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May-2026
Sales
Trend
6-Month
Product Count
SKUs
Avg Price
YoY Sales Change
YoY Price Change
Market Insights Snapshot
In May 2026, Plume (WA) concentrated 100.0% of sales in Vapor Pens, with year-over-year growth of 71.9% and month-over-month growth of 24.7%. Average price fell 12.8% year over year to $18.07 while category share held at 100.0%, indicating mix stability alongside price compression. With WA as the top market and a rank of 14 in Vapor Pens within Washington, the combination of double-digit YoY growth and a lower price point points to volume-led expansion rather than mix-driven gains.
The single-category focus and a 14th-place ranking in Washington Vapor Pens imply a positioning built on scaling unit throughput via price-accessible SKUs, not on portfolio breadth. The 24.7% MoM uplift alongside a 12.8% YoY price decline suggests that demand is responsive to price in this segment, meaning incremental share gains will likely come from sustaining the sub-$20 price tier while improving rank from 14 through distribution breadth and repeat purchase conversion.
Competitive Landscape
Plume (WA) sits at rank #14 in WA Vapor Pens in May 2026, improving 10 positions from #24 year over year, and edging up 2 spots from #16 in February 2026 to match its peak at #14 in May 2026; compared with competitors, Mfused held #1 with a -22.3% YoY sales decline while Full Spec advanced from #5 to #3 on +13.7% YoY sales, indicating Plume (WA)’s double-digit rank climb is rooted more in share capture than category lift and implies a trajectory toward the top 10 if April–May momentum persists.
Notable Products
Papaya Runtz Hash Rosin Disposable (1g) posted the standout move in May 2026 with a 46.8% month-over-month gain to rank 6, while Cherry Crasher Live Resin Disposable (1g) rose 29.2% to rank 1, indicating momentum concentrated in higher-potency pen formats. Super Boof Live Resin Disposable (1g) advanced 31.0% to rank 3 as Maui Wowie Cured Resin Cartridge (1g) slipped 0.7% at rank 2, suggesting disposables are taking share from traditional 1g cartridges. With four of the top ten coming from Hash Rosin Disposable SKUs and five from Cured/Live Resin cartridge SKUs, the mix is tilting toward solventless and live-resin disposables over legacy cartridges. The pattern implies Plume (WA) is shifting commercial emphasis toward premium disposable formats that can expand velocity even when staple cartridges flatten.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
