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Dec-2025
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Overview
Market Insights Snapshot
In the province of Alberta, Ace Valley's performance in the Beverage category has seen some fluctuations over the last few months of 2025. The brand was ranked 17th in September and slightly dropped to 18th in October. However, it did not maintain a position in the top 30 for November and December, indicating a decline in its competitive standing within the category. This drop-off suggests that Ace Valley may be facing increased competition or shifts in consumer preferences within the Alberta market.
Despite the absence of a top 30 ranking in November and December, the sales data from September to October shows a notable decline, with sales figures falling from 14,943 to 11,009. This trend could be indicative of a broader challenge the brand faces in maintaining its market presence. While the specific factors contributing to this decline are not detailed here, such movements highlight the dynamic nature of the cannabis beverage market in Alberta and underscore the importance for brands like Ace Valley to adapt to changing market conditions.
Competitive Landscape
In the competitive landscape of the beverage category in Alberta, Ace Valley has faced significant challenges in maintaining its rank and sales momentum. As of December 2025, Ace Valley was not listed in the top 20 brands, indicating a decline from its 17th and 18th positions in September and October, respectively. This drop contrasts with the performance of competitors like RIFF, which maintained a consistent presence in the rankings, ending December at 13th place, and Fetch, which held steady at 14th place throughout the last quarter of 2025. Meanwhile, Deep Space also experienced a decline, dropping out of the top 20 after October. The fluctuations in Ace Valley's rank and sales highlight the competitive pressures in the Alberta beverage market, suggesting a need for strategic adjustments to regain market share and improve visibility among consumers.
Notable Products
In December 2025, Ace Valley's top-performing product was the CBD/THC 2:1 Sugar Free Agave Lime Sparkler, maintaining its rank as the number one beverage despite a decrease in sales to 582 units. The CBD/CBG Blueberry Acai Sparkling Water climbed to the second position, up from the third rank in the previous months, showing a notable increase in its popularity. The CBD/THC 2:1 Aranciata Rossa Sparkler dropped to the third rank, although it consistently held the second spot in October and November. The CBD Passion Fruit Guava Sparkling Water remained steady in the fourth position throughout the last four months. The CBD :THC 2:1 AC/DC Distillate Cartridge reappeared in the rankings at sixth place, indicating a renewed interest in vapor pens.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
