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Sep-2025
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Overview
Market Insights Snapshot
Plume (WA) has shown a noteworthy performance trajectory in the Vapor Pens category within the state of Washington. Over the months from June to September 2025, the brand has experienced fluctuations in its ranking, starting at 23rd in June, dipping slightly to 26th by August, and then making a significant leap to 18th in September. This upward movement in September suggests a strong recovery and potential growth in consumer interest or market strategy effectiveness. Despite these fluctuations, it's important to note that Plume (WA) remained consistently within the top 30, indicating a stable presence in the competitive landscape of Washington's Vapor Pens market.
While Plume (WA) maintained a presence in the Washington market, its sales figures also reflect interesting trends. The brand's sales saw a decrease from June through August, with a notable drop in August. However, September marked a substantial increase in sales, suggesting a successful turnaround or a possible seasonal effect. The absence of Plume (WA) from the top 30 rankings in other states or provinces could imply a concentrated market focus or a need for expansion strategies beyond Washington. Understanding these dynamics could provide insights into the brand's market positioning and future potential in the broader cannabis industry.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plume (WA) has shown a notable fluctuation in its market position over the past few months. Starting from a rank of 23 in June 2025, Plume (WA) experienced a dip to 26 in August before climbing to 18 by September. This upward trend in rank is mirrored by a significant increase in sales, from $222,835 in August to $324,013 in September, indicating a strong recovery. In contrast, competitors such as Oleum Extracts (Oleum Labs) have consistently improved their rank from 24 in June to 16 in September, with a steady increase in sales. Meanwhile, Freddy's Fuego (WA) and Buddies have seen a decline in their rankings, with Freddy's Fuego dropping to 20 by September and Buddies to 17, both experiencing a downward trend in sales. These dynamics suggest that while Plume (WA) is gaining momentum, it faces stiff competition from brands like Oleum Extracts, which are also on an upward trajectory.
Notable Products
In September 2025, Plume (WA) saw Gorilla Sundae Live Resin Disposable (1g) regain its top position in the Vapor Pens category with sales reaching 1051 units, marking a significant comeback from its fourth-place ranking in August. Gelato Jack Live Resin Disposable (1g) followed closely in second place, slightly dropping from its previous top rank in July, but maintaining strong sales. Super Boof Live Resin Disposable (1g) entered the rankings for the first time in September, securing the third position. Papaya Runtz Hash Rosin Disposable (1g) also made its debut in the rankings, coming in fourth. Meanwhile, Grand Daddy Sherbet Hash Rosin Disposable (1g), which was second in August, slipped to fifth place in September, indicating a shift in consumer preference within the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
