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Jun-2024
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Overview
Market Insights Snapshot
Virtue Cannabis has shown varying performance across different categories and states. In Alberta, the brand has maintained a presence in the Flower category, although it slipped slightly from rank 29 in March 2024 to rank 31 in June 2024. Despite this minor drop, the brand saw a significant increase in sales, jumping from $199,390 in May 2024 to $247,578 in June 2024. This indicates a strong consumer demand despite the lower ranking. In the Pre-Roll category, Virtue Cannabis experienced a more stable ranking, fluctuating between 23 and 31 over the same period, with sales peaking in April 2024 at $263,867.
In British Columbia, Virtue Cannabis did not perform as well. The brand was not in the top 30 for Pre-Rolls during any of the months from March to June 2024, with rankings hovering around the high 70s and 80s. Sales in this category also reflected a downward trend, with a noticeable dip from $57,065 in May 2024 to $31,476 in June 2024. This suggests that Virtue Cannabis may need to reassess its strategy in British Columbia to improve its market presence and sales performance.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Virtue Cannabis has experienced notable fluctuations in rank and sales over the past few months. Starting from a rank of 31 in March 2024, Virtue Cannabis improved to 23 in April but then saw a slight decline, settling at rank 28 by June. This indicates a competitive but volatile market. Comparatively, Broken Coast showed a similar trend, peaking at rank 17 in April but dropping out of the top 20 by June. Meanwhile, Versus experienced a significant decline from rank 17 in March to 30 in June, suggesting potential market share erosion. On the other hand, San Rafael '71 demonstrated a positive trajectory, improving from rank 33 in April to 26 in June, indicating growing consumer preference. Additionally, SUPER TOAST made a remarkable leap from rank 48 in March to 29 in June, showcasing a strong upward trend. These dynamics suggest that while Virtue Cannabis has maintained a relatively stable position, it faces intense competition from brands like San Rafael '71 and SUPER TOAST, which are gaining traction in the market.
Notable Products
In June 2024, the top-performing product for Virtue Cannabis was Peachy Pom Bellinii Infused Pre-Roll 5-Pack (2.5g), which maintained its number 1 ranking from May despite a slight decrease in sales to 1683 units. Liger Blood Infused Pre-Roll 5-Pack (2.5g) rose to the 2nd position with sales reaching 1575 units, showing a consistent climb from its 4th rank in previous months. Galactic Glue Blunt (1g) dropped to 3rd place after holding the top spot in April and May. Watermelon Mjto Ice Infused Pre-Roll 5-Pack (2.5g) fell to 4th place, continuing its downward trend from 1st in March. Galactic Glue (28g) debuted in the rankings at 5th place with sales of 1018 units.
Top Selling Cannabis Brands
