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Sep-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Virtue Cannabis is stocked at 46 licensed dispensaries across Nevada, with the deepest coverage in Las Vegas, Reno, Henderson, North Las Vegas, and Carson City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Virtue Cannabis concentrated 57.41% of September 2026 sales in Pre-Roll, with Flower at 28.61% and Concentrates at 13.98%, while Pre-Roll declined -64.57% year over year and -21.84% month over month; Flower fell -36.40% YoY and -17.85% MoM. Concentrates contracted only -3.64% YoY and -10.12% MoM, indicating a relative outperformance versus the sharper pullbacks in Pre-Roll and Flower; average price slipped -0.52% YoY to $33.90, while Pre-Roll pricing sat at $27.71. With a Pre-Roll rank of 38 in Alberta and brand-level sales down -54.86% YoY, the mix is overweight to the category with the steepest declines, implying portfolio drag concentrated in Pre-Roll during September 2026.
The simultaneous share dominance of Pre-Roll at 57.41% alongside a -64.57% YoY contraction, versus Concentrates holding 13.98% share with only a -3.64% YoY dip, implies that rebalancing toward Concentrates could mitigate volatility; the -21.84% MoM drop in Pre-Roll compared to a -10.12% MoM slide in Concentrates signals shorter-cycle resilience in the latter. Given Flower’s high average price of $88.08 amid a -36.40% YoY and -17.85% MoM decline, the premium segment is not offsetting volume losses, and the rank position of 38 in Alberta Pre-Rolls suggests limited shelf traction; together these dynamics point to a positioning pivot away from heavy Pre-Roll reliance and toward steadier Concentrates to stabilize September 2026 performance.
Competitive Landscape
Virtue Cannabis sits at rank #38 in AB Pre-Roll for September 2026, sliding 22 positions year over year from #16, and down 3 spots from June 2026 when it was #35; the brand’s peak at #13 in November 2025 frames a multi-quarter descent that contrasts with Back Forty / Back 40 Cannabis holding #1 while improving 2 positions versus June 2026 and growing sales 26.2% year over year, and with General Admission at #2 after falling 1 rank year over year and posting a 27.9% sales decline. With Thumbs Up Brand advancing to #4 from #23 year over year (a 19-rank jump) on 146.9% sales growth while Space Race Cannabis sits at #5 after dropping 3 ranks year over year alongside a 43.0% sales contraction, Virtue Cannabis’s move from #13 in November 2025 to #38 in September 2026 implies share is consolidating among faster-moving leaders and that regaining relevance will require reversing sequential share losses rather than banking on category tailwinds.
Notable Products
Galactic Glue Pre-Roll 3-Pack (1.5g) posted the steepest decline at -40.1% month over month while slipping to rank 10, and Galactic Glue Blunt 5-Pack (2.5g) fell -32.8% at rank 4, signaling pressure on the Galactic Glue line even as Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g) rose +24.4% to rank 1. Four of the top ten are Pre-Roll SKUs, with one Flower and two Concentrates rounding out the list, and Liger Blood Infused Blunt (1g) dropped -21.4% at rank 2 while Fruitloops Wax (1g) softened -9.0% at rank 3. The top SKU generated $63,152 alongside a -4.7% move at rank 7 for Raspberry Lemonade Diamond Infused Pre-Roll 5-Pack (2.5g) and a +16.0% lift at rank 5 for Sour Apple Diamond Infused Pre-Roll 3-Pack (1.5g), illustrating that gains are concentrated in fruit-forward infused formats while legacy blunt lines retrench. The pattern implies Virtue Cannabis is tilting toward flavor-led infused Pre-Rolls as its commercial backbone, with risk concentrated in sub-brands that cannot defend share when price or promo support eases.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
