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Dec-2024
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Overview
Market Insights Snapshot
Frootyhooty's performance in the Alberta market shows a notable trajectory, particularly in the Concentrates and Vapor Pens categories. In the Concentrates category, Frootyhooty experienced a dip in November 2024, dropping out of the top 30, but made a strong comeback in December, rising to 19th place. This resurgence is underscored by a significant increase in sales, suggesting a successful strategy or product launch. Conversely, their Pre-Roll category performance in Alberta has been less favorable, consistently ranking outside the top 30, indicating potential challenges in this segment. In the Vapor Pens category, Frootyhooty maintained a relatively stable presence, although there was a slight decline by December 2024, which could suggest increasing competition or market shifts.
In Ontario, Frootyhooty's performance in the Vapor Pens category is noteworthy, with a steady climb back to 37th in December 2024, reflecting a positive trend and potentially growing consumer preference. However, in the Pre-Roll category, the brand has not been able to break into the top 30, which could be indicative of either a highly competitive market or a need for product innovation. Meanwhile, in Saskatchewan, Frootyhooty's entry into the Vapor Pens category with a rank of 44 in October 2024, although not within the top 30, marks a new presence that could develop further with strategic efforts. This initial entry suggests potential for growth if the brand can capitalize on emerging market opportunities.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Frootyhooty has experienced a notable fluctuation in its market position over the last few months. Starting from a rank of 20 in September 2024, Frootyhooty maintained its position in October but slipped to 21 in November and further to 24 in December. This downward trend in rank is mirrored by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, Ness has shown a remarkable upward trajectory, climbing from a rank of 47 in September to 25 by December, suggesting a significant increase in consumer preference or market penetration. Meanwhile, Bold and Coterie have shown more stability, with Bold briefly entering the top 20 in October and November, though both brands have not shown significant upward momentum. ChillBilly, despite a strong start at rank 14 in September, has seen a decline similar to Frootyhooty, ending at rank 26 in December. These dynamics suggest that Frootyhooty may need to reassess its strategies to counter the rising competition from brands like Ness and stabilize its sales and rank in the Alberta market.
Notable Products
In December 2024, the top-performing product from Frootyhooty was the Wild Watermelon Coconut Live Rosin Distillate Disposable (1g) in the Vapor Pens category, maintaining its first-place ranking with consistent sales of 2,252 units. The Poppin Peach Full Spectrum Live Rosin Cartridge (1g) moved up to second place, showing a slight increase in its ranking compared to previous months. The Wild Watermelon Coconut Live Rosin + Disty Cartridge (1g) climbed to third place, improving from its fourth-place position in November. The Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g) saw a decline in ranking, dropping to fourth place from a previous second-place position. Finally, the Gargantuan Grape Live Rosin Disposable (1g) remained steady in fifth place, reflecting a consistent demand despite a decrease in sales figures over the months.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
