.svg){kind=small}
Dec-2024
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
LoFi Cannabis has shown varied performance across different categories and regions. In the British Columbia market, the brand has maintained a relatively stable position in the Oil category, moving from 7th to 6th place in October and November before dropping to 8th in December. This fluctuation coincides with a notable decrease in sales from October to December, suggesting possible market challenges or increased competition. Conversely, their Vapor Pens category performance in British Columbia has been less favorable, with rankings consistently outside the top 30, indicating a potential area for strategic improvement or product innovation.
In Ontario, LoFi Cannabis has displayed a more promising trend in the Oil category, climbing from 21st in October to 17th by December. This upward movement is accompanied by a steady increase in sales, reflecting a positive reception in the Ontario market. The consistent presence in the top 20 suggests a solid market position, although the absence of rankings in other categories might imply limited product diversification or market penetration in those areas. Observing these trends can provide valuable insights into regional preferences and potential growth opportunities for LoFi Cannabis.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, LoFi Cannabis has experienced notable fluctuations in its market position from September to December 2024. Initially ranked 7th in September, LoFi Cannabis climbed to 6th place in October and November, before dropping to 8th in December. This decline in rank coincides with a significant decrease in sales during December, suggesting potential challenges in maintaining market share. Meanwhile, Frank demonstrated resilience, recovering from an 8th place rank in October to secure the 6th position by December, indicating a strong competitive edge. Similarly, Purefarma consistently held its ground, maintaining a steady presence in the top 10, which could pose a continuous threat to LoFi Cannabis. The absence of EarthWolf Farms from the top 20 in November highlights the volatility in this market segment, where maintaining visibility is crucial. These dynamics underscore the importance for LoFi Cannabis to strategize effectively to regain and sustain its competitive position in the evolving British Columbia oil market.
Notable Products
In December 2024, the top-performing product for LoFi Cannabis was CBD 1500 Oil (30ml), maintaining its first-place rank consistently from September through December with sales of 1081 units. Nostalgia (7g) witnessed an improvement, moving from the third position in previous months to second place in December. CBD Super Strength Oil (3000mg CBD, 30ml) showed significant growth, rising from fifth place in November to third in December, indicating a strong increase in consumer interest. Meanwhile, CBD Oil 2500 (50ml) experienced a drop from its second-place position in October and November to fourth in December, reflecting a decline in sales. CBD Full Spectrum Nostalgia Cartridge (1g) held steady in fifth place, showing little change in its ranking over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
