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Jul-2025
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Overview
Market Insights Snapshot
Frootyhooty has shown varied performance across different categories and states in recent months. In Alberta, the brand has maintained a consistent presence in the Concentrates category, hovering around the 19th to 23rd positions from April to July 2025. Notably, their sales in this category peaked in May before experiencing a slight decline. In the Edible category within the same region, Frootyhooty was not ranked in the top 30 in June, which indicates a potential area for improvement, though they quickly rebounded to 24th in July. Meanwhile, their performance in the Vapor Pens category has seen a downward trend, dropping from 22nd to 25th position over the same period, suggesting a need for strategic adjustments to regain market share.
In Ontario, Frootyhooty has maintained a relatively stable ranking in both the Concentrates and Vapor Pens categories, consistently hovering around the 50th position. This stability, despite being outside the top 30, suggests a steady customer base but highlights the challenge of breaking into higher ranks. In Saskatchewan, Frootyhooty appeared in the Vapor Pens category only in April 2025, ranked 39th, but did not maintain a position in the top 30 in subsequent months, indicating a potential market entry issue or competitive pressure. These insights highlight the importance of strategic focus in specific regions and categories to enhance their market presence.
Competitive Landscape
In the competitive landscape of vapor pens in Alberta, Frootyhooty has experienced a notable decline in its ranking and sales over the past few months. Starting from April 2025, Frootyhooty was ranked 22nd, but it slipped to 25th by July 2025. This downward trend in rank is mirrored by a consistent decrease in sales, indicating potential challenges in maintaining market share. In contrast, competitors like Vox have maintained a stronger position, consistently ranking within the top 23 and showing a sales trajectory that, despite fluctuations, remains significantly higher than Frootyhooty's. Meanwhile, Foray and Versus have shown gradual improvements in their rankings, with Foray moving from 30th to 27th and Versus making a notable leap to 24th in July. The entry of Good Buds into the rankings at 26th in July further intensifies the competition, suggesting that Frootyhooty may need to reassess its strategies to regain its competitive edge in the Alberta vapor pen market.
Notable Products
In July 2025, Frootyhooty's top-performing product was the Wild Watermelon Coconut Live Rosin + Disty Cartridge (1g) in the Vapor Pens category, maintaining its first-place ranking from the previous two months with sales of 2433 units. The Poppin Peach Live Rosin Amplified Infused Pre-Roll 3-Pack (1.5g) rose to second place, showing a notable improvement from its consistent fourth-place position in the preceding months. The Wild Watermelon Coconut Infused Pre-Roll 3-Pack (1.5g) dropped to third place, marking a decline from its previous second-place ranks in April, May, and June. Poppin Peach Full Spectrum Live Rosin Cartridge (1g) in the Vapor Pens category held steady in fourth place, despite a decrease in sales. The introduction of Poppin' Peach Full Spectrum Loops Gummy (10mg) in the Edible category debuted at fifth place, adding diversity to Frootyhooty's top-ranked products.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
