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Sep-2025
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varied performance across different product categories in the state of Washington. In the Concentrates category, the brand has not broken into the top 30 rankings from June to September 2025, indicating a challenging market position in this segment. Despite this, there was a noticeable increase in sales in August, suggesting some positive movement that month. In the Flower category, Freddy's Fuego's ranking has declined from 36th in June to 53rd by August and September, reflecting a downward trend in their competitive positioning. This decline in rank is coupled with a consistent decrease in sales over the months, indicating potential issues in maintaining market share.
In contrast, Freddy's Fuego's performance in the Pre-Roll and Vapor Pens categories offers a more optimistic view. Although the brand did not make it into the top 30 for Pre-Rolls, they maintained a relatively stable ranking around the mid-30s, with a slight dip by September. Sales figures here also show a downward trend, which could be a point of concern. However, in the Vapor Pens category, Freddy's Fuego held steady at 17th place in June and July before slightly slipping to 20th by September. This category appears to be a stronger area for the brand, with sales remaining relatively robust, though showing a gradual decrease over the months. Such insights suggest that while Freddy's Fuego faces challenges in certain categories, they maintain a competitive edge in others, particularly in Vapor Pens.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has experienced a slight decline in its market position over the past few months, moving from 17th place in June and July 2025 to 20th by September 2025. This shift is notable as it coincides with a steady decrease in sales, indicating potential challenges in maintaining its market share. Meanwhile, Slusheez has consistently outperformed Freddy's Fuego, maintaining a higher rank and experiencing a similar sales dip in September, suggesting a broader market trend. Additionally, Plume (WA) made a significant leap from 26th to 18th place, surpassing Freddy's Fuego in September, which could indicate a shift in consumer preferences or successful marketing strategies by Plume. As market dynamics continue to evolve, Freddy's Fuego may need to reassess its strategies to regain its competitive edge in the Washington vapor pen category.
Notable Products
In September 2025, Freddy's Fuego (WA) saw Big Baby Pre-Roll (1g) rise to the top as the number one selling product, despite a slight dip in sales to 681 units. Freddy's Finest - Lemon Short Bread Pre-Roll (1g) also performed well, climbing to second place with a notable increase from its fifth place in August. Gold Dust Pre-Roll 2-Pack (1g) made a strong debut, securing the third position. Permanent Marker Cured Resin Disposable (1g) maintained its fourth rank from August, showing consistency in the vapor pens category. Ethos Apex Peg Legs Pre-Roll 2-Pack (1g) entered the rankings at fifth place, indicating growing consumer interest.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
