Virtue Cannabis

Data Snapshot: Jun 11, 2024
Virtue Cannabis Cannabis Brand Logo
$500K+

May-2024

Sales

Neutral

Trend

6-Month

27

Product Count

SKUs

Virtue Cannabis

Overview

Markets

Virtue Cannabis Locations

Product Trends

Virtue Cannabis Categories

Virtue Cannabis Sales

Market Insights Snapshot

Virtue Cannabis Historical Sales by Category

Virtue Cannabis has shown a mixed performance across different categories and states in recent months. In Alberta, the brand's Flower category witnessed a decline, dropping from the 24th position in February 2024 to 33rd by May 2024. This downward trend reflects a decrease in sales from $266,822 to $208,799 over the same period. Conversely, the Pre-Roll category in Alberta saw a significant improvement, moving up from the 29th position in February to 21st by May, with sales increasing from $200,525 to $308,486. This indicates a growing consumer preference for Virtue Cannabis's Pre-Roll products in the Alberta market.

In British Columbia, Virtue Cannabis's Pre-Roll category did not make it into the top 30 brands in February 2024, which is a concerning indicator of its initial market penetration. However, the brand showed some positive movement, climbing to the 78th position in April before slightly dropping to 80th in May 2024. Sales in this category increased from $35,683 in March to $47,745 in May, suggesting a gradual but steady improvement in consumer acceptance. This trend indicates that while Virtue Cannabis still faces challenges in establishing a strong foothold in British Columbia, there is potential for growth as sales figures show upward momentum.

May-2024 Rank
Flower
Pre-Roll
33
21
80
Virtue Cannabis

Competitive Landscape

In the Alberta pre-roll category, Virtue Cannabis has shown a steady improvement in rank and sales over the past few months. Starting from a rank of 29 in February 2024, Virtue Cannabis climbed to 21 by May 2024. This upward trend is significant when compared to competitors like Station House, which only moved from rank 25 to 22 in the same period. Another notable competitor, Tribal, maintained a relatively stable position, fluctuating slightly but ending at rank 20 in May 2024. Meanwhile, Castle Rock Farms experienced a slight dip from rank 17 to 19, and Versus saw a more significant decline from rank 15 to 23. These shifts indicate that Virtue Cannabis is gaining momentum and market share, likely due to strategic marketing efforts and product quality improvements, making it a brand to watch in the Alberta pre-roll market.

Virtue Cannabis market ranking for AB Pre-Roll

Virtue Cannabis

Notable Products

For May-2024, the top-performing product from Virtue Cannabis is Galactic Glue Blunt (1g) in the Pre-Roll category, maintaining its first-place ranking from April with sales of 2966 units. The Liger Blood Infused Pre-Roll 5-Pack (2.5g) climbed to the second spot, up from third in April. Watermelon Mjto Ice Infused Pre-Roll 5-Pack (2.5g) secured the third position, showing a significant improvement from its fifth-place ranking in April. Peachy Pom Bellinii Infused Pre-Roll 5-Pack (2.5g) dropped to fourth place after being second in April. Liger Blood Infused Blunt (1g) fell to fifth place, continuing its downward trend from second in March and fourth in April.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Galactic Glue Blunt (1g)
Pre-Roll
1
4
1
1
Liger Blood Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
5
3
3
2
Watermelon Mjto Ice Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
2
1
5
3
Peachy Pom Bellinii Infused Pre-Roll 5-Pack (2.5g)
Pre-Roll
>5
>5
2
4
Liger Blood Infused Blunt (1g)
Pre-Roll
3
2
4
5
View product & sales data

Top Selling Cannabis Brands

Simple, transparent pricing that grows with you. Try any plan free for 30 days.
Research the top cannabis brands across markets in the US and Canada.
Header image
User rating
start Today
Connect to Headset

Get Cannabis Market Data