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Aug-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Virtue Cannabis is stocked at 43 licensed dispensaries across Nevada, with the deepest coverage in Las Vegas, Reno, Henderson, Carson City, and North Las Vegas. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
Virtue Cannabis concentrated 59.67% of August 2026 sales in Pre-Roll, where sales fell 56.63% year over year but rose 13.69% month over month, while Flower held 28.77% share with a 17.08% year-over-year decline and a 5.16% month-over-month drop. Concentrates expanded to 11.56% share on an 86.28% year-over-year increase and a 9.48% month-over-month gain, against an overall brand sales contraction of 43.97% year over year and a 2.05% year-over-year decrease in average price to $33.33. In Alberta, Pre-Roll ranked 35th, indicating mid-tier visibility as category mix rebalances; the combined surge in Concentrates and month-over-month lift in Pre-Roll implies the portfolio is pivoting toward formats with faster velocity despite Pre-Roll’s annual drag.
The parallel month-over-month rise in Pre-Roll (+13.69%) and Concentrates (+9.48%), alongside a Flower contraction (−5.16%), implies a shift toward value-accessible inhalables, as evidenced by Pre-Roll’s lower average price at $26.10 versus Flower at $96.89 and the brand-wide 2.05% price compression. With 59.67% of sales still anchored in Pre-Roll and an 11.56% share foothold in Concentrates, Virtue Cannabis is migrating from a premium-weighted Flower stance toward a two-pillar inhalables position that supports unit throughput and stabilizes rank in Alberta at 35, implying that sustaining month-over-month gains while reducing exposure to double-digit year-over-year Pre-Roll declines is the path to arresting the 43.97% annual sales slide.
Competitive Landscape
Virtue Cannabis sits at rank #35 in AB Pre-Roll for August 2026, sliding 18 positions year over year from #17 and down 4 spots since May 2026 from #31, while its peak position of #13 came in November 2025, indicating a multi-quarter erosion in placement. Competitive pressure intensified at the top: Back Forty / Back 40 Cannabis climbed to #1 from #5 with sales up 50.3%, and Thumbs Up Brand advanced to #4 from #18 on 135.1% growth, whereas General Admission slipped from #1 to #2 with sales down 20.8% and Space Race Cannabis eased from #2 to #3 with sales down 25.2%. The pattern implies Virtue Cannabis is losing share of attention to faster-rising value and momentum players, and without a near-term product or pricing reset the rank trajectory points to further mid-tier drift.
Notable Products
Liger Blood Infused Blunt (1g) posted the largest jump in August 2026 at +83.3% MoM to rank 2, while Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g) climbed +66.9% MoM to hold rank 1; together these shifts indicate momentum is consolidating at the top of the lineup. Galactic Glue Blunt 5-Pack (2.5g) slipped -7.4% MoM but stayed at rank 3, whereas Galactic Glue Blunt (1g) fell -25.4% MoM to rank 8, signaling format sensitivity within the same strain family. With seven of the top ten SKUs in Pre-Roll and two of those showing declines of -41.8% and -25.4%, volatility within the format coexists with outsized gains at the premium infused end, pointing to a mix strategy that leans into higher-potency pre-rolls while pruning weaker sub-formats. The category skew and rank consolidation imply Virtue Cannabis is tilting assortment toward infused pre-roll flagships to capture demand spikes while managing exposure to underperforming single blunts.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
