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Jun-2024
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Overview
Market Insights Snapshot
SKÖRD has shown consistent performance in the Flower category in Washington, maintaining a steady rank of 14 from March to June 2024, with only a slight dip in April. This stability indicates a strong and loyal customer base for their Flower products. The sales figures also reflect this consistency, with a notable increase in May reaching $423,894, before slightly declining to $407,357 in June. This trend suggests that while SKÖRD's Flower products are well-received, there might be some fluctuations in demand that the brand should monitor closely.
In contrast, SKÖRD's performance in the Vapor Pens category in Washington has been more volatile. The brand was not in the top 30 for March and April but made a significant jump to rank 23 in June, reflecting a sharp increase in sales to $234,027. This upward movement could indicate a successful marketing campaign or new product launch that resonated well with consumers. However, the earlier months' lower rankings suggest that SKÖRD may need to focus on maintaining this momentum to ensure sustained success in the Vapor Pens category.
Competitive Landscape
In the highly competitive Washington Flower market, SKÖRD has maintained a consistent ranking, holding the 14th position from May to June 2024, despite a slight dip to 16th in April. This stability contrasts with the fluctuating ranks of competitors like Forbidden Farms, which saw a significant drop from 7th in April to 16th in June, and SubX, which showed a steady climb from 29th in March to 15th in June. Meanwhile, Agro Couture and Plaid Jacket have hovered around similar ranks, with Plaid Jacket consistently outperforming SKÖRD by a narrow margin. These dynamics suggest that while SKÖRD is maintaining its market position, it faces stiff competition from brands that are either rapidly improving or consistently performing well. This competitive landscape underscores the importance of strategic marketing and product differentiation for SKÖRD to enhance its rank and sales in the long term.
Notable Products
In June 2024, the top-performing product for SKÖRD was Lemon Shortbread (3.5g) in the Flower category, with sales reaching 2081 units. The Cake Donut Full Spectrum PHO Cartridge (1g) in the Vapor Pens category secured the second position. Animal Cocktail (3.5g) climbed to the third spot from its fifth position in May 2024, showing a notable improvement. Night Wedding (3.5g) ranked fourth, dropping from its previous third position in May 2024. Divine Kush Breath (3.5g), which was the top product in May 2024, fell to the fifth position in June 2024.
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