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Apr-2025
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Overview
Market Insights Snapshot
LoFi Cannabis has shown varying performance across different product categories and regions. In British Columbia, the brand has faced challenges in the Flower category, where it was not ranked in the top 30 brands for February 2025, indicating potential struggles in market penetration or competition. However, the Oil category has been a strong point for LoFi Cannabis, maintaining a consistent presence in the top 10 throughout the first four months of 2025. Notably, the Vapor Pens category saw a positive shift, with the brand climbing from the 52nd position in March to 44th in April, suggesting a growing consumer interest or successful marketing strategies in this segment.
In Ontario, LoFi Cannabis has demonstrated a solid performance in the Oil category, achieving an impressive climb to the 11th position in March before slightly dropping to 13th in April. This indicates a sustained consumer demand for their oil products. The Vapor Pens category, however, presents a different narrative. The brand was not in the top 30 in January, but managed to make a debut at the 90th position in February and maintained a similar ranking in subsequent months. This suggests a gradual but slow acceptance of their Vapor Pens in the Ontario market, a potential area for strategic improvement or increased focus. Overall, LoFi Cannabis exhibits a mixed performance with clear strengths in certain categories and regions, while other areas may require more attention to enhance their market presence.
Competitive Landscape
In the competitive landscape of the oil category in British Columbia, LoFi Cannabis has experienced notable fluctuations in its market position over the first four months of 2025. Despite a strong start in January with a rank of 7th, LoFi Cannabis saw a slight decline to 8th in February, rebounding to 7th in March, only to drop back to 8th in April. This oscillation in rank reflects a competitive pressure from brands like Purefarma, which consistently maintained a higher rank, fluctuating between 7th and 8th, and Frank, which held a steady 6th position throughout the period. Although LoFi Cannabis's sales figures were competitive, they were consistently outpaced by Frank, whose sales were significantly higher each month. Meanwhile, Emprise Canada showed a positive trend, improving their rank from 12th to 10th, suggesting a potential threat if this upward momentum continues. These dynamics highlight the need for LoFi Cannabis to strategize effectively to regain and sustain a higher market position amid strong competition.
Notable Products
In April 2025, the top-performing product for LoFi Cannabis was Nostalgia (7g) in the Flower category, maintaining its position as the top seller for four consecutive months with sales of 868 units. CBD Super Strength Oil (30ml) in the Oil category held steady at the second position, showing consistent performance since February. CBD 1500 Oil (30ml) retained its third-place ranking, indicating stable demand within its category. Nostalgia Craft Hemp (7g) rose to the fourth position from fifth in March, reflecting a positive shift in consumer preference. Finally, the CBD:THC 1:1 Nostalgia x Rainbow Driver Cured Resin Cartridge (1g) slipped slightly to fifth place, suggesting a minor decrease in popularity compared to previous months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
