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Dec-2024
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Overview
Market Insights Snapshot
Freddy's Fuego (WA) has shown varied performance across different cannabis categories in Washington. In the Flower category, the brand maintained a steady presence, ranking 25th in September 2024 and improving slightly to 24th in October before dropping out of the top 30 in November and bouncing back to 26th in December. This fluctuation suggests a competitive market environment, where Freddy's Fuego is holding its ground but faces challenges. The Concentrates category, however, tells a different story, with the brand consistently ranking outside the top 30, indicating a potential area for growth or strategic reevaluation.
In the Pre-Roll category, Freddy's Fuego (WA) demonstrated consistency, maintaining a rank between 35th and 37th from September to December 2024. This steadiness could reflect a loyal customer base or a stable product offering. Meanwhile, the Vapor Pens category saw more dynamic movement, with the brand improving from 24th in September to 23rd in October, but then falling to 29th in November before recovering to 24th in December. This suggests a fluctuating demand or competitive pressure that requires attention. Overall, Freddy's Fuego's performance across these categories in Washington reveals strengths in certain areas, while also highlighting opportunities for growth and strategic adjustments in others.
Competitive Landscape
In the competitive landscape of the Vapor Pens category in Washington, Freddy's Fuego (WA) has experienced fluctuating rankings over the last few months, indicating a dynamic market position. From September to December 2024, Freddy's Fuego (WA) saw its rank shift from 24th to 23rd, then down to 29th, before recovering to 24th. This volatility suggests a competitive environment where brands like Lifted Cannabis Co, which maintained a relatively stable position around the 19th to 22nd ranks, and Thrills, consistently holding around the 20th rank, are exerting pressure. Notably, Leafwerx and Treehaus Cannabis also show competitive sales trajectories, with Leafwerx improving its rank from 34th to 25th, while Treehaus Cannabis fluctuated but ended the period at 26th. These shifts highlight the importance for Freddy's Fuego (WA) to strategize effectively to maintain and improve its market position amidst strong competition.
Notable Products
In December 2024, the top-performing product for Freddy's Fuego (WA) was the Carrot Cake Pre-Roll (1g) in the Pre-Roll category, which ascended to the number 1 rank with sales of 1288 units. The Super Lemon Haze Liquid Gold Disposable (1g) in Vapor Pens climbed to the second position, showing a significant improvement from its fifth place in October. Freddy's Flagship - Carrot Cake (3.5g) in the Flower category maintained a consistent performance, ranking third, the same as in November. Ice Cream Mintz Pre-Roll 2-Pack (1g) made its debut in the rankings at fourth place, while Big Baby Pre-Roll (1g) remained steady at fifth. This month saw notable shifts in product rankings, particularly for the Super Lemon Haze Liquid Gold Disposable and Ice Cream Mintz Pre-Roll 2-Pack, indicating dynamic changes in consumer preferences.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
