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Aug-2025
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Overview
Market Insights Snapshot
Fetch has shown notable movement in the beverage category across different Canadian provinces. In Alberta, Fetch made its entry into the top 30 brands in July 2025, starting at rank 18 and slightly improving to rank 17 by August. This indicates a positive trend for Fetch in Alberta, suggesting an increasing consumer interest or effective distribution strategies. In contrast, Fetch has maintained a consistent presence in Ontario, holding steady at rank 21 in May and June before climbing to rank 19 in July, where it remained through August. This stability in Ontario might reflect a strong brand recognition and loyalty among consumers in that province.
The sales figures for Fetch highlight a mixed performance across these regions. While specific sales numbers are not disclosed for Alberta prior to July, the brand's entry into the rankings suggests a burgeoning presence. In Ontario, Fetch experienced a slight dip in sales from May to July but saw a rebound in August, aligning with its improved ranking. This fluctuation might point to seasonal trends or promotional activities influencing consumer purchases. The absence of Fetch from the top 30 in Alberta before July could be viewed as a challenge or a missed opportunity, whereas its consistent ranking in Ontario suggests a more established market position.
Competitive Landscape
In the competitive landscape of the Ontario cannabis beverage market, Fetch has demonstrated a steady presence, maintaining its rank at 19th position for July and August 2025 after a slight improvement from 21st in June. This stability in rank indicates a consistent performance amidst fluctuating sales figures, which saw a dip in June but rebounded by August. Notably, Fetch faces competition from brands like Green Monke, which ranked higher at 16th in August, despite a downward trend from its peak at 11th in June. Meanwhile, Deep Space and Sense & Purpose Beverages have not breached the top 20 consistently, highlighting Fetch's relative strength in maintaining its position. Additionally, Señorita holds a slightly better rank at 17th, suggesting a competitive edge in sales volume. These dynamics underscore the importance for Fetch to leverage its stable ranking to enhance its market share and sales performance in the coming months.
Notable Products
In August 2025, Fetch maintained its stronghold in the beverage category with Classic Cola Zero (10mg THC, 355ml) leading the sales chart as the top-performing product, registering 3,977 in sales. Lemon Lime Zero (10mg THC, 355ml) held steady in second place, continuing its consistent ranking from previous months. Cream Soda (10mg THC, 355ml) also retained its third-place position, reflecting stability in consumer preference. Notably, these rankings have remained unchanged since May 2025, indicating a robust and loyal customer base for Fetch's beverage offerings. The increase in sales figures for Classic Cola Zero suggests growing popularity and market penetration.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
