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Nov-2025
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Overview
Market Insights Snapshot
Fetch has shown a steady performance in the Beverage category across different provinces. In Alberta, Fetch maintained its position at rank 13 for both October and November 2025. This stability suggests a consistent consumer base and effective market strategies in the region. On the other hand, the brand's performance in Ontario has been less dynamic, holding the 20th rank from September to November 2025. The lack of movement in Ontario might indicate a plateau in market penetration or increased competition, which could pose challenges for growth if not addressed.
Examining the sales trends, there's a noticeable decline in sales figures for Fetch in both Alberta and Ontario from September to November 2025. Despite this, the brand's ability to maintain its ranking in Alberta suggests that Fetch has a resilient standing in that market. The absence of Fetch in the top 30 brands in other states or provinces could be seen as a missed opportunity for expansion, or it might reflect strategic choices focusing on markets where Fetch already has a foothold. This strategic positioning can be a double-edged sword, offering stability in certain areas while limiting growth potential in untapped markets.
Competitive Landscape
In the Ontario beverage category, Fetch has maintained a steady position at rank 20 from September to November 2025, showing resilience amidst fluctuating sales figures. Despite a dip in sales from September to November, Fetch has managed to hold its ground against competitors. Notably, RIFF consistently ranked at 16, indicating a stronger market presence with higher sales figures, while Sense & Purpose Beverages improved its rank from 23 in August to 18 in November, suggesting a positive growth trajectory. Meanwhile, Embody showed a notable climb from rank 27 in August to 22 in November, reflecting a significant increase in sales. Fetch's stable rank amidst these dynamic shifts highlights its potential to leverage strategic marketing efforts to enhance its competitive edge in the Ontario beverage market.
Notable Products
In November 2025, Fetch's top-performing product was Classic Cola Zero (10mg THC, 355ml) in the Beverage category, maintaining its first-place rank with sales reaching 3,055 units. Lemon Lime Zero (10mg THC, 355ml) remained steady in second place, with sales of 2,333 units, showing a consistent preference among consumers. Cream Soda (10mg THC, 355ml) held onto the third position, despite a decrease in sales, reflecting a continued but waning interest. Compared to previous months, the rankings for these top products have remained unchanged, indicating a stable market performance for Fetch's leading beverages. Notably, all three products experienced a decline in sales from October to November, suggesting a seasonal trend or market saturation.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
