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Mar-2024
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Overview
Market Insights Snapshot
In British Columbia, the 18twelve brand has shown a varied performance across different cannabis categories. Notably, in the Flower category, the brand saw a fluctuating yet overall positive trajectory, moving from a rank of 38 in December 2023 to 26 in March 2024, despite a slight dip in February. This improvement is indicative of growing consumer preference or effective marketing strategies, especially considering the slight increase in sales from December 2023 to March 2024. However, the brand faced challenges in the Pre-Roll category, where it consistently ranked outside the top 30 brands, ending at 52 in March 2024. This suggests a need for strategic adjustments to capture consumer interest in this category. On a brighter note, 18twelve achieved impressive rankings in the Topical category, maintaining a position within the top 10, which underscores its strength in this niche market.
Meanwhile, in Saskatchewan, 18twelve's performance highlights its varying appeal across categories and points to potential areas for growth. The brand's presence in the Flower category was not consistent, missing from the rankings in January and February 2024, but re-emerging at rank 33 in March 2024. This inconsistency could reflect stock issues, competitive pressures, or changing consumer preferences. The Pre-Roll category also saw the brand struggling to maintain a strong position, with a notable absence in February 2024 and a rank of 52 in March 2024, indicating a potential area for improvement. However, 18twelve demonstrated remarkable stability in the Topical category, consistently ranking within the top 5, which might suggest a strong product offering or brand loyalty in this specific market segment.
Competitive Landscape
In the competitive landscape of the cannabis flower category in British Columbia, 18twelve has shown a notable fluctuation in its market position from December 2023 to March 2024, moving from 38th to 26th rank. This trajectory indicates a positive trend in terms of market positioning, albeit with a dip in February 2024. Competitors such as Color Cannabis and Simply Bare have maintained more stable but not necessarily superior positions, with Simply Bare consistently ranking higher than 18twelve but showing a slight decline in rank over the same period. LowKey and Soar have also been significant competitors, with Soar experiencing a notable rank improvement in January 2024 but then stabilizing. Despite these competitive pressures, 18twelve's upward movement in March 2024, combined with a significant increase in sales from December 2023 to January 2024, suggests a growing consumer interest and potential for further rank improvement in British Columbia's cannabis market.
Notable Products
In March 2024, 18twelve saw its "Diamond 40 Bombers - Lemon OG Diamond Infused Pre-Roll 2-Pack (1g)" maintain its position as the top-selling product with 651 units sold. Following closely, the "Liberty Haze 3-Pack (1.5g)" climbed to the second spot, showing a consistent rise in its ranking over the past months. The "Vital Ease CBD:THC 1:2 Transdermal Balanced Cream (500mg THC, 250mg CBD)" made a significant leap to the third position from fifth in February, indicating a growing interest in the Topical category. The "Lazy Susan (28g)" from the Flower category entered the rankings at fourth place, without previous data for comparison in March. Lastly, the "Toro Rosso Pre-Roll 3-Pack (1.5g)" broke into the top five, a new entry that suggests a diversifying interest among 18twelve's consumers.
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