LoFi Cannabis

Data Snapshot: May 05, 2024
LoFi Cannabis Cannabis Brand Logo
$100K+

Apr-2024

Sales

Strong Growth

Trend

6-Month

9

Product Count

SKUs

LoFi Cannabis

Overview

LoFi Cannabis is a forward-thinking brand that prides itself on offering full transparency in its high-quality, full-spectrum CBD products. Based in California, the brand ensures easy access for customers through same-day delivery service to the Bay Area. Most significantly, LoFi is well-recognized for their sustainably sourced CBD oil, firmly establishing its presence in the growing CBD market landscape.
Markets

LoFi Cannabis Locations

Product Trends

LoFi Cannabis Categories

LoFi Cannabis Sales

Market Insights Snapshot

LoFi Cannabis Historical Sales by Category

In British Columbia, LoFi Cannabis has shown a mixed performance across different categories. In the Oil category, the brand has maintained a strong position, consistently ranking 5th from January to April 2024, with sales peaking in March at 89,924 units. This consistency in the top 5 suggests a solid foothold in the Oil category within the province. However, the story is quite different in the Flower and Vapor Pens categories. For Flower, LoFi Cannabis struggled to make it into the top 30 until February 2024 and has since been hovering around the 90s in rank, indicating a significant challenge in gaining market share in this category. The late entry into the Vapor Pens category in April, ranking 43rd, suggests a nascent but potentially growing interest in this segment, yet it's clear that LoFi Cannabis has substantial ground to cover to compete effectively against established brands in these areas.

Turning our attention to Ontario, LoFi Cannabis presents a more stable yet varied performance. In the Capsules category, the brand has shown slight improvement, moving from 14th place in January to 13th by April, with sales numbers gradually increasing, which could indicate a growing consumer base or improved market strategies. The Oil category in Ontario tells a story of volatility but overall growth; starting at 23rd place in January, dipping and then rising to 21st by April 2024. The sales in this category saw a significant jump in April to 19,150 units, suggesting that despite initial fluctuations, LoFi Cannabis is on an upward trajectory in Ontario's Oil market. This performance contrasts with their challenges in British Columbia's Flower and Vapor Pens categories, highlighting the importance of market-specific strategies for cannabis brands.

Apr-2024 Rank
Flower
Oil
Vapor Pens
Capsules
95
5
43
21
13
LoFi Cannabis

Competitive Landscape

In the competitive landscape of the oil category in British Columbia, LoFi Cannabis has maintained a consistent position in the middle of the pack, ranking 5th across the first four months of 2024. Despite its steady rank, LoFi Cannabis has seen fluctuations in sales, with a notable peak in March before a decline in April, indicating a volatile market demand. Competitors such as Pura Vida and Glacial Gold have shown stronger sales performance, with Pura Vida overtaking Glacial Gold in April to become the top seller in the category. This shift suggests a highly competitive environment where brand positioning and sales are closely contested. NightNight and Frank also remain significant players, with Frank making a notable jump in rank from 9th to 7th, showcasing the dynamic nature of the market. LoFi Cannabis's consistent rank amidst these changes highlights its resilience, but the brand must navigate the challenges of fluctuating sales and the aggressive positioning of its competitors to enhance its market share.

LoFi Cannabis market ranking for BC Oil

LoFi Cannabis

Notable Products

In Apr-2024, LoFi Cannabis saw CBD 1500 Oil (30ml) from the Oil category maintain its top position for the fourth consecutive month, with sales reaching 1763 units. Following closely, CBD Oil 2500 (50ml), also in the Oil category, secured the second spot, demonstrating consistent performance with a slight increase in rank from the beginning of the year. The third place was held by CBD Softgels 1500 30-Pack (1500mg CBD, 60mg THC) from the Capsules category, which also showed steady rankings throughout the four months. A new entrant, CBD:THC 1:1 Rainbow Driver x Nostalgia Cured Resin Cartridge (1g) from the Vapor Pens category, made a notable debut in the rankings, landing directly in the fourth position. Meanwhile, Nostalgia (7g) from the Flower category experienced a slight decline, moving from fourth to fifth place, indicating a shift in consumer preferences within LoFi Cannabis's product lineup.

Product Rank
Category
Jan-2024
Feb-2024
Mar-2024
Apr-2024
CBD 1500 Oil (30ml)
Oil
1
1
1
1
CBD Oil 2500 (50ml)
Oil
3
2
2
2
CBD Softgels 1500 30-Pack (1500mg CBD, 60mg THC)
Capsules
2
3
3
3
CBD:THC 1:1 Rainbow Driver x Nostalgia Cured Resin Cartridge (1g)
Vapor Pens
>5
>5
>5
4
Nostalgia (7g)
Flower
4
4
4
5
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