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Dec-2025
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Overview
Market Insights Snapshot
Frootyhooty has shown varied performance across different categories and regions. In Alberta, the brand's presence in the Concentrates category has been slipping, as it did not make it into the top 30 ranks from November onwards, despite starting at rank 36 in September. This decline is mirrored in the Pre-Roll category, where Frootyhooty fell from rank 83 in September to 99 in October, and failed to maintain a top 30 position in subsequent months, indicating a challenging market environment. However, in the Vapor Pens category, Frootyhooty has consistently maintained a presence, although with a slight decline from rank 37 in September to 45 by December. This suggests that while there are challenges, there is still a foothold in certain segments within Alberta.
In Ontario, Frootyhooty has demonstrated a more stable performance, particularly in the Beverage category where it entered the top 30 in October and maintained a steady position through December. This consistency in ranking, despite slight sales fluctuations, indicates a strong consumer base for their beverages in this region. Meanwhile, their performance in the Concentrates category has not been as strong, with the brand failing to secure a top 30 position after October. The Vapor Pens category in Ontario also reflects some volatility, with rankings fluctuating from 57 in October to 68 by December, suggesting potential competitive pressures or changes in consumer preferences. Overall, Frootyhooty's performance in Ontario shows promise, especially in Beverages, but also highlights areas for growth.
Competitive Landscape
In the Alberta Vapor Pens category, Frootyhooty has experienced some fluctuations in its ranking over the last few months of 2025, which could impact its sales trajectory. In September, Frootyhooty was ranked 37th, but by December, it had slipped to 45th. This decline in rank coincides with a dip in sales from October to November, although there was a rebound in December. Notably, Glacial Gold has consistently ranked lower than Frootyhooty, dropping from 38th in September to 48th in December, suggesting a more significant downward trend. Meanwhile, QWEST showed a volatile pattern, with a notable improvement in rank to 36th in November, before dropping again in December. Happy & Stoned maintained a relatively stable position, slightly improving to 44th by December. Interestingly, The Goo! made a significant leap from being outside the top 50 in October to 43rd by December, indicating a potential rising competitor. These shifts highlight a competitive landscape where Frootyhooty needs to strategize effectively to maintain and improve its market position.
Notable Products
In December 2025, Frootyhooty's top-performing product was Pink Lemonade Splash Zero in the Beverage category, reclaiming the number one rank from a previous third place in November, with sales reaching 1,249 units. Poppin Peach Splash Zero maintained a steady second place in the Beverage category throughout the last three months, despite a slight dip in sales. The Wild Watermelon Coconut Live Rosin + Disty Cartridge in the Vapor Pens category dropped to third place after a strong first place in November, with sales significantly declining to 995 units. The Poppin Peach Full Spectrum Live Rosin Cartridge remained consistently in fourth place in the Vapor Pens category. Lastly, the Poppin' Peach Full Spectrum Loops Gummy re-entered the rankings in December at fifth place in the Edible category, indicating a renewed interest in this product.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
