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Nov-2025
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Overview
Market Insights Snapshot
In the cannabis beverage category, Ace Valley has experienced notable fluctuations across different provinces in Canada. In Alberta, the brand maintained a consistent presence within the top 20 rankings from August to October 2025, with a slight decline from 15th to 17th place. However, by November, Ace Valley dropped out of the top 30, indicating a significant decrease in market presence. This could be attributed to a steady decline in sales over the months, with a notable drop from August to October. In contrast, in British Columbia, Ace Valley managed to secure the 20th position in August but did not maintain a top 30 ranking in the subsequent months, suggesting challenges in sustaining market traction in this province.
The absence of Ace Valley from the top 30 rankings in both Alberta and British Columbia by November indicates potential challenges in market penetration or consumer retention in these regions. This trend highlights the competitive nature of the cannabis beverage market and the need for brands to continuously innovate and adapt to consumer preferences. While the brand's initial ranking in Alberta suggests a strong start, the subsequent decline underscores the volatility and fierce competition in the industry. For stakeholders and market analysts, these movements emphasize the importance of monitoring market dynamics and consumer trends to better understand the factors influencing brand performance in the cannabis sector.
Competitive Landscape
In the Alberta beverage category, Ace Valley has experienced fluctuations in its competitive standing, with its rank slipping from 15th in August 2025 to 17th in both September and October, and then dropping out of the top 20 by November. This decline in rank is mirrored by a consistent decrease in sales over the same period, indicating potential challenges in maintaining market share. In contrast, RIFF maintained a relatively stable position, hovering around 12th to 15th place, while Fetch showed a slight improvement, moving from 14th to 13th place by November. Notably, Deep Space saw a significant drop from 7th in August to falling out of the top 20 by November, despite initially strong sales. These dynamics suggest that while Ace Valley faces stiff competition, particularly from brands like RIFF and Fetch, there is volatility in the market that could be leveraged for a potential comeback with strategic adjustments.
Notable Products
In November 2025, Ace Valley's top-performing product was the CBD/THC 2:1 Sugar Free Agave Lime Sparkler, maintaining its number one rank for the fourth consecutive month with sales of 1,602 units. Following closely, the CBD/THC 2:1 Aranciata Rossa Sparkler held steady at the second position, despite a notable decrease in sales compared to previous months. The CBD/CBG Blueberry Acai Sparkling Water retained its third-place ranking, continuing its trend from October. Meanwhile, the CBD Passion Fruit Guava Sparkling Water consistently ranked fourth, with sales figures showing a decline over the months. A new entrant in the rankings, the CBD/THC 4:1 Grapefruit Gummies 2-Pack, debuted at the fifth position, indicating potential growth in the Edible category for Ace Valley.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
