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Oct-2025
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Overview
Market Insights Snapshot
Frootyhooty's performance in Alberta has shown a mixed trajectory across various categories. In the Concentrates category, Frootyhooty witnessed a decline from a rank of 25 in July 2025 to 36 by October 2025, indicating a downward trend. The Edible category saw some improvement, moving up to rank 22 in September, but the absence of a ranking in October suggests they fell out of the top 30, which could be concerning. Meanwhile, in the Pre-Roll category, their rank slipped from 77 in July to 92 in October, highlighting further challenges. Vapor Pens also saw a decline in sales over the months, although the rank remained relatively stable in October at 35, indicating consistent but not top-tier performance.
In Ontario, Frootyhooty entered the Beverage category with a rank of 25 in October, marking a new presence in this segment. Their performance in the Concentrates category saw a slight decline, moving from rank 47 in July to 54 by October, suggesting a need for strategic adjustments. In Vapor Pens, Frootyhooty experienced some fluctuations, ultimately improving their rank to 54 in October, which may indicate a recovery in this category. Notably, the sales figures for Vapor Pens in Ontario in August were particularly strong, suggesting potential market opportunities that could be further capitalized upon. Overall, while Frootyhooty has shown some areas of growth, particularly in Ontario's Beverage category, there are clear challenges and opportunities for improvement across other segments.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Frootyhooty has experienced fluctuating rankings over the past few months, indicating a dynamic market presence. In July 2025, Frootyhooty was ranked 56th, and although it improved slightly to 55th in August, it dropped to 59th in September before climbing back to 54th in October. This volatility suggests that while Frootyhooty is maintaining a competitive edge, it faces stiff competition from brands like Irisa, which consistently improved its rank from 71st in July to 51st in October, and Woody Nelson, which entered the top 20 in August and maintained a strong position. Additionally, Glacial Gold and Community Cannabis c/o Purple Hills have shown varied performance, with Glacial Gold experiencing a notable drop in October. Despite these challenges, Frootyhooty's ability to rebound in October suggests potential for growth if it can capitalize on market trends and consumer preferences.
Notable Products
In October 2025, Frootyhooty's top-performing product was Pink Lemonade Splash Zero in the Beverage category, securing the number one rank with sales of 1594 units. Wild Watermelon Coconut Live Rosin + Disty Cartridge, previously holding the top position since July, slipped to second place. Poppin Peach Splash Zero made an impressive entry into the rankings, taking the third spot in the Beverage category. The Poppin Peach Full Spectrum Live Rosin Cartridge maintained a steady performance, ranking fourth, similar to its position in August. Meanwhile, Wild Watermelon Coconut Infused Pre-Roll 3-Pack experienced a drop, moving from second to fifth place since September.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
