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Oct-2025
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Overview
Market Insights Snapshot
Plume (WA) has shown a dynamic performance in the Vapor Pens category within the state of Washington. Over the past few months, the brand has experienced fluctuations in its rankings, starting at 24th in July 2025, dropping slightly to 26th in August, then rising significantly to 18th in September, before settling at 21st in October. This movement indicates a competitive positioning within the top 30 brands, with the brand successfully climbing up the ranks in September, reflecting a notable surge in sales during that period. Despite a slight dip in October, the brand maintains a strong presence in the market, which highlights its resilience and potential for future growth.
Interestingly, the sales figures for Plume (WA) reveal a significant increase from August to September, which aligns with its improved ranking during that time. However, the brand's inability to consistently maintain a top 20 position could suggest challenges in sustaining momentum or increased competition in the Vapor Pens category. The absence of Plume (WA) from the top 30 rankings in any other states or categories might point to a strategic focus on Washington or indicate areas for potential expansion. Understanding these trends and movements can provide insights into the brand's strategic market positioning and future opportunities for growth within and beyond its current market.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Plume (WA) has shown a dynamic shift in its market position over the past few months. Notably, Plume (WA) experienced a significant jump in rank from 26th in August 2025 to 18th in September 2025, indicating a strong surge in sales performance during that period. This upward trend, however, slightly tapered off in October 2025, with Plume (WA) ranking 21st, suggesting a need for strategic adjustments to maintain momentum. In comparison, Bodhi High consistently outperformed Plume (WA) by maintaining a higher rank, peaking at 19th in October 2025. Meanwhile, Forbidden Farms and O'Geez (WA) also demonstrated competitive pressure, with ranks fluctuating but generally staying within the top 25. The competitive dynamics suggest that while Plume (WA) has the potential to climb the ranks, it faces stiff competition from established brands that consistently capture consumer attention in the Washington Vapor Pens market.
Notable Products
In October 2025, Plume (WA) saw Gelato Jack Live Resin Disposable (1g) reclaim the top spot in the Vapor Pens category, with sales reaching 812 units. Gorilla Sundae Live Resin Disposable (1g) followed closely, ranking second after topping the charts in September. Cherry Crasher Live Resin Disposable (1g) made a notable entry at third place, showing a strong performance with no prior rankings in July and September. Grand Daddy Sherbet Hash Rosin Disposable (1g) maintained a consistent presence, ranking fourth, while Rainbow Zkittlez Solventless Hash Rosin Disposable (1g) dropped to fifth from its previous leading positions in July and August. This shift in rankings highlights the dynamic nature of consumer preferences within Plume (WA)'s Vapor Pens lineup.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
