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Nov-2025
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Overview
Market Insights Snapshot
Frootyhooty has shown varied performance across different categories and regions, with notable fluctuations in ranking and sales. In Alberta, the brand's performance in the Concentrates category has been declining, as evidenced by its rank dropping from 32 in August to being out of the top 40 by October. This trend is mirrored in sales, which have decreased significantly over the same period. In contrast, their performance in the Edible category in Alberta improved, moving from a rank of 25 in August to 22 in September, although they did not maintain a top 30 position into October and November. Such movements indicate potential challenges in maintaining market presence in certain categories, while also highlighting areas where they have managed to improve their standing.
In Ontario, Frootyhooty has maintained a consistent presence in the Beverage category, securing the 25th rank in both October and November. This stability contrasts with their performance in the Concentrates category, where they were unable to sustain a top 30 ranking by November. Additionally, their Vapor Pens category in Ontario showed a slight improvement, with the ranking fluctuating but remaining within the top 60. These patterns suggest that while Frootyhooty has strengths in certain categories and markets, there are areas where they need to focus efforts to regain or improve their market position.
Competitive Landscape
In the competitive landscape of vapor pens in Ontario, Frootyhooty has shown a consistent presence, albeit outside the top 20 rankings from August to November 2025. Despite not breaking into the top tier, Frootyhooty maintained a relatively stable rank, fluctuating slightly between 57th and 62nd place. This stability contrasts with brands like Potluck, which saw a slight improvement in rank from 55th to 53rd, and HighXotic, which climbed from 73rd to 61st, indicating a more dynamic growth trajectory. Frootyhooty's sales figures, while lower than some competitors, remained steady, suggesting a loyal customer base. However, the brand faces challenges from competitors like Coterie, which, despite a drop in rank, managed to maintain higher sales volumes. For Frootyhooty to enhance its market position, focusing on strategies to boost visibility and sales could be crucial, especially in a market where competitors are showing signs of upward movement.
Notable Products
In November 2025, Frootyhooty's Wild Watermelon Coconut Live Rosin + Disty Cartridge topped the sales chart in the Vapor Pens category, reclaiming its number one position after slipping to third place in October. The Poppin Peach Splash Zero maintained its second-place ranking in the Beverage category, showing consistent performance. Meanwhile, the Pink Lemonade Splash Zero experienced a drop, moving from first to third place in the Beverage category. The Poppin Peach Full Spectrum Live Rosin Cartridge remained steady in fourth place among Vapor Pens, though its sales figure decreased to 593 units. Notably, Honey Berry Hype Live Rosin Distillate Disposable entered the rankings for the first time at fifth place in the Vapor Pens category.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
