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Oct-2026
Sales
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Product Count
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Avg Price
YoY Sales Change
YoY Price Change
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Virtue Cannabis is stocked at 50 licensed dispensaries across Nevada, with the deepest coverage in Las Vegas, Reno, Henderson, North Las Vegas, and Carson City. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In October 2026, Virtue Cannabis’s mix concentrated in Pre-Roll at 54.83% share with a month-over-month change of 26.99% but a year-over-year decline of 47.23%, while Flower rose to 33.54% share with a 64.86% MoM increase and a 2.11% YoY gain; Concentrates held 11.62% share with 10.11% MoM growth and a 33.79% YoY drop. Average price rose 11.29% YoY to $36.91 as brand sales fell 35.20% YoY, and in Pre-Roll the brand stood at rank 32 in Alberta, implying the mix is rebounding sequentially but remains compressed versus last year, with momentum concentrated in Flower rather than Pre-Roll.
The shift toward Flower’s 64.86% MoM surge alongside Pre-Roll’s 47.23% YoY contraction suggests Virtue Cannabis is tilting from a volume-led Pre-Roll base toward higher-ticket Flower, supported by an 11.29% YoY price increase and a 2.11% YoY uptick in Flower revenue. With Concentrates growing 10.11% MoM yet down 33.79% YoY and Pre-Roll anchored at rank 32 in Alberta, the implication is a positioning pivot: protect Pre-Roll share while leaning into Flower’s faster sequential velocity to stabilize the 35.20% YoY brand decline and reframe the price ladder where Flower’s mix gain offsets Pre-Roll’s annual erosion.
Competitive Landscape
Virtue Cannabis sits at rank #32 in AB Pre-Roll for October 2026, falling 17 positions year over year from #15, while improving 4 spots versus July 2026’s #36; against this, category leaders moved in the opposite direction, with Back Forty / Back 40 Cannabis advancing from #3 to #1 and Thumbs Up Brand jumping 19 ranks to #3 alongside a 158.10% sales increase. Virtue Cannabis also trails its November 2025 peak of #13 by 19 ranks, whereas Shred climbed 11 places to #5 with a 46.76% sales gain and General Admission slipped from #1 to #2 despite a -45.71% sales change, indicating Virtue Cannabis has ceded relative momentum to faster-rising peers even as it shows short-term stabilization from #36 to #32.
Notable Products
Virtue Cannabis sells from a concentrated lineup in October 2026, with the top 10 items generating 66.9% of sales and the Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g) alone at 22.9%. That concentration sits atop a portfolio of 67 active products, so most of its sales ride on a small set of leaders.
Peer avg: average price of the same product type and package size in the same states that month.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
