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Oct-2025
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Overview
Market Insights Snapshot
In the Alberta market, Fetch has shown a consistent presence in the Beverage category, maintaining a steady rank of 14th from July through September 2025, before slightly improving to 13th place in October. This upward movement, despite a decline in sales from September to October, indicates a potential strengthening in brand positioning or market strategy. The slight fluctuation in sales figures might suggest seasonal trends or shifts in consumer preferences, which could be worth monitoring for future patterns.
Meanwhile, in Ontario, Fetch has maintained a stable position within the top 30 Beverage brands, holding the 21st spot in July and August, and climbing to 20th in September and October. This gradual improvement in ranking, despite a dip in sales in September, could reflect a growing brand recognition or effective marketing strategies. The fact that Fetch has managed to stay within the top 30 across these months highlights its competitive presence in the Ontario market, even as it navigates the challenges of fluctuating sales volumes.
Competitive Landscape
In the competitive landscape of the Beverage category in Ontario, Fetch has demonstrated a consistent performance, maintaining its rank at 20th position in both September and October 2025. This stability is noteworthy given the fluctuations observed among its competitors. For instance, RIFF improved its rank slightly from 17th to 16th, while Emerald Health Therapeutics fell out of the top 20 in September and October. Meanwhile, Sense & Purpose Beverages climbed from 22nd to 19th, indicating a positive trend. Despite these shifts, Fetch's sales have shown an upward trajectory from September to October, suggesting a strengthening market presence. This stable ranking amidst a dynamic market highlights Fetch's resilience and potential for growth, making it a brand to watch in the coming months.
Notable Products
In October 2025, Fetch's top-performing product was Classic Cola Zero (10mg THC, 355ml) in the Beverage category, maintaining its number one rank for four consecutive months with sales of 3,354 units. Lemon Lime Zero (10mg THC, 355ml) also held steady in the second position from July to October, showcasing consistent consumer preference. Cream Soda (10mg THC, 355ml) remained in third place, although its sales figures showed a notable decline over the months, dropping to 840 units in October. This stability in rankings indicates a strong brand loyalty among consumers for Fetch's beverage offerings. The consistent performance of these top products suggests a well-established market presence and consumer trust in Fetch's beverage line.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
