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Nov-2025
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Overview
Market Insights Snapshot
LoFi Cannabis has shown a mixed performance across different categories and regions, particularly in the British Columbia market. In the Oil category, the brand maintained a steady 9th position from August to October 2025, before disappearing from the top 30 in November. This drop indicates a significant shift in consumer preferences or increased competition in the region. Meanwhile, in the Vapor Pens category, LoFi Cannabis experienced a decline, moving from 52nd place in September and October to 71st in November, suggesting a challenging market environment. The sales figures reflect these changes, with a notable decrease in revenue, especially in the Oil category, which could be a point of concern for the brand's strategy in British Columbia.
In Ontario, LoFi Cannabis has demonstrated a more stable presence in the Oil category, holding the 13th position consistently from August to October 2025, before improving to 11th in November. This upward movement suggests a positive reception among consumers, potentially driven by product quality or effective marketing strategies. However, the Vapor Pens category tells a different story, with rankings fluctuating from 100th in August to a peak of 71st in October, before settling at 77th in November. This volatility might indicate an opportunity for LoFi Cannabis to reassess its approach in this category to capture more market share. The sales data in Ontario also reflect these dynamics, with a general trend of recovery and growth in the Oil category, which could be a promising sign for the brand's future performance in the region.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, LoFi Cannabis has demonstrated notable resilience and growth from August to November 2025. Starting at a rank of 100 in August, LoFi Cannabis improved its position to 77 by November, showcasing a positive trend in market presence. This upward trajectory is particularly significant when compared to competitors such as DayDay, which saw fluctuating ranks, peaking at 74 in September but dropping to 84 by November. Meanwhile, Wildcard Extracts maintained a relatively stable position, ending at rank 76 in November, just one spot ahead of LoFi Cannabis. The sales figures for LoFi Cannabis also reflect this positive trend, with a peak in October before a slight dip in November, yet remaining competitive. Brands like QWEST were not present in the top 20 during these months, indicating a potential opportunity for LoFi Cannabis to further capitalize on its momentum. Overall, the data suggests that LoFi Cannabis is on a promising path, with room to strengthen its market position against established competitors.
Notable Products
In November 2025, the Nostalgia 2.0 Cured Resin Cartridge (1g) maintained its position as the top-performing product for LoFi Cannabis, despite a decrease in sales to 715 units. The CBD Super Strength Oil (30ml) rose to second place, showing a consistent presence in the top ranks over the past months. Nostalgia (7g) climbed to third place, indicating a growing preference for flower products. The CBD:THC 1:1 Nostalgia x Rainbow Driver Cured Resin Cartridge (1g) dropped to fourth place from its previous second position in October. Nostalgia Craft Hemp (7g) remained steady at fifth place, showing a slight increase in sales compared to October.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
