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Jul-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Where to Buy
Virtue Cannabis is stocked at 46 licensed dispensaries across Nevada, with the deepest coverage in Las Vegas, Reno, Henderson, Carson City, and North Las Vegas. Search by ZIP code or city below to find the closest one, or filter by product type if you are after a specific format.
Market Insights Snapshot
In July 2026, Virtue Cannabis concentrated 55.43% of sales in Pre-Roll, 32.99% in Flower, and 11.59% in Concentrates, while total brand sales fell 52.49% year over year and declined 9.27% over 24 months. Pre-Roll volume contracted sharply with a 65.95% YoY drop and a 4.62% MoM decline, even as the brand’s average price edged up 0.34% YoY; meanwhile, Flower slid 17.00% YoY and 33.61% MoM, and Concentrates grew 45.30% YoY but fell 25.92% MoM. With a Pre-Roll category rank of 34 in Alberta and Pre-Roll still the largest mix component, the pattern implies overexposure to a weakening lead category that is eroding overall traction despite a year-over-year lift in Concentrates.
The shift toward a smaller but growing Concentrates share alongside steep month-over-month declines in both Pre-Roll (-4.62%) and Flower (-33.61%) suggests a need to rebalance away from categories dragging near-term momentum. Maintaining a 55.43% Pre-Roll mix while that segment is down 65.95% YoY, coupled with a 34th-place rank in Alberta Pre-Rolls, implies the current category emphasis is capping market position; reallocating mix toward Concentrates, which rose 45.30% YoY even as MoM softened 25.92%, could improve rank resilience and mitigate the 52.49% brand-level YoY decline.
Competitive Landscape
Virtue Cannabis sits at rank #34 in AB Pre-Roll for July 2026, down 18 positions year over year from #16 and 7 spots below April 2026’s #27, while also trailing its peak of #13 from November 2025; meanwhile, General Admission holds #1 with a -14.5% YoY sales change and Back Forty / Back 40 Cannabis is #2 after a +6 rank gain with +34.3% YoY sales, indicating Virtue Cannabis is losing relative momentum as top players either consolidate share or climb. The directional gap also shows Thumbs Up Brand at #5 after a +19 rank jump with +138.3% YoY sales, while Space Race Cannabis is #3 despite a -37.9% YoY sales decline, implying that Virtue Cannabis’s trajectory toward lower tier positions is more about share displacement than category contraction and points to an urgent need to regain distribution or mix advantages.
Notable Products
Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g) led July 2026 with a rank of 1 despite a -41.4% month-over-month drop, while Orange Crush Pre-Roll 3-Pack (1.5g) plunged -46.3% to rank 9, indicating volatility at both the top and tail. Galactic Glue Blunt 5-Pack (2.5g) rose +12.5% to rank 2 as Galactic Glue Blunt (1g) slipped -11.0% to rank 4, and seven of the top ten SKUs were Pre-Rolls, pointing to an assortment concentrated in a single format. Fruitloops Wax (1g) in Concentrates fell -19.8% to rank 6 with $14,601 in sales, suggesting non–Pre-Roll offerings are not offsetting Pre-Roll swings. The pattern implies Virtue Cannabis is leaning into multi-pack and infused Pre-Rolls for scale while accepting sharper month-to-month risk concentrated in a narrow product set.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
