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Jun-2026
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Market Insights Snapshot
In June 2026, Plume (WA) operated as a single-category brand with Vapor Pens at 100.0% of sales share, posting 94.99% year-over-year growth and a 4.95% month-over-month lift. Average price fell 7.93% year over year to $18.20 while the category rank in Washington sat at 15, indicating volume expansion outpacing price compression. The pattern implies Plume (WA) is consolidating around a sole category where volume growth of roughly 95% YoY offsets mid–single-digit MoM gains of 4.95%, positioning the brand to trade scale for price under a focused mix rather than diversify.
With a 100.0% category concentration and a rank of 15 in Washington Vapor Pens, the 7.93% YoY price decline paired with 94.99% YoY sales growth suggests share is being pursued via accessible pricing and repeat velocity rather than premiumization. The 4.95% MoM growth alongside unchanged category breadth implies execution is driving incremental placement or basket frequency, and the mix choice signals a positioning thesis: stay fully committed to Vapor Pens to climb from rank 15 by converting price elasticity into trial and retention rather than splitting focus across categories.
Competitive Landscape
Plume (WA) sits at rank #15 in WA Vapor Pens in June 2026, improving 8 positions from #23 year over year, and matching its three-month position at #15 while marking its peak at #15 in June 2026; by contrast, Mfused held #1 both this year and last year despite a -21.8% YoY sales change, and Crystal Clear remained #2 with a +5.9% YoY lift. Further, Full Spec advanced from #4 to #3 with +3.7% YoY growth while Phat Panda slipped from #3 to #5 on a -7.5% YoY decline, indicating Plume (WA)’s 8-rank climb is occurring amid share reshuffling at the top and implies a trajectory toward mid-tier entrenchment rather than immediate top-5 contention.
Notable Products
Lemon Cherry Gelato Cured Resin Cartridge (1g) posted the sharpest month-over-month rise at +29.4%, yet it held only rank 4 while Maui Wowie Cured Resin Cartridge (1g) climbed +26.7% to secure rank 1. Northern Lights Cured Resin Cartridge (1g) also advanced +22.1% at rank 3, whereas Papaya Runtz Hash Rosin Disposable (1g) slipped -7.8% at rank 10. With all top ten positions concentrated in Vapor Pens and six of the top ten being cured or live resin cartridges, the mix points to deeper commitment to resin-led vapor formats rather than breadth across other categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
