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Jul-2025
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Overview
Market Insights Snapshot
Freddy's Fuego has shown varied performance across different product categories in Washington. In the concentrates category, the brand has struggled to maintain a strong presence, with rankings consistently outside the top 30. This downward trend is reflected in their sales, which have decreased from April to July 2025. Conversely, in the flower category, Freddy's Fuego has experienced a more stable performance, managing to climb from 47th place in April to 43rd in July. This category has seen fluctuations in sales, but the brand has managed to sustain a relatively strong position, indicating a potential area of focus for future growth.
The pre-roll category presents a mixed picture for Freddy's Fuego, with a notable improvement in June 2025, reaching 33rd place, before slipping back to 39th in July. This fluctuation suggests some volatility in consumer demand or competitive pressures in this category. Meanwhile, the vapor pens category has been a standout performer for the brand, maintaining a position within the top 20 throughout the observed months. With sales peaking in May 2025, this category appears to be a key strength for Freddy's Fuego in Washington. This strong performance in vapor pens could be leveraged to enhance the brand's overall market presence and offset weaker areas.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has shown a steady improvement in its ranking, moving from 21st in April 2025 to 17th in June 2025, before slightly dropping to 18th in July 2025. This upward trend in the earlier months suggests a positive reception and growing market presence. However, brands like Forbidden Farms and Slusheez consistently maintained higher ranks, with Slusheez holding a strong position at 16th in July 2025. Despite the competition, Freddy's Fuego (WA) managed to surpass O'Geez (WA) and The Capsule Collection in sales, indicating a robust performance relative to these brands. This dynamic highlights Freddy's Fuego's potential to climb higher in the rankings if it continues to capitalize on its sales momentum.
Notable Products
In July 2025, Carrot Cake Pre-Roll (1g) maintained its top position as the leading product from Freddy's Fuego (WA), with sales reaching 1018 units. Peg Legs - Larry Cake Pre-Roll 2-Pack (1g) held steady at the second position, reflecting consistent demand. Lyon King Pre-Roll (1g) reappeared in the rankings at third place, indicating a resurgence in popularity. Big Baby Pre-Roll (1g) remained in fourth place, showing stable performance over the months. Freddy's Finest - Lemon Short Bread Pre-Roll (1g) experienced a slight dip, moving from third to fifth place, suggesting a shift in consumer preference.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
