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Dec-2025
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Overview
Market Insights Snapshot
Plume (WA) has exhibited a noteworthy performance in the Vapor Pens category within Washington. Over the last few months of 2025, the brand has shown a positive trajectory in its rankings, moving from 18th place in September to 16th by December. This upward trend is complemented by a consistent increase in sales, with December figures showing a significant rise from October. The ability to climb the rankings and boost sales simultaneously indicates a strong market presence and a successful strategy in the competitive Vapor Pens category.
However, it is important to note that Plume (WA) did not appear in the top 30 for any other state or category during this period. This absence from other markets could suggest a concentration of efforts and success in Washington, which may be both a strength in terms of market depth and a limitation in terms of geographical reach. The brand's focused presence in Washington might imply potential for expansion or a strategic decision to dominate a specific niche. Understanding the implications of these dynamics could offer valuable insights into Plume (WA)'s future growth opportunities and market strategies.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plume (WA) has shown a notable upward trajectory in rank from September to December 2025. Starting at 18th place in September, Plume (WA) improved to 16th by December, indicating a positive trend in market performance. This upward movement is significant when compared to competitors like Lifted Cannabis Co, which saw a slight decline from 13th to 14th place during the same period, and Regulator, which dropped from 16th to 17th. Meanwhile, Buddies maintained a stable position at 15th, and Slusheez climbed from 21st to 18th, showing competitive pressure in the lower ranks. Plume (WA)'s sales growth, particularly the jump in November and December, suggests a strengthening market presence, potentially driven by strategic marketing or product differentiation, which could be vital for stakeholders looking to capitalize on emerging trends in the Washington vapor pen market.
Notable Products
In December 2025, the top-performing product for Plume (WA) was Gorilla Sundae Live Resin Disposable (1g) in the Vapor Pens category, reclaiming its top spot with impressive sales of 1479 units. Super Boof Live Resin Disposable (1g) followed closely behind, climbing from third to second place since November, with notable sales growth. Gelato Jack Live Resin Disposable (1g) experienced a slight dip to third place, despite maintaining strong sales figures. Permanent Marker Live Resin Disposable (1g) held steady in fourth place, consistent with its November ranking. Cherry Crasher Live Resin Disposable (1g) entered the top five, moving up from its previous unranked position in November to fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
