.svg){kind=small}
Jul-2025
Sales
Trend
6-Month
Product Count
SKUs
Overview
Market Insights Snapshot
In Alberta, Virtue Cannabis has shown noteworthy performance in the Concentrates category, where the brand made a significant entry into the top 30 rankings by June 2025, reaching the 25th position and climbing to 21st by July. This upward trajectory indicates a growing consumer preference for their Concentrates, suggesting potential for further market penetration. However, their performance in the Flower category remains outside the top 30, which could be a point of concern or an area for strategic improvement. On the other hand, Virtue Cannabis has maintained a strong presence in the Pre-Roll category, consistently ranking within the top 15, which underscores the brand's strength and consumer loyalty in this segment.
In British Columbia, Virtue Cannabis has faced challenges in the Pre-Roll category, with rankings fluctuating between the 65th and 73rd positions from April to July 2025. Despite the lower rankings, there is a positive note in the sales data, which shows an increase from June to July, hinting at a potential turnaround or growing acceptance in the market. The brand's absence from the top 30 in other categories in British Columbia might suggest a need for strategic adjustments or increased marketing efforts to boost visibility and consumer engagement. These insights provide a glimpse into the regional dynamics and category-specific performance of Virtue Cannabis, pointing to both opportunities and challenges ahead.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Virtue Cannabis has experienced a slight decline in its rankings over the months from April to July 2025. Initially ranked 12th in April, Virtue Cannabis dropped to 14th by July, indicating a need for strategic adjustments to regain its competitive edge. During this period, Shred maintained a stronger position, consistently ranking in the top 12, while Carmel showed a notable improvement, climbing from 17th in April to 13th in July. This upward trajectory of Carmel, alongside Shred's stable performance, suggests that these brands are capturing market share that Virtue Cannabis could potentially target. Meanwhile, PIFF and BoxHot have maintained relatively stable rankings, indicating consistent consumer preference. For Virtue Cannabis, understanding the strategies employed by these competitors could be crucial in reversing the downward trend and enhancing its market position in Alberta's Pre-Roll category.
Notable Products
In July 2025, the Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g) maintained its position as the top-performing product for Virtue Cannabis, despite a slight decrease in sales to 5438 units. The Galactic Glue Pre-Roll 3-Pack (1.5g) remained in the second spot, showing consistent performance with a sales increase to 2720 units. The Watermelon Mjto Ice Diamond Infused Pre-Roll 5-Pack (2.5g) held steady at third place, continuing its strong presence in the market. Notably, the Galactic Glue Blunt (1g) re-entered the rankings at fourth place, while the Black Triangle Kush Pre-Roll 3-Pack (1.5g) made its debut in fifth place. Compared to previous months, the top three products have shown stability in their rankings, while new entries and re-entries have shifted the lower ranks.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
