Market Insights Snapshot
5Th House Farms has shown a commendable performance in the Vapor Pens category, specifically in Washington. Over the period from August to November 2023, the brand's ranking fluctuated within the top 20 brands in the state. Notably, the brand saw a slight dip in its ranking from 15th in August to 19th in October. However, the brand was able to bounce back to its initial 15th position in November. This resilience demonstrates the brand's ability to maintain its competitive standing amidst a dynamic market scenario.
Looking at the sales trends, it's evident that 5Th House Farms experienced a decline in sales from August to October 2023. However, the brand managed to reverse this trend in November, with sales figures nearing their August levels. This upward trend in November is particularly noteworthy as it coincides with the improvement in the brand's category ranking in the same month. While we won't delve into the exact sales figures, this correlation between sales and ranking highlights the brand's potential for growth and its capacity to reclaim its market position.
In the Vapor Pens category in Washington, 5Th House Farms has seen a fluctuating rank over the period from August to November 2023, moving from 15th to 17th, then 19th, and back up to 15th. This suggests a competitive market with shifting consumer preferences. Notably, Forbidden Farms has made significant strides, moving from not being in the top 20 in August to 17th place in November. On the other hand, Optimum Extracts and Ooowee, despite consistently ranking higher than 5Th House Farms, have seen a slight downward trend in their ranks. SPOIL'D has remained fairly stable, hovering around the 16th-18th ranks. In terms of sales, while exact figures are not disclosed, it is evident that all brands, including 5Th House Farms, are experiencing a competitive and dynamic market environment.
In November 2023, 5Th House Farms saw the Blue Dream Live Resin Cartridge (1g) as its top-performing product, selling 2715 units. This product maintained a strong performance, bouncing back to the top rank from the 4th position in October. The Strawberry Cough Distillate Cartridge (1g) followed closely in second place, despite dropping from its 1st rank in August. Interestingly, the Mimosa Distillate Cartridge (1g), Cherry Pie Distillate Cartridge (1g), and Pineapple Express Distillate Cartridge (1g) made their first appearances in the top rankings this month, securing the 3rd, 4th, and 5th positions respectively. This indicates a potential shift in consumer preferences towards these new entrants.