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Feb-2026
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Overview
Market Insights Snapshot
Plume (WA) has shown a consistent performance in the Vapor Pens category within Washington. Over the four-month period from November 2025 to February 2026, the brand maintained a steady presence in the rankings, holding the 17th position in both November and December, and then advancing to the 15th position in January and February. This upward movement in rankings indicates a positive trend for Plume (WA) in the state's competitive Vapor Pens market, suggesting that their products are gaining traction and possibly resonating well with consumers.
However, it's important to note that Plume (WA) has not made it into the top 30 brands in any other state or category during this period. This absence from other markets and categories could be seen as a challenge for the brand, as it highlights a potential limitation in their market reach or product diversification. The brand's sales figures in Washington also reflect a slight fluctuation, with a decrease from November to January followed by a modest recovery in February. This pattern suggests that while Plume (WA) is making strides in Washington, there are opportunities for growth and expansion that the brand could explore to strengthen its market position further.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Plume (WA) has shown a steady performance with a consistent ranking of 15th in January and February 2026, following a slight improvement from 17th in the previous months. This stability in rank is notable given the fluctuations experienced by competitors. For instance, Fire Bros. experienced a decline from 11th in November 2025 to 13th by February 2026, while Bodhi High improved significantly from 23rd to 16th over the same period. Meanwhile, Lifted Cannabis Co maintained a stable ranking, similar to Plume (WA), but with slightly higher sales figures. Buddies saw a drop from 15th to 19th in January before recovering to 17th in February. These dynamics suggest that while Plume (WA) is holding its ground, the brand could benefit from strategies aimed at increasing sales to climb higher in the rankings, especially as competitors like Bodhi High are gaining momentum.
Notable Products
In February 2026, the top-performing product for Plume (WA) was Super Boof Live Resin Disposable (1g) in the Vapor Pens category, climbing to the top rank with sales of 990 units. Rainbow Zkittlez Solventless Hash Rosin Disposable (1g) secured the second position, improving from third place in January 2026. Gorilla Sundae Live Resin Disposable (1g) moved down to third place after previously holding the top spot in December 2025. Gelato Jack Live Resin Disposable (1g) dropped to fourth place from its consistent second place in both November and January. Papaya Runtz Hash Rosin Disposable (1g) fell to fifth position, showing a decline from its first-place rank in January.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
