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Dec-2025
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varying performance across different product categories in Washington. In the Flower category, the brand has experienced a notable upward trend, moving from the 51st rank in September to the 38th in November, before settling at 44th in December. This suggests a strong market presence in Flower products, with a peak in sales during November. On the other hand, their performance in the Concentrates category has been less consistent, with rankings fluctuating outside the top 30, indicating a potential area for improvement.
In the Pre-Roll category, Freddy's Fuego maintained a steady position, hovering around the 37th to 41st ranks across the months, showing a stable yet unremarkable presence in this segment. Meanwhile, the Vapor Pens category reveals a more robust performance, consistently ranking in the low 20s, with sales showing a positive trend towards the end of the year. This suggests that while Freddy's Fuego may not dominate all categories, their Vapor Pens are a strong point in their product lineup in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has experienced a fluctuating ranking trajectory from September to December 2025. Initially ranked 20th in September, Freddy's Fuego (WA) saw a dip to 24th in October, before recovering slightly to 22nd in November and maintaining this position in December. This recovery coincides with a steady increase in sales from October to December, suggesting a positive response to market adjustments or product offerings. Notably, Oleum Extracts (Oleum Labs) experienced a decline in rank, dropping from 14th in September to 21st in December, which could indicate a shift in consumer preferences or competitive pressures benefiting Freddy's Fuego (WA). Meanwhile, O'Geez (WA) showed a consistent upward trend, improving from 22nd to 20th, potentially posing a future challenge. Despite these dynamics, Freddy's Fuego (WA) remains a resilient player, with its sales growth suggesting effective strategies in a competitive market.
Notable Products
In December 2025, Freddy's Fuego (WA) saw outstanding performance with Freddy's Flagship - Carrot Cake (3.5g) topping the sales chart in the Flower category, boasting the highest sales figure of 891 units. Peg Legs - Larry Cake Pre-Roll 2-Pack (1g) climbed to the second rank in the Pre-Roll category, improving from fourth place in November. Big Baby (3.5g) secured the third spot in the Flower category, marking its debut in the top rankings. Freddy's Finest - Lemon Short Bread Pre-Roll (1g) dropped to fourth in the Pre-Roll category from its previous second position in November. Carrot Cake Pre-Roll 2-Pack (1g) maintained a steady presence, ranking fifth in December.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
