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Mar-2026
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Overview
Market Insights Snapshot
Virtue Cannabis has shown varied performance across different categories and provinces, with notable movements in rankings and sales. In Alberta, the brand's presence in the Concentrates category has seen a decline from 10th place in December 2025 to 19th by March 2026, accompanied by a steady decrease in sales. The Flower category in Alberta presents a more dynamic picture, where despite not being in the top 30 in December 2025, the brand re-entered the rankings in March 2026, showing a potential recovery with a notable increase in sales. Meanwhile, their performance in the Pre-Roll category in Alberta has been relatively stable, with a minor fluctuation in rankings but maintaining a consistent presence within the top 30.
In British Columbia, Virtue Cannabis has struggled to make a significant impact in the Pre-Roll category, failing to secure a position within the top 30 by March 2026. This is a stark contrast to their performance in Saskatchewan, where the brand has shown resilience in the Pre-Roll category, improving from 44th place to 35th by February 2026, before slightly dropping to 36th in March. Additionally, Virtue Cannabis made its entry into the Flower category in Saskatchewan by March 2026, securing the 43rd position, indicating a potential area for growth. These movements highlight the brand's varying success across regions, with some promising trends in certain provinces, while others present challenges that may require strategic adjustments.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Virtue Cannabis experienced notable fluctuations in its market position from December 2025 to March 2026. Starting at rank 14 in December, Virtue Cannabis saw a decline to rank 26 by February, before recovering to rank 20 in March. This volatility contrasts with competitors like Pistol and Paris, which maintained a relatively stable position, ranking between 13 and 18 throughout the same period. Similarly, Carmel showed resilience, with ranks ranging from 15 to 22. Notably, Simply Bare improved its rank to 20 in February, surpassing Virtue Cannabis for that month. Despite these challenges, Virtue Cannabis managed to rebound in March, indicating potential for recovery and growth amidst a competitive market. These dynamics suggest that while Virtue Cannabis faces stiff competition, particularly from brands like Pistol and Paris and Carmel, there is room for strategic adjustments to regain a stronger foothold in the Alberta Pre-Roll market.
Notable Products
In March 2026, Fruitloops Diamond Infused Pre-Roll 5-Pack maintained its top position as the best-selling product for Virtue Cannabis, with sales reaching 2,888 units. Banjo Pre-Roll 3-Pack rose to the second position, improving from its third-place ranking in February 2026. Galactic Glue Pre-Roll 3-Pack experienced a slight drop, moving from second to third place compared to the previous month. Galactic Glue Blunt remained steady at the fourth position, consistent with its February 2026 ranking. Notably, Orange Crush Pre-Roll 3-Pack entered the rankings for the first time, securing the fifth spot in March 2026.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
