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Jul-2025
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Overview
Market Insights Snapshot
Plume (WA) has shown a consistent presence in the Vapor Pens category within Washington. Over the months from April to July 2025, the brand maintained its ranking within the top 30, fluctuating slightly between 22nd and 24th positions. This stability in rankings suggests a steady performance in a competitive market segment. Notably, the brand saw a peak in sales during May 2025, indicating a possible successful marketing push or product launch during that period. However, the subsequent months saw a slight decline in sales, which could be attributed to increased competition or market saturation.
While Plume (WA) has managed to stay within the top 30 for Vapor Pens in Washington, the absence of rankings in other states or categories might indicate limited geographical expansion or a focused market strategy. The lack of presence in other states could be a strategic choice to concentrate resources and efforts on a single market to strengthen brand loyalty and recognition. However, this might also suggest potential opportunities for growth if the brand decides to explore new markets or diversify its product offerings. The data highlights both the strengths and areas for potential growth, providing a snapshot of Plume (WA)'s current market positioning.
Competitive Landscape
In the competitive landscape of Vapor Pens in Washington, Plume (WA) has experienced notable fluctuations in its market position between April and July 2025. Initially ranked 24th in April, Plume (WA) improved to 22nd in May and June, before slipping back to 24th in July. This indicates a competitive volatility that could affect its market strategy. In contrast, Oleum Extracts (Oleum Labs) showed a consistent upward trend, moving from a rank of 25th to 22nd, suggesting a potential threat as they gain traction. Meanwhile, Bodhi High and AiroPro displayed more stable but fluctuating ranks, with Bodhi High dropping from 20th to 25th and AiroPro maintaining a relatively stable position around the 19th to 23rd range. Plume (WA)'s sales peaked in May, indicating a strong performance, but the subsequent decline in June and July suggests a need for strategic adjustments to maintain and improve its competitive stance in the Washington Vapor Pens market.
Notable Products
In July 2025, the top-performing product for Plume (WA) was Gelato Jack Live Resin Disposable (1g) in the Vapor Pens category, regaining its top rank from April after slipping to third place in June. Rainbow Zkittlez Solventless Hash Rosin Disposable (1g) made a notable leap to the second position, having not ranked in the previous months. Gorilla Sundae Live Resin Disposable (1g), which held the top spot in May and June, fell to third place with sales declining to 767 units. Grand Daddy Sherbet Hash Rosin Disposable (1g) improved its rank to fourth, continuing its upward trend since its debut in June. Purple Pebbles Hash Rosin Disposable (1g) rounded out the top five, experiencing a steady decline in rank and sales over the months, ending with 664 units sold in July.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
