Market Insights Snapshot
SKÖRD's performance in the Washington market has shown some interesting trends across different categories. In the 'Flower' category, the brand has consistently maintained a position within the top 20 brands. It jumped from the 31st rank in July 2023 to the 10th spot in August 2023, indicating a significant increase in popularity. The brand managed to sustain this momentum and remained in the top 15 for the following months. However, it's worth noting that in the 'Concentrates' category, SKÖRD didn't make it to the top 20 list after August 2023, suggesting a potential area for improvement.
When it comes to 'Vapor Pens', SKÖRD has maintained a steady performance, hovering around the 31st rank for three consecutive months before experiencing a slight drop to the 35th position in October 2023. This shows the brand's consistent appeal in this category, despite the slight dip in the latest month. It's also interesting to note that the brand's sales figures in this category have remained fairly stable over the reported period. Overall, SKÖRD's performance across categories in the Washington market presents a mixed picture, with notable strengths in some areas and opportunities for growth in others.
In the competitive landscape of the Flower category in Washington, SKÖRD has shown significant improvement in its ranking, moving from not being in the top 20 in July 2023 to consistently securing a spot within the top 15 from August to October 2023. This upward trend indicates a positive growth in sales, outperforming some of its competitors. For instance, Fireline Cannabis and Blue Roots Cannabis have seen a fluctuating rank, with Blue Roots Cannabis experiencing a slight drop in rank over the same period. Fire Bros., while maintaining a fairly stable rank, has seen a slight decrease in sales. On the other hand, K Savage (WA) has consistently ranked higher than SKÖRD, but the gap has narrowed over time. These dynamics reflect the competitive nature of the market and the potential for SKÖRD to further improve its position.
In October 2023, the top-performing products from SKÖRD were primarily from the Flower category. 'Chocolatina (3.5g)' was the best seller, moving up from second place in August, with a notable sales figure of 2674 units. 'Divine Kush Breath (3.5g)', despite a dip to fifth place in September, rebounded to second place. 'Nightmare Cake (3.5g)' maintained a consistent performance, securing third place for the second consecutive month. Rounding out the top five were 'Dirty Donut (3.5g)' and 'Animal Cocktail (3.5g)', ranking fourth and fifth respectively, with the latter dropping from first place in September.