Market Insights Snapshot
18twelve performance in the category of Flower and Pre-Roll has been relatively consistent in the British Columbia market, although not within the top 20 brands. The brand's ranking in the Flower category hovered around the 30s, while in the Pre-Roll category it was in the 50s. The lack of ranking for the Topical category in August suggests that the brand was not among the top 20 for that month, which could be an area of improvement. However, it is worth noting that 18twelve managed to quickly climb up the ranks to secure a spot in the top 10 by September.
In the Saskatchewan market, 18twelve's performance in the Flower category was similar to British Columbia's, maintaining a ranking in the 40s. The brand's ranking in the Pre-Roll category showed significant improvement from 83rd in August to 48th in October, indicating a positive trend. In contrast to British Columbia, 18twelve has consistently been among the top performers in the Topical category in Saskatchewan, securing a position within the top 10 throughout the period. This suggests a strong presence and potential growth opportunity for the brand in this category within the Saskatchewan market.
In the Flower category within British Columbia, 18twelve has maintained a consistent rank in the top 32 brands from August to November 2023. However, it's worth noting that the brand has seen a slight downward trend in rank, moving from 28th to 31st over the period. In comparison, Bold has shown a more fluctuating pattern, but ended November one rank higher than 18twelve. San Rafael '71 has improved its rank significantly, moving from 35th to 29th, while Palmetto has made the most notable leap, climbing from 66th to 33rd. The Loud Plug was not in the top 20 brands until November, when it entered at 32nd. These shifts in the competitive landscape could impact 18twelve's market position and sales trajectory in the future.
In November 2023, 18twelve's top-performing products were led by Cowichan Kush (3.5g) which maintained its top position from October with sales reaching 1008 units. Liberty Haze (3.5g) climbed from third to second place, despite a slight drop in sales. The third spot was taken by Diamond 40 Bombers - Lemon OG Diamond Infused Pre-Roll 2-Pack (1g), moving up two places from the previous month. The newcomer in the top five was Reserve - Toro Rosso Pre-Roll 2-Pack (1g), debuting in fourth place. Lastly, Frozen Grapes Pre-Roll 10-Pack (3.5g) dropped to the fifth position, showing the most significant sales decrease among the top products.