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Oct-2025
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varied performance across different product categories in Washington. In the Concentrates category, the brand has not managed to break into the top 30, as indicated by its rankings hovering in the 50s, with a slight improvement in August 2025. This indicates a need for strategic changes to boost their presence in this competitive category. Meanwhile, for Flower products, Freddy's Fuego saw a decline in rankings from July to September 2025, before a minor recovery in October, suggesting fluctuating demand or perhaps increased competition in the market.
The brand's performance in the Pre-Roll category has also been on a downward trend, with rankings slipping from 35th in July to 42nd by October 2025. This steady decline may point to challenges in maintaining consumer interest or market share. Conversely, the Vapor Pens category has shown more resilience, although there was a notable drop from 17th place in July to 24th by October. Despite this decline, Vapor Pens remain the strongest category for Freddy's Fuego in terms of ranking, which could indicate a relatively stable consumer base for these products. This mixed performance across categories highlights the brand's need to reassess its strategies to capitalize on strengths and address areas of concern.
Competitive Landscape
In the competitive landscape of vapor pens in Washington, Freddy's Fuego (WA) has experienced a notable decline in its market position, dropping from a rank of 17 in July 2025 to 24 by October 2025. This downward trend is accompanied by a consistent decrease in sales over the same period. In contrast, competitors like AiroPro and O'Geez (WA) have maintained relatively stable rankings, with O'Geez (WA) even surpassing Freddy's Fuego in October. Meanwhile, Hitz Cannabis has shown a positive trajectory, climbing from rank 25 in July to 22 in October, indicating a potential threat to Freddy's Fuego's market share. Additionally, Honey Tree Extracts has demonstrated a steady increase in sales, suggesting a growing presence in the market. These shifts highlight the competitive pressures Freddy's Fuego faces, emphasizing the need for strategic adjustments to regain its footing in the Washington vapor pen category.
Notable Products
In October 2025, Freddy's Fuego (WA) saw Carrot Cake Pre-Roll (1g) regain its top position as the best-selling product, maintaining its number one rank from July 2025 with sales of 831 units. Peg Legs - Larry Cake Pre-Roll 2-Pack (1g) dropped to second place after holding the top rank in August, with a notable decrease in sales from 1106 to 742 units. Oreo Blizzy Pre-Roll (1g) entered the rankings for the first time, securing the third spot with 692 units sold. Ethos Apex Peg Legs Pre-Roll 2-Pack (1g) experienced a slight decline in ranking, moving from third in September to fourth in October. Lemon Shortbread Cured Resin Disposable (1g) debuted in the rankings at fifth place, highlighting its growing popularity in the vapor pen category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
