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Sep-2025
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Overview
Market Insights Snapshot
Ace Valley has shown fluctuating performance in the beverage category within British Columbia. Over the summer months, from June to August 2025, Ace Valley's ranking shifted from 18th to 20th, indicating a slight decline in their market position. Notably, by September, they were no longer in the top 30 brands, which suggests a significant drop in their competitive standing. This downward trend could be attributed to various market dynamics or increased competition within the beverage category. Despite this, Ace Valley's sales figures in June were relatively strong, which indicates they had a solid start to the summer season.
The absence of Ace Valley from the top 30 rankings in September for the beverage category in British Columbia is a critical point of concern. This suggests that Ace Valley may need to reassess their strategies to regain their market position. The sales figures also reflect a declining trend from June to August, which aligns with their drop in rankings. This pattern of performance highlights the challenges they face in maintaining a competitive edge in the beverage sector. Observing how Ace Valley adapts to these challenges in the coming months will be essential for understanding their future trajectory in the market.
Competitive Landscape
In the competitive landscape of the beverage category in British Columbia, Ace Valley has experienced a gradual decline in its rankings, slipping from 18th in June 2025 to falling out of the top 20 by September 2025. This trend is indicative of a challenging market environment where competitors like Second Nature and Señorita have maintained stronger positions, with Second Nature consistently ranking higher and showing robust sales figures. Meanwhile, Sheeesh! emerged in July with a strong 13th rank, further intensifying competition. The presence of Slurmmm Melts, which closely followed Ace Valley in rankings, suggests that even newer or less prominent brands are gaining traction. For Ace Valley, this competitive pressure underscores the need for strategic adjustments to regain market share and improve its standing in the beverage category.
Notable Products
In September 2025, Ace Valley's CBD/CBG Blueberry Acai Sparkling Water maintained its position as the top-performing product, holding the number one spot consistently since June 2025, despite a decline in sales to 1176 units. The CBD/THC 2:1 Agave Lime Sparkler improved its ranking to second place from its previous third position in July and August. The CBD/THC 2:1 Aranciata Rossa Sparkler dropped to third place after holding the second position in the two preceding months. The CBD Passion Fruit Guava Sparkling Water remained steady at fourth place across all four months. Notably, the CBD :THC 2:1 AC/DC Distillate Cartridge entered the rankings for the first time in September, securing the fifth position.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
