Virtue Cannabis

Virtue Cannabis has shown varying performance across different categories and regions, with notable trends in the Alberta market. In the Flower category, the brand has maintained a relatively stable position, hovering around the 40th rank from September to December 2024. However, it's in the Pre-Roll category where Virtue Cannabis has made a significant leap, moving from the 37th position in September to the 24th by December. This upward trend in Pre-Rolls suggests a growing consumer preference for this category in Alberta, potentially driven by the brand's strategic initiatives or product offerings. On the other hand, the British Columbia market paints a different picture, especially in the Flower category, where the brand's rank fluctuated, peaking at 62 in November before dropping to 86 in December. This inconsistency might indicate a competitive landscape or shifting consumer preferences in the region.

In the Nevada market, Virtue Cannabis's presence is less pronounced across categories, with some months lacking a top 30 ranking altogether. For instance, in the Concentrates category, Virtue Cannabis was ranked 24th in September but did not maintain a top 30 position in subsequent months, signaling potential challenges in sustaining its market position. Meanwhile, in the Flower category, the brand reappeared in the rankings in December, achieving the 80th position, which might suggest a late-year push or seasonal demand affecting sales. Additionally, the brand's entry into the Saskatchewan market in the Flower category with a 54th rank in December highlights new opportunities for expansion, although it remains to be seen how Virtue Cannabis will navigate this relatively fresh market landscape. These movements across states and categories underscore the dynamic nature of the cannabis industry and the importance of adapting strategies to regional consumer behaviors.