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Apr-2025
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Overview
Market Insights Snapshot
Virtue Cannabis has shown varied performance across different categories and regions, with notable movements in the rankings. In Alberta, their Flower category saw a significant jump from not being in the top 30 in January to reaching the 33rd position by April 2025, indicating a positive trend and increased market presence. However, in British Columbia, the brand did not maintain a top 30 ranking in the Flower category beyond January, suggesting potential challenges or increased competition in this market.
In the Pre-Roll category, Virtue Cannabis demonstrated a strong upward trajectory in Alberta, moving from the 21st position in January to the 12th position by April, reflecting a robust increase in sales and consumer preference. Meanwhile, in British Columbia, they entered the top 30 in March at the 69th position, showing a fresh entry into the competitive landscape. Despite not being in the top 30 in the Flower category in Nevada, the presence of Virtue Cannabis highlights their attempt to penetrate various markets with differing levels of success. This mixed performance across regions and categories indicates both opportunities and challenges for the brand as it navigates the dynamic cannabis industry landscape.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Virtue Cannabis has demonstrated a notable upward trajectory in rankings over the first four months of 2025. Initially absent from the top 20 in January, Virtue Cannabis climbed to the 20th position in February, 16th in March, and further improved to 12th by April. This upward movement is indicative of a strong growth trend, as evidenced by a significant increase in sales. In contrast, competitors like 1964 Supply Co and PIFF have shown fluctuating ranks, with PIFF dropping from 10th in January to 14th in April. Meanwhile, Thumbs Up Brand and Shred have maintained relatively stable positions, with Thumbs Up Brand improving from 14th to 11th. The competitive dynamics suggest that Virtue Cannabis is gaining momentum, potentially at the expense of brands like PIFF, while still facing strong competition from consistently performing brands like Shred.
Notable Products
In April 2025, the top-performing product from Virtue Cannabis was the Fruitloops Diamond Infused Pre-Roll 5-Pack (2.5g), maintaining its first-place position with notable sales of 6223 units. The Watermelon Mjto Ice Diamond Infused Pre-Roll 5-Pack (2.5g) climbed to second place, showing an impressive increase from its third-place ranking in March. The Galactic Grape Infused Pre-Roll 5-Pack (2.5g) dropped to third place after holding the second position in the previous two months. The Galactic Glue Blunt (1g) remained steady in fourth place, while the newly introduced Galactic Glue Pre-Roll 3-Pack (1.5g) entered the rankings at fifth place. Overall, Virtue Cannabis saw a dynamic shift in rankings, with some products showing significant sales growth in April.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
