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Jun-2024
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Overview
Market Insights Snapshot
Frootyhooty has demonstrated notable performance in the Alberta market, particularly within the Concentrates category. Starting from a rank of 29 in March 2024, the brand made a significant leap to 16 in April and maintained this position through May before slightly dropping to 17 in June. This upward momentum in the Concentrates category is a positive indicator of Frootyhooty's growing presence and consumer acceptance. However, the brand's performance in the Pre-Roll category has been less impressive, failing to break into the top 30 rankings for any of the months tracked, which suggests a potential area for improvement or strategic reevaluation.
In Ontario, Frootyhooty's performance in the Vapor Pens category has shown a steady and encouraging improvement. The brand ascended from a rank of 87 in March to 47 by June, reflecting a consistent upward trend in consumer preference and market penetration. This is particularly noteworthy given the competitive nature of the Vapor Pens category. Despite the promising growth in Ontario, the brand's absence from the top 30 in other categories indicates that while there is success in specific niches, broader market dominance remains a challenge. This mixed performance highlights both the brand's potential and the areas that may require further strategic focus.
Competitive Landscape
In the competitive landscape of the Pre-Roll category in Alberta, Frootyhooty has experienced notable fluctuations in its rank over recent months, impacting its sales performance. In March 2024, Frootyhooty held a strong position at rank 39, but by June 2024, it had slipped to rank 51. This decline in rank correlates with a decrease in sales from April's peak. Competitors such as Color Cannabis and Soar have also shown variable performance, with Color Cannabis consistently ranking lower than Frootyhooty but gradually improving in sales. Meanwhile, Holy Mountain experienced a significant drop in rank in April but managed to recover slightly by June. The data suggests that while Frootyhooty had a strong start, the competitive pressures from brands like Tommy's Craft Cannabis, which showed a remarkable improvement from rank 73 in April to 53 in June, have impacted its market position. These insights highlight the dynamic nature of the Pre-Roll market in Alberta and underscore the importance of strategic adjustments to maintain and improve market share.
Notable Products
In June 2024, the top-performing product from Frootyhooty was the Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g), maintaining its number one rank with sales of 4207 units. The Wild Watermelon Coconut Live Rosin Distillate Cartridge (1g) climbed to the second position, up from fourth place in previous months. Gargantuan Grape Infused Pre-Roll 3-Pack (1.5g) dropped to third place, showing a decline from its consistent second place in April and May. Poppin Peach Full Spectrum Live Rosin Cartridge (1g) rose to fourth place, showing a steady improvement from its fifth position. Meanwhile, Poppin Peach Infused Pre-Roll 3-Pack (1.5g) fell to fifth place, indicating a significant drop from its third-place ranking in May.
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