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Sep-2025
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Overview
Market Insights Snapshot
Frootyhooty's performance across various categories in Alberta reveals some intriguing trends. In the Concentrates category, the brand experienced a steady decline in rankings, dropping from 22nd in June 2025 to 31st by September 2025. This downward trend is mirrored in their sales figures, which saw a consistent decrease over the same period. The Pre-Roll category also showed a similar pattern, with the brand remaining outside the top 70 for the entire period, indicating a challenging market position. Interestingly, in the Vapor Pens category, Frootyhooty managed to maintain a relatively stable position, only slipping four places from June to September, which suggests a more resilient performance compared to other categories.
In Ontario, Frootyhooty's performance in the Concentrates category was relatively stable, with the brand maintaining a ranking around the mid-40s throughout the observed months. However, in the Vapor Pens category, the brand faced more volatility, dropping from 50th to 55th by September. This fluctuation in rankings coincided with a significant drop in sales from August to September, suggesting possible market challenges. Over in Saskatchewan, Frootyhooty's presence in the Vapor Pens category was notable only in the earlier months, as they fell out of the top 30 by September, indicating a potential loss of market share or strategic withdrawal. These patterns highlight the varying challenges and successes Frootyhooty faces across different regions and product categories.
Competitive Landscape
In the competitive landscape of Vapor Pens in Alberta, Frootyhooty has experienced a slight decline in its market position, moving from a rank of 25 in June 2025 to 29 by September 2025. This downward trend in rank is coupled with a decrease in sales over the same period. Notably, Versus has shown a more volatile performance, peaking at rank 21 in August but falling out of the top 20 in June and September. Meanwhile, GORILLA GARDEN CRAFT CANNABIS & EXTRACTS has demonstrated a consistent upward trajectory, improving from rank 53 in June to 28 in September, which suggests a growing consumer preference that could be impacting Frootyhooty's market share. Additionally, Trippy Sips has seen a significant drop in rank from 18 in June to 31 in September, indicating potential challenges in maintaining its earlier momentum. These shifts highlight the dynamic nature of the market, where Frootyhooty must strategize to regain its competitive edge amidst fluctuating consumer preferences and competitive pressures.
Notable Products
In September 2025, Frootyhooty's top-performing product was the Wild Watermelon Coconut Live Rosin + Disty Cartridge from the Vapor Pens category, maintaining its first-place rank from previous months despite a decrease in sales to 1988 units. The Wild Watermelon Coconut Infused Pre-Roll 3-Pack climbed to second place in the Pre-Roll category, improving from its third position in August. The Poppin Peach Full Spectrum Live Rosin Cartridge, also in the Vapor Pens category, rose to third place, showing a positive shift from its fourth-place ranking in August. Meanwhile, the Poppin Peach Live Rosin Amplified Infused Pre-Roll 3-Pack fell to fourth place, marking a decline from its consistent second-place rank earlier in the summer. Notably, the Honey Berry Hype Live Rosin Distillate Disposable entered the rankings for the first time, securing fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
