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Nov-2025
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Overview
Market Insights Snapshot
Plume (WA) has experienced notable fluctuations in its rankings across the Vapor Pens category in Washington. In August 2025, the brand ranked 26th, which improved to 18th in September, dipped slightly to 20th in October, and then climbed to 17th in November. This upward trend in the latter months suggests a strengthening position in the market, indicating that Plume (WA) is gaining traction within the competitive landscape of Vapor Pens. Such movements imply strategic adjustments or consumer preferences aligning more closely with Plume's offerings.
Despite not being present in the top 30 brands for other states or provinces, Plume's performance in Washington remains significant. The absence of rankings in other markets could be a concern or an opportunity, depending on their strategic goals. The sales data reflects an overall positive trajectory, with a notable increase in November, suggesting effective engagement and potential market expansion strategies. However, the lack of presence in additional markets may indicate an area for growth or a focused strategy on their home state.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Plume (WA) has demonstrated a notable upward trajectory in its rankings over the past few months. Starting from a rank of 26 in August 2025, Plume (WA) has climbed to 17 by November 2025, indicating a significant improvement in market presence. This upward movement is accompanied by a consistent increase in sales, suggesting effective strategies in capturing consumer interest. In contrast, competitors like Forbidden Farms and Oleum Extracts (Oleum Labs) have experienced fluctuations in their rankings, with Forbidden Farms moving from 22 to 19 and Oleum Extracts dropping slightly from 16 to 18 during the same period. Meanwhile, Buddies and Regulator have maintained relatively stable positions, with Buddies holding steady at 15 and Regulator consistently at 16. Plume (WA)'s rise in rank and sales suggests a growing consumer preference, potentially driven by product innovation or effective marketing strategies, positioning it as a formidable contender in the Washington vapor pen market.
Notable Products
In November 2025, Plume (WA) saw Papaya Runtz Hash Rosin Disposable (1g) rise to the top as the best-selling product, achieving the number one rank with sales reaching 1204 units. Gelato Jack Live Resin Disposable (1g) followed closely in second place, maintaining a strong performance despite dropping from its previous top position in October. Super Boof Live Resin Disposable (1g) secured the third spot, consistent with its ranking in September when it first appeared in the top three. Grand Daddy Sherbet Hash Rosin Disposable (1g) held steady in fourth place, showing a gradual increase in sales over the past few months. Gorilla Sundae Live Resin Disposable (1g) rounded out the top five, experiencing a slight decline from its peak position in September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
