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Nov-2025
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varied performance across different product categories in the state of Washington. In the Concentrates category, the brand's ranking experienced fluctuations, starting at 50th place in August 2025, dropping slightly to 56th in September, and then improving to 47th by November. This indicates a positive trend towards the end of the period, despite not breaking into the top 30. Meanwhile, in the Flower category, Freddy's Fuego demonstrated a notable upward trajectory, climbing from 47th in August to 37th in November, suggesting a strengthening position in this segment.
In the Pre-Roll category, Freddy's Fuego maintained a relatively stable presence, with a brief dip in October 2025 when it slipped to 40th place before recovering to 35th in November. This consistency, although outside the top 30, reflects a steady demand for their pre-rolls. The Vapor Pens category showcased a slight decline in ranking, moving from 20th in August to 22nd in November, yet the sales figures remained robust, indicating a resilient consumer base. The overall performance of Freddy's Fuego across these categories suggests strategic opportunities for the brand to enhance its market position, particularly in categories where it is nearing the top 30 threshold.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has experienced a dynamic shift in its market positioning over recent months. Starting at rank 20 in August 2025, Freddy's Fuego climbed to 19th in September, only to drop to 24th in October before recovering slightly to 22nd in November. This fluctuation indicates a competitive pressure within the category, particularly from brands like Slusheez, which consistently maintained a higher rank, peaking at 17th in August and ending at 20th in November. Meanwhile, O'Geez (WA) showed a positive trend, improving from 25th in August to 21st by November, suggesting a growing consumer preference. Despite these challenges, Freddy's Fuego's sales figures reveal a resilient performance, with a notable rebound in November, surpassing its September sales. This indicates potential for Freddy's Fuego to regain its competitive edge if it can capitalize on its November momentum and address the factors contributing to its rank volatility.
Notable Products
In November 2025, the top-performing product from Freddy's Fuego (WA) was the Carrot Cake Pre-Roll (1g) in the Pre-Roll category, maintaining its number one rank from October with a notable sales increase to 1170 units. Freddy's Finest - Lemon Short Bread Pre-Roll (1g) climbed to the second position, a significant rise from its previous absence in October rankings, with sales reaching 1020 units. Oreo Blizzy Pre-Roll (1g) improved its standing to third place, moving up from fourth in October. Peg Legs - Larry Cake Pre-Roll 2-Pack (1g) fell to fourth, despite consistent sales performance, while Larry Cake Infused Pre-Roll (1g) debuted in the rankings at fifth place. These shifts highlight dynamic changes in consumer preferences within the Pre-Roll category for Freddy's Fuego (WA) over recent months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
