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Apr-2025
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has demonstrated varying performance across different product categories in Washington. In the Concentrates category, the brand has seen a slight decline in rankings, moving from 48th in January 2025 to 53rd by April 2025, indicating a need for potential strategic adjustments in this segment. The Flower category reflects a similar downward trajectory, with Freddy's Fuego slipping from 39th to 49th place over the same period. This trend suggests challenges in maintaining a competitive edge in a possibly saturated market. However, the Pre-Roll category also witnessed a decline, although less pronounced, with its rank falling from 37th to 47th, pointing to consistent competition in this space.
On a more positive note, Freddy's Fuego has performed relatively well in the Vapor Pens category. The brand maintained a strong presence, starting at 28th place in January and improving to 22nd by March before slightly dropping to 23rd in April. This upward movement, although slightly reversed in April, highlights the brand's stronger foothold and potential growth opportunity in the Vapor Pens market compared to other categories. This suggests that while Freddy's Fuego faces challenges in some segments, its performance in Vapor Pens could provide a strategic avenue for bolstering overall brand strength in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has shown a consistent presence, maintaining a rank within the top 30 brands from January to April 2025. Despite not breaking into the top 20, Freddy's Fuego (WA) has demonstrated resilience with a slight improvement in rank from 28th in January to 23rd in February and March, before settling back to 23rd in April. This stability is noteworthy when compared to competitors like Fire Bros., which experienced a decline from 11th to 22nd over the same period, indicating potential market volatility. Meanwhile, Cookies maintained a steadier position, consistently ranking around 21st, suggesting a strong foothold in the market. The sales figures for Freddy's Fuego (WA) reflect a peak in March, followed by a slight dip in April, aligning with its rank fluctuations. This performance highlights the brand's potential for growth amidst a competitive field, particularly as other brands like 5Th House Farms and SKÖRD show more variable rankings and sales trends.
Notable Products
In April 2025, Freddy's Fuego (WA) saw Carrot Cake Pre-Roll (1g) maintain its top position in the Pre-Roll category with sales reaching 903 units, showing a consistent lead since February. Oreo Blizzy Pre-Roll (1g) climbed to the second spot from fourth in March, reflecting a significant increase in popularity. Lyon King Pre-Roll (1g) also improved its rank, moving up to third place from fifth, indicating a positive sales trajectory. Ice Cream Mintz Pre-Roll (1g) entered the rankings at fourth place, showcasing a strong debut. Freddy's Finest - Lemon Short Bread Pre-Roll (1g) dropped slightly to fifth from its previous third position, suggesting a slight dip in sales momentum.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
