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Jan-2026
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Overview
Market Insights Snapshot
Freddy's Fuego has shown varied performance across different product categories in Washington. In the concentrates category, the brand has consistently remained outside the top 30 rankings, with a slight improvement from October 2025 to January 2026, moving from 58th to 54th place. This indicates a slow but positive trend, although they are yet to break into the top tier. In contrast, their flower category showed a more dynamic movement, starting at 44th in October and reaching 37th by January, suggesting a stronger competitive position in this segment. The pre-roll category saw fluctuations, with the brand ranking 41st in both October and December, but slightly improving to 37th in November before dropping to 42nd in January, reflecting a volatile market performance.
In the vapor pens category, Freddy's Fuego has maintained a relatively stable position, consistently ranking around the low 20s. This stability, with a rank of 22 in both November and January, indicates a solid presence in this category compared to others. The brand's sales figures, although not disclosed in detail here, suggest a strong performance in vapor pens, with December 2025 being a particularly high point. Despite these insights, the brand's absence from the top 30 in other states or provinces indicates potential areas for growth and expansion beyond Washington. Overall, while Freddy's Fuego has shown strengths in certain categories, there remains significant room for improvement and expansion in others.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has shown a consistent presence, maintaining a rank within the top 25 over the past few months. Despite not breaking into the top 20, Freddy's Fuego (WA) has demonstrated resilience, especially when compared to competitors like Oleum Extracts (Oleum Labs) and Bodhi High, both of which have experienced a decline in their rankings. Notably, Buddies has seen a significant drop from 15th to 20th place, which may indicate a potential opportunity for Freddy's Fuego (WA) to climb the ranks if they can capitalize on this shift. Meanwhile, Hitz Cannabis has fluctuated but remains a close competitor. Freddy's Fuego (WA)'s sales have shown a steady trend, suggesting a loyal customer base that could be leveraged for growth, especially as other brands face volatility.
Notable Products
In January 2026, Freddy's Fuego (WA) saw Big Baby (3.5g) from the Flower category emerge as the top-performing product, climbing to the number one rank with sales reaching $1,014. Peg Legs - Larry Cake Pre-Roll 2-Pack (1g) maintained a strong position, holding steady at rank two compared to its rank two in December 2025. Lemon Shortbread Cured Resin Disposable (1g) debuted at rank three, marking a notable entry into the rankings for the Vapor Pens category. Ice Cream Mintz Pre-Roll 2-Pack (1g) entered the rankings at position four, showing a promising start in the Pre-Roll category. Finally, Ice Cream Mintz HTE Cured Resin Disposable (1g) reached rank five, consistent with its previous performance in October 2025.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
