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Apr-2025
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Overview
Market Insights Snapshot
In the state of Washington, Plume (WA) has shown a notable performance in the Vapor Pens category. Starting the year outside the top 30 rankings, Plume (WA) made a significant leap from 32nd in January to 26th by April. This upward trajectory is indicative of a consistent improvement in market presence and consumer preference within this category. Despite a dip in February, where sales dropped to $139,799, the brand recovered to achieve sales of $182,893 by April, suggesting a robust rebound and effective market strategies.
The absence of Plume (WA) in the top 30 rankings for January and February highlights initial challenges in gaining traction in the competitive Vapor Pens market. However, the brand's ability to break into the top 30 by March and improve further by April underscores a positive momentum. This performance suggests that Plume (WA) is strategically positioning itself to capture a larger market share in Washington. As the brand continues to climb the rankings, it will be interesting to observe how it sustains this growth and adapts to market dynamics in the coming months.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Plume (WA) has shown a notable upward trend in rankings from January to April 2025, moving from 32nd to 26th place. This improvement is significant, especially when compared to competitors like SKÖRD, which maintained a relatively stable position around the mid-20s, and 5Th House Farms, which fluctuated slightly but remained outside the top 20. Meanwhile, Hellavated and Herb's Oil experienced more volatility, with rankings dipping into the 30s before recovering slightly. Plume's sales trajectory also reflects a positive trend, with a recovery in sales from February's dip, aligning with its rank improvement. This suggests that Plume's strategic initiatives may be effectively enhancing its market presence, positioning it as a rising contender in the Washington Vapor Pens category.
Notable Products
In April 2025, Gelato Jack Live Resin Disposable (1g) maintained its position as the top-performing product for Plume (WA), with sales reaching 1172 units. Gorilla Sundae Live Resin Disposable (1g) held steady at the second rank, showing a consistent performance from March. Cherry Crasher Live Resin Disposable (1g) remained in third place, albeit with a slight decrease in sales compared to previous months. Purple Pebbles Hash Rosin Disposable (1g) continued to rank fourth, reflecting stable sales figures. Jealousy OG Live Resin Disposable (1g) entered the rankings in April at fifth place, indicating a positive reception since its introduction.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
