Frootyhooty

Data Snapshot: Jun 11, 2024
Frootyhooty Cannabis Brand Logo
$100K+

May-2024

Sales

Strong Growth

Trend

6-Month

22

Product Count

SKUs

Frootyhooty

Overview

Markets

Frootyhooty Locations

Product Trends

Frootyhooty Categories

Frootyhooty Sales

Market Insights Snapshot

Frootyhooty Historical Sales by Category

Frootyhooty has shown notable performance in the Alberta market, especially in the Concentrates category. Starting from not being in the top 30 brands in February 2024, Frootyhooty made a significant leap to rank 27th in March and further improved to 17th by April, maintaining a steady position at 16th in May. This upward trend is indicative of growing consumer interest and market penetration. In the Pre-Roll category, the brand also displayed a consistent presence, although it hovered around the 40th mark, peaking at 36th in April. Conversely, in the Vapor Pens category, Frootyhooty experienced a downward trajectory, slipping from 24th in February to 28th in May, which may suggest a need for strategic adjustments in this segment.

In Ontario, Frootyhooty's performance in the Vapor Pens category has been on an upward trend. Initially, the brand did not make it to the top 30 in February, but it quickly rose to 88th in March, then to 70th in April, and finally reached 52nd in May. This consistent improvement indicates a growing foothold in the Ontario market, although there is still considerable room for growth to break into the top ranks. The brand's ability to climb the rankings in Ontario, despite not being in the top 30 initially, reflects its potential to capture a larger share of the market if the current trend continues.

May-2024 Rank
Concentrates
Pre-Roll
Vapor Pens
16
40
28
52
Frootyhooty

Competitive Landscape

In the highly competitive Pre-Roll category in Alberta, Frootyhooty has shown notable fluctuations in rank and sales over the past few months. While Frootyhooty experienced a peak in April 2024, reaching a rank of 36, it slipped back to 40 by May 2024. This decline is particularly significant when compared to competitors like Good Buds, which improved its rank consistently from 76 in February to 42 in May, and SUPER TOAST, which climbed from 55 to 41 over the same period. Despite these shifts, Frootyhooty’s sales remain relatively strong, indicating a resilient market presence. However, the brand faces stiff competition from The Original Fraser Valley Weed Co., which, although dropped in rank, still maintains a competitive edge in sales. To maintain and improve its market position, Frootyhooty may need to focus on strategic marketing and product differentiation to outpace these rising competitors.

Frootyhooty market ranking for AB Pre-Roll

Frootyhooty

Notable Products

For May-2024, the top-performing product from Frootyhooty is the Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g) in the Pre-Roll category, maintaining its top position with sales figures reaching 3743 units. Gargantuan Grape Infused Pre-Roll 3-Pack (1.5g) remains steady at the second position with consistent performance. Poppin Peach Infused Pre-Roll 3-Pack (1.5g) holds the third spot, unchanged from the previous month. Wild Watermelon Coconut Live Rosin Distillate Cartridge (1g) ranks fourth in the Vapor Pens category, showing stable sales. The Poppin Peach Full Spectrum Live Rosin Cartridge (1g) in the Vapor Pens category climbs to the fifth position after a previous absence, indicating a resurgence in popularity.

Product Rank
Category
Feb-2024
Mar-2024
Apr-2024
May-2024
Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
>5
3
1
1
Gargantuan Grape Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
2
2
2
2
Poppin Peach Infused Pre-Roll 3-Pack (1.5g)
Pre-Roll
1
1
3
3
Wild Watermelon Coconut Live Rosin Distillate Cartridge (1g)
Vapor Pens
3
4
4
4
Poppin Peach Full Spectrum Live Rosin Cartridge (1g)
Vapor Pens
4
5
>5
5
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