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Aug-2025
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Overview
Market Insights Snapshot
Plume (WA) has demonstrated a consistent presence in the Vapor Pens category within Washington, although there have been slight fluctuations in their ranking over the past few months. From May to August 2025, the brand maintained a position within the top 30, starting at rank 23 in May, moving up to 22 in June, then slightly dropping back to 23 in July, and finally settling at 26 in August. This movement suggests a competitive market environment where Plume (WA) is managing to sustain its visibility, albeit with some challenges in maintaining a higher rank. The gradual decrease in sales from May to August indicates a potential need for strategic adjustments to regain momentum.
It is noteworthy that Plume (WA) has consistently been part of the rankings in Washington, yet the decline in their rank to 26 by August could be seen as a signal for the brand to reassess its market strategy. This drop out of the top 25 could suggest increased competition or changing consumer preferences within the state. Despite these challenges, the brand's ability to remain within the top 30 over several months highlights its resilience and established presence in the market. However, the absence of Plume (WA) in the top 30 in other states or provinces could indicate either a lack of market penetration or a strategic focus solely on Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plume (WA) has experienced notable fluctuations in rank and sales over recent months. From May to August 2025, Plume (WA) consistently hovered around the lower end of the top 20, with ranks of 23, 22, 23, and 26 respectively. This indicates a slight decline, particularly in August, where it fell out of the top 25. In comparison, Bodhi High showed a similar trend, maintaining a position within the top 25 but also experiencing a drop in rank and sales by August. Meanwhile, AiroPro saw a more significant decline, dropping from 21st to 25th place, suggesting a competitive pressure that might have affected Plume (WA) as well. On the other hand, Honey Tree Extracts demonstrated a positive trajectory, climbing from 44th to 28th, potentially capturing market share from other brands. This competitive environment highlights the need for Plume (WA) to innovate and strategize effectively to regain its standing and boost sales in the Washington vapor pen market.
Notable Products
In August 2025, the top-performing product for Plume (WA) was Rainbow Zkittlez Solventless Hash Rosin Disposable (1g) in the Vapor Pens category, climbing to the number one spot with notable sales of 704 units. Following closely, Gelato Jack Live Resin Disposable (1g) held the second rank, showing a slight drop from its top position in July. Cherry Crasher Live Resin Disposable (1g) secured the third position, marking its re-entry into the top ranks after being absent in July. Grand Daddy Sherbet Hash Rosin Disposable (1g) maintained a consistent fourth position across the months. Gorilla Sundae Live Resin Disposable (1g) experienced a decline, moving from first place in May and June to fifth place in August.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
