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Market Insights Snapshot
In July 2026, Fetch concentrated 100.0% of sales in Beverage, with category sales up 43.3% year over year and 16.2% month over month, while the average price rose 5.1% YoY alongside a 16.2% MoM sales lift. Within Alberta Beverage, Fetch held rank 11, indicating upward velocity tied to a single-category focus rather than multi-category expansion; the pattern implies that demand elasticity at a 5.1% YoY price increase is being absorbed without dampening volume, reinforcing Beverage as the sole growth engine.
The single-category reliance means July 2026 growth is sensitive to Beverage-specific seasonality and promotional cadence, as evidenced by the 16.2% MoM surge paired with a stable 100.0% mix and rank 11 standing in Alberta. The combination of a 43.3% YoY sales gain and a 5.1% YoY price increase suggests headroom to trade up within Beverage without immediate share loss, but the lack of diversification keeps competitive risk concentrated; the pattern implies Fetch’s positioning skews toward scaling depth in Beverage rather than hedging across adjacent categories.
Competitive Landscape
Fetch is ranked #11 in AB Beverage in July 2026, improving 7 positions from #18 year over year, and it also climbed 6 spots from #17 three months ago to a peak of #10 in June 2026; meanwhile, XMG held at #1 year over year despite a 23.73% YoY sales decline and Mary Jones advanced from #6 to #2 on 198.23% YoY growth, indicating Fetch’s upward rank trajectory is occurring amid volatility at the top and suggests continued share capture is feasible if it can convert June 2026’s peak at #10 into sustained gains.
Notable Products
Lemon Lime Zero Soda (10mg THC, 355ml) delivered the standout move in July 2026 with a +90.8% MoM surge to rank 3, while Classic Cola Zero (10mg THC, 355ml) rose +17.1% MoM at rank 1. Cream Soda (10mg THC, 355ml) edged up +7.1% MoM at rank 2, and all three top-3 SKUs sit within the Beverage category, concentrating the month’s gains in a single format. With Classic Cola Zero generating $40,754 alongside the outsized percentage jump from Lemon Lime Zero Soda, the mix points to Fetch consolidating leadership in zero-sugar beverages while cultivating a secondary growth spike from flavor extensions.
Top Selling Cannabis Brands
Data for this report comes from real-time sales reporting by participating cannabis retailers via their point-of-sale systems, which are linked up with Headset’s business intelligence software. Headset’s data is very reliable, as it comes digitally direct from our partner retailers. However, the potential does exist for misreporting in the instance of duplicates, incorrectly classified products, inaccurate entry of products into point-of-sale systems, or even simple human error at the point of purchase. Thus, there is a slight margin of error to consider. Brands listed on this page are ranked in the top twenty within the market and product category by total retail sales volume.
