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Aug-2025
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Overview
Market Insights Snapshot
In the state of Washington, Freddy's Fuego (WA) has shown varied performance across different product categories from May to August 2025. In the Concentrates category, the brand hovered around the 50th rank, with a slight dip in July before recovering in August. This movement indicates a fluctuating yet resilient presence in this category. The Flower category, however, saw a notable decline, with the brand dropping from 37th in May to 54th by August. This suggests that Freddy's Fuego might be facing stiff competition or shifting consumer preferences in this segment. However, the Pre-Roll category tells a more stable story, with Freddy's Fuego maintaining a consistent presence within the top 40, despite minor fluctuations.
Freddy's Fuego's performance in the Vapor Pens category is particularly noteworthy. The brand has maintained a strong position, consistently ranking within the top 20 throughout the observed months, although there was a slight decline from 17th to 19th by August. This indicates a strong consumer base and product appeal in the Vapor Pens segment. Despite these successes, the absence of Freddy's Fuego in the top 30 for some categories signals areas for potential improvement. The brand's ability to maintain and improve its rankings in these categories could be crucial for its overall market strategy in Washington.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has experienced some fluctuations in its ranking over the summer of 2025, indicating a dynamic market environment. While maintaining a steady presence within the top 20, Freddy's Fuego (WA) saw a slight decline from 17th in June and July to 19th in August. This shift comes amidst a backdrop of varying performances by competitors. Notably, Forbidden Farms consistently hovered around the 17th to 20th positions, while Oleum Extracts (Oleum Labs) improved its rank from outside the top 20 in May and June to 18th in August, showcasing a positive growth trajectory. Meanwhile, Hustler's Ambition made a significant leap from 77th in June to 17th in August, highlighting a rapid increase in market presence. These movements suggest a competitive pressure on Freddy's Fuego (WA) to innovate and adapt to maintain its market share amidst rising competitors.
Notable Products
In August 2025, the top-performing product from Freddy's Fuego (WA) was Peg Legs - Larry Cake Pre-Roll 2-Pack (1g) in the Pre-Roll category, climbing to the number one spot with sales reaching 1235.0 units. The Carrot Cake Pre-Roll (1g) maintained a strong presence but slipped to second place after leading in previous months. Big Baby Pre-Roll (1g) showed a steady rise, reaching third place, up from its consistent fourth-place position in June and July. Permanent Marker Cured Resin Disposable (1g) held its ground in the Vapor Pens category, ranking fourth in August, consistent with its performance in May. Freddy's Finest - Lemon Short Bread Pre-Roll (1g) remained in fifth place, showing a slight decline in sales over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
