape and a driver of high unit sales. However, persistent price compression has put pressure on margins for producers and retailers, making operational efficiency and product differentiation more important than ever.
Jan, 2026
Sales
Year Over Year
Growth
Market Comparison
Oregon’s cannabis market is mid-sized compared to other established states. With $73.6 million in January 2026 sales, Oregon trails behind larger markets like California ($320.9M), Michigan ($231.5M), and Massachusetts ($131.5M), but is comparable to Colorado ($92.2M) and Washington ($92.2M). Oregon’s average item price of $12.33 is among the lowest nationwide, only slightly above Michigan ($8.61) and Washington ($12.07), and well below states like New York ($31.49) and Illinois ($27.44).
Growth rates in Oregon have been slightly negative year-over-year, reflecting a mature and highly competitive market. In contrast, emerging markets such as New York and New Jersey are seeing higher average prices and stronger growth, while legacy markets like Colorado and Washington are experiencing similar price compression and flat-to-negative growth.
Oregon Weed Prices
Category Performance
While Flower and Vapor Pens dominate total sales, the Pre-Roll category stands out for its unique segment dynamics and consumer appeal. Pre-Rolls generated over $10.6 million in January 2026, with more than 1.55 million units sold. Notably, the average item price for Pre-Rolls has dropped to $6.82, making them an accessible entry point for consumers.
Within Pre-Rolls, the Connoisseur / Infused segment leads by a wide margin, accounting for nearly $4.4 million in sales and over 591,000 units. Hybrid - Single Strain and Mixed Strain segments also show strong performance, while Cannagars/Blunts and CBD-focused options remain niche. The segment breakdown highlights a clear consumer preference for enhanced and hybridized products, likely driven by both value and experience.
For a deeper look at leading brands and evolving consumer preferences within Pre-Rolls, Headset Insights can provide detailed brand and SKU-level analysis.
Top Cannabis Brands in Oregon
Product Category Market Share In Oregon
Historical Cannabis Sales In Oregon
Oregon Cannabis Reports
Understanding the recent sales declines in legacy cannabis markets
The Oregon market industry report
Oregon Cannabis News
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A look at last year's 4/20
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