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Oct-2025
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Overview
Market Insights Snapshot
Ace Valley has demonstrated a consistent presence in the beverage category within the Canadian provinces, particularly in Alberta. Over the past few months, the brand has maintained a steady ranking, moving from 16th in July to 15th in August, before slightly dropping to 17th in September and returning to 16th in October. This indicates a relatively stable performance, though the decline in sales from September to October is noteworthy. In contrast, in British Columbia, Ace Valley was ranked 19th in July, slipping to 20th in August, and has since fallen out of the top 30, which could be a point of concern for the brand's presence in this market.
The absence of Ace Valley in the top 30 rankings for September and October in British Columbia suggests a significant drop in market presence, which may require strategic adjustments to regain visibility. This contrasts with their performance in Alberta, where despite fluctuations in sales, they have managed to stay within the top 20. The fluctuations in rankings and sales figures highlight the varying market dynamics and consumer preferences across provinces, suggesting that Ace Valley might need to tailor its strategies to address these differences effectively. Understanding these trends can be crucial for stakeholders aiming to optimize Ace Valley's market performance across different regions.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Ace Valley has experienced fluctuations in its ranking, maintaining a relatively stable position between 15th and 17th place from July to October 2025. Despite a dip in sales in October, Ace Valley's rank improved slightly compared to Deep Space, which saw a significant decline from 5th to 15th place over the same period. Meanwhile, Fetch consistently outperformed Ace Valley, holding a steady rank between 13th and 14th, indicating stronger market presence and sales. Zele and HYTN have shown inconsistency, with Zele dropping out of the top 20 by September and HYTN only appearing in July. These dynamics suggest that while Ace Valley faces challenges in climbing the ranks, there is potential to capitalize on the volatility of competitors like Deep Space and Zele to improve its market position.
Notable Products
In October 2025, the top-performing product for Ace Valley was the CBD/THC 2:1 Sugar Free Agave Lime Sparkler, maintaining its number one rank from the previous months with sales of 2139 units. The CBD/THC 2:1 Aranciata Rossa Sparkler rose to the second position, overtaking the CBD/CBG Blueberry Acai Sparkling Water, which dropped to third place. The CBD Passion Fruit Guava Sparkling Water consistently held the fourth position throughout the observed months. Notably, the Indica 510 Distillate Cartridge re-entered the rankings in October at the fifth position, having been unranked in August and September. These shifts highlight the dynamic nature of consumer preferences within the beverage and vapor pens categories.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
